← The Product Boss with Jacqueline Snyder
The Product Boss with Jacqueline Snyder
646. “I hit $200k in my first year, now how do I hit the next level in my business?” | Coaching Session
01:02:44
Loading summary
Transcript54 lines
- [00:00]
Donna Baum
Yeah, I feel like I'm at a crossroads. And that's why I knew that this was, you know, somewhere where I needed some coaching on that. I am at a place where I need to level up.
- [00:13]
Jaclyn Snyder
Hi, I'm Jaclyn Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of product based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into a successful business, and what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss. Let's do this. Hey. Hey, friends. Welcome back to another episode of the Product Boss podcast. Oh, my goodness. Thank you so much for the reviews that have come in since the last episode. I am so incredibly grateful for all of you that have left reviews for the podcast. Thank you, thank you, thank you. And make sure you're following the show. If you're not following the show, you're not knowing when. We're dropping two episodes a week so you can get these. And they're super helpful. So make sure you're following the show. And if you haven't left a review yet, I'd be so incredibly grateful. That would be my holiday wish. Okay, so today we're diving into another coaching session and I'm really excited about this one because I'm talking to kind of a celebrity here at the Product Boss for us in our community, and it's Donna Baum of Static Block. Now, if you're a multi stream machine student, you may have heard heard about her and I've talked about her a lot, but she created Static Block, which is a product. It's a hairspray that eliminates static electricity on your hair, your clothing, your rugs, your furniture and more. Now, like I said, if you've been following for a while, you've heard me mention Donna once or twice because her story is just so incredible. Now I remember when I first met her, she was like so many of you where she was in one of my challenges and she was in the chat, chat, chat, chatting, right? And like in the challenge, going through the whole thing and she was making other variations of products when she found the product boss. So she's sitting there in a challenge and she's just like so many of you, where I start talking about a program that, you know, you can join. And I remember Donna being there and saying, like, you know, I'm not sure, should I join Multi Stream Machine? She wasn't sure. And then I remember within the first 90 days getting a message from her and we talk about her as a testimonial, as a case study, as a star student, because when she narrowed down her product line to the one product, right, she's decided that she was going to go to one which was the. The original Static blocks spray, okay? And then she decided when she joined Multi Shoe Machine, she was trying all these other things. She was trying social media. She didn't have that many followers. She was trying to sell on all the places. It just wasn't working. She thought, all right, I'm going to take this one product and I'm going to add a new sales channel. And so Amazon was the one that she decided to add in. And so literally, she signs up for Multistream Machine, she learns step by step because that's what we teach inside of the program. Now. The program teaches wholesale and in person and how to send emails and how to work with influencers and how to set up systems. It teaches a bunch of stuff, but there's different sales channels because I believe you all need multiple sales channels so that you can take your best sellers, you could take your products that you're known for and get them onto more sales channels. And that way you start to make revenue in lots of different places, right? That's once you set up and you get the foundation and you figure out, you know, the first steps, then we get into here. And so she got this one product on Amazon and in the first 90 days she sent us a message. Show me how much she made in month one, month two, and by the end of month three, she sold $31,500 of one variation of her static blocks for, okay, one product on Amazon that she's making and fulfilling herself. And we're going to get into that more in just a little bit. So one. That's amazing, right? Then I get a message from her later on in the year. That's like in my first year of business, she was able to hit almost $200,000 in sales by selling one product on Amazon alone. And she said she left her full time job. She was started making more from her product based business than she was making at her full time job. And then she had a six figure business, multi six figure business the first year. I know a lot of you have heard Donna story down the line, right? I get to coach Donna and actually now Donna is in my inner circle mastermind because she's a six figure product based business. And so I'm thrilled that I get to now work with her on that next level of reaching $1 million in her business. But here's the deal, right? That goes with the 90s rap song like Mo Money more problems, right? So every level that we hit, there's going to be a new problem that comes up or there's going to be another level to unlock. Like if you think about a video game, you think about Mario because it's the last time I played video games, right? So Mario and you go through the first level and then you unlock the next level and then you unlock the next level. You guys are all in that, right? We're all playing this beautiful entrepreneurship game and we need to keep unlocking levels. But it's hard to do that on your own, right? Little Mario doesn't make it to the next level without getting power ups and mushrooms and help, right? Like the mushrooms that you bonk and then you get like the do do do do do do, right? Like you're going really fast, all of that. And when get Mario gets bigger and he gets like blew through all the little shell turtle things. I'm not a big video game person. I love all the analogies. I give you all and I'm about what I'm talking about. But the deal here is that at every level you're at, whether you're just starting out, whether you've got the sellable product and you're trying to hit your first thousand dollar, $2,000 a month and you're at your $2,000 a month, and you're trying to hit your first $5,000, 8,000, $10,000 month. I mean I have students that have helped get to 100,000 to $200,000. Months. Months, right. And they're all level unlocks and that's what we're going to do here. So I'm excited for you to listen because a lot of you have heard her story or I just kind of gave you a recap. And now Donna's back and I get to coach her and we what's next. So if you're as excited as I am, let's jump in. Hey product boss, let me ask you a question. Have you ever felt like you're struggling and spinning your wheels trying to grow your business online? I know, I know it could be so frustrating. I went through it with my own product based business and I know that you're dealing with so much like managing inventory to shipping, to making all your products, to creating, to marketing all the things. Right. I know you're wearing all the hats and you're worried about so many different things. And I need to tell you something. Your website doesn't need to be another thing to worry about. So that's where Shopify comes in. Now listen, Shopify isn't just a website builder. When I started my business back in the day, I mean there were just website builders. No, Shopify is amazing. I wish I had it. It's our go to and number one e commerce platform built to make running your product based business even easier. So whether you're selling handmade jewelry, organic skincare, delicious treats, you might be a manufacturer, you might, it doesn't matter what you're doing because this is the deal. Shopify is going to give you the tools to showcase your products beautifully, to manage inventory seamlessly and to connect with your customers around the world. Because listen, customers need a good experience, right? It's all about the user experience. And that's why I'm so obsessed with Shopify. Because you don't need the tech skills required to create this amazing seamless customer experience. So with features like automatic payment processing and one click checkout, Shopify will actually help you focus on scaling your business and not having to worry about all the techie things that come with building a site and a site that converts really well. So my friend, if you're ready to make selling your products online easier, you can grab your free trial of Shopify today at the product boss.com shopify. That's the product boss.com shopify. Now let's jump into the show. Update me on where, how, how's everything going?
