← The Product Boss with Jacqueline Snyder
The Product Boss with Jacqueline Snyder
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
01:00:05
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- [00:00]
A
Part of the challenges, right, is I am working full time and would I love to be able to do this full time? Absolutely. But I also know, in order to walk away, what I would be willing to make.
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Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of product based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into successful business, and what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss. Let's do this. Hey, hey, product bosses. Well, happy New year and welcome to the first coaching session of 2025. I can't believe we're here. How is it 2025? But I'm so excited to get into this new year, right? There are so many amazing possibilities or something incredible about the fresh start that comes with the new year. And I hope that you enjoyed your holidays, I hope that you took some time off because I know a lot of you, I've supported so many of you as we went through the holiday season. We crushed Black Friday, Cyber Monday. Or maybe it didn't turn out the way that you had hoped, but let me tell you, as product bosses, as entrepreneurs, we just keep putting one foot in front of the other. We keep learning from what we've done and we keep moving forward. So whether you're feeling super positive, super hopeful, I hope you are. Because as we enter the new year, it is a time that we're entering a new chapter. Let's do this right and let's do this together. Well, today I'm talking with Leysha. Now, she is the owner of Kumu Mea, which is an amazing brand and they sell handbags, accessories and apparel. Now, Leysha started her company 10 years ago when she was diagnosed with breast cancer. And the thing about that, right, it was like such a major moment in her life and a place where it really took a pivot. So many of us have had things like that that have really forced a pivot in our life. And so what she found at that point in her life 10 years ago was that sewing was a way for her to channel her struggles into something meaningful and inspirational for others facing a similar journey which led her to creating the company that she now has. Now she has built such a beautiful brand and while she's having success with selling her products, she's ready to cross that six figure mark. But between being a mom of three, working a full time job and having her product business as a side hustle, she's having difficulty finding the time she needs to really work on her business and the strategy to reach the revenue level that she wants to be at. So this is exactly what I'm going to help her with today. We're going to figure this out together. And I know that so many of you can relate to having your business as your side hustle while working that full time job, while trying to blend all of the things that are going on in life. And I want to see and show you all of the steps forward. So as we enter this new year, we enter it with hope. We enter it with that same tenacity and drive and scrappiness and everything that Leysha represents, right? That's the product boss way. That's what we're gonna do. And she's such a good example of that. So I'm really excited. Grab a pen and a piece of paper and let's jump in. Hey, hey, product boss, let me ask you a question. Have you ever felt like you're struggling and spinning your wheels trying to grow your business online? I know, I know it could be so frustrating. I went through it with my own product based business and I know that you're dealing with so much like managing inventory, to shipping, to making all your products, to creating, to marketing. All the things. Right. I know you're wearing all the hats and you're worried about so many different things and I need to tell you something. Your website doesn't need to be another thing to worry about. So that's where Shopify comes in. Now listen, Shopify isn't just a website builder. When I started my business back in the day, I mean, there were just website builders. No, Shopify is amazing. I wish I had it. It's our go to and number one e commerce platform built to make running your product based business even easier. So whether you're selling handmade jewel, organic skincare, delicious treats, you might be a manufacturer, you might. It doesn't matter what you're doing because this is the deal. Shopify is going to give you the tools to showcase your products beautifully, to manage inventory seamlessly, and to connect with your customers around the world. Because listen, customers need a good experience, right? It's all about the user experience. And that's why I'm so obsessed with Shopify, because you don't need the tech skills required to create this amazing seamless customer experience. So with features like automatic payment processing and one click checkout, Shopify will actually help you focus on scaling your business and not having to worry about all the techie things that come with building a site and a site that converts really well. So my friend, if you're ready to make selling your products online easier, you can grab your free trial of Shopify today@theproductboss.com Shopify. That's the productboss.com Shopify. Now let's jump into the show. Okay, so you're on the big island of Hawaii and tell me about what you sell and the best place that you sell. So like your best sales channels.
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So I sell handbags, accessories and now we've moved into some apparel, but our main product are handbags.
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Okay, and where are you selling it? Where's your best sales channel?
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And primarily in person. Like we do pop ups, we do have a website and then we do have Instagram, but primarily we do well at our pop ups.
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B
Okay, so mainly in person.
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A
Yes.
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B
Okay. Are you selling any other way? Like any wholesaler, direct to consumer on your website or anything like that?
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We do direct to the consumer on the website. I do a little bit of wholesale. However, not too much because our products are all limited.
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B
And I see you're in multi stream machine and standout society. Okay, amazing. Thank you for being a student of all. Wait, really quick, did you win this as well?
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A
I did.
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B
You did? Like that's awesome.
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A
Yes, I was very, very grateful. It was, it was actually funny story is I was recovering, so I am a cancer survivor, so that's how our business started. And so I just had reconstructive surgery. So I was watching it while I was recovering and you were giving away one and then you said, I'm going to give away three and I was like, I'm going to win this. And I was. And then I was the last one and I was like, oh my gosh, it must be a sign. So super grateful.
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B
Yes you are. That's awesome. Oh, I'm so glad. What a good story. Thank you for sharing that with me. And I'm glad you're recovering and all the things because cancer sucks. I could use a better word for it. But we're going to just go with the clean podcast, you know.
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A
Yes, absolutely. It's, it's a hard thing. And so that's why part of it is like me trying to figure out because I kind of as I've been listening to your courses, you know, our business is like a purpose driven because I would not have started if it wasn't for what I went through.
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B
Right.
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A
And what I actually continue because I got diagnosed again in 21 and I don't have cancer right now. But you know, it's like the story that goes behind it. So even when you did my audit, you know, you were saying like to separate like because there's a lot of me in it and part of it is because it's of the story, but it's also how we're evolving, you know, like trying to. Look my goal was always for my product to not need a story, you know, that they could love the product without it, but for them to understand why it started.
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B
Yeah, yeah, yeah. And your, and your site does look, it has shifted because I think you were on the front page. Yeah, you're doing a good job.
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Yeah, I'm working on it. Slowly but progressing.
