In this episode of The Pineapple Perspective, host Troy Hooper sits down with Mijo Alanis, founder and franchisor of Beyond Juicery + Eatery. Mijo shares his journey from dishwasher to successful brand builder, offering candid insight into the realities of starting, scaling, and franchising a health-focused restaurant concept. He reflects on lessons learned from decades in the restaurant business, the mindset shift required to become a franchisor, and how hospitality has evolved into something deeper than just good service. Mijo also highlights the challenges of growth, including maintaining quality, embracing new technology like HPP, and building a team that can carry the brand forward. With 50 locations and more on the way, Beyond Juicery + Eatery stands as a testament to purpose-driven entrepreneurship and the power of listening to your customers.

Topics Discussed in the Episode:

Mijo's early years in the restaurant industry and path to entrepreneurship
The founding and evolution of Beyond Juicery + Eatery
Transitioning from operator to franchisor with a service mindset
The role of innovation, from HPP tech to scalable systems
How hospitality and customer connection drive long-term success

Connect with Mijo Alanis:

https://www.linkedin.com/in/mijo-alanis-942990141/

https://www.linkedin.com/company/beyond-juicery-eatery

https://beyondjuiceryeatery.com/

http://instagram.com/beyondjuiceryeatery

https://www.facebook.com/pg/Beyondjuiceryeatery

https://www.tiktok.com/discover/beyond-juicery-eatery

This show is sponsored by Pepper Lunch. Find a location near you!

Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.

072: Hospitality, Innovation, and Staying Customer-Driven with Beyond Juicery + Eatery's Mijo Alanis