- [07:56]
Donna Baum
I'm doing really, really well. So let's see right now, so my peak season is October, November, December, January, February, March, April and May. So I have like a stuff, you know, it's the cold, it's, it's everything that makes like static, you know, even you know like in the winter in those cold states which I'm in Chicago, the static is just crazy because you know you've got that he going and it just dries Everything out. So it even gets intensified even more. So it's. Yeah, it's, you know, warm, cold weather clothing. It's hair, it's blow dryers. It's even, you know, when people used a dry shampoo, like when I use that, my hair gets like a little staticky all over again. So then I put it on, I use it every day because I can't stand static. Hence the reason I developed this. So, you know, animals are constantly like, their hair is always on, you know, people's clothing on their blankets, on their couches. It's staticky to everything. They're getting shocked all the time. Equestrian, from what I understand from a friend, a couple friends of mine, is a huge ordeal because the horses have. Their hair is so staticky and the static just like flies right on sonar and everywhere and it just flies back from the brush onto the horse. And then they're blankets to keep them warm. They have to be really, really careful to pull them off because it will shock the horses and it spooks them. So that's been kind of, you know, I've been enlightened with that. You know, clothing, of course, certain items of clothing, you know, fabrics just accumulate static.
- [09:44]
Jaclyn Snyder
Well, I think to kind of just knowing where you're at now in the way of your main sales channel. So like in one, I love, I love that you found the crossover that it can go to pets that you've. That the word of mouth has gotten out there even that we're like, okay, horses and horses like this because of this, because it gives you these alternative markets. While they may not have been your ideal customer, when people start to use a product the same way, vice versa, people started to use Mane and tail, which was a horse shampoo and conditioner that people started to use on human hair. Right. So we can see that there's crossover when it wasn't always meant to be. So you built your business. The first point that you did was like you, you narrowed it down and you came out with like, I remember when you started, you had a bunch of products and then you're like, I'm going to do the one, I'm going to get that on Amazon. And then I tell the story all the time when I'm talking about multistream machine and the success of you don't have to make all the things that you made $31,500 in the first 90 days and you had a full time job and then you quickly left your full time job and hit. Did you hit six figures or multiple Six figures in your first year?
- [10:39]
Donna Baum
My first year I hit almost $200,000.
- [10:42]
Jaclyn Snyder
Amazing. So where are you at? So that's kind of my last point in terms of. Right. Contact with you in the way of, okay, you got there, you updated us. So since then, are we still only selling on Amazon? What sales channels are you selling on? And then where are you at now in terms of revenue if you want to share that?
- [10:57]
Donna Baum
So I'm only selling on Amazon, which scares the heck out of me because all my eggs are in one basket. I do sell on my website, but it's not really doing much of anything. That's kind of another thing. And I'm unfair, but I just, I haven't made any sales on there yet. I need to redo, like, my offerings and stuff like that. I really never, like, got down and dirty with that. And I'm thinking about, like, I was hoping to be on Etsy maybe by now and get my fare up and running the right way, the way that I wanted it to, but unfortunately my mom passed away a couple weeks ago. So it kind of changed the whole dynamics of these last couple weeks. So. But that will come in the next, you know, week or two. I'm hoping to get that all running. But I, I am very fearful. I'm doing really well on Amazon. They can be very difficult. I've made mistakes along the way which almost cost me bumped off, you know, I mean, very scary to have all your eggs in that basket. So right now, as of right now, so October is the be beginning of my very busy season. And it just keeps going up and up until about February, But I'm already 40, almost 40% just the month of October. All organic. I don't do paid advertising yet. I'm actually just starting that. I'm working with a business development through Amazon. So I'm already up almost 40% just for the month of October. Organic. It's huge.
- [12:26]
Jaclyn Snyder
Huge, huge. And you said you don't run ads on Amazon, right? No. Pay per click.
- [12:30]
Donna Baum
I don't. It's all organic.
- [12:32]
Jaclyn Snyder
That's bonkers.
- [12:33]
Donna Baum
So, like, hello. I keep on wanting to knock myself in the head. Like, Donna, you have proof of concept? Like just. Yeah, I go through all the, you know, imposter syndrome, the fear of everything. And just so you know, I don't really advertise this too much. I probably should, but I have fibromyalgia. So I've been suffering from that for about over 15 years. I have chronic fatigue syndrome. I have celiac. I have, you know, OSTEOARTHRITIS So my hands are killing me when I'm manufacturing. So really it's like. And I'm on my own. And, you know, sometimes I freeze up. Like, my head gets so confused and I freeze. And I hate it because I've never really been that kind of person. I've always been such a. But there are times that I just crash. And this has actually allowed me to spend the money on more functional medicine rather than, you know, all that Western medicine. That hasn't helped me at all. And I'm like, I just. Sometimes it's so that fibromyalgia and chronic fatigue can really, like, take a toll on me. But it then it frustrates me at the same token, which makes it even worse because I want to do so much more, and I know I can do so much more. And honestly, Jacqueline, I know this business, like, this year could have probably even come close to a million if I would have really been able to know where to go and really how to hone in and get that energy to really, you know, go after it. And that's why I'm here.
- [14:06]
Jaclyn Snyder
And that's why I've got a coaching call with you today.
- [14:08]
Donna Baum
Exactly.
- [14:09]
Jaclyn Snyder
Okay, so obviously there's been a gap of time since that we've worked together from me being able to tell your story. But what I do want to say, and I want to show you where success leaves clues is the things that you're telling me right now that you're trying to solve for in your business. Right. To make more money, to get on more sales channels. And all the things are kind of a little bit again, like you're back to throwing spaghetti at the wall. So what worked for you when Static Block took off was niching down, finding the one product, getting on Amazon, becoming an Amazon bestseller, like, immediately. You haven't used ads, so obviously whatever you've done solo and adding on this agency is bonkers. Amazing. So now what's spinning you out again is trying all these other sales channels that may or may not be the right fit. And also, like you said, you could have been a million dollar business this year. And I fully believe that you could be on Amazon alone now.
- [14:58]
Donna Baum
Really? Okay.
- [14:59]
Jaclyn Snyder
Why not?
- [15:00]
Donna Baum
Well, that's what I started thinking. I'm like, you know, Donna, why are you frustrating yourself? Do the things that you need to do for Amazon. And maybe, you know, I'm. I'm just really scared keeping it all in one basket because it can shut down in a heart rate. But I'm like, you Know, I. I don't know if I'm that person that wants this huge, humongous business. And you know, what's all wrong with making a half a million? A million? What is wrong with that? My life is so fulfilled just even at this point, and I know it will, it's going to get better.