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B
Yeah. And, and, and you bring up a really valid point and you know, I know you're not at a hundred thousand dollars yet, but you're very close to a hundred thousand. And you bring up this point of like all the things that you've had to do to get this company to, let's call it a six figure company. And there's a lot, there's a lot of test and try, there's a lot of doing stuff and also because you're doing a lot of these in person markets, it's requiring a lot of you. And so I think the switch and going back to some of the questions that you've got, you want to ask in this is really how do you start to like boss up? How do you start to elevate your role in the company so that you can really start to make more boss decisions versus the doer of all things. And I'm not gonna say that, I mean it takes, takes what it takes to get to where we're at and majority of the time a lot of us, cause we're self funded startups are doing everything but because you've already experienced what it's like to be sick and need time to recover and things like that. And I've worked with several students, unfortunately that like, came in a very similar position as you. Like, they came, they were doing everything, their businesses were growing and that's why they started their businesses. And then they were. I have three people in my brain right now that were diagnosed with cancer in the middle of growing it. And I thank God that I was able to work with them because they set up the system in their business so that when they did have to go through it and heal and be sick and all the things that went through it, their company could still exist without them. And we don't all have the privilege of that yet until, like, our companies are making money. But you're at this point, now that your company does make money, you have a very clear brand, you obviously have loyal customers. And so now it's this idea of like, great, you've made it through so many hard things. Now though, it's like you're living this life, right? Like, let's shift out of that. Yeah.
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A
It's also the challenge because I work a full time job, right. And my career itself, like, I've been doing what I've been doing for over 20 years. And so that's where I know that part of the challenges, right. Is I am working full time. Right. And doing my career while I'm doing this. And this actually started as it was like, what helped me get through it, you know, was I was sewing and creating something and that's how the business started. And in fact, many of the things I'm doing today, I never could imagine or dreamed that I would be doing or yet still doing. In fact, in a few weeks we turn 10 years old. And so I'm getting ready for our anniversary sale and launching our fall collection.
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B
Congrats.
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So that's part of it is like, I joined this because I knew I was missing pieces, you know, and you're kind of like, what you said, you're testing, you're shifting, you're adjusting. Right. As things come up. And would I love to be able to do this full time? Absolutely. But I also know how much I would like to, for me, in order to walk away, what I would be willing to make. But I also still enjoy my job, you know, and I still enjoy what I do. So I've heard people tell me in the past is like, either or. And I'm like, I don't think so. I think I can be able to do both.
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B
It just has to be done differently than the way you've been doing it. So what's the one thing in your business right now that if we were able to solve that would change everything for you.
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A
That's hard to say because there's so much facets like I've thought about okay, what if I need help or what if I need to do this or that. And I haven't had really like one thing because I think I'm in so much different pieces of it. Right, right. So I think that's where for me is I need guidance. Like that's kind of like where I'm like trying to figure out. Right. Like from the financial, the social media to the marketing. I don't mind doing the in persons. I do enjoy it but I really want to grow my E commerce, you know, very much. Like how you had shared that you have had several people who have had, you know, that are dealing with cancer and to be able to walk away and heal or being able to know that this part is still going while I'm doing something else. Right. Is something I really want to do. Part of me I think is my like getting people aware of the brand on the big island. People are familiar, you know, but I am not like in all the places doing all the things because I also am stretched because I work a full time job and I'm a mom. So it's you know, that balancing and not balancing 50 50, but like trying to handle all the different facets of my life as well as my health. Right. Is part of the challenges. I feel like it's more brand recognition or awareness. So I also realize it's getting involved in more things. I know about the wholesale and I've reached out to a few people. But it's also like the time. Right. That's the part that I don't have. I'm trying to be more efficient with my time. Like okay, what is going to do me better? I have assessed everything we've done over the years and as I've been going through your courses then you know, kind of contemplating and so what we're doing is I want to bring it back down so I know what my bestsellers are and focus on those kinds of things because I actually love to sell, I love to create and I'm not having time to be able to do that because I'm doing all the other things as well.
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B
So it sounds to me like the biggest problem is brand awareness or awareness that your company exists so that people could buy from you. Would that be accurate?
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A
Exactly.
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B
And then the second biggest problem is the time that you have to be able to make that happen. So what do you think has been standing in your way of that? Like, because you've signed up for the courses you've been in, the things you're learning, you're on this call. Like it sounds like you're, you're constantly looking for the answer and you have a lot of tools at your disposal. But what's standing in your way of having the time to focus on the brand, the brand awareness and the marketing.
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A
I think what I need to do is just like really hone in and I, that's why I've joined the course, right? So that I can identify like, okay, how can I do it? And so one of the things that I am planning to do with this coming year and that's what we're doing with our anniversary sale, is thinning out our inventory so that I can focus on my best sellers and maybe offering different colors of it and whatnot. Because normally I only come up with one color and it's very limited amount. Right. So. And people love the products and you're right, I have like a handful of loyal followers and who love the story and like the product. So I feel like I, I am on a good thing, you know what I mean? Like there's something there. It's just like on the cusp of exploding, but it's not quite there yet. You know, we've been on tv, we do Merrimack every year. Merrimarc is the hula competition. It's a big thing here on the Big island. And this year we were, we were on TV three times. And so, you know, that was great publicity and that helped with the awareness. But it's, it's not connecting to like sales. Right. And then I only drop twice a year when we do our, our products as well. And I've never like sold out completely. So I'm praying for one day that we do because I'm like, yes, you know, but I think it's a matter of, I think I'm doing it. Like I just had to make the time, right? Like even taking the courses and whatnot. I just like, no, I just going to carve out a little bit of time.
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B
So if I were to tell you I need you to free up and I know you have. Okay, so imagine I know a full time job. You're a mom. There's so many things. This is going to be kind of a complicated answer, but how much more? We'll go two ways. How much more time do you need in the week to focus on the company so that you can do the things you want to do. If I, if we were to buy back time, how much time do you want to buy back?
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A
I would like to buy back anywhere between five to 10 hours.
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B
Okay, so let's say we're going to buy 10 hours back. What are what in your schedule? If we looked at your schedule, what could you just stop doing or get help in doing so that you could buy back 10 hours in your week? And this can be personal or business.
- [15:45]
A
I'm not sure, because part of it is we live far where we live, I commute before my work and where my kids go to school. So even with that, like, I would love to buy back time and travel because I would gain an hour and a half every day. But I work in town, right? And so I do a lot of things on the weekends. So that's where I do most of my things.
- [16:08]
B
And so let's solve for something. So if it's an hour and a half to travel in a day, you're working somewhere. So you're working, let's say, in town. Do you drive your kids to school, then go to work, then pick your kids up after school and go home? Okay, so is there a way to stack something on where you were able to do a certain task while driving? Or somebody could do something for you while driving? So hour and a half. So an example could be. And I know because you're in an area that maybe you said you're out of town. I no longer do my own grocery shopping. I use Instacart. And I don't know on the island, like, what you guys have as supplemental, but I'm just going to share. I'm going to go on my Instacart because it tells you how many hours you've saved.
