
Hosted by NHP Talent Group, Adam Posner · EN

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Curiosity drives success in marketing and leadership.- Eating the frog means tackling the hardest tasks first.- Building relationships with finance is crucial for marketing leaders.- Organizational culture is defined by behaviors and values.- Experiential marketing is making a comeback in the digital age.- AI should enhance human engagement, not replace it.- Remote work requires new strategies for effective communication.- Marketing must focus on long-term value and customer lifetime.- Nonprofits need to communicate their impact effectively to engage donors.- The future of work will involve multi-generational collaboration.Chapters00:00 Introduction to Kim Storen and Her Journey02:50 The Impact of Early Experiences on Career Choices05:49 Curiosity and the Importance of Tackling Challenges08:57 Interviewing for Curiosity and Problem-Solving Skills12:10 Joining Zoom: A CMO's Perspective15:01 Building a Marketing Strategy at Zoom17:57 The Role of Finance in Marketing19:52 Defining Organizational Culture21:56 The Renaissance of Experiential Marketing24:52 The Cost of Community Engagement32:34 Navigating AI and Human Connection34:58 Adapting Marketing Strategies in a Hybrid World36:54 Measuring Experience Quality Beyond Attendance41:59 Shifting Focus from Presence to Progress45:11 Engaging Donors in a Hybrid Philanthropic Landscape48:32 The Future of Work and Multi-Generational Collaboration50:50 Defining Success and Career Advice

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Jason Walker's journey into HR was influenced by his dyslexia and strong people skills.- Empathy is crucial in HR, especially for those who have faced challenges.- AI has disrupted traditional job searching methods, making networking more important.- Job seekers need to adopt a warrior mentality to compete in the current market.- Companies are hesitant to hire due to uncertainty about future needs.- AI tools can help streamline hiring processes but may lead to a competitive environment.- Job hugging reflects employees' fears of job security and market instability.- Hybrid work models present challenges for employee engagement and development.- HR leaders must focus on maintaining culture and employee appreciation during tough times.- Fractional HR services provide cost-effective solutions for companies needing specialized support. Chapters00:00 Introduction to Jason Walker and ThriveHR Consulting02:32 Jason's Journey into HR and Empathy Development05:01 The Changing Talent Landscape and AI's Impact11:14 The AI War: Job Seekers vs Employers12:18 Positive Uses of AI in Hiring Processes18:45 Understanding Job Hugging in Today's Market20:47 The Hybrid Work Model: Pros and Cons23:42 Culture, Burnout, and Compliance Risks in HR27:02 Practical AI Adoption in HR32:37 Fractional HR: A Growing Demand37:47 Actionable Advice for Job Seekers40:42 Optimism in the HR Landscape

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Working hard, especially as a woman, we typically think if we can just outwork the men, then we'll get what we deserve.- Belief ingrained in me that you had to struggle and work hard and grind it out to be able to have success.- My life's work is really about teaching people that slowing down, getting more into the body, out of the head, into the body.- Listening to your intuition, you're your own biggest success strategy.