- [15:37]
Jaclyn Snyder
Well, that's a great point. And also you could have the half million dollar business, the million dollar business and beyond that, and not kill yourself in the way that, the way that you've been doing it to this point for this many years is going to need to shift. And I also, I lost my dad this summer, so I'm very sorry. And grief is terrible. And it comes and there's no timeline to it, and you get hit down by it, and then, you know, you're like, oh, I'm okay. And then something else happens. And so. And I know you're just a few weeks out, so it's. Why did we start our own businesses? Right. Why did you become an entrepreneur and leave working for someone else? So that if your body's acting up and you need to sleep more, you can. And if you're in a grieving moment, because life is life and everybody loses the people that we love, that is the human experience. Like, that we can suffer, right, until we move through it, suffer through that, and then. But it's the human experience, so we can experience it all, highs and lows. So for you, I think what I want to pull you back into is probably, and I think that's, you know, part of the reason that you did, you know, book this call, because you're like, your two questions are, where should I go from here? And how do I get there? Like, you did it. Those were your two questions twice. So, like, just tell me what to do, but I want to ask you what you want to do. So my question back to you is, like, what's the one, one thing that you want to create in your business right now?
- [16:52]
Donna Baum
Security.
- [16:53]
Jaclyn Snyder
Okay. And do you not have it with the current way that the business is running?
- [16:56]
Donna Baum
You know, it's so new, it scares me.
- [16:59]
Jaclyn Snyder
What would make you feel like you have the security? So what would. What would life have to look like to feel secure? And I asked this in a trick question sort of way, but in the way that there's more than just hitting a number, most likely in your bank account if you're anything like me. So I'm going to speak from my perspective, and I just got off a podcast episode where I talked about this with the Guests. But it was like when I hit $1 million in my business, I had an anxiety. I had an anxiety attack. I found myself walking in the woods by myself and ducking down behind a rock going, what is wrong with me right now? Because it was this. It's bonkers, right? Because I'm like, I finally hit something where I did feel more secure and yet I felt so insecure because my brain, the neural pathways in your brain, they're so wired in the other way that when something is unexpected, it's unsafe. Our bodies and our brains are used to like, repetition. It's used to this, this certain way of feeling. All of a sudden this new thing is introduced. We're like, bear outside the cave. Even if it's good. So for you and your security, truthfully, what if you were to close your eyes and imagine yourself, what that would look like, Tell me what it is, I'll write it down and we can work like to that.
- [18:05]
Donna Baum
I don't know what that security is. My guess, there would be. But I think I've gone through so many times where life was good. I wouldn't say it was, you know, overly over top. Over the top. And then, you know, there was huge fallout to the point where I. It was like, you're destitute. And that happened so many times that I just, I'm so scared of not allowing that to happen again ever. I don't, I'm on my own. I don't have another income source. This is it. And I mean, I don't know if there's this magic number not to be.
- [18:39]
Jaclyn Snyder
A number, it could be a feeling. Because a lot of times it's not the things that we have, but it's the way that we want to feel. So another question I'm going to have for you is when was a time that you have felt this way before? Like, I want you to just find. And you don't have to say it out loud unless you want to, but I want you to think of it. And I'll give you an example. When I. When I bought this house. I live in Los Angeles, it's an expensive house. And I freaked out when I was buying it. And I freaked out maybe every other week since I've lived here, right. Even though it's what I wanted forever. And I was like, I can't afford this. I don't know if I can sustain this, all the thoughts, but I have to think back to when I felt this way again. It's all good. I felt. It's all Going to go away. I'm not going able to do it. I mean if I go all the way back to when I was in college and I had to pay the first time I had to pay rent myself or if I think about the first apartment we bought where I think our I think we were paying under $2000 and it was like 1800 bucks and that was so much for us then we lived in New York City. Five thousand. So much. And I think I have to think back through like I felt this exact same way. And not only did I make it through it, I was able to level up again at the end. So for you, when has this feeling come up from you for you in the past. And do you have proof that you can make it to the other side? That the story you're telling yourself isn't true?
- [19:48]
Donna Baum
Yeah, I always make it to the other side I guess. But I had bust in my butt to get out of debt. Covet hit. I was working at Claire's, every girl's dream as a store manager for Claire's and icing so multi store manager which was a lot. I had no life making pittens in retail, you know, working my butt off just making enough to you know, make it. I had lost my job to a layoff previous to that to getting on with Claire's which was oh probably about six months before the layoff like we shut down. I had to live with my sister and brother in law and I was actually able to save a lot of money and pay off all my debt and get more money for a down payment on my house because I was in the process of looking for a house and I ended up buying my house in January of and the end and I've been here almost four years now and I would say in the beginning I probably felt like that like oh my God, I'm so scared. My, you know, my mortgage payment was reasonable. I had a car payment that wasn't outrageous. I really didn't live large. But I knew I had to be better with my money because the last thing I ever wanted to do was lose my house. I worked so hard to get this house and I was so proud of myself for getting this on my own finally. But I was scared. I was scared. I mean it was scary all on my own, you know and. But then you know, time went by and I did really well and things just worked out. I felt much better and more secure and you know I contemplating on selling my house and getting another house because this house went way up. But I'M like, well, that's just, you know, buying somebody else's escalated house so that I have room to do more manufacturing and, you know, have more room because I do everything in house. Or maybe I just, you know, do some type of a loan or something and add up and make more room.