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A
So I have a human that does do that for me sometimes. So my daughter, my eldest, so she'll go and pick up, like, if I need, because she has, she goes to college. So she's in town. So I have her. So I started buying back time slowly. But then when we shifted from her being high school and driving, me and would do work in the car. Now she is. Now we don't. I don't have that luxury anymore. So in terms of, like, I've done things where I can buy more time. I think for me it's just a matter of I have so many responsibilities. And so it's just like organizing it in my head. I don't know if you know, you know what I mean? Like, just, like, just like saying, no, I'M going to do this, right? Because it's a combination of, yeah, laundry and whatnot. And, yeah, I could have that. I can figure something out to, like, give that away. But it's just, I think also when I finally do sit down, it's like I'm overwhelmed because I'm like, okay, I got to do the marketing or I got to do this email, or I got to do this right? So then it's like, okay, I am so, like, I'm getting ready for our anniversary sale. I have to count all of my shirts. So then I was thinking, okay, maybe I can have one of my humans count my shirts for me so that I don't have to do that. Right? And then. So that's like, what I have been doing is like, okay, I got to get ready for this. I have this. And then, like, how I can get help so I can complete it.
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B
So that five. Let's just go with the five hours. That five hours, if not more, can be compensated for somebody helping you for an hour and a half a day in some capacity, whether it's business or personal. That's going to give you either the hour and a half to drive and not worry because someone else is doing something for you or if someone does do. So my husband and I have come to the agreement that he takes the kids in the morning to school, and he picks them up like, he's really. When he's in town, if he's not acting somewhere. That's the agreement. So that I can just. One of my biggest things is like, I need to work out or do something in the morning for myself before I work, and I won't do it later in the day. Like, I'll just work through the night if I need to. So I realized that going and taking the kids to school, like, we don't both need to take them every day. It could be one of us. And then I use that time for something. Same with pickup. Because right now they just got home and he did the pickup so I could keep working throughout the day. So that's an agreement we came to. So it sounds like you did it with your kids with pickup. So it could either be carpooling, it could be something with the kids. So that in that hour and a half time, even if you're at work, you go to a coffee shop and you're like, on Mondays and Wednesdays, I go to a coffee shop for an extra hour and a half or an extra hour, and I do this when I'm at the coffee shop. And you create like a habit. So maybe it's even before you get home to the kids, you get something done. The same with work, okay? You're at work and your business is definitely. I mean, you're going to be hitting six figures. Your business, I know it doesn't have a ton of extra cash to pay for help, but it could be again, if you were to hire someone 15, 20 an hour, and they came twice a week or once every two weeks to count inventory, or you literally hire somebody to do count inventory, you need to start to level up. What's the most important thing for you to do in your life? One is family. But we all have a different version of that. So my version of that is I don't need us both to drive our kids to school and pick them up as much as, like, I do do it. We don't have to both do it. I don't need to be the one who does daily homework with them, but I'll do, like the bigger projects. So then they know to come to me for that because I'm right now the breadwinner in our family. That's my responsibility here. So I pick or I'm like, I will be at their sports games, I will host the birthday parties. But in the last couple of years, I haven't been room mom, which I used to be, right? So I had to choose the value of time I wanted to spend with my kids. The same is going to go to you and your health. Actually, that's number one. Even though I know a lot of us moms put that as number 75 million. But your, your health, your wellbeing, your sleep, water intake, you feed yourself, being active, all those things. So again, if we buy back your time and you can be more active, great. You know, that's why my programs are also divvied out as podcasts. You can listen to them on the go, in commuting or whatever.
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A
That's what I. Well, I'm getting ready. I'm listening to you or watching your video and my listening to you in the car. So that's also how I've been able to do the things right is I'm like, okay, I have 45 minutes in, 45 minutes out. We're going to do something, right?
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B
So correct. And then you give yourself that. And then there's. And then there's work. But we need to put you into the needle moving positions of the thing that's most important. So even the markets, you don't have to run your own markets. You don't have to. You could hire someone.
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A
We're going to be testing that theory out.
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B
Oh, good luck.
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A
Because I have surgery coming up in December, so I have a total of five markets coming up. And we're flying to another island next week. So there is lots of things we need to do. And I was going to cancel it. And what's funny is I won the best booth design or whatever. And so I was like, I was going to ask them if I can have the credit for the following year because I have my surgery and I'm part of this group of women who are entrepreneurs also moms trying to do all the things right. And I got scolding. They told me, why are you doing it yourself? You've worked with years with your team. They should know how to do it. And I was like.
