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AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct.

Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation will explore the power of differentiation to win hearts, minds, and market share.

Timestamps From This Episode

[04:25] The threat of commoditization and AI

[09:05] The danger of not communicating your difference

[15:06] What brands often get wrong

[19:43] Winning hearts, minds, and market share

Resources From This Episode

BarryLaBov.com

The Power of Differentiation on Amazon

Difference Talks podcast

PodcastInterviewMarketing.com

InterviewValet.com