Podcast
The Podcast Interview Marketing Show
Hosted by Interview Valet · EN
Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast.
Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel.
Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.
23episodes
Episodes
Newest firstAll episodes
The Power of Differentiation with Barry LaBov
1w ago00:31:43Tap to summarizeAI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation will explore the power of differentiation to win hearts, minds, and market share. Timestamps From This Episode [04:25] The threat of commoditization and AI [09:05] The danger of not communicating your difference [15:06] What brands often get wrong [19:43] Winning hearts, minds, and market share Resources From This Episode BarryLaBov.com The Power of Differentiation on Amazon Difference Talks podcast PodcastInterviewMarketing.com InterviewValet.com
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Meaningful Data vs. Meaningless Noise: What Podcast Numbers Actually Tell You
2w ago00:32:34Tap to summarizeBigger numbers in podcasting don't always mean better results. Interview Valet's Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that ghost X followers and misleading download counts don't drive results. They explain how to separate signal from noise, why vanity metrics can steer you wrong, and what data actually predicts whether a podcast audience will listen, engage, and take action. Timestamps From This Episode: [02:20] Defining meaningful data vs noise [06:48] Understanding YouTube views and platform audience demographics [12:28] Downloads vs listens [20:54] Third-party vs. self-reported data [23:17] How databases estimate listens and how they can "pad" their stats Resources From This Episode: PodcastInterviewMarketing.com InterviewValet.com/Chloe
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How to Get Recommended by AI, Not Just Found with Andreas Voniatis
3w ago00:30:23Tap to summarizeAI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, and, more importantly, be recommended. Timestamps From This Episode: [02:48] Original content makes AI models smarter and makes you more visible [04:45] AI search is 8x more expensive than Google, so it requires high-value, unique content to justify the cost [07:19] SEO vs GEO. AI is persona-driven, not keyword-driven [14:18] Why old SEO hacks no longer work [21:38] Podcasts & AI indexing transcripts feed AI. Video is the future Resources From This Episode: artios.io/winning PodcastInterviewMarketing.com InterviewValet.com
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From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact
4w ago00:33:13Tap to summarizeWhat is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure. Timestamps From This Episode: [02:22] Writing a book isn't enough [04:31] Building your business on relationships, not transactions [19:43] The Book to Business Blueprint: framework, audience, and offer [22:24] Build a business that fits your temperament, not someone else's [29:34] The book is a milestone, not the mission Resources From This Episode: BookToBusinessBlueprint.com LeeBaucom.com PodcastInterviewMarketing.com InterviewValet.com
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How Podcast Exposure Impacts Valuation At Sale with Amanda Rogers
Apr 2200:35:08Tap to summarizeWhat if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares a remarkable real-world story: a client company used targeted podcast interview marketing to build their founder's visibility, and when they sold, the acquiring company cited those podcast appearances as a key factor in the valuation. With host Tom Schwab, Amanda explains why smart founders should stop chasing vanity metrics and start investing in thought leadership that builds lasting, measurable company value. Resources From This Episode [02:30] Why financial services founders need better marketing tools [05:02] How podcasting builds authority, trust, and strategic visibility, making companies more appealing to buyers and partners [13:22] Authenticity resonates, it attracts ideal clients, repels wrong ones [19:52] Why ads alone won't build lasting B2B business value [26:46] The window of opportunity with AI and podcasting Resources From This Episode DigitalStoryteller.io Amanda@DigitalStoryteller.io PodcastInterviewMarketing.com InterviewValet.com
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The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn
Apr 1500:37:32Tap to summarizeWhat's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results. Timestamps From This Episode: [02:55] The origin of JAR Podcast Solutions [04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building. [08:25] The shift agencies need to make, from producing episodes to moving business metrics. [19:18] Podcasts should be a long-term commitment to perform and compound. [29:10] Strategic video and niche audiences are the future of podcasting. Resources From This Episode: JarPodcast.com LinkedIn.com/in/RogerNairn604 PodcastInterviewMarketing.com InterviewValet.com
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Video Authority: The Art and Science of Converting Viewers Into Clients with Aleric Heck
Apr 800:34:54Tap to summarizeIf you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. Aleric Heck, founder of AdOutreach and author of Video Authority, joins Tom Schwab to break down how to use video — on YouTube and beyond — as a genuine client acquisition system. Aleric shares his firsthand proof: a 600K-subscriber channel generated far less revenue than an 83K-subscriber channel built intentionally for ideal clients. The lesson? Start with the end in mind, show up consistently, and build authority that actually pays. Timestamps From This Episode: [03:08] Why connecting solutions to ideal clients matters most [05:36] Likes don't pay bills, real clients do [08:35] Why video builds trust in an AI-saturated world [18:33] 600K subs vs 83K subs – dramatically different revenue [25:29] YouTube as a hub. Instagram, TikTok, and LinkedIn as spokes Resources From This Episode: AdOutreach.com Video Authority by Aleric Heck PodcastInterviewMarketing.com InterviewValet.com
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The Art of the Podcast Guest Intro: How to Get a Host's Attention and a Yes with Doug Downs
Apr 100:37:01Tap to summarizeMost podcast pitches look the same, sound the same, and land in the delete pile fast. Doug Downs, host of Stories and Strategies and a podcast agency leader, filters hundreds of pitches weekly and knows exactly what separates a blue M&M from a red one. In this episode, host Tom Schwab and Doug unpack the psychology behind what makes a host stop scrolling, why blasting 1,500 shows destroys your sender score and reputation, and how treating a podcast like a host's beloved puppy will completely change how you pitch. Build relationships, respect the ecosystem, and become impossible to ignore. Timestamps From This Episode [03:39] What earns attention past the delete button [11:24] Why mass pitching damages your long-term reputation [29:44] Reframing how guests should approach a host's show [33:17] Why post-episode amplification matters to hosts Resources From This Episode StoriesAndStrategies.ca LinkedIn.com/in/DougDowns/ InterviewValet.com PodcastInterviewMarketing.com
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Stand Out or Fade Out: The Storytelling Strategy for Experts with Park Howell
Mar 2500:42:39Tap to summarizeIn a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it. Together, they discuss how to harness AI without losing your voice and why your story, not your credentials, is how you build trust with your audience. Timestamps From This Episode: [04:00] How Park built his 10-step narrative framework [05:42] Why sharing your story isn't the same as storytelling [11:31] ABT – The DNA of every guest story [22:58] AI holds a mirror up to your brand story [38:57] Emotional intelligence + AI = Return on Intelligence. Resources From This Episode: StoryCycleGenie.ai BusinessOfStory.com PodcastInterviewMarketing.com InterviewValet.com
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God Hates a Coward: How to Be Bold, Unforgettable, and Lead Your Market with Rick Bennett
Mar 1800:35:45Tap to summarizeWhat if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares why playing it safe is the riskiest move you can make. With host Tom Schwab, Rick shares how bold, category-defining messaging — built on what only you can say — is exactly what separates forgettable podcast guests from unforgettable ones. From hijacking conferences to making competitors famous, this episode is a masterclass in standing out, owning your market, and giving your audience a reason to remember you. Timestamps From This Episode: [03:58] Larry Ellison and the birth of Ellison's Law [08:24] Using competitor logos and winning because of the fallout [13:06] The $15,000 Wall Street Journal ad that hijacked a conference [16:56] What every podcast guest must be able to say [23:25] Why bold marketing has to start at the CEO level Resources From This Episode: RickBennett.com InterviewValet.com PodcastInterviewMarketing.com
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