711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A

Summary

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Episode 711: Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A
Release Date: July 24, 2025
Host: Jacqueline Snyder

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Introduction

In Episode 711 of The Product Boss, Jacqueline Snyder dives into the critical topic of pricing strategies and how setting the right prices with confidence can significantly boost sales. This episode features a Q&A format where Jacqueline addresses real questions from her listeners and provides actionable insights drawn from her extensive experience coaching product-based female entrepreneurs.

Segment 1: Embracing Efficiency in Business Operations

Jacqueline begins the episode by sharing her personal experience with streamlining daily tasks to focus more on business growth. She discusses outsourcing grocery shopping to Instacart, allowing her to allocate more time to designing packaging and fulfilling orders.

Jacqueline Snyder [00:02]: "With Instacart, you can get groceries and essentials delivered in as fast as an hour, so you can focus on growing your business without sacrificing a meal."

Segment 2: Special Offer for Listeners

Before delving into the main topic, Jacqueline mentions a special bundle of top podcast episodes designed to help listeners enhance their business strategies. This compilation includes episodes focused on mindset shifts, marketing strategies, and behind-the-scenes business lessons. She encourages listeners to visit her website to access this free resource.

Jacqueline Snyder [04:51]: "Let's start building your business with clarity, strategy, ease, and freedom."

Segment 3: Success Story – Suzanne’s Journey with Pricing

The core of the episode features Suzanne, a baker renowned for her wedding cakes who successfully pivoted to selling cookies during the 2020 pandemic. Suzanne shares her struggle with pricing her signature cookies and how Jacqueline's coaching helped her overcome mindset barriers to increase her prices, leading to substantial business growth.

Key Highlights:

• Initial Pricing Challenge: Suzanne was selling cookies at $1 each but struggled to raise prices due to fear of losing customers.

  Suzanne [04:51]: "I could not wrap my head around increasing my prices."

• Mindset Shift: Jacqueline worked with Suzanne to recognize that her cookies were luxury items, not comparable to mass-produced products like those from Walmart.

  Jacqueline Snyder [06:20]: "The lower the price, the more you have to sell to make your revenue goals."

• Resulting Success: After increasing the price to $3, Suzanne initially feared a drop in sales but instead saw her revenue skyrocket to $100,000 in the first year, proving that higher pricing can lead to greater profitability without needing to sell excessive quantities.

  Suzanne [06:41]: "I ended up hitting that hundred thousand dollar mark in that first year in 2020, and then it just kept growing from there."

Segment 4: Expanding Sales Channels Through Wholesale

Suzanne also discusses how she diversified her sales channels by partnering with high-end car dealerships to offer her cookies wholesale. This strategy not only provided a steady revenue stream but also enhanced her brand visibility among affluent customers.

Suzanne [07:29]: "I started selling to their service departments wholesale, and they would give them out to their customers. This brought those customers to me because they saw my branding."

Segment 5: Importance of Self-Care for Entrepreneurs

Jacqueline emphasizes the necessity of self-care for maintaining productivity and business success. She introduces "Glossy," a daily beauty supplement that supports skin and gut health, underscoring the importance of looking and feeling one's best to effectively manage business responsibilities.

Jacqueline Snyder [08:44]: "When it comes to running a successful business, you can't really pour from an empty cup."

Segment 6: Listener Q&A – Pricing with Confidence

The episode transitions into the Q&A segment, where a listener poses a common challenge: "How do I get that confidence to raise that price and find those right customers who will be willing to buy it?"

Jacqueline’s Response:

1. Identify Ideal Customers:

   • Assess whether the individuals questioning your pricing are your ideal customers.
   • Focus on understanding where your target audience shops and their spending behaviors.

2. Evaluate Product Value:

   • Ensure your product meets the needs and desires of your target market.
   • Highlight unique features and design elements that justify the higher price point.

3. Market Positioning:

   • Position your brand as a premium option, differentiating it from mass-market products.
   • Build a brand narrative that resonates with your ideal customers’ values and lifestyles.

4. Product Readiness:

   • Before setting the price, ensure your product is polished and appeals directly to your target audience's preferences.
   • Use feedback from your ideal customers to refine your offerings.