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- The biggest misconception is that most people are excited about transformation.- A small percentage of the workforce drives the majority of results.- The top 20% of employees contribute to 80% of outcomes.- The top 1% can drive a quarter of the results.- Most employees are tied to their current work methods.- Transformation may not feel significant to the majority.- Business leaders often assume support without engagement.- Engaging employees is crucial for successful transformation.- There is often an under-investment in change management.- Leaders must facilitate change rather than just declare it. 00:00 – Welcome & Jeff’s Backstory in HR TransformationAdam kicks off the POZcast and introduces Jeff Williams, president and CFO at Aptia, walking through his career leading massive HR and business transformation efforts at Paychex, ADP, Alight, Aon and more.01:13 – Growing Up With a Self-Made FatherJeff shares his family story: born Canadian, raised American, youngest of eight, and the journey of his dad going from drafting apprentice to CEO at the same company over 33 years—and the lessons embedded in that.02:35 – Early Lessons: Hard Work, Humor & LossJeff reflects on what he learned from his father before losing him at 19: the value of hard work, eating fast at a crowded table, and keeping humor and lightness at the center of life and leadership.03:45 – From Telecom to the People Business (ADP Entry Point)Jeff explains how he moved from technology and telecom into human capital, taking on the role leading ADP’s Canadian operations and discovering the power of the HR and benefits space.04:38 – Hiring at a High Bar: Talent, Drive & InstinctsAdam asks how Jeff hired to ADP’s level. Jeff lays out his hiring philosophy: ambition beyond natural gifts, complementary skills, people better than him in key areas—and why he trusts his instincts on fit.06:25 – Real Leadership: Hiring People Better Than YouThey dig into succession, “making yourself dispensable,” and the idea that if you can’t take a vacation without everything falling apart, that’s a failure of leadership, not a badge of honor.07:30 – Pre-Email Days & The Human Side of WorkJeff remembers the 286/386 era and talks about how, before digital tools, people invested more in each other in person—inside and outside of work—and how that shaped deeper relationships.08:43 – Remote Work, COVID, and an Isolated WorkforceThey go deep on the pandemic: the rapid shift home, the early productivity spike, inflation pressures, relocation, and the rise of isolation and mental health issues as remote work took hold.11:10 – Young Workers, Office Longing & Loyalty ShiftsAdam shares what he’s seeing with candidates who actually want to be in-office to learn through osmosis. Jeff talks about building the next generation of leaders and how in-person time rebuilds fabric and loyalty.13:32 – Mental Health, Home Setups & Productivity RealityThey unpack the assumption that everyone has an ideal home workspace—calling out caregiving, cramped spaces, kids, and distractions—and how that’s quietly driving some people back to the office.14:51 – Why Jeff Bet on Aptia & the Move to BostonJeff explains what drew him to Aptia: the chance to build something differentiated and lasting, formalize his cross-border life, and finally live and work in the same country as his family.17:42 – The Big Vision: Building the Best Benefits Company in AmericaJeff outlines his ambition to build the best (not necessarily biggest) benefits services and administration company—one loved by clients, employees, and partners while supporting the communities they serve.19:04 – Benefits as a Talent Magnet: Total Rewards, Not Just SalaryThey talk about smart candidates, how benefits (health, financial, time off, ancillary) close offers, and why companies need to position total rewards early and clearly in the hiring process.21:13 – Closing the Benefits Understanding GapJeff shares the reality: most employees don’t fully understand or appreciate their benefits. He talks about accessibility, education, and surfacing value in ways employees actually grasp.22:33 – Introducing Aptia One: Seamless, AI-Led Benefits ExperienceJeff breaks down Aptia One—how it’s designed to create simple, AI-led, consumer-grade experiences for employees, employers, and partners across phone, web, and natural language interfaces.25:14 – How Jeff Is Personally Upskilling in AIJeff shares his approach to AI as a leader: consuming everything he can, learning from experts, applying lessons from previous waves of tech disruption, and staying hyper-relevant to where markets are heading.26:54 – Realistic AI: Simplicity, Accuracy & Avoiding AI-WashingThey discuss using AI to simplify journeys, NOT over-hyping capabilities, and why, in a business where you must be nearly 100% accurate on benefits, you must apply AI carefully and responsibly.28:43 – The Hard Truth About TransformationJeff calls out a big misconception: leaders assume everyone’s excited about transformation. He explains why frontline employees often aren’t enlisted as deeply as leaders think and why change enablement is under-invested.30:18 – Service, Soul & Corporate PhilanthropyThe conversation shifts to service: Jeff’s history with DEI, United Way, and community work, and why doing something for others makes him feel more complete as a human and leader.31:25 – Why People Want Companies With a SoulJeff explains how corporate philanthropy, whether via one flagship cause or hyper-local initiatives, shapes belonging, engagement, and the desire to work for companies that care about more than profit.33:55 – Jeff’s Son’s Cancer Journey & Life Perspective ShiftsJeff shares the powerful story of his son Kevin’s osteosarcoma diagnosis at 13, the grueling treatment, and how that battle reshaped his view on perseverance, priorities, and what really matters.36:26 – Adam’s Own Cancer Battle & Shared PerspectiveAdam opens up about his recent Hodgkin’s lymphoma remission, the physical and emotional toll, and how surviving cancer reframes life, work, and gratitude for both of them.40:04 – What Keeps Jeff Up at Night: Stewardship & FamilyJeff talks about being a “work in progress,” how life is now about his kids, his wife, and his responsibilities, and the ongoing chase to be a good steward for his family, business, and community.41:48 – Optimism About Humanity & The Future of BenefitsJeff shares a global perspective: wherever he goes, people want similar things for their families and communities. He then lays out the “big three” of benefits—health, wealth, and time off—as core holdings.43:26 – Designing Benefits Like a PortfolioThey dig into tailoring benefits to your population (e.g., menopause benefits, pet insurance, nonprofit-oriented perks), feeding what works, starving what doesn’t, and iterating to truly serve your people.44:37 – Redefining Success: Energy for the Journey AheadIn closing, Jeff defines success not by titles or money, but by whether you still wake up excited for what’s ahead—at work, at home, on the golf course, and in life overall.46:08 – Wrap-Up & Where to Find Jeff and AptiaAdam closes the episode, sharing where listeners can learn more about Aptia, connect with Jeff on LinkedIn, and reminding everyone to review, subscribe, and keep being good to themselves and better to others.

