Podcast
The Product Boss with Jacqueline Snyder
Hosted by Jacqueline Snyder · EN
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
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Episodes
Newest firstAll episodes
759. How to Get Your Product Brand Found by AI with Gloria Chou
Yesterday00:31:42Summary readyAre you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from.In This Episode, You’ll Learn:00:00 Why AI is changing the way customers discover products.03:45 How is AI influencing purchasing decisions today?05:15 How PR creates the trust signals AI looks for.08:30 How can small brands compete with larger companies?10:00 The PR strategy that helps brands get discovered.12:00 How can Perplexity help you find media-worthy angles?15:30 5 ways product business owners can use AI for PR.17:45 How competitor research can strengthen your marketing strategy.19:15 How media coverage successfully improves AI discoverability.24:15 How PR helps reduce reliance on platforms you don't own.25:30 The first AI prompt Gloria recommends trying today.28:30 How to start building AI visibility for your brand right now.Resources + LinksListen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr
Summary758. The Products You Need to Kill Before You Can Grow Your Business
1w ago00:26:09Summary readyDo you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products can create more clarity, stronger sales, and a more profitable business. Tune in to learn how to build a focused product line that supports your business's future rather than slowing it down.In This Episode, You’ll Learn:00:00 Why some products are preventing your business from growing.03:00 The danger of believing that more products automatically create more sales.05:15 How off-brand products weaken your positioning and confuse customers.07:45 How clarity helps customers buy faster and remember your brand.10:00 Which products drain profit and operational capacity?13:30 What are the costs of carrying too many SKUs?15:45 What data should you review before eliminating a product?17:00 Are you keeping products because of strategy or emotion?21:30 The question every product business owner should ask before keeping a product.22:00 The 3 types of products you may need to eliminate before you scale.23:15 Why growth sometimes comes from simplifying instead of adding more.24:30 How product pruning creates stronger sales, better margins, and easier growth.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary757. Scaling Your Product Business Shouldn’t Cost Your Life (Why Your Business Needs You LESS)
2w ago00:28:16Summary readyWhat if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share the mindset shifts, leadership changes, and operational decisions that will help you step out of daily operational overwhelm and build a more profitable business with less dependence on you. Tune in to learn how to create a business that can thrive without your constant presence.In This Episode, You’ll Learn:00:00 Are you too involved in your business?05:30 The decision I made to create more profit with less involvement.07:30 Why control and care are not the same thing in leadership.11:30 Which standards and systems free you from daily control?12:30 How to help team members take ownership of outcomes and results.17:30 The leadership mindset needed for sustainable scaling.22:15 The question every business owner needs to ask themselves.24:45 The 3 shifts that help you become less necessary in your business.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary756. “I Hit 7 Figures…So Why Do I Still Feel Broke?” | 3 Changes to Stop Running A Heavy, Complicated Business
3w ago00:22:38Summary readyAre you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share the operational and financial issues that keep entrepreneurs feeling constantly stressed, even at higher revenue levels, and how to start identifying what’s weighing your business down. Tune in to learn how to build a product business that feels lighter, stronger, more profitable, and sustainable.In This Episode, You’ll Learn:00:00 Why a million-dollar business can still feel financially stressful.04:45 Why weak profit margins create bigger problems at scale.07:15 What happens when you keep feeding an unprofitable business model?09:30 How too much complexity drains your time, money, and energy.11:45 Why focus and simplification are critical for sustainable growth.13:30 What should you stop carrying in your business?16:45 Why control is not the same thing as leadership.19:45 The question every product business owner needs to ask.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale
4w ago01:08:50Summary readyWhat actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yurman, Patek Philippe, and Piaget shaped the way she approaches branding, customer experience, storytelling, and wholesale relationships today. Get ready to position your brand in a way that elevates everyone involved.In This Episode, You’ll Learn:00:00 Why products alone are not enough to build a successful brand.09:00 Lessons from heritage brands like David Yurman and Patek Philippe.19:00 How customer behavior influences pricing, branding, and product decisions.22:45 How regional buyer preferences influence successful product collections.28:45 Why experiential retail is the future of product-based businesses.35:45 What should founders fix before scaling through wholesale?39:30 Is social media really the best way to grow a product business?48:00 How wholesale partnerships help legitimize your brand.54:15 Why entrepreneurs shouldn’t build businesses alone.01:00:15 What it really takes to grow a product-based business today.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGale Studio on IG: @shopgalestudiohttps://www.shopgalestudio.com/
Summary754. How 7-Figure Product Businesses Manage Inventory for Predictable Growth
May 700:19:18Summary readyAre you constantly playing catch-up in your business instead of feeling in control? If you’re making inventory decisions based on what’s running low or what just sold, it’s not a time problem, but a planning problem. In this episode, I break down why your business feels reactive and how that’s costing you growth, profit, and peace of mind. I share how to shift from last-minute decisions into proactive, backwards planning, how to create a clear production timeline, and why your calendar should guide your decisions. Tune in to learn how to plan smarter and get out of reactive mode.In This Episode, You’ll Learn:00:00 Why does reactive inventory keep you stuck?03:00 What the fashion industry taught me about planning ahead.06:45 The Lead, Run, Grow framework for scalable systems.07:30 The 4 signs your business is running reactively.11:00 How to map your production timeline using Anchor Dates.13:00 Why relying only on platforms like Faire can keep you reactive.15:15 Why implementation matters more than more information.Resources + LinksWant to join us in person? DM “Chicago” on @theproductboss to get details on our upcoming live event.Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams
