714. You Don’t Need an Audience to Build a Million-Dollar Product Business

Summary

Episode Summary: "You Don't Need an Audience to Build a Million-Dollar Product Business" (Episode 714)
Release Date: August 4, 2025
Host: Jacqueline Snyder
Podcast: The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

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Introduction

In Episode 714 of The Product Boss, Jacqueline Snyder challenges a prevailing belief among product-based entrepreneurs: the necessity of having a large online audience to build a successful, million-dollar business. Drawing from her extensive experience and personal journey, Jacqueline provides actionable strategies for entrepreneurs to grow their businesses without relying solely on social media followings.

Dispelling the Myth: You Don't Need a Large Audience

[00:02] Jacqueline Snyder:

"You do not need an audience to be a successful product-based business."

Jacqueline opens the episode by addressing a common misconception: that a vast online audience is essential for business success. She clarifies that while having customers is crucial, these customers do not necessarily need to come from a pre-existing personal audience on social media platforms.

Key Points:

• Customers vs. Audience:
  You need customers to sell to, not necessarily a massive audience. The focus should be on finding channels where potential customers already exist.

• The Reality of "Free" Platforms:
  Jacqueline debunks the idea that platforms like Instagram or TikTok are free avenues for marketing. She emphasizes the hidden costs, such as time, effort, and sometimes money, required to build visibility on these platforms.

[04:00] Jacqueline Snyder:

"Nothing's free. None of it is free either. You got on the platform when it first started, whether it's TikTok, Instagram, Facebook, whatever social platform is happening at the time, and you got on in the very, very, very beginning and you learned it and you created a ton of content that made sense."

Leveraging Built-In Audiences Through Multiple Sales Channels

Jacqueline advocates for utilizing sales channels that come with their own established audiences. By doing so, entrepreneurs can bypass the need to build an audience from scratch.

Strategies Discussed:

1. Selling on Established Platforms:

   • Amazon:
     Utilizes Amazon's vast customer base to drive sales without needing a personal following.

   • Etsy and Shopify:
     Platforms like Etsy provide a marketplace with ready-made traffic, while Shopify offers tools to build a scalable e-commerce site.

2. In-Person Markets and Trade Shows:

   • Example:
     Jacqueline shares her experience with Cuffs Couture, where participating in targeted trade shows led to significant sales without prior online audience buildup.

   [13:06] Jacqueline Snyder:

   "I went to where the customers were and I said, okay in person was the fastest and easiest way that I found that I can get in front of my customers."

3. Wholesale and Retail Partnerships:

   • Building relationships with retailers allows products to reach customers through trusted stores, leveraging the retailer’s existing customer base.

4. Influencer and Affiliate Collaborations:

   • Partnering with influencers who have their own audiences can help introduce your products to a wider customer base without needing to cultivate your own following first.

[14:23] Jacqueline Snyder:

"So if you don't have an audience to sell to, get in front of someone else's audience."

Personal Journey: Building Cuffs Couture Without a Large Online Presence

Jacqueline narrates her initial struggles with Cuffs Couture, highlighting how she overcame the challenge of having no audience by strategically utilizing multiple sales channels.

Key Takeaways:

• Initial Challenges:
  Despite having a well-designed website and quality products, Jacqueline saw minimal sales until she expanded her reach through additional channels.

• Discovery Through Retail:
  A pivotal moment was when Cuffs Couture was discovered by Kim Kardashian in a retail store, proving that physical presence in the right places can lead to significant business breakthroughs.

  [18:39] Jacqueline Snyder:

  "She actually discovered me on the shelves of a store that she likes and trusts."

• Importance of Feedback and Adaptation:
  Engaging directly with customers at markets provided valuable feedback, enabling Jacqueline to refine her products and sales strategies effectively.

[24:09] Jacqueline Snyder:

"Imagine she makes $200,000 on Amazon and that keeps growing. She gets really good at that sales channel and then she decides to sell wholesale. And imagine she makes another $200,000 through that revenue stream."

Implementing a Multi-Stream Revenue Model

Jacqueline emphasizes the power of diversifying sales channels to create multiple streams of revenue. This approach not only mitigates risk but also maximizes potential sales opportunities by tapping into different customer bases.