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Kelly's five rule philosophy empowers teams to perform at their best.- Self-awareness is crucial in identifying what you enjoy and excel at.- Leaders must differentiate between urgent and important tasks.- Hiring for values alignment is more important than cultural fit.- Mental marination is essential for strategic decision-making.- Work-life balance is a myth; harmony is the goal.- Trust is the foundation of effective leadership.- Ambition should be aligned with personal values and fulfillment.- Delegation is key to effective leadership and team empowerment.- Success is about leaving a positive legacy rather than just achieving titles. Chapters00:00 Introduction to Kelly McGinnis03:16 Early Influences and Career Path06:12 Lessons from Early Corporate Experiences11:18 Navigating Leadership and Management15:05 Hiring for Culture and Values18:11 The Myth of the 100-Hour Work Week20:46 Finding Harmony in Work and Life23:10 Building Trust for Sustainable Success24:35 Ambition vs. Alignment: Finding Fulfillment27:44 Mental Marination: The Key to Effective Leadership30:38 Balancing Urgency and Importance in Leadership34:51 The Art of Delegation and Trust in Teams38:51 Navigating Difficult Conversations: Letting People Go41:36 Redefining Success: Legacy and Happiness

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Recruiting success is measured by a percentage of wins.- Personal experiences can profoundly influence professional motivations.- Life's challenges can provide clarity on what truly matters.- Caring about your work leads to emotional investment in outcomes.- Resilience is key in navigating the ups and downs of business.- Perspective shifts can arise from significant life events.- The importance of providing the right solutions in business.- Emotional roller coasters are part of the people business.- Understanding losses is crucial for growth in recruiting.- Finding meaning in work can stem from personal experiences.Chapters [00:01] Welcome + Why We’re Here — Adam tees up the POZcast mission and today’s focus.[00:01] Guest Intro: Jordan Gasparri — From growing up in recruiting to founding Exclusent and winning an Inc. Power Partner Award.[01:16] Warming Up — Jordan joins; mutual respect and setting the table.[02:16] Growing Up with a Recruiter Dad — Early exposure, high-school internship, and falling in love with the craft.[03:21] Thrill of the Hunt — Why negotiation hooked Jordan and how recruiters drive real comp outcomes.[04:19] Old-School Lessons — Pre-LinkedIn fundamentals: presentability, first impressions, and context by role.[05:41] Art vs. Science — Motivation mapping, relationship foundations, and what tech can’t replace.[06:37] Founding Exclusent After Loss — Channeling grief into purpose, betting on yourself, and early survival.[08:08] Agency vs. Solo — The leap from desk to founder, support systems, and the “eat what you kill” mindset.[10:17] ‘Unhireable’ Bias — The corporate return dilemma for entrepreneurs and what hiring teams miss.[12:13] Taking Bigger Swings — Compounding courage, offices, gear, and managing the losses (baseball analogy).[14:11] Handling Failures Fast — Day-of fury, next-day reset; contingency realities and resilience.[16:47] AI + Authenticity — What Exclusent automates (sourcing, verification, notes) vs. what stays human (relationships).[18:19] Tools in the Stack — Sourcing evolution, AI interviews for access + fairness, caution on agentic outreach.[20:08] New Roles in TA — Vendor bets, process owners, and the rise of AI/TA SMEs.[22:36] Volume, Speed, and CX — Instant assessments, fewer ghosted candidates, smarter human time.[25:28] Negotiation Masterclass — Real-market intel over Glassdoor, lever trading (base, equity, PTO), and tough love.[27:17] Salary Bands & Candor — Setting expectations, transparency on caps, and why companies pay for value.