- [21:46]
B
And so you're like, that's so obvious. But that's what the level you're at right now. And this is something I'm teaching in. I have a new program called Design to Scale Lab, which is for six figures. Like you were hitting right around the hundred thousand to. We're saying up to half a million. Because my inner circle mastermind is half a million to multiple millions. Right. So I wanted to give a place for people who are hitting six figures of a mastermind slash group coaching hybrid. And the reason that I created that was, you know what you're selling? Yes, we can do merchandising. We can hone in. At your level, it's like you've done a bunch of things. You're still kind of throwing spaghetti at the wall in a lot of ways. It's like honing it in and merchandising. But then there's also this level now of to keep growing. It can't still be all on you. And the hardest part, it's a chicken or the egg. You're like, do I have enough money to hire someone? Okay, wait, no. But I want to take home more money. So it's like in this weird spot of team and support. And so for you to get more support, that's where I'm really see solve is you need more support to free up more of your time so that you can do what you're best at, which is the visioning for the company, the marketing, the ideation, the parts that are the reason you started this business and why you do well. No, we don't have to be at the booths anymore. So what you want to do and set up for prior to your surgery is standard operating procedures. You want to basically create a manual, even photographs. And I'm telling you, dumb, dumb, dumb, dumb, dumb it down. Okay, cuz I'll give you a good story. My brother used to have, like, a party bus company where, you know, you could rent a party bus and whatever. He's like, I can't tell you, Jacqueline, how many times I get phone calls. He's like, I would get a phone call from a driver with the entire, like, bachelor party and the bus broken down on the side of the road because he ran out of gas. And I was like, what do you mean he ran out of gas? He's like, he didn't think to fill up the gas tank. He didn't even think to check it. So he's like. He's like, I had to create a checklist for the drivers no matter how long they'd been working. You know, check the gas tank, get it filled, clean the glasses, add ice. Like, stupid stuff that you and I would think obvious, but it's not obvious. And so as granular as you can get in the way of the things that are important, you start to create standard operating procedures which are called SOPs that are really going to train in the person who's working for you. The secondary part would be, can that person shadow you? So. So not only do you give them the information, then you have to train them. And this is, I'm telling you, the hardest part of hiring is the first 90 days of hiring someone, because 30 days, you expect them to get familiar with the company. 60 days, they can start to take stuff on kind of more independently. 90 days, they're like, running. They're able to run without you. And that's a long time for entrepreneurs to wait. Because we, like, hire someone. We're like, we just want to offload it off our plate immediately. But the better we train them, the better it is. And you might know this working, you know, in other companies. So that is the systemization for you right now. And you've got time to get ready for December that you really, I think, think first off, because it sounds like you're already solving for this, is really want to get a standard operating procedure down for your markets. Everything you think you might even have a Q and A checklist of, like, what are common questions that people ask you? And have it printed out in some sort of manual. So if the person doesn't understand it or doesn't know, they can check their phone or they can open up this book and figure it out. It's like, this is how I want to merchandise the booth. Say this, never say this. Right? So that's how I think you can prep. And I think that's the level up for you is not only removing yourself from things that you're super familiar with doing all the time, but also the boss level of it. Which sometimes for us as creatives and visionaries is like the hardest part is to sit down and like systematize our businesses. But that's the place that you're at. All right. So did you catch what we were able to figure out there? After some reflection and back and forth conversation, we were able to come to the conclusion that one of her biggest problems is not having enough time in her day. I mean, I think a lot of us feel that way oftentimes because truthfully, she's blending and trying to do all the things, things both in her business and personally. So the question became, how can she buy back her time? And the answer is two parts. The first part she can do is start to see if she is able to delegate some of her personal or business tasks that she does not have to be involved in. Right. I know a lot of you are like, but I have to do it all. No, Especially as women. I know we try to hold it all. But the thing is, and in all of the ways that we can outsource this day and age, right. It's 2025. Welcome to the future. We can even have people shop the grocery stores for us. Right? So let's talk about some ways that we talked about with her. She could hire someone to count inventory because that's not going to move the needle enough in her business. Right. And this is the second part. The second part is, when it comes to buying back her time, what I want you all to think about is that you need to not only figure out a way to buy back your time by delegating or hiring, but then with the time you do buy back, you need to use that time to focus on the needle moving tasks in your business. Right. I want you to take a moment to reflect. What are the needle moving tasks in your business? The thing that your business actually needs you to do is counting inventory. The needle moving task no. Is scrolling Instagram endlessly. The needle moving task no. Is making more and more stuff because you would rather make than market or sell. The needle moving task. I know some of you might feel called out here, but no, it's not right. Because this is an example of how you can spend your time in places that are actually going to move the needle. I Know that some of us feel more comfortable in the making stage, but where do we get with that making all the things? We just keep making and scrolling and making and scrolling. Well, we're just wasting time and we're wasting money. I'd rather you lean into what we're talking about here, which is strategizing or visioning or marketing. Right? Here's the deal. You're listening to this podcast because I know you want to learn. I have students, thousands of students in my programs because they want to learn. What are the needle moving tasks? What are the steps? Step by step by step things to do in their business to actually get the results that they want. And so as we lean into 2025, can we make a resolution to do the things that are actually the needle moving tasks, not the busy work, not the things that make us feel like we're doing stuff, but they're really not getting us to the goal that we've set out for ourselves. I believe that each one of you listening here, each one of you listening here can hit a hundred thousand dollars. I'm going to say this to you again. I believe that you can hit $100,000 in revenue in your business and be profitable. That's literally what I teach in the profitable product boss method. My goal, especially in the product boss academy is to make. So many business owners have. Well, not make, but give them the step by steps to building these beautiful businesses that can generate a hundred thousand dollars. There's a stat, I don't know if it's 12% or 20% or something like that, but at this point very few women owned businesses make it past $100,000. And I know that seems really hard and far for some people, but if you were to just let me lift the lid on you, if you were to just let me show you or just take that lid off of the cap that you put on yourself and your potential. If we could just lift it and think what if this is what happened for me one day when I had only made $90,000 in our business and I said what if we could hit a million dollars and in 18 months we did the same is possible for you. Can you just speak it out loud for a second? This just recently happened for one of our students. She's a multi stream machine student. She's also in the product boss academy. I had met up with her at one of my in person mast masterminds. I was doing these one day masterminds in 2024 and she had come to one of these days and as we were talking or talking about her big goals for 2024, she said her goal was to hit 100, $150,000 in revenue in this business. And I said, can we just push a little and hit 200,000? Like what about 200,000? She's like, all right, Jacqueline, I'll just write down the 200,000. And guess what? I got a message from her in the very beginning of December that was still with almost 30 days to go in this year, she had crossed the $200,000 mark. Mark, you know who you are out there and I'm so proud of you. We just had to lift the lid. Do not put this glass ceiling on yourself that is keeping you low. So that's my goal. That's why I show up two times a week on the show. That's why I share these coaching sessions. I take you behind the scenes so that you can hear the step by step of how to build your product based business, how to become profitable product boss. And part of this is getting you focused on the steps and the tasks that are going to move the needle. Right? I hope you're getting this. I hope this makes sense. So if you're in a similar situation, what I want you to do, but your first step is going to be is to figure out how much time you want to buy back, right? I want you to look at your personal life or in your business. What are you doing that doesn't need to be done, right? What can you just stop doing and then where can you buy back your time? Is it that you don't go to the grocery store and you order groceries on something like Instacart and then yeah, you might pay slightly higher fees, but what is your time worth? What is your time worth? So I just want you to think about the simple ways that you could make your life easier. Okay? So off of that rant, let's keep going and see what her next question leads us. So, okay, so going back to your questions in all the information because you're in multi stream machine, you're in standout society, what is the next sales channel or next step that you think would make sense for your business to help you start to scale and grow past you only sell at the markets. When you go to in person markets.