Apr 3001:09:37Summary readyWhat happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of the "maker" role, the power of saying no to the wrong opportunities, and what it truly looks like to build a business that supports your life instead of consuming it. Ann also shares how her breast cancer diagnosis at 37 reshaped her leadership and redefined success in a way no business strategy ever could. Get ready to rethink how you grow, lead, and let go.In This Episode, You’ll Learn:00:00 Why scaling isn’t just about more sales.03:00 How Ann turned a simple family tradition into a high-revenue product model.08:45 What rapid growth really looks like behind the scenes.11:00 Why underpricing will always catch up with you.13:30 The identity shift required to grow beyond the maker stage.15:00 What happens when you don’t delegate?20:00 Lessons learned from a Stage 1 diagnosis at age 37.27:30 What it really takes to shift your perspective and ambition.30:45 Why your business won’t fall apart if you take time off.34:45 How to navigate rising costs without panicking.39:15 What to do when your business model needs to shift.45:15 Why 80% of your revenue comes from 20% of your products.48:30 What your business actually needs from you right now.53:15 How to hire and build the right team.01:00:15 How to handle hard leadership decisions.Resources + LinksShop Ann Williams’ brand, Yearly Co HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comAnn Williams on IG: @annbrennanwilliamsYearly Company: @yearlycompany
Summary752. The Cost of Being the Strong One: Why Doing It All Is Hurting Your Product Business
Apr 2300:26:58Summary readyWhat if the very thing you’re praised for is the thing holding you back? In this episode, I talk about the cost of being “the strong one” the one everyone relies on, the one who handles everything, the one who never asks for help. While it might look admirable on the outside, constantly carrying it all drains your health, your energy, your relationships, and even your ability to grow your business. Tune in to learn how this pattern shows up in your life and business, and how to start receiving support so you can scale your business without sacrificing yourself.In This Episode, You’ll Learn:00:00 The pattern high-achieving women fall into without realizing it.05:00 How ignoring your body becomes a dangerous habit.08:15 A wake-up call about not asking for help.10:00 The physical toll of always putting yourself last.12:45 Why being needed is not the same as being supported.15:30 The identity trap of being “the one who handles everything.”17:00 What’s the difference between real strength and self-abandonment?19:45 What does real support actually look like in life and business?22:00 Ways to start asking for help today.24:45 The question you need to ask yourself to stop the cycle.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary751. The SKU Problem That’s Killing Your Profit (And How to Fix It Fast)
Apr 1600:15:27Summary readyThinking about adding more products to fix slow sales? In this episode, I break down the SKU problem that no one talks about as you grow a product-based business. Did you know more products can drain your margins, dilute your marketing, and create operational chaos? Here’s how to recognize when your product line is actually working against you and how to fix the problem before it costs you. Tune in to learn how to stop managing mess and start focusing on the hero products that drive clarity and sustainable profit.In This Episode, You’ll Learn:00:00 Why adding more products is not the answer to your business.03:30 Why product businesses end up with too many SKUs.05:30 The profit and margin problem no one talks about.07:00 What happens when your marketing tries to sell too many things?08:45 Why do customers get confused and stop buying?09:15 How to identify your hero products and what to let go of.11:00 The shift from managing more to simplifying smarter.12:00 The fastest way to simplify and become more profitable.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary750. Growing a $2M Product Business While Working Full-Time with Caroline Gilman
Apr 901:05:47Summary readyThinking about quitting your job, but scared it won’t work? In this episode, I sit down with Caroline Gilman, founder of Atlantic Blue Canvas, who grew her product-based business to $2 million in revenue while still working full-time as a CPA. We talk about the mindset of letting go of control, trusting others, and learning how to “fire yourself” from the things holding your business back. Caroline shares what made her leave corporate, the identity shift that had to happen first, and why hitting a revenue milestone alone isn’t what gives you the confidence to go all in. Tune in to learn what it actually looks like to scale, let go, and step into your next level.In This Episode, You’ll Learn:00:00 The uncomfortable truth about success no one tells high achievers.05:30 How did you turn a hobby into a multimillion-dollar product business?09:00 When do you start outsourcing?15:45 How to grow your business even if you still have a full-time job.21:00 The financial benchmark that tells you you’re ready to go all in.26:00 Why waiting for the “perfect time” is costing you more than you think.34:45 The fastest way to stop being the bottleneck in your business.41:30 A product launch strategy that increases sales without more traffic.48:00 What to prioritize early so you don’t waste time or money.50:00 Why hiring sooner can actually make you more profitable.54:00 How to build a team that supports your life.01:02:15 The mindset shift that helps you scale faster and with less burnout.Resources + LinksShop Atlantic Blue Canvas HERE + use code PRODUCTBOSS20 for 20% off!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comAtlantic Blue Canvas: @atlanticbluecanvas
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