- [21:53]
Jaclyn Snyder
Okay, so I think for you and what you're saying is that you're a problem solver, Donna. Like, you, if you want to empower yourself, when you're feeling these ways, you're telling me that, you know, you were laid off, you're working at Claire's and icing. Like, you, you had to do more than normal because you're managing two stores, you're getting paid not that much money. And then when you left, you're like, I'm going to go, I'm going to sacrifice something right now so that I can save to buy this house on my own. And now you're in a position four years later where you're like, do I sell it? Do I get more space? Do I build on, like, these are all very abundant thoughts. Thoughts. So when your brain, which likes that. That pathway, it likes to drive that same pathway every day is going to. I want you to remind yourself of these instances in which maybe you did feel all eggs in one basket. Maybe you did feel things have been taken away from you, like, in all sorts of different ways, but you've made it through and you keep making it through. And every time that challenge comes up, you actually get really creative and you actually end up on, like, in a better place in a lot of ways. You know, so even the fear of Amazon, where you're like, I almost got kicked off. But you didn't and you learned, and most likely that won't happen again. Right? It's not like Etsy or Etsy literally can shut you down for any complaint that anyone sends. Amazon is more so, like, all right, I was learning this platform is figuring out how to do it, and now you're working with an agency that's even more well equipped than you. And you said you're up 40%. So that investment into that agency is already paying off. So for you and for knowing what's happening with your body and your energy level, but also the potential of your business, I think that whether or not you buy a house that you're going to add on to or not, I think there's a few things to think about. Okay, So I hope that you caught what Donna's goal is for her business ultimately, which I think so many of Us feel this way is we want security, right? I mean, it's human nature to want safety and security. And while she has the success that we're looking at, she really wants to make sure that, like, she's locking it in. And while Donna didn't have an exact answer to what security looked like for her, which is okay, having her take a moment to reflect on what is really important and figuring out that that is really important to her. And so I want you to take a moment and do that for you as well. Product boss, right? Because if you have a goal, if you know the true reason why you're doing exactly what you're doing, you're an entrepreneur, you've stepped into the space, but you don't know what your goal is, clearly, then I want you to take a little bit of time to figure out what that is. And then once you're figuring that out, right, like, let's say security is a thing. What does security look like? What number does that look like? Is there a number in your bank account that you would like, like to see, right? Like a minimum amount that you're like, I would feel safe and secure if I knew that that was always in my account. I remember when it was like, okay, I wanted, you know, $2,000 always in my account or 5,000 always in my account. And then at some point it was like 10,000. I always want a minimum of 10,000 in my account because I knew, okay, like, I felt safer. I felt, not only did I feel safer, I felt abundant, right? And it was kind of like keeping at that. So whatever number you're at, right, it could be way past that. But whatever number that is, figure what that is, that when you open up your bank account, you're like, okay, that number's there. I feel safe and secure. Because when you feel that way, you actually can take more risk, right? You, the, the foot is off of your back and you feel like you can move forward a little bit more freely because you're not in survival mode, right? You're able to kind of shift out of survival mode, which is something that I've really had to work on over the years. So when you set that, we can work backwards to achieve it. So for Donna, she's really ready to unlock that next level and level up in her business. She wants to reach that half million dollar mark and then truthfully, pretty quickly after that. I know she wants to hit the million dollar revenue mark, but like I told her, she's not going to be able to do it on her own, the same way that she's been doing it up until this point. Why? Because to reach that next level, her business needs to level up things. She has to start to do things differently so that she can successfully hit that higher level. So this is why it's so important for Donna to really step into being the boss of her business. Right. To really level up. And she is at the level, especially in my inner circle mastermind, she is in that level where we're kind of saying, like, let's kind of boss up, be the boss of your business or really step into the CEO role. And I know it's hard to wrap your head around that when you're still doing all the things, but we got to just start to try that hat on. Right? We're just going to try it on. We're going to see how it feels even if we wear it for like 15 minutes a day to start. We're going to try on that bossier business CEO hat. And then we want to really build a solid foundation that she can continue to grow on. Right. We, as Julie Ross has said. Right. And I talk about it a lot, especially in my masterminds is this idea. At this point, everyone feels like they've built these beautiful castles, but they're built on top of wobbly furniture. And we need to secure the furniture so that it doesn't feel like it could come crashing down at any point. And Donna needs to know, and you need to know you don't have to do it all on your own. So now that we've figured out the big picture of where we're going to focus, let's dig a little deeper into Donna's next step to be able to achieve this. If I were to scale to half million dollar business, if I were to scale to a million dollar business, what would that quantity look like? Right. Really knowing your numbers. How many bottles would I have to sell to hit that? And then we know, because I'll tell you right now, and I don't need to know the number, You, Donna, are not going to be filling a million dollars worth of bottles.
- [26:59]
Donna Baum
Bottles I'm feeling a lot. I had to hire. Last winter, he hired my son to do manufacturing with me. It got so crazy. I did 40, 000 in one month in January.
- [27:12]
Jaclyn Snyder
That's when people are like, I don't know if I want to grow because what if I am success successful? And you're like, I am successful and Right.
- [27:17]
Donna Baum
It's scary. It's exciting.
- [27:20]
Jaclyn Snyder
Yeah. So we need to solve for that and so at your level now in the multi six figure range is you just cannot keep doing it all yourself. And I would rather you and your beautiful brain that knows how to problem solve, that knows how to budget, you know how to manage. Like the fact that you manage retail stores is there are so many skills that you have there that you don't even know that you have that so many of us would love to have. So that means you also know how to manage people and how to tell people what to do and all the things. So I really want you to get curious around in 2025, what would it look like if either you figured out a co packer or some other company that you could, they would just manufacture the bottles, they could even ship the bottles to Amazon for you, right? Or if you were to really think about your business in a manufacturing sense because you are, you are a manufacturer. All of us are, we all think of ourselves as like a maker. I am a fashion designer, but no, I manufactured apparel. Even if I didn't have the factory in my office and I was hiring a factory, I was still considered a manufacturer. So for you, you're going to have to really from the boss up side, right? Like as you're leveling up is really start to think for you right now. The cool thing is, is that Amazon does the fulfillment for you so you don't have to deal with orders and returns every day. So you've kind of outsourced that. That's why you pay the fee to Amazon. And it is very aligned with the life you're telling me you want, right? It's very aligned with the life you're telling me you want. Because you can work in spurts. You can, you know, when inventory gets low, you send it in. It does the selling, it does the customer service. You have an agency that's helping you with your listings and then you get to take a little bit of pause. So when you're asking for a plan or like what to do next, one of the biggest things we have to solve for. And you're experiencing that right now, you're in your busy, you lost your mom. Which grief is just like you're like, how do I do both? How do I grieve? And then, and I'm just assuming, but this is how I would feel grieve and lean into my busy season. Like, can I just go into a bedroom for like the next however many months? So this is just the universe showing you that it is time to level up. The way you're running your Business. What did you hear me say?
- [29:20]
Donna Baum
Yeah, I feel like I'm at a crossroads. And that's why I knew that this was, you know, somewhere where I needed some coaching on that. I am at a place where I need to level up. I think I have so many different ideas of what that can look like for me. What's the best route to take to level up? And then I start kind of heading one direction in my mind and then I'm like, oh, and then this, and then this. Oh yeah, and then I gotta start that and I gotta start. And I'm like, oh my God, stop, stop the madness. You know, there's salons, salons are huge. There's about a million salons in the US And I know that could be such a great target for me, but I'm like, do I go out and sell it? Do I get a rep agency? Do I have sales reps? How do I train them? And you know, I mean, I feel like, I don't know, I, I feel very disorganized at the same point too because now everything is coming together so wonderfully that I'm like, ah, now what do I do? How do I organize myself? How do I, how do I go from here? And really, I know for the summer I should have prob, probably take in the summer to get that all sorted out. But I was still in a very confused state dealing with some other stuff and I just, you know, I needed to take a moment so want to.
