Podcast Summary: The Product Boss with Jacqueline Snyder
Episode 738: Product Business Goals: Why Revenue Goals Fail (and What to Do Instead)
Date: January 15, 2026
Host: Jacqueline Snyder
Overview
In this episode, Jacqueline Snyder challenges the conventional focus on revenue goals for product-based businesses and introduces the concept of "sales standards" — consistent, repeatable actions that drive real results. Jacqueline shares why revenue goals alone often fail, how standards foster better business growth, and practical ways listeners can apply these concepts step-by-step. The focus is on actionable leadership, deliberate action, and building consistency for sustainable progress.
Key Discussion Points & Insights
1. Why Revenue Goals Alone Fall Short
- Revenue goals are important but insufficient on their own—without clear, consistent actions, they remain wishes rather than achievable targets.
- Many entrepreneurs set goals at the start of the year/Q4 but lack a plan, leading to self-judgment, shame, and the "thought funnel of doom."
- Quote: "If you set a sales revenue for this year, but you don't have the action and the mindset behind it, then that revenue goal might be more of a wish." (00:01)
- Missing a goal often leads to thoughts like, “I’m not good enough, I don’t know enough, maybe my business doesn’t work.” (05:05)
2. The Concept of Setting Standards
- Standards are the foundational behaviors and actions repeated regularly to achieve results; standards determine who you become as a business owner.
- Definition: "A standard is a way of thinking about action steps to get to our goals." (06:45)
- Focus on what you do and who you become in order to reach the desired revenue outcome.
3. The Power of Consistency
- Consistency builds momentum; showing up with disciplined actions surpasses sporadic intensity.
- Example: The podcast's consistent weekly episodes led to 730+ episodes and top marketing status.
- Quote: "A standard is a commitment to a repeatable action that you can take weekly. And it doesn't matter whether you feel motivated or not." (26:00)
4. Mindset Shifts for Leadership
- Shift from judging yourself by missed goals to leading with standards.
- Encourage a CEO mindset: “You get to create the momentum in your business.” (29:00)
- Quote: "Stop using goals as a way to judge yourself and start using standards as a way to lead yourself." (09:30)
5. Categories of Sales Standards
Jacqueline identifies three primary sales standards for product-based businesses:
A. Promotion Standard
- Offers and invitations to buy (not just discounts).
- Examples:
- Send an email every week spotlighting a product or collection.
- Post a piece of content daily on your main social platform.
- Run regular in-person markets or events as a standard sales channel.
- Quote: "Promotions are not always discounts...they're telling people what to buy." (36:00)
- Tip: Start with one offer or flagship product for 14 days to maximize creative marketing efforts. (52:30)
B. Follow-Up Standard
- Systematically reconnecting with warm leads, former customers, and in-person contacts.
- Examples:
- Collect emails at every market and follow up within 24 hours.
- Wholesale: After events, send same-day or next-day emails to buyers.
- E-commerce: Post-purchase, abandoned cart, and reorder email sequences.
- Quote: “A follow up standard is something that you create when somebody has already showed interest.” (47:45)
C. Offer Standard
- Focusing on one key offer, product, or collection ("bestseller" or hero product).
- Examples:
- Lead with one flagship product or bundle for 14 days before switching promotions.
- Monthly bundle offers or spotlight rotations to prevent overwhelming customers.
- Quote: "You can't market everything at once—a confused customer doesn't buy." (55:20)
6. Practical Application — How To Create Your Own Standards
- Choose ONE standard to start, based on your main sales channel:
- E-commerce: Email every week, update homepage for promo.
- Markets: Set a goal for email signups per event and follow up.
- Wholesale: Pitch/call five retailers weekly, schedule monthly reorder reminders.
- Social: Set a number of weekly posts and content types (attract, bond, convert).
- Tip: “Consistency is more important than intensity.” (01:04:56)
- Example analogy: Walking 8-10k steps most days is more sustainable than aiming for a marathon right away.
7. Addressing Mindset Blocks & Building Resilience
- Falling off from consistency isn’t a failure; reflect on what’s getting in your way and resume your standards.
- Quote: "It's not that I'm incapable...It's just that something is getting in the way.” (01:09:44)
- Practice self-compassion and see your business as a mirror for personal growth.
- "You don’t need to feel ready, you just have to start." (01:16:25)
Notable Quotes & Memorable Moments
-
On the gap between goal and action:
- “Most people will set that revenue goal like ‘I want a $10,000 month’ but they don’t define what they’re going to do consistently to create that.” (18:14)
-
On building lasting habits:
- “We’ve never gone on hiatus—had an episode at least once a week...That was the standard that created the consistency, which led me to being one of the biggest podcasts out there.” (25:25)
-
On leadership:
- “Revenue is an outcome and standards are your leadership—whether you’re just leading yourself or leading a team.” (01:21:30)
Timestamps for Essential Segments
| Segment | Topic | Timestamp | |------------------------------------|----------------------------------------------------------|-------------| | Opening & Episode Overview | The pitfalls of revenue goals | 00:00–06:45 | | Goals vs. Standards | Defining new approach to sales and action | 06:46–11:50 | | Personal Story: $90K to $1M | Mindset and standards as catalyst for exponential growth | 12:00–18:53 | | Consistency & the Snowball Effect | How repeated action generates momentum | 24:20–29:55 | | Categories of Sales Standards | Promotion, follow-up, offer standards | 35:35–58:35 | | Actionable Standards by Channel | Applying standards to e-comm, wholesale, social, markets | 58:36–01:04:00| | Mindset, Reflection, Resilience | Overcoming inconsistency, business as mirror | 01:09:00–01:14:45 | | Call to Action | One action step for next 30 days; Bestseller Challenge | 01:14:46–end |
Action Steps for Listeners
- Choose one sales standard to apply for the next 30 days.
- Examples:
- “I email weekly.”
- “I follow up with retailers 24 hours later.”
- “I pitch five wholesale accounts each Friday.”
- “I create one new bundle promotion per month.”
- Examples:
- Write it down and start practicing it consistently, modifying and adding standards as your business grows.
- Self-reflect: If you drop your standard, explore what held you back and resume action—progress is built on resilience.
Tone & Style
Jacqueline’s approach is encouraging, practical, and no-excuses. She leads with vulnerability and real-life examples, making even advanced business concepts feel approachable and doable for small product-based entrepreneurs.
For more details and resources mentioned (like the Best Seller Secrets Challenge), visit: bestsellersecretschallenge.com
Key Takeaway:
Don’t just dream big—lead yourself there with clear, actionable standards you repeat week in and week out. Consistency compounds, and standards—not just goals—build lasting success.