Jacqueline Snyder [10:32]: "You need to ask if this meets the need. Would your little girl wear this? Can she try it on? Is it scratchy?"

Segment 7: Final Thoughts and Encouragement

Jacqueline wraps up the episode by encouraging listeners to continue seeking answers and applying the strategies discussed. She reinforces her commitment to supporting female entrepreneurs in achieving their business goals with confidence and clarity.

Jacqueline Snyder [10:54]: "If you loved this episode, make sure that you are hitting follow on the show and go binge a few. You never know which answer is going to unlock your next move."

Conclusion

Episode 711 of The Product Boss offers invaluable insights into pricing strategies for product-based female entrepreneurs. Through Suzanne’s success story and Jacqueline’s expert advice, listeners gain a deeper understanding of how confident pricing can dramatically enhance sales and business growth. Additionally, the episode underscores the importance of self-care and strategic business operations in fostering a thriving entrepreneurial journey.

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Key Takeaways:

• Confidence in Pricing: Elevating your prices can lead to increased revenue without the need for high sales volume.
• Mindset Shifts: Viewing your product as a premium offering rather than a commodity is essential for justifying higher prices.
• Diversifying Sales Channels: Exploring wholesale opportunities can expand your market reach and brand visibility.
• Self-Care Importance: Maintaining personal well-being is crucial for sustained business productivity and success.
• Understanding Your Ideal Customer: Deeply knowing your target audience's preferences and shopping behaviors is vital for effective pricing and marketing strategies.

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Resources Mentioned:

• Multi-Stream Machine: http://www.multistreammachine.com
• Special Episode Bundle: Visit www.theproductboss.com/top or click the link in the show notes to access top episodes.

Connect with Jacqueline Snyder:

• Website: www.theproductboss.com
• Instagram: @jacquelinesnyder
• Podcast: The Product Boss is available on major platforms including Apple Podcasts, Spotify, and Google Podcasts.

Transcript

[Jacqueline Snyder]

Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of product based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into successful business, and what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss. Let's do this. Oh my goodness. Friends, if you are anything like me, you probably spend more time running errands than running your business. Am I right? Like, everything needs something, we gotta run around. And I knew that this was like a major issue for me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond mil for my lattes. Rather, I was like, you know what? We're just gonna let Instacart handle that. So I want you to imagine skipping the store and getting back to designing packaging, orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour, so you can focus on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging, like the gift bag and the g, like hello, Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present right. It's like having a personal assistant without having a personal assistant. So if you want to do what I do and get the help where you can, you can try it now if you head to the Product boss. Com Instacart hey, hey, product bosses. Okay, really, really quick. Are you spending more time making all your products or maybe packaging your boxes and actually growing your business? I know. Okay, so if you've ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, right, like good profit and making sales and growing this business that I know you've dreamed of, then I have something really special for you. I pulled together a special bundle of our top podcast episodes that every product based business needs to hear. So think of this as your shortcut straight to the strategies that help you grow your sales, build a brand that lasts and avoid that burnout that no one is actually talking about. Enough. So we're talking mindset shifts and marketing strategies and those behind the scenes lessons. And yes, you're going to have some quick action plans and strategies that we're going to share in here as well. So it is my top episodes playlist and it's totally free. We just wanted to gather it up so you didn't have to scroll through hundreds of episodes and think, what do I want to listen to? Right? Let's make it easy. So all you have to do is head to www.theproductboss.com top or click the link in the show notes, pop in your email. I'll send over those exact episodes that have helped thousands of product based business owners like you move from the hustle to sold out. Right. I want you to go from where you are to getting you seen and sold and that's all going to happen with this compilation of episodes for you. I just want to make it super easy. So let's start building your business with clarity, strategy, ease and freedom. Hey, hey product boss. And welcome back to another Ask Jacqueline. Q and A. Right? And this has been something new that we've introduced to the podcast and we've talked about this, but I have coached thousands of product based business owners over the years inside of my programs and they ask really good questions and we go really deep in coaching. And so what I'm bringing to you and we're going to try it out for the summer and see where we go is, is these bite sized coaching sessions pull directly from real conversations with my students and these students are inside my programs like the Product Boss, Sales Accelerator and Standout Society. Right? So in these quick episodes you're going to get actionable takeaways from real business owners just like you and you're gonna hear the coaching that I provide them inside of these programs and hopefully there is A big aha moment or takeaway. So let's dive in. Suzanne was a student, her life lifed and she changed up what she was doing. But she is a baker that was really known for wedding cakes. And then she started figuring out her cookies and she did this exact same thing with all of you. Do you want to tell them about your experience, my friend?