- [30:42]
Jaclyn Snyder
Reflect back to you that you're not alone in this feeling. I don't know if you've heard about it because it's kind of been a quieter launch, very, very few spots available for it. But I launched this new program called Design to Scale Lab and it's for people exactly like you. So recently we had a masterclass where we were saying, you know, if your business is making a hundred thousand to five hundred thousand, I have this training for you. And so people applied, they raised their hands and then they came and it was because I decided to launch. You know, I always have my masterminds. And truthfully for the traditional mastermind in which I want to run for my product based business owners, half a million to multiple millions is, is going to still stay in my inner circle mastermind. And but what I saw this whole year from my students and my masterminders that were in the lower six figures is they were looking for more group coaching. And because a mastermind is traditionally a mastermind, it's like it's bringing together a group of amazing people. It's helping people, you know, see through the gap apps. It's coaching them. They're very close to me and it's like helping each person kind of on a more individual basis, but it's also at that level, they don't have a ton of time to keep learning new strategies. They've got teams and they, they need to just keep leveling themselves up as boss of their business and feeling supported so that they have support. That was like the big game changer for me. But Design to Scale Lab, the reason I created that was okay. People were asking for the group coaching and the masterminding, but they weren't at that level. So I was like, okay, I'm gonna craft this new program. I'm really excited about the response. It's going to kick off in January. And what's in there is exactly what you're talking about. And I say this because you're proving to me my point of like, oh, yeah, this is the gap. It's what got you here isn't going to get you to that next level because you cannot possibly get to that next level on your own. You don't have the support, whether it's you, for you, Donna, just support in terms of supporting you as a business owner, as a person and the mindset stuff that comes up and that recalibration of so many ideas. Should I do all the ideas or none of the ideas and then you don't have do anything right. Or you do all of them and then you're tired and crying. Great. Everything's half done or. And so what I really want to do in that program is like, I'm giving. They're going to have masterminding in the traditional way, but also coaching. But it's this level up part. So there's going to be templates and swipe files and like leveled up business tools. So a call that I had this morning with a woman that wants to join is she wants to get into Target and Whole Foods. And so I. And she has a rep doing that for her. I know you mentioned that you'd like to potentially one day be in qvc, on qvc, but we're not ready. So we all think we're going to. When, when that opportunity happens, that's when we're going to get ready. No, we have to be so well grounded and systematized and like feel like we have this business that feels stable. Julie Ross of A Gentle Feast, who's in my inner circle, Mastermind, she said, and I use it all the time now is she built. She feels like she's building a castle on top of IKEA furniture. And I changed it and said, a sand castle on top of IKEA furniture and there's screws missing. And you're like, oh, no, it's all gonna fall. But it's such a good that, like, if you get it, you get it. And so for you, the reason you're not feeling secure in these choices is because you're like, am I missing screws? Did I put this thing together? Like, it could all fall at any point because nothing feels stabilized. And we always have to level up in these levels. So you figured out very quickly how to make almost $200,000 in your first year of business. Like, so much making so much fulfilling. Like, all the things that you did right. You're probably like pouring, you know, middle of the night, like, trying to fill these bottles. You're like, okay, this is. I'm working more than when I worked for somebody else. So now to hit your next goal. And you said that, you know, right now you're, you know, your goal is that maybe you're going to be a half million dollar business, which I see that for you. It's like, then what do you, Donna, need to do to level yourself up as the boss of your business, as the CEO, but then also as the boss of your business, you need to make really strategic decisions within your business of how you're going to level up the business so that it can support itself. And I'm not even talking financially. I'm talking from, like, the way that you're running the machine. Because if it breaks. Yeah. And we, we all do at all levels. So you're not alone in that. And it's knowing that you're not alone. And then it's like, how do you fix that in that moment? What do you have to support you? Right. Because I'm curious for you what it would be like to be supported more in your life right now. Like, to have that support. Whether it's business support, whether it's a coach that's supporting you, whether it's team support, tool support. You know, what would, what would that feel like to you?
- [35:04]
Donna Baum
I think like coach, team and tools. You know, I don't have any support. I don't have anybody around me that really gets. I mean, they get what I'm doing, but they can't help me. They don't, you know, they can support me in small ways. But, you know, I was just listening to one of your podcasts just to kind of go over, like some of the questions you ask and everything. Again, although I listen to them all the time because you're amazing with your coaching. I am, like, so grateful for those. They're amazing. So. And, you know, it was the. You had said. Yeah. I just. I feel alone and I. I feel like I'm grabbing at anything because I don't have a foundation. And it's been something that I wanted to do is get into some sort of a. Where I had support and guide and, you know, I mean, you've got programs that. I'm at the point where that's where I think I need. I need to get some groundwork laid down so that I have a more. I feel very uneasy. I need more, you know, continuity and organization. And I feel like I'm just kind of sometimes flying by the seat of my pants and, oh, yeah, I'll write this. And I've got, you know, I've got a million of these notebooks that are written in everywhere and I'm like, what did I do with it? So I just feel so discombobulated.
- [36:25]
Jaclyn Snyder
Yeah. So in it's. And it's in. It's natural. And it's natural in your level up. Right. It's natural in that you've gotten here and what got you here, you can't sustain. All right. So I hope you are following along on where I led Donna here. So while Donna thinks she needs to add another sales channel right now to increase her sales, that's actually not what I'm coaching her on. And that's not actually what I want her to focus on or worry about right now, especially since she's in her busy season. So while you hear me talk, talk about multistream machine and more sales channels, and it does work. We also, as the boss of our business, as a CEO, have to make decisions in our business at when is the right time? Right? We need to look at what's working. We need to look at the season. We need to look up if we're working in our business or working on our business. And then right now for Donna, what she really needs to look at is systematizing things in her business. So with her first step being focusing on getting out of production and fulfillment, guess what? Jeff Bezos is not fulfilling all the books and the products and all the things at Amazon. When I books is like back in the day, he wasn't doing that either. So what we want to do here is she's been doing this and building this beautiful business, but let's get her out of production and fulfillment if she's able to get out of that first step first, right. She can hire, she can outsource in the mastermind together. Her and I have been working on finding co packers because since I recorded this episode with her, she's been in the mastermind. I've been able to work one on one with her. So we're talking about can we outsource this to a bigger company, right. That could potentially like make the product, fill the product, even ship the product for her. Right. And if she's able to do that, can you imagine all the time she's going to free up and where she could start to focus, she can start to focus on the other areas in her business that she wants to do, like strategizing new sales channels or marketing sales channels. So right now Donna is stuck in the weeds of her business. And when she really needs to take a step back, I want her to hone in on her zone of genius instead. Because we each have that and there's certain places where we just don't have to do certain things in our business. And when you start to get in, you know, six figure multi six figure, seven figure, which is million dollar businesses, we really what got us there is not what's going to get us to our next place. So for my students that are in design to scale lab, which is for my $100,000 to like $300,000 business owners and then I've got my inner circle Mastermind which is 300,000 and multi seven figures, right? So people who are a million, $2 million businesses, this is what we're digging into. So if you are in this position, I want you to think about this. And I do still have spots available that we're kicking off in January of 25 