Summary of The Portrait System Podcast: "How Stephanie Bordas Gets A High Booking Rate With Business To Business Marketing (Re-Release)"

Introduction

In this insightful episode of The Portrait System Podcast, host Nikki Klosser engages in a detailed conversation with Stephanie Bordas, a prominent Brooklyn-based photographer specializing in maternity and boudoir photography. Released on June 27, 2025, this re-release delves deep into Stephanie’s remarkable success in maintaining a high booking rate through strategic business-to-business (B2B) marketing. Listeners gain valuable perspectives on building strong client relationships, effective marketing collaborations, and balancing entrepreneurial pursuits with personal life.

Stephanie’s Journey: From Film Production to Photography

Stephanie begins by sharing her professional transition from a TV and film producer to a dedicated photographer. She explains that while her initial career was fulfilling, the demanding hours and extensive travel became untenable once she embraced motherhood.

"Once I had kids, it was just too hard. All the things that I loved about it became really impractical."
— Stephanie Bordas [08:09]

This shift allowed her to pursue her passion for photography more flexibly, enabling her to balance her business with family responsibilities.

Strategic Business-to-Business Marketing

A cornerstone of Stephanie’s success is her adept use of B2B marketing strategies. She has cultivated a robust partnership with Sugar Cookies, a Manhattan-based lingerie boutique, enhancing her visibility and client base through mutual referrals and collaborative events.

Collaborations and Events

Stephanie recounts how her relationship with Sugar Cookies evolved organically from a shared interest in empowering women through their respective services. They began hosting joint events where clients could shop for lingerie and participate in mini boudoir shoots.

"We started with straight referrals... then we moved on to doing events together."
— Stephanie Bordas [18:24]

These events not only provide clients with a seamless and enjoyable experience but also serve as effective platforms for introducing Stephanie’s services to potential new clients in a relaxed setting.

Creating Memorable Experiences

Stephanie emphasizes the importance of creating a sense of camaraderie and empowerment among participants during these events. The atmosphere is designed to be supportive and celebratory, making clients feel comfortable and confident.

"Everybody just was cheering each other on... everyone was glowing. It was so much fun."
— Stephanie Bordas [21:05]

This approach fosters strong, positive associations with her brand, encouraging clients to return for future sessions and refer others.

Achieving a High Booking Rate

Stephanie boasts an impressive booking rate of approximately 90%, a testament to her effective marketing and exceptional client relations.

Personalized Communication

A key factor in her high booking rate is the personalized approach she takes in her communication. Stephanie handles most client inquiries herself, believing that personal engagement significantly enhances the likelihood of booking.

"I think connecting with my clients makes a big difference."
— Stephanie Bordas [35:05]

When she temporarily delegated this task to an assistant, she noticed a substantial drop in her booking rate, reinforcing the value of her direct involvement.

Optimized Booking Process

Stephanie employs a straightforward booking system that minimizes friction. She offers package-based pricing with a 50% deposit required upfront and the remaining 50% due on the day of the shoot. This method ensures commitment from clients while providing flexibility.

"They pay 50% upfront... and then, you know, I require the second 50% on the day of the shoot."
— Stephanie Bordas [29:34]

This transparent pricing strategy, combined with comprehensive prep guides and open communication, helps clients feel informed and valued from the outset.

Building and Maintaining Client Relationships

Stephanie places immense value on fostering long-term relationships with her clients, many of whom transition from boudoir to maternity photography as their needs evolve.

Continuous Engagement

Through regular follow-ups and personalized interactions, Stephanie ensures that her clients feel connected and appreciated beyond their initial shoot.

"I try to stay in touch with them... they become your client for life."
— Stephanie Bordas [13:33]

This ongoing engagement not only encourages repeat business but also enhances word-of-mouth referrals, contributing to her sustained high booking rate.

Client-Centric Approach

Stephanie avoids rigid genre categorization, positioning herself simply as a "photographer" to remain versatile and accessible to clients’ varying needs.

"I'm here for you... I'm here for you if you need me."
— Stephanie Bordas [14:42]

By focusing on the client's experience and individual needs, she creates a welcoming environment that encourages clients to return for different types of shoots.

Efficient Business Operations and Studio Setup

Stephanie's studio in Brooklyn is a reflection of her minimalist and client-focused philosophy. The space is designed to be both functional and inviting, with ample natural light and simple, elegant decor that keeps the focus on the client.

"We keep it very simple... polished concrete floors, floor-to-ceiling windows."
— Stephanie Bordas [48:12]

Streamlined Workflow

Her session structure is efficient yet flexible, typically comprising three looks over three hours, allowing for creativity without overwhelming the client.

"We do three looks over the course of the shoot... the whole experience takes about three hours."
— Stephanie Bordas [33:34]

This balance ensures that clients remain comfortable and engaged throughout the session, enhancing the overall quality of the photographs.

Marketing, SEO, and Online Presence

SEO is a critical component of Stephanie’s marketing strategy. By naming her business Brooklyn Boudoir, she optimizes her online presence to appear prominently in relevant search results.

"With a name like Brooklyn Boudoir, you've got a place and a genre in one."
— Stephanie Bordas [17:44]

In addition to SEO, Stephanie leverages social media platforms like Instagram to showcase her work and engage with a broader audience, though she notes the increasing restrictions within the boudoir niche.

Balancing Business and Personal Life

Stephanie candidly discusses the challenges of balancing her flourishing business with her responsibilities as a mother. She emphasizes the importance of setting boundaries and scheduling effectively to maintain this balance.

"I have to pick up work sometimes after hours... but I still get to be a mom and be a photography studio owner."
— Stephanie Bordas [07:13]

This balance is essential not only for her personal well-being but also for sustaining the energy and passion required to run a successful business.

Key Takeaways for Photographers

1. Personalized Communication: Direct and authentic interactions with clients can significantly enhance booking rates and client satisfaction.

2. Strategic Partnerships: Collaborating with complementary businesses can expand your client base and create mutually beneficial opportunities.

3. Client-Centric Approach: Focusing on the client’s experience and maintaining long-term relationships fosters loyalty and encourages referrals.

4. Efficient Operations: A well-organized studio and streamlined workflow contribute to a positive client experience and higher productivity.

5. Effective Marketing: Optimizing online presence through SEO and leveraging social media are crucial for visibility and attracting clients.

Notable Quotes

• "We keep it very simple... polished concrete floors, floor-to-ceiling windows."
  — Stephanie Bordas [48:12]

• "I try to stay in touch with them... they become your client for life."
  — Stephanie Bordas [13:33]

• "I think connecting with my clients makes a big difference."
  — Stephanie Bordas [35:05]

• "People will remember the feeling that they have from an experience, sometimes more than the experience itself."
  — Stephanie Bordas [54:07]

Conclusion

Stephanie Bordas’ approach to photography and business management exemplifies how personalized marketing, strategic partnerships, and a client-first mentality can drive exceptional success. Her high booking rate and sustained business growth serve as a compelling model for photographers aspiring to elevate their own practices. By emphasizing authentic connections and efficient operations, Stephanie has cultivated a thriving and fulfilling photography career.

For more insights and strategies on building a successful photography business, visit Sue Bryce Education or explore additional episodes of The Portrait System Podcast.