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Your vendor says clinically proven. Ask what the phrase actually means and most of the time the answer falls apart in under two minutes. This episode gives fitness, wellness, and longevity operators the exact questions to ask before a supplement, a device, or a peptide program goes in front of a single member. Because when an operator repeats a vendor's claim, the operator owns it.

Today on The Owner Seat Podcast, host Albert Ramos sits down with Elias Arjan, Founder of the Healthspan Collective and Co-Founder and CEO of PRUVN Research, the company wellness brands hire to generate the actual scientific evidence behind their health claims, and goes behind the evidence problem in longevity:

What "clinically proven" really means, and the ways it can be technically true and functionally meaningless
Where the 90 percent bioavailability claim usually comes from, and what to ask to find out
Who carries the liability when a studio owner repeats a claim a vendor handed them

Elias Arjan runs two businesses at the center of this industry. PRUVN Research, based in Los Angeles, builds the studies behind wellness health claims, including at-home virtual trials with no site visits. The Healthspan Collective convenes the clinicians, founders, and investors building longevity, including the Healthspan Summit, now in year four, October 1 through 3 in Los Angeles. His path there is the strangest resume Albert has read all year: fitness trainer, a decade as a circus performer and ringmaster, years as a principal art auctioneer running million-dollar rooms, then first executive hire at Biostrap, the clinical-grade wearables company. Ten thousand hours on a stage before he ever ran a research company. The reason underneath all of it is older than any of it. When Elias was nine, his mother nearly died and he watched the hospital system fail her. His stated mission is to move this industry from hype to evidence.

This episode is for fitness, wellness, and longevity owners, franchisees, and multi-unit operators who are tired of:

Vendors who say clinically proven and cannot produce the study
Bioavailability and efficacy numbers with nothing behind them
Not knowing whether a peptide offering is something they can responsibly sell today
Carrying the substantiation risk for a claim someone else wrote