The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

What happens when people stop Googling and start asking ChatGPT instead?

In this week’s episode of The Optimization Toolbox, I sat down with AI trainer and personal branding queen Princess Paula to explore exactly that. We covered what it takes to stand out in today’s AI-driven world—where showing up online isn’t just about being searchable, it’s about being findable by both people and platforms.

Whether you’re an ADHD entrepreneur, solopreneur, or creative professional trying to figure out how to get noticed, this conversation is your guide.

In this episode/blog, we cover:

* Why traditional SEO is dying and AEO (Answer Engine Optimization) is the future

* How AI tools like ChatGPT "find" people and why conversational content matters

* Real-life tips to get your name (literally!) to show up in AI searches

* Why your Google Business Profile and social media matter more than your website

* How to build a memorable personal brand using color, props, and even your name tag

* The origin story behind "Princess Paula" and "Red Thread Studios"

* Jenna's daily LinkedIn posting strategy & content capture tips

* How to use ChatGPT to test style, branding, and clothing choices

* Using color and body type analysis to craft your visual brand identity (Check out my episode on this)

* How to repurpose personal passions (like saunas!) to create sticky brand associations

* Why "universal advice" doesn’t work in marketing anymore

* How to stop getting "should-ed on" and start trusting your gut

* Substack as a multi-platform content hub and monetization tool (Check out more on Substack)

The biggest takeaway? You are your brand. And in a world where AI is helping people choose what to click, buy, or watch, your brand needs to be both authentic and algorithm-friendly.

If you want to show up in AI searches, you need to:

* Speak conversationally online

* Post consistently on smart platforms like LinkedIn

* Make sure your digital footprint is updated and optimized

* Share the things you're passionate about — even if they feel unrelated to your business

Because in an AI-first world, the humans behind the brand matter more than ever.

Follow Paula on Instagram

https://www.instagram.com/princess_paula_consulting

And LinkedIn

https://www.linkedin.com/in/paulaskoviera

🔗 Want to go deeper into the personal branding side of this convo and other marketing topics?

Check out my sister Substack, Red Thread Report—it’s where I go deeper into storytelling, color analysis, name branding, and the psychology of being memorable online.

A quick personal note to end the episode:

I'm so excited that this is the direction my book is headed—all about branding, visibility, and how to thrive in this new AI-powered world. This topic lights me up, and I hope it got your wheels turning too.

I also wanted to share a bit more about my business name: Red Thread Studios. It's a nod to the concept of finding your "red thread"—the unique through-line that ties everything together in your brand and business. And yes, it connects to my last name (Redfield), which makes it even more personal.

I'm also heading to San Francisco next week for the Notion Conference, and I'm so pumped. Expect updates, behind-the-scenes peeks, and fresh ideas from that coming soon.

If you have questions, thoughts, or just want to chat about your brand and visibility strategy—DM me or reply to this post. I'm always here for it.

Thanks for being here. ❤️

Thanks for reading The Optimization Toolbox by Jenna Redfield! This post is public so feel free to share it.

Get full access to The Optimization Toolbox by Jenna Redfield at jennaredfield.substack.com/subscribe

How to Build a Personal Brand AI Will Notice (and Humans Will Remember)