inside of Design and inside of the inner circle mastermind, I'll drop those links in the show notes so it makes it easy for you. And if you're not here yet, it's just something to think about because I also know that some of you get scared of growth because you're not sure how you can grow with it. Well, Donna is a great example of she's growing. She's been doing it, she's been doing it $200,000 plus times and doing herself. But now she does, she can move out of thinking that she needs to be doing it all and she can take that step back and think, okay, who can I hire? Right? But I know, I know, trust me, you're also thinking, but Hiring is going to cost me money. And you're right, it is. But we have to think about being of hiring as an investment in your business. Okay? Because if you're serious about growing your business like Donna is, then I want you to shift your way of thinking. Hiring, you know, it is a cost. It is something that we have to take into account as we're growing our businesses. But. But you cannot make it past a certain amount unless you outsource or hire or delegate. And so that is something that we dig deep into in the Design to Scale lab and inside the Inner Circle mastermind. Because this is a place that we're really working on elevating the business owner, right? We're elevating them. And whether they're hiring, outsourcing, automating, finding contractors, right? Or even they're not doing certain things anymore, they've like dropped certain things just completely out and realize that their business is doing even better, right? These are the decisions that you have to make as the boss of your business. I know it sounds scary. Every level, every online lock, Mario and all those levels right when he goes under the ocean, I think I could never get past the ocean. So my friends that are, you know, 80s and 90s kids like you remember that, because I haven't played again since probably the 90s. But every level is going to have a different unlock and there's going to be another thing that feels scary. But guess what? We can do it and we can do it together. So here's the deal. It is actually very important that you always continue to think about investing in your business and in yourself. These are like two of the most important things that you can do to keep your business going. If you want to grow. If you're doing it by yourself and it feels really hard, you need to take look and think, why are you doing it by yourself? When I started my business, when my mom tried to be in business, we were way more on our own than any of you have to be at this point. There is so much out there. There are so many resources. You're listening to this podcast for free, right? This is free information that's coming to you. But the thing is, you're still kind of pasting it together and figuring out, oh, I heard how Donna did it and I heard how Natalie did it, and I heard it, and I'm trying to piece it together. But could you make your life easier by investing in yourself and your education and your support system? Right? These are the things. This is why people are at working out when they hire a trainer or someone to keep them accountable or. You know, this is why Olympic athletes have coaches, right? They're talented, but they're doing it with support of a team or with support of coaches and with support of people who know how to train them to level up. And that's what I want for you as well. So now we're going to take a closer look at how Donna is going to implement this. You ready? Hey. Hey, friend. I'm just going to jump in and interrupt the show for a real quick second because I want to talk about the side of your product based business that nobody loves. I know. Tracking inventory, right? Managing all the costs of what inventory you need when you need it and trying to stay organized while you blend it all together. And if this feels like it's resonating with you, I have a solution for you. It's something I wish I had instead of literally printing out Excel sheets and trying to write it all down back in my day. Back in my day, right? So the solution for you, my friend, is Crafty Base. Crafty Base is the inventory management, bookkeeping and production software built specifically for product based business owners like you. And with Crafty Base, you can track your raw materials, components and finished products in real time so you'll never run out of stock or over order supplies again. And it even calculates your cost of goods sold automatically. Right. It monitors your expenses and it helps you keep an eye on those all important profit margins so you can grow your business. Because remember, I want you to be a profitable product boss. So if you're ready to feel organized, in control and never run out of your bestselling inventory again, then head to the product boss.com crafty base and we've hooked you up to receive a 14 day free trial to try Crafty Base today again. That's the product boss.com crafty base. Hey friends, are you unsure of what to say on social media or what to even send in your weekly emails? Well, what if creating content could be easy? Would you be looking for a shortcut to creating consistent content? Yes, consistent content. Because you know consistency is key. Well, let me tell you, you are not alone when you feel like you're struggling on what to post or what to write in emails. And we know that you have that product part of your business down. But as you're listening to this podcast, you probably already know that to get more people to your products, to buy your products, you need to create great content. Oh, I know. I see. I keep saying content. And that's the dreaded C word. And we can't tell you how many product bosses tell us that they want to create great content for their audience and their customers, but they don't know what to to say or they are so busy they can't find the time or they really, really, really don't want to be the face of their brand. Well, no worries because that's exactly why we created A year of content. It is your shortcut to creating consistent content that resonates with your audience and brings more loyal customers who can't wait to buy your products. If you want to see how easy this is and how easy it is to create content for your audience and your customers, head to www.ayear of content.com. so I have a question. I'm going to ask you a series of questions because it's going to help lead us to what to do next. Right. I want you to kind of like pull this back. So if you had unlimited resources, what would be the three changes that you'd make to your production process?
- [44:27]
Donna Baum
Get my system automated, which I'm in the process of doing a couple little automations like a labeler instead of hand label it literally hand labeling different things like that. I would, would probably hire someone to help with production. Not sure about maybe an operations. I think that's probably. And then yeah, I don't, I mean I need to before I feel like before I move forward with any other sales channel I need to get my foundation solid and feeling very fluent and confident and comfortable and then maybe move into another channel of maybe, you know, selling to Pearson Lens or wherever, whatever.
- [45:08]
Jaclyn Snyder
Yeah, I 100% agree with that. And I know it's counterintuitive especially if like people are listening to this coaching call and they're like wait, a multi stream machine. She says, you know, get on all the sales channels and there's this idea of test and trying which you did do. And then you do have a website, you were on social but you found you like knocked it out of the park with Amazon and you found that, that that sales channel works really well for you. So at this point, and this is why what gets you to that first six figures and then we're getting from six figures and beyond. Where things are breaking from you for you is that the system is like you said, like you don't have the, you haven't laid the groundwork yet to support. You grew so fast. Some people might piece together a hundred thousand dollars or $200,000 on a bunch of places, but you grew really fast on this one channel. And you, I'm sure that some of your fear is actually like the untapped potential that Amazon still has for you, you know, and then it's the SC of oh wait, what if I like commit too much to this?
- [46:07]
Donna Baum
It is, I feel like that. And because I already see it increasing, this is going to be now my second, like going into my second peak year season and it's already gone up 40% and I know it's probably going to go about 50 to 60 at least. Plus I'm going to be doing ads. So I think it's really going to go kind of crazy. But moving into another sales channel I think scares the heck out of me too is because if I'm this feeling this discombobulated and so unorganized, I have a feeling because of that proof of concept that it's gonna explode even more than I anticipated or even anticipated. And then what do I do? You know, I have to be ready for that. And I know it scares me and I, because I know, I don't think I'm ready for that. I know I can do it and I know I can get there. It's just I need that help. How to do it.
- [47:03]
Jaclyn Snyder
Yeah. So then if I were to ask you, okay, what would you need to do to your manufacturing rate, whether it's systemization or what would have to happen to handle you doubling or tripling your current volume?
- [47:13]
Donna Baum
I would definitely have to get some more automation in place. Probably, probably more room. I might be able to make it work. It's just, it'll take over my house, so whatever.