- [30:44]
A
It would be our website or E commerce. And that's my goal is to build that because I, I already kind of am familiar with the pop ups because we've been doing it for nearly 10 years, right. So I feel good about those. I am Looking to. I want to eventually go international and national because we've not gone beyond the Big island or the state of Hawaii. So that's also something that I'm currently in. Conversations are potentially taking our business to Japan. And then some of the local events that they have that have Hawaii connection in Vegas and there's some like four days of aloha. I have to. I can't remember exactly where, but I know there's other opportunities. But part of that is looking at travel, you know, and all these different things. Right. That's a factor when you're doing that. So I'm still doing research and trying to look for opportunities that would be a good fit for us to kind of continue to expand the brand beyond just here in, in Hawaii, but, you know, especially on the Big Island.
- [31:42]
B
So if you are going to sell on your E Comm site, that means that you have to drive your own traffic to that site. So what have you been considering as the way to generate the leads to get them to your site?
- [31:57]
A
So I do need to be better about my email. I know that's.
- [32:00]
B
But before the email.
- [32:02]
A
Okay.
- [32:02]
B
I need to know how you're growing the email list or how people are discovering the website online.
- [32:08]
A
Instagram is basically how we have a connection that goes directly to there. We have a connection where you can buy from our Instagram and then we can add the products so it's all connected that way. And then when I purchase, I use Shopify, which is also our online. And then we asked for emails. And then on your. One of the courses I took, one of the courses I was listening to, we did do that where we can collect it. If you come to our website, we give them a discount like 10% off if they put in their email.
- [32:35]
B
So what's the percentage right now? Because you've gotten a lot of press, like you've been on TV shows, you're doing in person. You're growing your list while you're in person. What percentage of your business right now is done through your website? Meaning if you make a hundred thousand dollars, how many of those dollars would be website sales?
- [32:51]
A
Um, I don't even know right now. We run everything. It's. I would say maybe 10%. Most of it, you know, most of it is of course through in person. Right. But we do have some of those sales. So I'm hope. What I'm trying to do is I'm going to be testing that with our anniversary sale that we're posting right now. And we're going to be Going live on Friday. So it'll be running strictly through our website. So I'm hoping that that will help also to give me some data.
- [33:19]
B
Okay. So I think getting better at your numbers would be one way to track this. Where you do start to understand. I'm going to go with even number of a hundred thousand out of a hundred thousand dollars I sell. So you think it's 10% online. So $10,000 is coming from it, which is a little less than a thousand dollars a month. So that's one thing to think about out. Or it's like $833 a month, something like that. And then, then you have to think, all right, what is working that's driving the sales? Like, so you're going to want to look, you're going to want to follow the breadcrumbs. Where are these people coming from? Are they people that I got their email from when they met me in person and then I emailed them and they happen to come to the website? Are they Google searching? You know, and so you're going to want to understand that data to see what's working so that you can do more. Now I teach that there's pop marketing, paid organic and partnership. So right now you're probably majority organic and then some partnership. And the partnership meaning like you're doing things with different associations. You know, you're teaming up with people. There's like that local experience and all that. And then there's paid. And paid is really what's going to turn the gas on for your business. If E Comm is where you want to go. But. But you need a better website to convert when they do land there. So it's kind of like a little bit of a catch 22 of driving the traffic. But if you just look at what you're doing right now and you were to what's working right now to make the $10,000 online, how can I do more of that? What's working? Then once you can identify what's working, you stay focused on doing more of the things that are working instead of thinking I need to keep adding more, doing more, doing things different. Does that make sense?
- [34:52]
A
Yes.
- [34:53]
B
Okay, so it's more at your level now. It's more data tracking and not throwing spaghetti at the wall in the way of ideas and expansion, expansion, expansion, all these things. And it's like, okay, I do have, I am making money now. What's the money showing me? Do you have any questions around that or anything to add?
- [35:10]
A
No.
- [35:10]
B
Okay, so you have almost 6,000 followers online, which is a. It's a good following. Okay, so something to look at is like what resonates. So when you look at your site, like looking or when you look at it, what's resonating? What I see a lot of resonating with your customers is a lot of you and the story of you. So I don't know though, out of this 5,800 people, who's selling you for cancer journey, who's following you because of your friends, who's selling you because you're an actual customer. So you're going to want to do some research into brands that exist, that if you really do want to build in the cancer journey in a way, if making it still make sense to your customers as to why they're buying from you. So for your brand, I think a little bit more consistency in your social. And if your part of the story does well, you can do that as every like fourth or fifth post or second six posts or like the grid is nine technically. So it's like we usually see nine at once. So you want to just make sure that you have a good mix of the type of content that's going to keep reinforcing your brand and why somebody would buy it. What's missing are probably images of like, what can I put in the bag? How big is the bag? What's in your bag? Right, because we're showing the outside of the bag, we're showing the bag being packaged, we're not showing bag and use. I see that you have this where it's like showing you all the different ways that the messenger bag, like, what it can do, because that's what people ultimately, if they were. If you're going to sell the data that you have from in person, you see what people look at. So when they're playing, when they're pulling your. Your bags, your purses, your belts, whatever they're. They're doing you, they're either trying it on, they're opening it up, they're looking in the mirror. And so when we're selling online, we have to recreate that experience through a visual way. So if I were buying a backpack, I'd want to know, like, could this fit my computer? What could this fit? And so these are just the visuals that you want to really consider when you're selling online that help people not only follow you, understand your product, stay memorable, and then shop from you. So from listening to that, did you see how important it is to know and understand your data? Now she wants to keep Growing her business. But right now she only sells it in person markets. And while that's okay for now, she will tap out on customers at some point. Which is why I asked her what her next sales channel would be and she said she'd build an E commerce website. So my friends, if you are going to sell on your own website, then unlike at market to provide traffic for you, you need to bring your own traffic to your own website through your marketing, right? We gotta, the fish don't jump in to the net. We gotta go fishing. So how do you do this? How do you know which marketing channel to focus on? And that's exactly why you need to understand and know your data when it comes to your marketing efforts. If you don't know your numbers, then you'll just keep throwing that spaghetti at the wall hoping one of your marketing techniques will work. But when you know your numbers, you'll be able to show exactly what's working. So when you double down on that marketing channel and increase your efforts and one specific area instead of across the board, you're going to see results. This is what her next step is. It's figuring out which of her marketing channels is working for her. Because then she'll know which channel to focus on to be the needle mover, right? That's how we're going to start driving more traffic to her website. And honestly this is what I started to build into the product boss academy. Because while Multi Stream Machine teaches you to get more eyes and more