CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour.

Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how podcasting creates intimacy, accelerates credibility, and transforms interviews into long-term assets that support both book launches and business growth.

Nick shares how he has leveraged podcast guesting to grow his ghostwriting business, build deep partnerships with publishers, and step into leadership as CEO of Podfest. The conversation goes beyond tactics into strategy, showing how audio turns books from informational products into relational experiences, and why authors, coaches, and consultants who rely solely on writing miss a critical opportunity.

Timestamps From This Episode:

[06:25] Trust as currency for business growth.

[16:06] Service vs Product: Trust in professional services.

[21:41] How The Millennial Whisperer book led to consulting opportunities and business growth.

[30:03] AI & technology's impact on trust.

Resources From This Episode:

Nick@AuthorityGhostwriting.com

AuthorityGhostwriting.com

PodfestExpo.com

InterviewValet.com