Steps to Build Multiple Streams:

1. Start with One Sales Channel:
   Focus on mastering one platform or method before expanding to others to avoid being spread too thin.

2. Gather and Analyze Data:
   Use insights from each sales channel to understand customer preferences and optimize product offerings.

3. Expand Strategically:
   Once successful on one platform, introduce additional channels that complement the existing ones.

4. Build Ownership:
   Maintain control over key assets like the company website and email lists to ensure sustained business growth independent of third-party platforms.

[19:02] Jacqueline Snyder:

"This is multi stream machine, right? This is the turning your company into a money making machine by getting what you're known for and getting them onto sales channels that have built in customers."

Success Stories and Inspirations

Jacqueline shares inspiring examples of her students who have achieved remarkable success without large online audiences:

• Student Example 1:
  A student with only 24 Instagram followers generated $200,000 in her first year on Amazon by focusing on a single, high-performing product.

• Student Example 2:
  Another entrepreneur with 1,800 followers built a $25 million business, demonstrating that follower count does not dictate revenue potential when multiple effective sales channels are utilized.

[27:14] Jacqueline Snyder:

"Annika pay mavens, she crushes it. Brooke would be happy, crushes it. They do such a good job on social and that's part of their plan because they enjoy it."

Key Insights and Takeaways

1. Ownership Equals Control:
   Owning your website and email list provides long-term stability and direct access to your customers.

2. Invest in Multiple Sales Channels:
   Diversifying where you sell your products can significantly increase your reach and revenue without the pressure of building a massive online following.

3. Strategic Marketing Over Quantity:
   Quality and strategic placement within the right sales channels can yield better results than a large volume of social media efforts.

4. Leverage Influencers and Retailers:
   Collaborations and partnerships can open doors to established audiences, enhancing brand visibility and credibility.

5. Focus on Core Products:
   Identifying and honing in on best-selling products allows for more effective scaling and marketing efforts.

Conclusion

Jacqueline Snyder reinforces the message that building a million-dollar product-based business is achievable without a large social media audience. By strategically leveraging multiple sales channels, owning key business assets, and focusing on core products, entrepreneurs can create robust, scalable businesses. The episode encourages listeners to rethink traditional marketing paradigms and adopt a diversified approach to sales and growth.

[27:23] Jacqueline Snyder:

"You cannot build on borrowed land. So you do own your e-commerce site and you own your email list and everything else are just other sales channels to sell to. And you have your option of how you want to do it."

Jacqueline wraps up by inviting listeners to engage with her community, share their takeaways, and continue their journey towards becoming successful product bosses without the constraints of needing a large audience.

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Notable Quotes:

• On Platform Costs:
  [04:00] "Nothing's free... Your time, if you were paying yourself for that, that's not free."

• On Sales Channels:
  [14:23] "So if you don't have an audience to sell to, get in front of someone else's audience."

• On Success Without Audience:
  [18:39] "She actually discovered me on the shelves of a store that she likes and trusts."

• On Multiple Revenue Streams:
  [24:09] "Imagine she makes $200,000 on Amazon and that keeps growing."

• On Ownership:
  [27:14] "You cannot build on borrowed land... you own your e-commerce site and you own your email list."

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This episode serves as a valuable resource for product-based female entrepreneurs seeking to scale their businesses without the dependency on large online followings. Jacqueline Snyder's insights and real-world examples provide a roadmap for building sustainable and profitable ventures through strategic diversification and ownership.