traffic, right? More sales by being on more sales channels. Because in that part what I'm really doing is trying to help you scale your business business, right? Give you more options to sell. And we're really going to be switching the focus this year in Multi Stream Machine to the concept of having one direct to consumer channel, right? A place where you control how you sell to your customer and then one that's a scalable channel. And the scalable channels are ones where it's not completely reliant on you like in person. That's a direct to consumer channel. It's reliant on you or a team if they're running your booth. But you know it's not reliant on you selling wholesale because the stores that are buying it are going to sell for you or selling on Amazon because once you get it up on the Amazon machine you just have to focus on the back end. But the customers are there and Amazon's dealing with the customer service and putting in front and the transactions and all the things. Okay, so that's what Multi Stream Machine is. But as we talk about the Product Boss Academy and I just want to share this with you as we're kind of entering into this year, what I really wanted to focus on there was building a sellable product, starting to understand your company as a brand and then when you sell it, I wanted you to control where you sold. So there's that saying you can't build on borrowed land. And you know this if you've been selling on other channels like Etsy for example, where they just shut down your store or take down your biggest listing that we want to build something on something that you own. The two things you will own in your business are your e commerce website and your email list. And so those are the things that we're going to focus on. I'm even going to teach you how to build a high converting website inside of the Academy. So the Academy and Multi History Machine are very different but they're meant to go together, they cover different. Thanks. And the whole concept here, as I've been a coach, a startup expert, I've launched over 2000 fashion, apparel and accessory brands since 2007. With my other company. Before we ever started the Product Boss, I was just like, I gotta get you step by step by step through it. That's just my brain works linear. Like let's do it right, let's linear, let's move through this. And so that's what I'm going to focus on here with her. But that's what I built into these programs because I saw this gap, I kept seeing the gap over and over and over so I wanted to fill all gaps, right? Okay, now let's see how else I can help her in her business. Hey friend, I'm just gonna jump in and interrupt the show for a real quick second because I wanna talk about the side of your product based business that nobody loves. I know, tracking inventory, right? Managing all the costs of what inventory you need when you need it and trying to stay organized while you blend it all together. And if this feels like it's resonating with you, I have a solution for you. It's something I wish I had instead of literally printing Excel sheets and trying to write it all down back in my day. Back in my day, right? So the solution for you, my friend, is Crafty Base. Crafty Base is the inventory management, bookkeeping and production software built specifically for product based business owners like you. And with Crafty Base you can track your raw materials, components and finished products in real time. So you'll never run out of stock or over order supplies again. And it even calculates your cost of goods sold automatically. Right? It monitors your expenses and it helps you keep an eye on those all important profit margins so you can grow your business business. Because remember, I want you to be a profitable product boss. So if you're ready to feel organized, in control and never run out of your best selling inventory again, then head to theproductboss.com craftybase and we've hooked you up to receive a 14 day free trial to try crafty base today. Again, that's the productboss.com craftybase hey friends, are you unsure of what to say on social media or what to even send in your weekly emails? Well, what if creating content could be easy? Would you be looking for a shortcut to creating consistent. Yes, consistent content. Because you know consistency is key. Well, let me tell you, you are not alone when you feel like you're struggling on what to post or what to write in emails. And we know that you have that product part of your business down. But as you're listening to this podcast, you probably already know that to get more people to your products, to buy your products, you need to create great content. Oh, I know, I see. I keep saying content and that's the dreaded C word. And we can't tell you how many product bosses tell us us that they want to create great content for their audience and their customers, but they don't know what to say or they are so busy they can't find the time or they really, really, really don't want to be the face of their brand. Well, no worries because that's exactly why we created A Year of content. It is your shortcut to creating consistent content that resonates with your audience and brings more loyal customers who can't wait to buy your products. If you want to see how easy this is and how easy it is to create content for your audience and your customers, head to www.instagra a year of content.com I think we tackled the time management work life balance in the way of buying back your time. And I want you to get your next job is to figure out how do I buy back 10 hours? And then when I buy back that 10 hours, how do I want to use those 10 hours? Okay. And your value, if we think about you, is like the Zagat guide of restaurants where I don't know if you remember like the Zagat guide, but it's like you it was this book where they'd show you all the restaurants that are local and have like $1 sign for the cheaper places and $4 signs for the expensive places. You are the four DOL $1 and $2 tasks you should not be doing. So I'm gonna send you this and I'll give this to the listeners too. Gonna be this. Do, delegate, delete, automate, and I'm gonna share it with you. I'll share it with the listeners. They can thank you for this. Where what I want you to do is I want you to audit your time. So I want you to audit yourself for a week and really be like checking with yourself what am I doing with every minute of the time that I have? You can do it for business, let's say to start and then you can start to go, is this something I need to keep doing? Is this something I can delegate to someone? Is this something I can automate with through software or through machinery? Or is this something that I can delete? Do it. I'm just wasting my time. And that's going to be your first step in kind of looking at the inventory of time and then remanaging your time and then you're going to get to choose again, am I going to hire someone for this? Am I going to outsource this? Am I going to find the cash? Because my time is so much more valuable in these areas and I don't need to be doing this. And it sounds like you're already taking the steps there. The second part of your question was the business strategy and scaling. So how to scale your business? Business prioritize tasks, manage marketing efforts, all the things. So one of the things to scale is to get out of your own way. Right? You're becoming the bottleneck. You can't have you as a bottleneck. You can't afford to be the bottleneck, none of that. So you're doing that with the time for your work life blend and time management. The scaling part of it is what you're already doing. You're looking at the products and you're thinking, what are the best products to put forward and lean into? So that if you're going into manufacturing, you're just making more of the things that at work and then online, the decision to drive traffic to your own website is going to be how am I going to do this? Am I going to hire an ads company and run ads? Am I going to do more organic and try and work with more like influencers that are local or people who could share about this? Right. People who are Sharing with other people, plus your own organic growth on social, plus your organic list building from being in person. And then the partnership part is the same thing. Like maybe you're not selling wholesale, but maybe you're doing popping ups at boutiques. Maybe you, you're already doing that where you're getting in front of other people's eyes. Or one point there could be a collaboration. So I know Breast Cancer month just went, but like it could have been that there was a breast Cancer month collab and that there was like a very limited amount of pink something when he partnered and that brought attention in like in a moment. So what did you hear me say that you think you'd like to incorporate into the biz?
