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Your brand is not your logo. It is how people feel when they experience you.

Most coaches think branding means colors, fonts, and maybe finally choosing a logo they do not hate.

But what if your brand is actually the story your life is telling every time you show up online or in a conversation?

In this episode, I am talking with Jan Touchberry about what branding really means and why so many coaches feel stuck or unsure about whether they are “doing it right.” We unpack what to focus on when you are just starting and what shifts when you are ready for the next level of your business.

If you have ever wondered whether your brand reflects who you truly are or if you should redo everything again this year, this conversation will give you clarity and relief.

Jan shares a simple framework that makes branding feel doable instead of overwhelming. And honestly, it might change how you think about your business entirely.

Here is what we cover together:

What you will learn in this episode:

Why your brand is not your logo or colors
The real definition of a personal brand and why everyone already has one
How your brand shapes how people experience you before they ever hire you
The three core elements that make your brand clear and compelling
How to identify who you are actually called to serve
Why your voice matters more than your visuals
What to do if you feel like your brand no longer fits your business
How to show up boldly without pretending to be someone else