Transcript

[Jacqueline Snyder]

Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of product based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into successful business, and what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss. Let's do this. Oh my goodness. Friends, if you are anything like me, you probably spend more time running errands than running your business. Am I right? Like, everything needs something, we gotta run around. And I knew that this was like a major issue for me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond mil milk for my lattes. Rather, I was like, you know what, we're just gonna let Instacart handle that. So I want you to imagine skipping the store and getting back to designing packaging, orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging like the gift bag and the G gift, like hello Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present right. It's like having a personal assistant without having a personal assistant. So if you want to do what I do and get the help where you can, you can try it. Now if you head to the Product Boss.com Instacart hey, hey, product bosses. Okay, really, really quick. Are you spending more time making all your products or maybe packaging your boxes and actually growing your business? I know. Okay, so if you've ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, right, like good profit and making sales and growing this business that I know you've dreamed of, then I have something really special for you. I pulled together a special bundle of our top podcast episodes that every product based business needs to hear. So think of this as your shortcut straight to the strategies that help you grow your sales, build a brand that lasts and avoid that burnout that no one is actually talking about. Enough. So we're talking mindset shifts and marketing strategies and those behind the scenes lessons. And yes, you're going to have some quick action plans and strategies that we're going to share in here as well. So it is my top episodes playlist and it's totally free. We just wanted to gather it up so you didn't have to scroll through hundreds of episodes and think, what do I want to listen to?

[Co-host or Guest]

Right?

[Jacqueline Snyder]

Let's make it easy. So all you have to do is head to www.theproductboss.com top or click the link in the show notes, pop in your email. I'll send over those exact episodes that have helped thousands of product based business owners like you move from the hustle to sold out.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

I want you to go from where you are to getting you seen and sold. And that's all going to happen with this compilation of episodes for you. I just want to make it super easy. So let's start building your business with clarity, strategy, ease, and freedom. Hey, product boss. And welcome back to another episode. All right, so I can't tell you how many times I see people saying this or they message us in the DMS on Instagram or I get an email that's like, I want to grow this business, Jacqueline. I have this product based business. I want to grow it. But I don't actually have an audience to sell to. And you can tell me if you're guilty of this too. But so many of us now in this day and age believe that we need some sort of online audience to be successful. And I'm going to tell you outright in the first, like, minute of this podcast, you do not need an audience to be successful product based business. Okay, do you mean to say that again for those of you in the back, you do not need an audience to be a Successful product based business. You do need customers to sell to you do need potential people to sell to you. So you do need people to know that you exist. You need a customer base to sell to, right? Because you can't sell to no one and have a successful company, but you don't need to necessarily have an audience in the world that we currently live in, where it's on social media. So back in my day, right, I've been in this business for two decades. Facebook was invented when I was in college and it was not used for selling, right? It was used for connection. And obviously we've seen social over the years change and keep changing and keep changing. And then some years ago, people started using it to promote products and it turned into a another tool in our tool belt, another visibility channel to use. But it is not necessarily the only visibility channel. And I think the reason why so many people were attracted to it were like, oh my God, I can get a thousand people to see my stuff or 20,000 people, or 2 million people, right, for free. But can I tell you that that's a lie? Nothing's free. None of it's free either. You got on the platform when it first started, whether it's TikTok, Instagram, Facebook, whatever social platform is happening at the time, and you got on in the very, very, very beginning and you learned it and you created a ton of content that made sense, right? Which is not free. Your time, if you were paying yourself for that, that's not free. That's time being spent and you happen to get in at the right time. Or there are a lot of successful people on the social media channels that some do or grow organically. But do you know how else they grow? They are paying for ads, they're paying for placements, they're actually investing cash into growing right there. Or they're doing exchanges and they're giving product for visibility and that costs money. So I just want you to know that it's kind of a farce that these online platforms are free. And yes, if you are willing to invest the time and energy in learning a platform, understanding it and creating content often then you can be successful. And I'll tell you, like, our company has grown massively on social recently. We post four times a day and I pay somebody. So not only am I doing it, but I also pay somebody that we create content strategies together and I pay for the content to be created, right? I have photographers and videographers and all the things. So it's not free. It's actually a Huge part of my balance sheet. Like not my balance sheet. Yeah, my profit and loss statement. This is a big expense for the company.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

So let's transition out of that.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