- [45:43]
A
I think a couple of things. I think it's one me oddity in my time and being able to really hone in on what I'm doing and where I can really focus and designate and whatnot. So I think that is something that I've been wanting to do for a while and it's just a matter of me doing it. I think the other thing is what I'm planning to do is like really hone in, bring down and thin out my inventory so that I can focus on the things that works really well and give me the freedom to sew and do the things that I do enjoy, which is really important to me. I also do really need to dig into my, my data, my numbers as well as even my financial so that I can see how everything really works. And those are the kinds of things that I know and for why I've needed to do. But I just need to make time. But I think I need to first start off with the audit and then look at where I can buy my time back. Because I think part of the time is working on my finances, even if I don't want to do it, working on it, understanding how much the cost is. And I have a formula. And I also will be digging into you provided us as well so that I can learn more and gain more, you know, knowledge about what, where everything is. And then I think it's also the other part where it's learning about my website, how it, how is traffic driving me, who's my customers. Because I have all the data. I just need to look and see what kind of person is on social media, what kind of person is on our websites, and if they're translating, if they're converting right. So I think it's a lot. I still have a lot of learning to do, but it's like buying the time to be able to jump into things that I have been wanting to for a while.
- [47:20]
B
So I think that because we're entering into a very busy season and you're entering into a personal season, while you could try and think like right now is the time to overhaul the website and you've already done a lot of changes and things like that, it may not be the time. So it may still be this idea of encouraging people when they're in person to come shop online to keep doing the things that you're doing, right? You're giving them a coupon. Like maybe you have to hand them a physical coupon and then get them to sign up. And then you send an email that's like, thanks for visiting me at blah blah blah market. Here's your coupon to use. And then maybe you even give it an expiration date. So it's like, I don't know, 30 days from the date that it was given and you kind of turn them on and off. Right. But like we need to give people a timeline to use it. So I think your email marketing, you mentioned it. I think that would be one place for you to probably turn up the dial. You've done a big overhaul on your site and then you still have stuff that you're working on from me auditing it, which you got as a bonus one of the programs you're in. And then. But I want you to really right now to not overwhelm you is I want you to your. I think your main focus is buying back your time. I want you to find the 10 hours and then I want you to message me and tell me when you find the 10 hours.
- [48:26]
A
Do I have to tell you what I'm going to be doing the 10 hours too?
- [48:29]
B
If you want, if you want that accountability, you can. But I want you to first do the work of like self audit and then get real creative on how do I get this time back? I get maybe it's once a week, my, my daughter can pick up the kids and I'm going to go to a coffee shop or I'm going to stay at work later, but I'm going to work on my own thing at work before I leave. So when you get really curious to where you can find the time and really curious and creative and how you're going to use that time and once you feel like you have more time, that's going to open up space for you and that spaciousness for you to then think about the next step in scaling. But right now it's that time buyback. So if you focused only on your time buyback and training in the team, that's going to run your in person market markets. And that's all you did. Even if you didn't grow your revenue just yet, you're getting more time and more. You can establish that as a habit and a pattern in your business. Then as we enter into 2025 and we're kind of out of this busier season, which in. In Hawaii you will still be busy in January from Taurus. So potentially February. So you're like, you maybe want to create your scheduling through January of and you're going to be healing from December into January. So this is just the path you're gonna set. And then maybe once all that's done in February, that's when you can think about the scaling nature of the business, like really digging into, up leveling your E. Com. But the overwhelm is gonna come if you're trying to do all of them at the same time in a busy season. Right.
- [49:52]
A
Yes. Like I am right now. But I think we all are. I think we all are. So.
- [49:58]
B
Yes. And that's why we hopped on this call. We're like, wait, I gotta do it all and I'm gonna do it all right now. And it's the holidays and my kids need me and I, you know, it's like all the things we have time. I know. We also sometimes feel like we don't have time and we want it and we want it right now. We can be like Fruit Assault and Charlie and Chocolate. I want it and I want it now. Sure. But we're on the journey of figuring it out and we kind of have to let it unfold as well.
- [50:21]
A
Yeah. And I think really what it is is it's one of the things that you have shared in your podcast, which really, really resonated with me, is when I have to be around people who are like me doing the things or people that I want to be like and doing those things. Which is why I joined. Right people. Because you have to get that exposure to be able to get exposure of the things that you've never thought that you could do. Right. You never thought. So it's one of those though. It's that. Right. And then it's also a matter of you have so much things in your mind that you want to do and you understand that every piece is important but not knowing which to do first. And for every person, it varies because of their circumstances. Situation. Right. And I think what this call provides me is being able to talk to somebody who is doing the things, who's at the level that eventually that I hope to become and be able to do and have that freedom and, you know, flexibility of being able to create things in a way that I am not now, but be able to share the story and be able to help that person be able to, like, navigate me through, like, okay, I hear all these things that you're saying, but can see the clear road, you know, I mean, because I can't see it, and I know I can't because I'm in it. Right? But it's also hard to share it with people that are not familiar. Right. And it's also hard to share it with people who are sometimes in it with you because they can't see outside of that. Right? So having someone who's gone through it many times over has leveled up many times over and can see, like, oh, yeah, I can totally see it. It's this, this, this, and this. Right? And I know that I needed that because I've been listening to many of your coaching calls that you've done with people and the businesses. And as I was preparing for this, I was like, okay, what is it that I'm going to ask her? And I realized I just want to share with her what I'm doing so that she can help me identify what is the thing that I need to do to, like, this is what need to do. Because a lot of times when it's like, yeah, I know, right? But you. You know it, but then you feel urgency of everything. So that's really what I needed to kind of help. Because I'm in the forest and I can't see through it.
- [52:16]
B
It's so powerful. I'm glad you're reflecting on that. So if you've been paying attention, I hope you're seeing a theme here. While she can make small changes right now during her busy season to lean more into email marketing and figure out how she wants to get more traffic to her website, her biggest issue is that she is becoming the bottleneck in her bed business.
- [52:33]
A
Right?
