Podcast Summary: The Portrait System Podcast – Re-Release Episode with Matthew Jordan Smith

Episode Information

• Title: Celebrity Photographer & Published Author Matthew Jordan Smith Shares How He Turned His Passion into Success (Re-Release)
• Host: Nikki Klosser
• Guest: Matthew Jordan Smith
• Release Date: January 20, 2025

Introduction to Matthew Jordan Smith

In this engaging episode of The Portrait System Podcast, host Nikki Klosser welcomes renowned celebrity photographer and published author Matthew Jordan Smith. Matthew shares his inspiring journey from humble beginnings as a photography assistant to photographing high-profile celebrities like Oprah Winfrey and Halle Berry, securing major corporate sponsorships, and authoring influential photography books.

Matthew's Early Beginnings and Passion for Photography

Matthew’s passion for photography was ignited by his father, a minister who introduced him to the art as a hobby to keep him engaged and out of trouble. Growing up, Matthew found solace and self-expression through the lens of a camera.

Matthew Jordan Smith [04:29]:
"My father gave me this camera to break me out of my shell. It's been that same thing for me ever since."

His move from New York City to the South at a young age left him feeling out of place, but photography became his refuge. After attending art school in Atlanta and later moving back to New York City—a hub for aspiring photographers—Matthew immersed himself in learning the craft.

Matthew Jordan Smith [05:44]:
"I really think it was my real training happened in New York."

Transition to Fashion and Beauty Photography

Initially interested in sports photography, Matthew's exposure to European fashion magazines like Zoom and luminaries such as Irving Penn and Steven Meisel shifted his focus toward beauty and storytelling through portraits.

Matthew Jordan Smith [06:12]:
"Hearing about Vogue, hearing about the European magazines... it was the first time when it clicked that I can tell my story."

This shift allowed him to explore more creative and narrative-driven photography, laying the foundation for his distinctive style that emphasizes personal storytelling and beauty.

Creating Impact Through Personal Projects

Matthew discusses his significant personal project, the book Future American President, where he photographed 100 children from various states, envisioning them as future leaders. This project was both a creative endeavor and a powerful marketing tool that opened doors to corporate sponsorships.

Matthew Jordan Smith [08:07]:
"I want to use photography to do the same thing [Gordon Parks] did—change lives."

The project not only showcased his ability to connect with diverse subjects but also demonstrated the profound influence personal projects can have on a photographer’s career.

Securing Corporate Sponsorships

Following the release of his first book, Matthew unexpectedly secured sponsorships from major corporations like Microsoft and Nikon. These partnerships provided financial stability and expanded his professional network, highlighting the importance of leveraging personal projects for broader career opportunities.

Matthew Jordan Smith [11:13]:
"My book led to getting my first sponsorship with Microsoft... and now I'm sponsored by several companies."

Evolving as a Photographer and Embracing New Markets

Throughout the conversation, Matthew emphasizes the continuous evolution of his work. From assisting established photographers to independently managing high-profile shoots, his career trajectory underscores the importance of adaptability and embracing new opportunities.

Living in Japan has introduced Matthew to a vibrant market focused on beauty and hair care, allowing him to tap into timeless aspects of the industry that differ from the seasonal nature of fashion photography.

Matthew Jordan Smith [28:52]:
"I'm in a new market in Japan now, focusing on beauty and hair care because it's a very lucrative market."

Overcoming Imposter Syndrome and Embracing Self-Belief

A significant portion of the discussion revolves around overcoming self-doubt and imposter syndrome. Matthew shares personal anecdotes about moments of fear and uncertainty, underscoring the necessity of self-belief in achieving success.

Matthew Jordan Smith [19:26]:
"I've got to believe in yourself and push yourself. Even when you feel like you can't do it, you've got to talk yourself into it."

His story about rejecting a second job offer after a poignant conversation with a taxi driver serves as a testament to his unwavering commitment to photography.

Matthew Jordan Smith [20:33]:
"I made my mind right then and there. No matter what, there is no plan B. You're going to make it."

Advice for Aspiring Photographers

Matthew offers invaluable advice for those starting in photography:

1. Find What You Truly Love:
   Focus on what genuinely excites you to develop an authentic style that attracts your ideal clients.

   Matthew Jordan Smith [43:56]:
   "Find out what you really love in photography, what you want to shoot, and focus on that."

2. Develop a Unique Style:
   Authentic passion translates into a distinctive photographic voice that resonates with audiences.

3. Leverage Personal Projects for Growth:
   Personal projects can lead to unexpected opportunities and help in building a robust portfolio.

4. Embrace Fear and Take Risks:
   Fear is inevitable, but pushing through it is essential for personal and professional growth.

5. Understand the Business Side:
   Learning to negotiate and possibly partnering with an agent can significantly enhance your commercial success.

Upcoming Projects and Innovations

Matthew is currently working on what he describes as a new art form inspired by photography, set to debut on September 1st in Kyoto. This project signifies his continuous drive to innovate and explore beyond traditional photography boundaries.

Matthew Jordan Smith [39:02]:
"I'm debuting this project September 1st. I've been working on what I believe is a new art form."

Additionally, he will be conducting a live photoshoot in Tokyo during the Portrait Masters Conference, offering listeners a behind-the-scenes look at his creative process.

Matthew Jordan Smith [35:56]:
"It's gonna be very cool. Anybody should definitely come and check this out."

Concluding Thoughts

Matthew Jordan Smith’s journey is a compelling narrative of passion, perseverance, and continuous evolution in the field of photography. His insights into overcoming internal barriers, leveraging personal projects for career advancement, and maintaining a genuine love for the craft provide invaluable lessons for both aspiring and established photographers.

Key Takeaways:

• Passion-Driven Career: Align your work with what you truly love to foster creativity and authenticity.
• Persistence Pays Off: Overcome self-doubt and keep pushing forward despite fears and setbacks.
• Strategic Personal Projects: Use personal initiatives to showcase your unique style and attract significant opportunities.
• Continuous Learning: Embrace growth and stay adaptable to thrive in the ever-evolving photography landscape.

Notable Quotes:

• Matthew Jordan Smith [04:29]:
  "My father gave me this camera to break me out of my shell. It's been that same thing for me ever since."

• Matthew Jordan Smith [19:26]:
  "I've got to believe in yourself and push yourself. Even when you feel like you can't do it, you've got to talk yourself into it."

• Matthew Jordan Smith [43:56]:
  "Find out what you really love in photography, what you want to shoot, and focus on that."

• Matthew Jordan Smith [39:44]:
  "There is only one thing that makes a dream impossible to achieve. The fear of failure."

Connect with Matthew Jordan Smith:

• Instagram: @MatthewJordanSmith
• Website: matthewjordansmith.com

This summary encapsulates the key discussions and insights shared by Matthew Jordan Smith in his conversation with Nikki Klosser on The Portrait System Podcast. For a deeper dive into his experiences and advice, listening to the full episode is highly recommended.