[Suzanne]

I would love to. So I found Jacqueline through one of these challenges as well, way back when. And what really worked on one was my pricing. That was really my mindset problem. I started selling cookies after 2020 happened right after I opened my storefront. And so I really had to pivot because big events weren't happening anymore. So I was like, well, I need to have like a signature cookie. So I came up with a signature cookie and I was selling them for $1 each, and I could not wrap my head around increasing my prices. So we worked really hard on the mindset shift of yes, if I'm going to sell right here, maybe that price is comparable to Walmart, but I'm not Walmart and I'm not selling at Walmart. So I'm selling a luxury item. I needed to raise my pricing and then how to get my cookies in front of people all over the nation because again, 2020, we shut down. And then I was like, what do I do? So I started shipping all over. And so, yeah, that was really. I was a student of Jacqueline's for a long time and we worked really hard on mindset stuff because it's scary starting to make money. But yeah, I ended up.

[Jacqueline Snyder]

How did you do? How much did we. We raised your cookie prices to $3, which was horrifying to you. You were like sweating.

[Suzanne]

It was so scary. In fact, we were on a call like this with a bunch of people watching, and I was like, everyone go buy a bunch of stuff because I'm about to raise the prices. So if you want it at $1.

[Jacqueline Snyder]

And I remember 18 sales or something, you're like, you were like crying cause you're like, oh my God, they're buying. And I was like, buy now because she's raising her prices. But did your business like shut down and stop working because you raised your prices?

[Suzanne]

No, I ended up hitting that hundred thousand dollar mark in that first year in 2020, and then it just kept growing from there. And yeah, it's crazy, but it does work. It does work.

[Jacqueline Snyder]

And you didn't have to sell a hundred thousand cookies.

[Suzanne]

That's the key is the lower the price, the more you have to sell to make your revenue goals.

[Jacqueline Snyder]

Yeah, and I remember so much. So you were like, no, but like where I live in this town, like, people aren't gonna. There's no way they're gonna spend more than a dollar. I was like, first, we're not Walmart. 2. Like, if you become known for something. So she became known for these smash cookies, which were sugar cookies with frosting smashed in the middle. And so she had variations of these cookies. At some point you started selling wholesale in an alternative way. So she added a different sales engine on. So, so then would you mind just telling them really quick what that deal was that you like how you started selling wholesale, even locally?

[Suzanne]

Yeah. So what I ended up doing was I went to like the really bougie car dealerships, like the ones that sell the super fancy cars. I even went to the one that sells like Range Rover and Jaguar, that kind of dealership. So their service departments were like, we love to treat our customers. And so I was like, they're buying these random wholesale cookies. I think you may have even had them, the Cheryl's cookies. And I was like, you know, this is a great opportunity for you to sell local. They're super fresh. They're made down the street. They're not made in some factory across the nation. They're right here. And so I started selling to their service departments wholesale and they would give them out to their customers. And then that in turn brought those customers to me because they saw my branding, they saw the company, and then those people then became my customers as well.

[Jacqueline Snyder]

I love that you're a coach now here too, because, like, I love going back to this and then seeing your evolution of your business because there's a picture, I think she's on day three. You guys are going to see it where she had her kids strapped to her back.

[Suzanne]

Little baby on my back. And now our daughters are so big.

[Jacqueline Snyder]

Yeah. Thanks for sharing that.

[Suzanne]

Absolutely. Happy to be here.

