Podcast Summary: The Product Boss Podcast, Episode 688
Title: The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything
Host: Jacqueline Snyder
Release Date: May 5, 2025
Introduction: Understanding Inconsistent Sales
Jacqueline Snyder opens Episode 688 by addressing a common challenge faced by product-based entrepreneurs: inconsistent sales. She empathizes with listeners who experience fluctuating order volumes—from busy weeks filled with orders to periods of silence—and reassures them they're not alone in this struggle.
"If you feel like this is you, if this episode kind of goes like, ooh, that's me, I just need you to know you're not alone."
— Jacqueline Snyder [00:02:45]
Common Reactions and Missteps
Snyder delves into the typical responses business owners have when faced with sales unpredictability. These include:
-
Scrambling with Tactics: Increasing production, tweaking prices, launching new products, or offering discounts in hopes of boosting sales.
"A lot of times, business owners... start to scramble, they start to look around and be like, what do I have to sell? Can I post more?"
— Jacqueline Snyder [00:04:20] -
Self-Doubt: Questioning one's capability, fearing the business might fail, or attributing inconsistent sales to external factors like changing algorithms.
"You start to think, maybe it's me, maybe I'm not a business owner... maybe it's the algorithm."
— Jacqueline Snyder [00:06:35]
Despite these efforts, the underlying issue often remains unaddressed, leading to persistent inconsistency.
The Core Issue: Misalignment Between Product and Customer
The heart of Snyder's message is that inconsistent sales are rarely about the amount of effort put into the business. Instead, it's about the alignment between the product and its intended customer.
"It's usually a misalignment problem, because most product based business owners are focusing on the wrong things... focused on what they are making instead of who they're making it for."
— Jacqueline Snyder [00:09:15]
Snyder emphasizes the importance of shifting from a product-centered approach to a customer-centered one. Understanding and defining who the product is for is crucial for sustained sales.
The Three-Lens Fix: A Strategic Shift
To address misalignment, Snyder introduces the Three-Lens Fix, a strategic framework to ensure products resonate with the target audience:
-
Clarity:
-
Question: Would my customer understand what this is in 3 seconds?
-
Purpose: Ensure that the product message is clear and immediately understandable across all platforms.
"Clarity sells. And when they're confused, they scroll."
— Jacqueline Snyder [00:13:00]
-
-
Caring:
-
Question: Would my customer care about this?
-
Purpose: Determine if the product emotionally resonates with the customer by addressing their needs and desires.
"They care about themselves and how they feel when they wear it... it's the result of how they feel when they use your product."
— Jacqueline Snyder [00:16:45]
-
-
Comparison:
-
Question: Would my customers choose this over my competition?
-
Purpose: Ensure the product stands out in the market and is positioned as the best choice for the ideal customer.
"Is your product positioned as the best choice for your ideal customer?"
— Jacqueline Snyder [00:19:30]
-
By systematically evaluating products through these lenses, entrepreneurs can identify and rectify the misalignments that hinder consistent sales.
Invitation to "From Stuck to Sold" Workshop
Recognizing that implementing the Three-Lens Fix may require deeper exploration, Snyder invites listeners to her upcoming workshop, "From Stuck to Sold." This paid, two-hour workshop aims to provide hands-on strategies to:
- Diagnose Business Blocks: Identify specific areas where the business is misaligned.
- Implement Fixes: Apply targeted solutions to realign the product with customer needs.
- Achieve Clarity and Consistency: Develop a clear plan to move from inconsistent to stable sales.
"For $24, let's spend two hours together and really dig in and understand why it's stuck and how we're going to start to fix it."
— Jacqueline Snyder [00:26:10]
Snyder emphasizes accountability, ensuring that participants are committed to attending and implementing the strategies discussed.
Conclusion: Emphasizing Alignment Over Complexity
Snyder wraps up the episode by reiterating that business success doesn't require excessive complexity. Instead, it's about aligning your business with your vision and understanding your customer deeply. A single, strategic fix can unlock significant growth and stability.
"Your business does not need to be more complicated. It needs to be more aligned with your vision."
— Jacqueline Snyder [00:30:50]
She encourages listeners to apply the Three-Lens Fix to their best-selling products and consider joining her workshop for a more comprehensive transformation.
Key Takeaways:
- Identify Misalignment: Consistent sales stem from aligning your product with your target customer’s needs and desires.
- Three-Lens Fix: Use clarity, caring, and comparison to evaluate and adjust your products.
- Strategic Shifts Over Hustle: Focus on doing the right things for the right audience rather than increasing effort without direction.
- Invest in Growth: Participate in workshops and strategies that provide structured support and accountability.
Notable Quotes:
- "Clarity sells. And when they're confused, they scroll." — [00:13:00]
- "They care about themselves and how they feel when they wear it... it's the result of how they feel when they use your product." — [00:16:45]
- "Your business does not need to be more complicated. It needs to be more aligned with your vision." — [00:30:50]
Further Resources:
- Workshop Sign-Up: productboss.com/stuck
- Social Media: Follow Jacqueline on Instagram @heproductboss for updates and support.
By focusing on aligning products with customer needs through strategic evaluation, Jacqueline Snyder provides actionable insights to transform inconsistent sales into a pathway toward a thriving, dream-fulfilling business.