Podcast Summary: SaaStr 835 — AI + B2B in 2026: Find the Tailwinds or Get Left Behind
Host: Jason Lemkin, CEO and Founder of SaaStr
Date: January 2, 2026
Overview: Main Theme and Objective
This episode is a tactical, data-driven keynote from Jason Lemkin, offering SaaS founders and operators a strategic roadmap for thriving in 2026’s AI-powered B2B landscape. Lemkin argues that AI is fundamentally reshaping enterprise software, investing, and growth paths—and the only route to outsized success is to "find your tailwinds." That means aligning your strategy, products, and growth with the strongest trends in AI and enterprise software, or risk being left behind.
Key themes include:
- The paradox of booming budgets and ultra-concentrated wins
- Why product acceleration is no longer optional
- How AI drives a new “super cycle” of winners and losers in SaaS
- The tough realities of fundraising, IPOs, and enterprise spend in 2026
Key Discussion Points & Insights
1. 2026: A Paradoxically Boom-and-Bust Environment
(03:53–08:22)
-
It’s easier and faster than ever to reach $100M ARR—if you’re in the right spot.
"There is budget out there and there is incredible demand... But it’s not obvious."
— Jason Lemkin [03:20] -
But success is more concentrated.
“Half of all the venture capital this year is going into four deals... 2021 was so different... it was very distributed.”
— [05:05] -
AI acceleration is non-negotiable:
"If you didn’t reaccelerate and you weren’t in market with a great agent, a great agentic product this year you get a D minus... but you can’t get a D next year. You’re late."
— [00:14], repeated [32:45]
2. The Changing Face of Venture Capital
(08:22–18:10)
-
Record fundraising, but only if you’re a unicorn/decacorn:
“We’re not quite back at the 2021 peak... but the deal count’s like a fraction of what it was. This is just a visual representation of the concentration.”
— [14:07] -
Easy capital gravitates to late-stage mega-winners:
"It’s less work to make ten times more money... You can just put the money into a leader and have your money quintuple."
— [16:40] -
Early-stage is harder than ever:
“Seed is for suckers... when you can just put the money into a late stage unicorn AI company and it quintiples in a year, why would you do anything else?”
— [16:52]
3. IPO Landscape: From Boom to Whimper
(18:10–23:36)
-
IPO reopening fizzled in late 2025:
“All this great IPO energy... but they’re all down from their peak. IPOs are ending the year, unfortunately, with a whimper. We didn’t open up the floodgates.”
— [19:44] -
Downward pressure on public valuations:
“Figma’s back down or below its IPO price... Klarna IPO got out, I think it’s down 48% from its IPO.”
— [19:36]
4. Why It’s Harder for "Aging" Startups
(23:36–26:15)
-
AI winners are younger than ever—most growth goes to companies 0-3 years old:
"Because the new AI companies are growing so quickly, the winners are getting younger... If you’re older and you’re not a rocket ship, your VCs probably just don’t... care anymore."
— [24:35] -
VC focus has shifted away from “old unicorns”:
“For every Lovable, there’s a Replit... but overall, the kids are younger these days, not just in age... investors are just going to check out on you.”
— [25:04]
5. Enterprise Software Spend: Record Highs, But It’s Not For Everyone
(26:15–32:10)
-
Software budgets are at an all-time high, driven by AI:
"Software spend reaccelerated in '25 because of AI to 11.9% at $1.2 trillion... it’s going to reaccelerate to 15.2."
— [27:30] -
But most of that money goes to:
- Price increases from existing vendors (about 50%)
- New AI tools (about 30%)
- Only a shrinking sliver goes elsewhere
"Gartner... 9% price increases for next year. What does all this mean? You’ve got to steal this budget from some of these people... or you’re not going to get it."
— [29:37]
-
It’s not enough to have “AI features”: "AI features don't count. They're necessary but not sufficient... Unless you're replacing a large part of DevOps humans with AI, it doesn't count because there's no extra budget."
— [36:30]
6. Where AI Budget Actually Goes: Three Categories
(34:00–39:33)
-
1. Direct human replacement:
"Contact center blew up support... They bought it to get rid of Headcount... Marc Benioff said even at Salesforce they're growing, but I think already replaced thousands of folks in support with AI..."
— [36:38] -
2. Radical human augmentation:
"These tools fundamentally change the way we build software... when we were at SaaStr Annual, the idea was, 'Oh, I’ll make my developers 30% more productive.' It’s much more than that."
— [38:01] -
3. Order-of-magnitude productivity leaps:
"We use Gamma to make all our sales collateral instead of Google Slides or PowerPoint. It's not like a little bit better... in five minutes, it pulls our data... not going back."
— [39:15] -
Co-pilot features alone are not enough:
"I'm not going to pay you two or three times as much because you have a cool co-pilot or a nice chat. That's not enough."
— [35:26]
7. The AI Super Cycle: Why Everyone Is “In Market” at Once
(41:05–47:18)
-
AI is driving a unique B2B “super cycle”:
"What happened wasn’t just this... it was what it drove—a thing where everyone who was in market at once... Now it’s happening again with AI... CIOs on down have a massive initiative to bring AI innovation to the company."