[Jacqueline Snyder]

Hey, friends. Okay, so I don't know if you're anything like me, but sometimes it feels like my self care routine is slipping through the cracks. Because when I'm juggling and wearing all the hats in my business and doing all the things, I mean, the last thing I have to do is like really fulfill that self care routine that my daughter's talking about. She's like, mom, so listen. So when it comes to running a successful business, you can't really pour from an empty cup. And a lot of times that self care is like one of the first things to get yourself recalibrated so that's why I want you to meet Glossy. Now, Glossy is my favorite daily beauty supplement designed to transform your skin and gut health from the inside out. And I'm actually an investor in this business because I so believe in this idea of science backed ingredients for digestion and skin hydration. And Glossy makes it really easy to look and feel your best without that whole 10 step routine in the mirror. The thing I don't actually have time for, all I have to do is simply mix the stick into my water and I'm good to go. So if you want to try this, because I so believe in this business, I think it's amazing. It's done so many wonders for my skin and my gut, which are two things that I need help with. And you want to simplify your wellness and your beauty. All you have to do is click in the show notes and you can use the code Jaclyn Snyder. So it's my full name. Use the code Jaclyn Snyder and I'm hooking you up with 15% off your order. So cheers to glowing skin and a thriving business.

[Unknown]

How do I get that confidence to raise that price and find those right customers who will be willing to buy it?

[Jacqueline Snyder]

Where? Where are the customers that you're getting in front of that are questioning your price? Where you mean, is it in person?

[Unknown]

My friends and family, extended people I know.

[Jacqueline Snyder]

Do you know if they're your ideal customer or you're just asking people you know?

[Unknown]

Yeah, probably they are not my ideal customer, but they are like my target audience are the moms of the little girls. So they definitely are the moms of little girls. They have little girls. But every time saying me that, oh my God, I'll never buy this range of dress for my daughter, I'll never buy. Most of the people are saying that to me.

[Jacqueline Snyder]

So while they are the mothers of daughters, then the next step is where do they shop? Because if your price point, for example, I just talked about it in the pajamas, I don't know how many of us here are buying $800 pajamas. If you are, I love you and you're like, I love that for you. Right. And some of us are like, I buy Target pajamas and they wear out and there's everyone in between. There's people who just wear old T shirts. Yeah, right. Like everybody's different. So they may check the boxes of mom, yes. Little girl, yes. Then we have to check the box of socioeconomics. Right. Like where do they live? Are they willing to spend that? Do they believe enough in the brand is the brand presented in a way that equals the value of what you're pricing it at. So the question you're asking is a good question. There's just. I have so many more questions about it that you should have those same questions. And that's really the work to dig into. Because if we just show up and be like, I think this shirt is a madewell shirt, which I don't normally shop there, but I wanted something cute and bright or whatever, and it was like, it's not something I normally buy. And I think it was like 120 bucks or something like that. And it's like, the value to me, the reason I bought it was if I can show you it's not just like a normal shirt. The. It's kind of cropped. It has these, like, really, as a fashion person, has these, like, really interesting sleeves. So if this was just a red and white shirt at Gap, which they have a striped shirt right now at Gap, I maybe wouldn't. And we all buy a Gap when it goes on sale. I maybe would have never bought it for 120. But I went into this store and I was like, oh, it's cute. It's cropped. Like, the sleeve design is cool. Cause I'm a fashion designer, so there's like, I can find something cool about a product. I buy it. And so, like, I was willing to spend more on this because it wasn't just a striped shirt and it was presented in a different way. So that's going to be your work, right? That's going to be the challenge of what you're doing. And I think right now, if they like the value you can get is if they like it and they think it's cool or pretty. What I want you to ask is not is the price, right? I want you to ask, does this meet the need? Right? Would your little girl wear this? You know, can she try it on? Is it scratchy? Like, when you put it in front of the little girls, are they running up to it and being like, oh, my God, Mommy, I really, really want that? Yeah. Those are the questions you need to ask before the price to check the product is a good product or a product that's ready for market, and then we connect who the ideal customer is for it. Did you love this episode? I mean, there are more Ask Jack coaching moments in your feed right now, so make sure that you are hitting follow on the show and go binge a few. You never know which answer is going to unlock your next move. I can't wait to keep supporting supporting you product boss. And I will see you in the next one.