What separates chiropractors who thrive for decades from those who struggle to find fulfillment in practice?

In this episode of The Practice Gap, I sit down with chiropractic legend Bill Esteb to explore the foundations of a successful, purpose-driven practice. Bill shares insights gained from more than 40 years of working alongside chiropractors around the world, covering everything from practice identity and patient communication to marketing, boundaries, fees, and long-term professional satisfaction.

We discuss:

Why identity is more important than strategy
The difference between therapeutic and wellness-focused chiropractic
How to build a thriving family practice
Common boundary mistakes that create stress and burnout
Why patients—not chiropractors—are the heroes of the healing process
How to attract patients who value health, not just pain relief
The role of purpose in creating a fulfilling and sustainable career

Whether you're a new graduate or a seasoned practitioner, this conversation is packed with wisdom that can help you build a practice aligned with your values and vision.

"Identity is based upon purpose." – Bill Esteb

Thank you for listening! If you like what you hear, please share it with someone that you think might find value in this episode. If you enjoy this podcast, please take a moment to rate us on Apple Podcasts or where you listen to us. Your feedback helps us improve and reach more listeners. Thank you!

Kind regards,
Elisabeth Aas-Jakobsen, DC, MSc

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