— [41:12] -
To win, you must build something buyers “need now”:
"Are you one of the categories of products that buyers feel—right or wrong—they need this product right now? If not, you’re not gonna get any budget."
— [45:18]
8. TAM Expansion and Pricing: The True Unlock
(47:18–50:45)
-
Best B2B AI companies massively expand TAM (Total Addressable Market):
"GAM at $100/seat... That's a lot more than Google Slides or Canva, which are basically free... Cursor... now folks will spend $400, in some cases $5,000 on cursor."
— [48:10] -
If you can’t earn a big, real price premium, your AI isn’t enough:
"So you’ve got to be honest. Does your AI product for 2026 enable you to charge five times or more than what you’re charging today and earn it?"
— [48:56] -
Co-pilot fees don’t cut it:
"Charging for your co-pilot that no one wants, no one want. Microsoft learned no one wanted to pay an extra $20 a month to talk to Word... It doesn't work."
— [49:39]
9. There’s Still Time (But Not Much)
(50:45–53:22)
-
The window is closing but it’s not shut:
"There isn't infinite time, but there's still time. We are early here... So much is still early. So many folks found their wind this year. This should be you next year. It's not too late."
— [51:39] -
If you don’t catch up, you will lose market share:
"Eventually if you don’t catch up with your agentic product, your native AI product, if you don’t catch up next year your direct competitors will and then you will lose market share."
— [52:17] -
Be honest about your relative growth:
"At the end of each year, you have to be honest. Did we gain or lose market share this year? Even if you grew 50% this year, if your competitor grew 100%... you lost this year."
— [52:43]
10. The Age of Radical Team Efficiency
(53:22–55:12)
-
Teams are leaner, revenue per employee is skyrocketing:
"Gamma... 100M ARR, 50 employees. Lovable and Replit, both under 100 employees... HubSpot up 2.6x. Even Salesforce up 2.2x [revenue per employee] since 2021."
— [53:40] -
Excuses about “not enough headcount” no longer valid:
"If you still have folks on your team...and they need to triple their team [to double revenue], move on from that exec... they’re still living in the past."
— [54:30]
11. Final Summary and Call to Action
(55:12–55:58)
-
In 2026, there’s record software spend—but only for the AI-aligned:
"Growth is there. Gartner says: record software spend next year. That's an epic amount of dollars to go capture... This should be the best of times. But it’s only for the AI beneficiaries."
— [55:12] -
Closing:
"So guys, in 2026, be one."
— [55:50]
Notable Quotes & Key Moments
-
"Your job is to radically increase the functionality of your product so you can tap into what buyers want to buy right now, not what they wanted to buy in 2023."
— Jason Lemkin [04:10] -
"Seed is for suckers. It just seems so silly when you can just put the money into a late-stage unicorn AI company and it quintiples in a year."
— [16:52] -
"AI features don't count. They're necessary but not sufficient to grow. Unless you're replacing a large part of DevOps humans with AI, it doesn't count because there's no extra budget."
— [36:30] -
"Are you this: a copilot is none of them. A feature alone is none of them. Where do you get this budget? The part that Gartner is talking about: replacing humans. It’s brutal but true."
— [36:30] -
"If you’ve spent this whole year building AI tools for your B2B product and you didn’t see any additional growth, I bet you were in the fourth bullet and not the first three."
— [40:35] -
"Does your AI product for 2026 enable you to charge five times or more than what you’re charging today and earn it? Not shove it down people's throats, but earn it."
— [48:56] -
"If your co-pilot isn’t really letting you charge more for your product, it’s not because your sales team isn’t good enough... It’s because you haven’t added so much value that you unlock so much TAM."
— [49:10] -
"At the end of each year, you have to be honest. Did we gain or lose market share this year?... In the world of AI, it's even more important because it can sneak up on you. Be honest."
— [52:43] -
"Growth is there... This should be the best of times. But it's only for the AI beneficiaries. So guys, in 2026 be one."
— [55:50]
Timestamps for Key Segments
- Intro & Grading Growth in 2025: [00:01–03:53]
- 2026 Paradox and Tailwinds Frame: [03:53–08:22]
- Venture Funding—The New Concentration: [08:22–18:10]
- IPO Market Realities: [18:10–23:36]
- B2B AI Winners Are Younger Startups: [23:36–26:15]
- Enterprise Budgets & AI-Driven Spend: [26:15–32:10]
- What Actually Gets AI Budget: [34:00–39:33]
- AI Supercycle & Market Needs: [41:05–47:18]
- TAM Expansion & Premium Pricing: [47:18–50:45]
- Still Early, But Not For Long: [50:45–53:22]
- Team Efficiency & No-Excuse Culture: [53:22–55:12]
- Summary & Call to Action: [55:12–55:58]
Final Takeaway
2026 offers immense opportunity, but only for AI-native SaaS players with products that drive true enterprise transformation. The time for incrementalism or “AI as a feature” is over—radical change is required. Find your tailwinds fast, because the market, money, and talent are concentrating like never before.
For more tactical B2B SaaS analysis and real-time market data, check out Sastr AI and join the annual SaaStr + AI Summit in May 2026.