- [47:26]
Jaclyn Snyder
And could you get creative in other places that you could do this, not in your house?
- [47:31]
Donna Baum
I probably could. I think my thing is that, you know, I don't want to spend the money on another place to have to, you know, go to a warehouse or something and I, I need to. It has to be temperature controlled. It has to be, you know, kind of ground floor because my ingredients, they come in very large, you know, like 55 gallon drums. If I scale up, I'm gonna have to buy bigger. You know, right now I do. My ingredient company is actually they, they break everything down from a 55 gallon drum into five gallon containers.
- [48:08]
Jaclyn Snyder
Right?
- [48:08]
Donna Baum
Five gallon container. 40. 40 pound. Yeah, they're like 40 pounds. So just so I can get it into my house right now, I would not be able to get it into my house because you have to step up no matter how you get into the house. And it has to be temperature controlled.
- [48:22]
Jaclyn Snyder
As well, so I want you to get curious and it doesn't mean that you have to do it now. I want you to believe that you have the abundance to rent a space or, or get curious about what it look like. Commercial spaces are cheaper right now because post pandemic people stopped going to offices. They stopped all that stuff. So there are tons of office buildings that do have space. There is a shift back to people wanting to get out of the house again. They feel very similar to the way I probably felt. But I just want you to get curious. It could be, it could also be a way that like, you know, bottles go one place to get labeled and then they come to you so you can get really curious of automation, of maybe it's not happening where you are and it's coming done for you and you just have to fill. I just want you to get very curious about all the things. I know you took a storage unit, but you're not, you don't, you do not have to solve for the long term right now. You're just going to solve for right now, which you've done. Again, I want to repeat back to you. You know, you weren't going to live with your brother and sister forever. You were going to do that as a means to an end. And what would it look like if you had more spaciousness at home? Or what would it look like if you had more help? It would free you up to feel differently so that you could make more abundant decisions and more freeing decisions than right now where you're feeling probably more pressure.
- [49:42]
Donna Baum
I am, yeah. That actually feels good with you talking about it. It like is giving me a sense of comfort and peace. So thank you.
- [49:53]
Jaclyn Snyder
Good. So then you could free up 20 hours of your time a week. Which areas of the business would you focus that time on? So if you had an extra 20 hours in your week, you freed it up, then where would you focus more on your business?
- [50:04]
Donna Baum
Expanding to another sales channel.
- [50:08]
Jaclyn Snyder
Okay, so the question for you is, why do you think that expanding to another sales channel is a solution to the goal of hitting that half million?
- [50:21]
Donna Baum
Because I'm not sure being on Amazon it would be possible, possible to hit that. And number two, it really scares me having all my eggs in one basket.
- [50:34]
Jaclyn Snyder
Okay. Okay, so it's two, it's twofold. One is fear of, oh my goodness, I'm going to build a half million dollar business on this channel and it could all disappear. Then the other side of it is, are there enough people to buy what I have? And I'm Going to say I know the answer to one which is yes, there are enough people. You are a consumable product. So it's something that a use I like, I'll buy more of. You have proof. You're up 40%. You've never run an ad. You have a student that was in Multistream Machine who sold her. She had a greeting card company, very simple greeting cards only sold on Amazon and sold the business but was making like, I don't remember her final number. She was aiming for 2 million a year on just these greeting cards. So. And those are way cheaper than your product too. And it was individual cards. So there is, I don't know what the stat is now but 1 in 4 households in the US have Amazon Prime. It is the place now that people go search for something to get. So we're going to let go of the belief that you can't and that anything is possible on that sales channel and that you would like to also have another sales channel. So what I really think for you and what you were saying is we have to get, we need a free up time for you. So we have to really systematize your production process and find the help that you need and get really curious about production. The second part is you're already investing in an agency that is helping with Amazon. You're going into your busy season. We're not adding a new sales channel during your busy season. So I want you to attempt to operate from a place of faith and abundance right now with Amazon. While I agree with you because I am the, you know, we started multi stream machine, multiple sales channels, multiple eyeballs. While I agree with you that that can be down the road in your particular case which is why you know, people are always like, tell me exactly what to do, tell me what that person did and tell me the exact steps. There are no exact steps. There are different pillars. So what I want you to think through right now and me coaching you, you Donna with static block is that you're, you're and building the wholeness, right? The, the entire thing in who you are, what you're experiencing like your own personal, you know, this is where the blend comes in, where it's like what do I need to do at this moment in my life? What does my blend look like? Yes, you can have a successful business and you can also take care of yourself and go through life like so what I hear you saying is that we need to stabilize and systematize the business and free up your time, get you out of the production and fulfillment part of it as fast as we possibly can so that you have the time to start to strategize new sales and marketing channels. And that way the things that you're automating in and like the hours you spend on Amazon, which isn't. You're not doing it all the time. You know, you don't. It's not like you have to be a dancing monkey on Amazon to like get people to buy there. You don't have followers on it. You're my other person. Like, I don't know how many followers you have right now, but I was like, she's 24 followers and she's making. Yeah, I think I was 24. I was like, and she's making, you know, $200,000 a year. You don't need that. So you do have this extra time. And so if we can get, if your focus, you're like, what do I do next? Your focus is one, to figure out this production process. How I want you to challenge yourself. How could I free up 20 hours a week of my time? Doesn't mean you're going to do it all in one and you're in your busy season. But I want you to again start to get very curious. What could I do here? This is ridiculous. I shouldn't be doing this. Maybe it is something where you are going to spend money that you're not used to spending because you'd rather do it yourself. But at this point, time and money, you are at the point now that you have money to buy back your time, that's where you are. And so these investments that you're going to make into yourself, whether you, you know, invest in labels that are pre printed and you just have to peel them and stick them, whether the bottle company that you get them from, you ask them, can you label for me and ship me the final bottles, even if it costs you more money in the long run, it's going to not matter because you're going to have all this other time to strategize these other ways. I'm going to give you a form, the do, delegate, delete, automate. This checklist form that we have where you can really audit and it's a really good time to audit yourself, especially in your busy season of what you're doing. So you'll audit all the tasks you're doing down to, I have to call in, reorder more vats of whatever or you know, all the different things that you're doing. And if you need to print this out on A day to day and like keep filling it out because then in a reflection I want you to look at it and be like, what do I have to keep doing? What can I delegate to somebody else? What can I just stop doing and no one will ever know. Like sometimes that's like people are like, I hand write the note and it's like does it, that takes a lot of time. So like does that. I'm not saying don't do it. And I know a lot of us believe we should and connect and da, da. But like is it the reason they come back and buy or is it our product and how we shipped it and the quality and all those things? Right. So you'll go through, do, delegate, delete what you could automate. And when I say automation, it comes into the point of whether you're getting pre printed labels, whether you buy a label machine, whether it's AI. Right. Like there's so many cool tools now with different AI