[29:16] The Negotiation Room — Jordan’s new series: real back-and-forths, 3-minute breakdowns, teachable plays.[31:41] Offer Horror Stories — Sunday-night reversals, bonus games, and ethics fails caught on Gong.[36:23] The Next 5 Years — A tight team of 10 great recruiters, sensible AI, and protecting service quality.[37:58] Advice to Younger Self — Calm down, ride the waves, keep shipping good work.[38:52] Never Lift Off the Gas — Consistency lessons from dry spells; content + practitioner balance.[40:10] What Keeps Him Up — Housing hunt, macro uncertainty, and waiting for clearer signals.[41:33] Defining Success — Peace of mind over vanity metrics; doing work you’re proud of.[42:48] Wrap + Calls to Action — Where to find Jordan/Exclusent and how to support the show.

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Joe Nicchi organized an ice cream social to meet Bill Murray.- The event attracted the neighborhood and created excitement.- Bill Murray eventually showed up, making the event memorable. The story went viral on Reddit, gaining massive attention.- Media outlets like the Today Show covered the event.- Community engagement can lead to unexpected outcomes.- Celebrity encounters can create lasting memories.- The power of social media in amplifying local events and the dangers of it.- Creating unique experiences can draw people together.- Sometimes, all it takes is a simple idea to go viral.

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Summary"In this episode of #thePOZcast Adam Posner interviews Dr. Gabriella Rosen-Kellerman, a physician and psychiatrist who is a pioneer at the intersection of science, technology, and human potential. They discuss her journey into psychiatry, the shift from remediation to performance in mental health, and the impact of work on mental health. Dr. Rosen-Kellerman shares insights on the global performance crisis, the role of COVID-19 in workplace dynamics, and the challenges of remote work. They also explore the concept of flourishing versus productivity, the importance of recognition in leadership, and the future of AI in the workplace. The conversation concludes with Dr. Rosen-Kellerman's career advice and reflections on the lessons learned from historical technological transitions.Takeaways- Dr. Gabriella Rosen-Kellerman emphasizes the importance of recognizing and addressing mental health in the workplace.- The shift from remediation to performance in mental health is crucial for employee well-being.- COVID-19 has significantly impacted workplace dynamics and mental health.- Remote work presents unique challenges that can affect productivity and mental health.- Flourishing is about living a deeply meaningful life, not just being productive.- Recognition from leaders can greatly enhance employee motivation and performance.- AI is reshaping the workplace, requiring new skills and mindsets from employees.- The PRISM framework outlines essential skills for future work: Prospection, Resilience, Innovation, Social Connection, and Mattering.- Leaders need to be proactive and scenario plan to navigate the rapidly changing work environment.- Historical lessons can guide us in supporting employees through technological transitions.Chapters00:00 Introduction to Dr. Gabriella Rosen-Kellerman03:03 The Journey into Psychiatry and Digital Health05:44 The Shift from Remediation to Performance in Mental Health08:46 The Impact of Work on Mental Health12:09 Understanding the Global Performance Crisis14:58 The Role of COVID-19 in Workplace Dynamics17:56 The Challenges of Remote Work21:06 Flourishing vs. Productivity23:56 The Importance of Recognition in Leadership27:00 AI and the Future of Work29:41 The PRISM Framework for Future Skills32:47 Insights from Collaborating with Dr. Martin Seligman35:46 Navigating Leadership in a Rapidly Changing World38:36 The Future of AI and Human Interaction41:35 Lessons from History on Technological Transitions44:36 Closing Thoughts and Career Advice

