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In this episode, I share why sales has never been about persuasion—it's about service. When you make it easy for the right people to understand the value you provide, you create more opportunities, build trust, and accelerate results. I talk about articulating transformation instead of features, increasing perceived value, reducing risk, and creating offers that people feel confident saying yes to. Most importantly, I explain how clarity, consistency, and community help you make a lot of money, help a lot of people, and have a lot of fun.

To join my next free Friday Training sessions, email me at david@dmeltzer.com

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