platforms that I've been working with and teaching my inner circle masterminders about that are things that you could implement to cover bases, but you just need to know what, what are the right tools, what to. What information to feed it. So it can actually help us be way more productive in a lot of different, different ways. Yeah. So things you can stop doing and things that you can automate. And I, and I want you to audit yourself. It's a great time to do it. In a busy season, everyone's always like, oh, I'll start that program when I'm not in my busy season or I'll do this when I'm not in my busy season. But what nobody realizes is like your busy season is when you need the most support. And so I don't ever want it to feel like you're, it's something you have to get through and then, but rather like very supportive to you. So how is Donna going to take action on getting her system in place? Well, first we're going to kick off through auditing herself. That's right. She's going to do an audit of herself in her busy season to figure out where she spends the most of her time. And then we're going to figure out if it's something she can delegate or outsource to someone else or maybe even find an AI tool for it. And this is a big conversation I just sent to my masterminders. My lab students are going to get this as well. But in my masterminders right now, because they have access to me, we chat pretty much every Day, I sent them a whole training on AI and like, hey, this is how I'm using it. This is how you can use it as well. Right? So there are things that can make your life easier, but first we have to start with auditing ourself. Right? Auditing yourself is important to be able to take that next step towards growth because it's going to allow you to see the bigger picture. It's going to allow you to see where you're spending your time and then actually be like, oh, my goodness, I can't believe I'm spending all this time doing this. That's so silly. So this is something I don't see enough people do, especially entrepreneurs. So if you haven't audited yourself lately or you've never even thought about doing it, now is the time. And, and plus, everyone thank Donna for this. I'm actually going to give this to you all for free. Okay? It's my do delegate delete checklist. You can grab it in the show notes. I want you to try listen to how I've coached Donna here. And I want you to try and incorporate this into you, right? Like, audit yourself for a week. Pay attention to the things that you're doing. And then you're going to get to decide whether you need to keep doing it, whether you can delegate it to someone else, whether you it's something you can automate, right? Whether it's a machine or software, something you can learn, something you can just stop doing and delete. So you can get that in the show notes. Totally. Just my gift to you, the due delegate delete checklist. Okay, now for Donna. This is going to be her next best step to really leveling up her business as she decides to move forward. Okay? So now let's finish this thing up. Four people who want to support you and buy from you. Where can they do that?
- [57:54]
Donna Baum
Www.static blockblok.com. that's my website. And then me and Amazon. Amazon. I'm on Amazon. But other than that, I don't really do a whole lot more. But definitely, you know, my website, www.staticblock.blok.
- [58:11]
Jaclyn Snyder
You are proof it can be done without having to do more. And I want you to remind yourself of that, okay? That's why you are an example that I share over and over because you're proof of the simplicity of it as well. And it's. And I'm really actually glad that a lot of people can hear this because they're also seeing how, wow, this, this, like, success story that Jacqueline talks about all the time also is getting to a point where she's feeling like she's over complicating herself and it's going back to the things that worked and then allowing it to unfold. So amazing. My friends that are listening tell people about it. As you know, it's helpful to pets and equestrian horses and humans and all the things. So make sure to pass it along as your good product boss. Karma of the day. Donna, thank you so much for being here, for working with me in this one on one and for also allowing for us to share it with the community so they could learn from you as well.
- [58:57]
Donna Baum
Thank you so much. It was amazing.
- [59:00]
Jaclyn Snyder
I mean, Donna is just so amazing and I'm so proud of her and I'm so honored that I get to work with her over the next year inside of the inner circle Mastermind. So, Donna, thank you for being vulnerable and for sharing this coaching session with everyone. And I cannot wait to see where you grow and where you go this year as you continue to unlock levels in your business. Right? Because listen, we're all going to hit setbacks. We're all going to hit challenges, right? The point of life is that these things happen and we learn and we grow with them. In business, if we didn't have setbacks and challenges, how would we grow and unlock that next level? How would we know how to get Mario past that section? Right. If we didn't, like, hit the thing, it goes and then we like die and fall off the thing and then it brings us back, we do it again and we do it differently. Right? And so I'm excited to see how Donna keeps moving through and moving forward and moving up and leveling up. She's really an inspiration to all of us. So I hope, hope that you felt that here. And the main theme here is that if Donna wants to reach that next level in her business, which I know she does, she needs to set goals with mile markers that she can accomplish. She needs to figure out how to stabilize and systemize her business to have that solid foundation and to really lean into being confident in the decision she's making. And then if we're able to recalibrate and implement the steps we talked about while getting help, right? While outsourcing and hiring so that she can free up time and she can make more product to hit the million dollar mark. Right, because she's not going to be pouring boring static block. Right? We're not gonna. We're not putting Donna in the basement with a million dollars of product to fill. Nope, not gonna happen. Right. If she wants to hit that million dollar mark, we she's gotta be doing other things and then let someone else do that part for her. So if this episode resonated with you, I'm so glad that was helpful. And for my friends out there that are starting to make that first six figures, your multi six figure, your seven figure product based business and you're like, you know what, I'd really love to, to see how you know me, Jacqueline and the product boss can support you in this. I do want to tell you that we do have two programs. We have our design to scale lab which is a three month mastermind slash group coaching program. It's I was calling it our mini mind. Right. It's three months and it's for my friends that are hitting their first six figures and then for those of you who are in closer to the 300,000 half million dollars mark and above, we have the inner circle mastermind program. That one is nine months and it's going to take you through the year, leading you all the way up to the holidays again next year. Right. And the groups by the way that have formed so far because we're going to be closing the doors. Like I'm not going to be enrolling people throughout the year. Like the group that's set in January is the group that's set in January. I am telling you the discussions that are happening right now and this group is literal magic. I look forward to chatting with them every day because we're all in a chat together and coaching them and seeing where they go and they've just been so incredibly supportive to each other. Like I'm just blown away. So if that's something that feels like you might want to explore, I'm going to drop the links in for you in the show notes. You can take a look and if you want to hop on a quick call with me, a chat, you can email hello at the product boss and we can see if I, you know, we can hit up a call, hit up a call, we can chat, um, or I can send you an email and we can just decide if that's the right thing for you as well. So Donna, I'm so excited to see where static block goes this year and for all of my friends, make sure to support Donna. She doesn't need social media so you can go follow her and be like she's very, very few followers on there because she doesn't need it. Side note, and she's multi six figures on her way to a million bucks doesn't need social, so there's a case study for that. But if you want to buy her stuff, check out Static block on Amazon. And I want you to know that this is all possible for you, too. Anything is possible. It is all possible, and you don't know what it is. You just have to dream it. And keep dreaming big. And let me and the product boss and this beautiful community continue to support you every single week. Okay, my friends. I'll catch you in the next episode.