The Portrait System Podcast: How Maternity & Motherhood Photographer Lola Melani Manifested Her Business (Re-Release)
Host: Nikki Closser
Guest: Lola Melani
Release Date: December 31, 2024
Introduction
In this compelling episode of The Portrait System Podcast, host Nikki Closser sits down with renowned maternity and motherhood photographer Lola Melani. Lola shares her inspiring journey of building a successful photography business through strategic goal-setting, self-education, and the power of manifestation. This detailed conversation delves into Lola’s humble beginnings, her unique learning methods, and the mindset that propelled her to professional success.
Lola’s Journey into Photography
Lola Melani’s path to becoming a celebrated photographer was anything but conventional. Initially drawn to fashion photography, Lola was captivated by the glamour, lighting, and styling showcased in fashion magazines. She began her photography journey in New Orleans after moving from Russia, initially working in service jobs to support herself while pursuing her passion.
Notable Quote:
"I wanted to be a fashion photographer. I was really drawn to the world of fashion, and I was just really attracted to the lighting and the styling, the colors."
– Lola Melani [05:03]
Without access to professional models, Lola started practicing on her friends, aiming to create magazine-like portraits. This hands-on experience laid the foundation for her signature style of transforming ordinary women into stunning, confidence-boosted subjects.
Learning Through America’s Next Top Model
In an era before the proliferation of online photography courses, Lola found a unique way to self-educate by watching TV shows, specifically America’s Next Top Model. She meticulously studied the behind-the-scenes footage, taking notes on lighting setups, posing techniques, and directorial cues used by professional photographers featured on the show.
Notable Quote:
"It was America's Next Top Model. Every episode had two photo shoots with different themes and photographers. I would take notes and practice those techniques."
– Lola Melani [15:47]
This unconventional learning method allowed Lola to grasp complex photography concepts without formal training, demonstrating her resourcefulness and dedication.
The Power of Manifestation and Mindset
A recurring theme in Lola’s story is the concept of manifestation—setting clear, intentional goals and believing in their attainment. Lola credits much of her success to her ability to visualize her dreams vividly and maintain a positive, resilient mindset in the face of challenges.
Notable Quote:
"I set this goal. I visualized it so clearly and then I let the universe do the thing."
– Lola Melani [00:35]
She shares how moving to New York was a bold, calculated risk driven by her strong belief in her vision. Despite skepticism from others, Lola remained steadfast, trusting that her clear intentions would attract the opportunities she sought.
Memorable Moment:
Lola recounts a powerful synchronicity where a Facebook post she made in December 2011 declaring her intention to open a photography studio in New York became a reality exactly four years later. This moment solidified her belief in the efficacy of manifestation.
Overcoming Challenges and Self-Education
Lola emphasizes the importance of self-education and resilience. Without a formal mentor, she navigated the complexities of photography through trial and error, learning from each mistake and continuously refining her craft.
Notable Quote:
"I learned from scratch from my own mistakes. It was a crazy journey, but I love everybody."
– Lola Melani [19:00]
She also discusses her initial struggles with natural light photography and how she persevered, ultimately mastering both studio and natural lighting techniques to enhance her portrait work.
Building a Thriving Business
Lola’s move to New York marked a significant turning point. With determination and strategic planning, she set up her first studio and gradually built a reputation for her distinctive, high-quality maternity and motherhood portraits. Her success is a testament to her strategic use of manifestation, combined with relentless hard work and a passion for her niche.
Notable Quote:
"It was a very risky decision, but it was the best decision of my life."
– Lola Melani [25:04]
She highlights how maintaining a clear vision and taking consistent actions towards her goals enabled her to manifest her dream studio space in Manhattan, demonstrating the tangible results of her manifesting practices.
Personal Development and Self-Love
A significant portion of Lola’s philosophy centers around self-love and authenticity. She believes that embracing one’s individuality is crucial not only for personal happiness but also for creating authentic and impactful photography.
Notable Quote:
"Love yourself is accepting who you are with all your unique features."
– Lola Melani [47:34]
Lola shares her personal journey of overcoming self-doubt and embracing her true self through practices like recording herself and gradually shifting her self-perception. This self-acceptance translated into her professional life, enhancing her interactions with clients and the overall quality of her work.
Practical Advice and Educational Offerings
Lola offers actionable advice for aspiring photographers, emphasizing the importance of being authentic and focusing on one’s passions rather than chasing trends or comparing oneself to others.
Notable Quote:
"Be you and embrace your individuality. When you are being authentic, the sky is the limit."
– Lola Melani [63:10]
She also discusses her educational offerings, including in-person workshops in Florida, online courses through Portrait Masters, and an upcoming interactive platform for ongoing support and learning.
Q&A Segment
The episode concludes with Lola answering four insightful questions, providing a deeper understanding of her work and personal life.
-
What is something you can't live without when you're doing a photo shoot?
"I can't live without my assistant, Vlada. Her beautiful energy makes every shoot fun and seamless."
– Lola Melani [55:36] -
What camera and lenses do you use?
"I use the Canon 5D Mark IV and my favorite lenses are the 24-70mm and 24-105mm. Surprisingly, I still love using the 24-105mm kit lens from 2008."
– Lola Melani [57:00] -
How do you spend your time when you're not working?
"I prioritize spending time with my family. Since becoming a mom, I've established a perfect balance of personal time and work, ensuring I disconnect and fully engage with my loved ones."
– Lola Melani [59:57] -
What is one of your favorite quotes?
"You will never succeed playing the game somebody loves more than you. Stay true to yourself and focus on what you love."
– Lola Melani [61:39]
Conclusion
Lola Melani’s story is a powerful example of how vision, resilience, and the belief in one’s dreams can lead to extraordinary success. Her journey from a business graduate in New Orleans to a sought-after maternity and motherhood photographer in New York serves as an inspiration for photographers and entrepreneurs alike.
Through her candid sharing of challenges, learning experiences, and the profound impact of manifestation, Lola provides valuable insights for anyone looking to build a fulfilling career in photography. Her emphasis on self-love and authenticity underscores the importance of staying true to oneself while pursuing professional goals.
Final Quote:
"Be you and embrace your individuality. Be authentic, and the sky is the limit."
– Lola Melani [63:10]
For more information on Lola Melani’s workshops and courses, visit her Academy website or check out the offerings on Portrait Masters.
Additional Resources:
- Podcast Website: theportraitsystem.com
- Email Signup: Click the link in the podcast description for exclusive resources and freebies.
- Resources Mentioned: Tutorials from "America’s Next Top Model," Photoshop CS2 by Ben Wilmer
End of Summary