- [52:33]
B
It's her. I mean, it's not her as the problem, but she's the bottleneck. I've been in this place before, too, where it's like, everything's running through me and I cannot possibly keep up. Which means that this is the time that she needs to get out of her own way. I've had to do it. Other people have had to do it. Right. Because the quickest way for her to do this is through auditing herself and all of the things she's doing right now. So by self auditing, and this is that place where we start to see those gaps. We start to see, hey, how can I get rid of some of the stuff on my plate? Is it even necessary? So by self auditing, she's going to be able to see what tasks she can get off her plate that she'll be to make more time and spaciousness for herself so that she can make the bigger, more strategic decisions going forward, such as figuring out her marketing plan. And if it's figuring out a new sales channel or a new marketing channel, then that's what she's going to have time to do. So if you need a self audit just like she does, I'm sharing my due Delegate delete worksheet with you. So all you have to do is click the show notes. You can get the download for free. It's simple. I want you to grab it. Just go to the show notes. Okay, now let's wrap this up. I. I just coached someone yesterday too, where I've coached her in the past. She's also a student of mine in a lot of things and she's been so successful and I'm like, ah, you got off track a little, right? Like, like she was so focused. And then, oh, you got this idea on this idea and this idea and we, we do. We become untethered in the way of. Especially with input. We get a lot of input from a lot of places and, or we're hearing and seeing what other people are doing and we're like, oh, I should try that. Maybe if that worked for them, it should work for me. And one of my biggest shifts this year for me has been to look down at my feet and be like, what am I doing? Where are my feet? What do my feet need to do next? Versus looking up and out to what other people doing. That's one of the. I'm glad that this is helpful to you because this is all about you and your company. Right? It's not general information. And that's part of the reason I wanted to. I love coaching. It's what I've always done. But also airing it on the show and I appreciate you letting us do that because everyone can hear their story in a different way or be like, oh, yeah, that makes sense to me. I've had people message me or leave podcast reviews where they're like, you could have swapped my name out and it was like you were speaking to me. But we don't like you said, it's hard to see the forest of the trees. So I think that. And again, this is why we started the podcast. This is why we started the community. It was information specific to product based businesses. And then my biggest shift at Product Boss, now that I've gone one year without my business partner, it's sort of like transitioning the vision and then what I really want the vision to be for 2025 and beyond for the Product Boss is still continuing. The reason we started it being like the number one place in the world as a community for people who make physical products, make and sell things, that's missing. Right? People don't get it. And we talk about that all the time. Like you're not going to go to the school playground or your coworkers at work and be like, oh my God, I had a flash sale yesterday and it did so well, or like, oh my goodness, like the inventory came in and it's all damaged and I don't know what to do. Those aren't the people we talked to and agreed with. My spouse, as supportive as he is when it was really hard in the beginning, he would be like, well, maybe you should go get a job, right? Because he wanted to solve the problems. He's like, well, maybe this isn't working, maybe you should go get a job. And it was like, that's not the answer I want. So I think that's why in 2025, where I'm moving, the Product Boss is offering more long term support to students, which is going to be the membership that's kicking off in January. That is going to be the full gamut of like all of the different pillars of what I know that everybody needs to know as they're building their company. So it's like the, the, it's, it's not just a portion of it, but it's like the whole thing, thing as you're growing and probably I would say there's people who are in there that are going to be over a hundred thousand. But it's really for a lot of my friends that are just starting out, have an idea, have started, but need that help getting to their first a hundred thousand, then the a hundred thousand to like 500,000 is where that design to scale lab is coming in. Right. So that's for actually really a lot of what you and I spoke about here today, which is that systemization and bossing up and realizing, okay, you can sell, you just can't keep doing it the way you've been doing. It and so this is like a level up moment for you. And then obviously I have my inner circle mastermind, which is half million to multiple millions. And that's where at that level they need less education in the way of like, watch this module. Listen to this. They'll still be supported by tools and templates, but at that point it's more of like dropping into really focused questions or problems or struggles and then having this like collaborative group. Because again, like you said, like if someone's making, I have, you know, masterminders that are making a million dollars and they're like, there's not that many of us because less than 2% of businesses make it to a million. So it's like who are we talking to about it and who are we celebrating it with and how are we figuring out how to build wealth and these next level experiences which I hope for you to get to as well. So that's really the long term commitment I have to the community, which is creating more community, but always being it's community and education and support all in one. And that's kind of the shift. So share with me, especially because we want to get more online sales and support you as a small business. Share with us how we can shop from you, buy from you, support you, all the things.
- [57:19]
A
Yes. Mahalo. You can follow us on Instagram Kumumea and On our website kumumea.com and I.
- [57:27]
B
Will link to that in the show notes so everyone can just click and support and buy and follow and all the things. So thank you so much for being on and for sharing your coaching call with everyone and I'm excited to see what 2025 looks like for you. Mahalo.
- [57:39]
A
Mahalo. Thank you very much.
- [57:42]
B
So I'm so glad we got to connect and I was able to coach her as I think she, she's doing such an amazing job. But the main theme here is that if she wants to cross that six figure mark, she's going to need to start buying back her time, knowing and understanding her data and getting out of her own way. Now if she's able to do this, which I know she is, I have no doubt in this. I have no doubt that she's going to cross the six figure mark sooner than she thinks. And if you need someone to believe in you before you believe in you, I'm here to tell you I believe in you. I believe in you and I will continue to believe in you until you do too. And then when you do too, we'll both believe in you. Right? So if you haven't had someone say that to you, I'm saying it to you right now. I believe in you, my friend. And if you're ready to boss up in your business and figure out systemization and level up, and let's say you're right at this hundred thousand dollar mark and you want to hit multiple six to seven figures, I do want to just tell you all about another program that I have that I've launched that we are just about to close the doors on. So if you're listening to this in real time, you still have an opportunity to join. So if you're just around six figures or in the, you know, 200, $300,000 dollar mark, I've created the design to scale app. Okay. So it's for my friends that are making about a hundred thousand to three hundred thousand in annual revenue. It's a three month group coaching and mastermind hybrid program that will really help you start to level up in 2025. Not only am I coaching you, not only are we doing hot seats and you're going to have access to me, but I'm also creating this curriculum that's going to take you through this level up. I mean, what better way to kick off 2024 and also right, I think it's like the 17th of January, everybody's resolutions start to drop out. Let's keep you accountable. So if you're looking for that help and you're in that revenue realm, I'm going to drop the link in the show notes because I'm just about to close the doors on them. We're kicking off in a very like second week of January. So if you want in, I just want to tell you about that real fast before we kind of wrap up. All right. So I cannot wait to see how this business changes. I cannot wait to see her level up. I cannot wait to see her hit that six multiple, multi, six even seven figures in her business. And what I want you to know and what I don't want you to forget is that you can buy back your time. You can afford it. You have to understand that, right? Right now it's just about taking action. And I wanted to drop that self audit in here in the show notes so that you can do this too. All right, my friends, thank you so much and I will see you in the next episode. And again, happy New Year.