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Summary:Julie Sexton, Land O'Lakes, organizational culture, HR innovation, employee engagement, technology in HR, veterans in workforce, talent acquisition, flex work, leadership, Land O'Lakes, leadership, talent management, generational differences, agriculture industry, AI in business, career advice, employee engagement, mentoring, organizational cultureTakeaways:- Julie fell into HR by choosing it as a versatile concentration in college.- Land O'Lakes offers a culture where employees can have a real impact.- Transparency and humanness are key in leadership.- People strive to do their best and want to be valued.- The evolution of technology has greatly improved HR processes.- Flexibility in roles can attract a diverse talent pool.- Piloting initiatives allows for learning and adaptation.- Supporting veterans through programs like SkillBridge is crucial.- Diversity includes mindset and experiences, not just demographics.- Land O'Lakes is more than just butter; it's a significant agricultural co-op. Land O'Lakes operates across the entire agricultural value chain.- The cooperative model allows for direct ownership by farmers and producers.- Nurturing future leaders involves experience, mentoring, and skill development.- It's important to recognize that not everyone is suited for leadership roles.- An individual contributor career path is essential for deep expertise.- Understanding employee values through surveys can enhance engagement.- Reverse mentoring programs can bridge generational gaps.- A talent strategy aligns workforce development with business goals.- Honest communication is crucial in performance evaluations.- Self-reflection and openness to feedback are key to career growth.Chapters00:00 Introduction to Julie Sexton and Her Journey02:03 The Importance of Organizational Culture06:49 Defining and Living Organizational Culture08:10 The Evolution of Technology in HR10:18 AI and Innovation in Recruitment12:25 Balancing Flexibility in Manufacturing Roles14:41 Innovating Employee Engagement Strategies17:08 Supporting Veterans in the Workforce20:09 Attracting Talent Beyond Butter21:30 Understanding Land O'Lakes' Unique Position24:05 Nurturing Future Leaders26:51 Navigating Multi-Generational Workplaces28:07 Building a Talent Strategy30:00 Evaluating Talent and Performance30:53 Interviewing for Value Addition33:05 Challenges Facing the Agriculture Industry34:50 Embracing Generative AI37:00 Career Advice and Self-Reflection

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways:- Work architecture is essential for understanding how work gets done.- Workforce design and strategy are closely linked.- Employee experience mapping can enhance workforce design.- Onboarding is a critical stage in the employee journey.- Mutual responsibility exists in managing employee expectations.- Technology can complicate employee experiences if not implemented thoughtfully.- Future-ready organizations prioritize employee development and upskilling.- HR must claim a seat at the revenue table to drive business outcomes.- Remote work requires intentional design to foster collaboration.- Contentment is a dynamic goal worth striving for in one's career.SummaryIn this conversation, Adam Posner and Josh Newman delve into the intricacies of workforce design and employee experience. They discuss the importance of understanding work architecture, the critical stages of employee onboarding, and the mutual responsibilities of employers and employees in managing expectations. Josh shares insights from past workforce design projects, highlighting lessons learned from failures and the significance of creating future-ready organizations that prioritize employee development. The discussion also touches on the evolving role of HR in driving revenue, the challenges of remote work, and the impact of parenthood on leadership styles. They conclude with reflections on career advice and the true definition of success. Chapters 00:00 Understanding Workforce Design and Architecture02:59 Employee Experience Mapping: The Six Stages05:56 Mutual Responsibility in Onboarding08:53 Lessons from Workforce Design Failures11:52 Future-Ready Organizations: Human-Centric Approaches14:37 The Role of HR in Revenue Generation17:48 Navigating Remote Work and Mentorship Challenges20:18 The Transformative Power of Parenthood26:44 Navigating Work-Life Balance and Productivity31:55 The Future of Work and Employee Value Proposition34:56 Defining Success Beyond Traditional Metrics