I just wanted to kind of overcome that sort of fallacy that this is like a free way of marketing because it takes money and it takes time, takes an investment in all of that. So what I really wanted to get into today was what do you do, right? If you don't have an audience to sell to, how do you sell to people? How do people discover you? And again, I wanted you to overcome this idea that has to be on social, in fact, and I've talked about them before, but I have one student, she is in Multi Stream Machine, which is our signature program which teaches you how to sell more platforms, more sales channels and we really teach you how to like niche down and be known for something with your core product or hero product. And so she had a full time job, she had this idea for a product she was making all the things she, she went through one of our free challenges and she's like, oh, I gotta hone in. And so she found the one product and she decided to get that one product on Amazon. So she's like, I've been selling direct to consumer on my own website, I've been trying social media, I'm on Etsy, none of it really fully felt like I was taken off. But it had enough data that she knew like her best selling product. And then she's like, I'm gonna put that on Amazon. And in the first 90 days on Amazon with one product, she made $31,500 on Amazon. And do you want to know how many followers she has? When I last checked, when I became like her last follower, when I last checked, she had 24 followers. She made 31,500 in 90 days. And then she updated me a year into it, at the end of the year she's like, I left my full time job, I've replaced my full time job salary and I've made $200,000 this year. What? With 24 followers. Can you hear me when I say you do not need an audience of your own necessarily to sell to if you do this thing? And so you're like, okay, well what's the thing get on Amazon? No, not necessarily. It's not that platform in itself, but actually what it is is that you get on sales channels or sales platforms that have an audience that's built in. That is the thing you want to do if you don't have an audience to sell to. So I believe that everybody, if you can do it, should have a great website. I love Shopify. If you go to the productboss.com shopify, for example, we have like a freebie trial for it. But I love Shopify because it has templates and it's the kind of e commerce site that will grow with you. You'll never hear me as your coach tell you don't have a website because you can't build on borrowed land and that will always be yours. And if you think about my story, where I started Cuffs Couture, I built the website. I did not have a platform that was as easy as Shopify and I built it. And I didn't have an email list, I didn't have a social media anything, Nothing. I just thought the global Internet would somehow allow people to find me. And I built it and nothing happened.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

I launched my collection. It's like Cuffs Couture is now live on the Internet and nobody bought except for a friend and eventually her friend, because no one knew how to discover me there. But when I started doing what I'm teaching you in this episode, and that's when it went from like a trickle, and I mean trickle, like a drop every two weeks, maybe every month, like one tiny droplet that's not gonna sustain to turning on a waterfall. And so what that was, what that unlock was for me was that when I figured out that I needed to get onto other sales channels that already had built in audiences. And when I did that, people were able to discover my brand. They were able to know like, and trust me based on the sales channels they were already shopping on. And then once they discovered Cuffs Couture, they then were like, oh, what's this Cuffs Couture? And then they came over and they followed me, or not followed me, they engaged on my website. They bought from me directly. Okay. Then I started getting the pings on my phone, like non stop pings. I remember I was at this Indian restaurant in Hollywood with my husband and all of a sudden I was like, what is happening? And I start getting like a ping and another ping and another ping. You know that sound you get when someone starts the place is in order and you like get alerted on your phone. I was like, oh my God, babe. Oh my God. And I was like freaking out. I was like, look at them coming through. I ordered champagne. I was like, I gotta celebrate, like, what's happening? Well, I had started selling on other sales channels and by having my own website, I was able to catch, like if you're gonna make it rain, right? They say make it rain. Like if you're gonna do marketing campaigns, you're gonna like do something really big and you're gonna make it rain. Do you have the buckets to catch it? So thank goodness I had my website created. Even though initially it wasn't the thing that worked, I had it so that when it did rain, when people started discovering my company, when the ping started going off, they actually found a website to come to. And again, it was without social media. I didn't have it back then. It was not used in the way that we use it now as marketers. So my story to tell you kind of like my way of doing this without an audience. I've done this thing, all of my money, all of my savings, my 20 grand as like a 27 year old, it was a lot of money. And I put it all into cuffs couture, into the packaging, into the product, into the raw goods, into building the website. And I was like, oh my God, this is all of it. What happens if it doesn't work? And when it wasn't working, I started freaking out. Am I an idiot? Am I dumb? Like, what am I even doing here, right? What business do I have in business? Even though as a designer and a consultant, I was able to help other people's companies, but for some reason with me I was like, what is actually happening? So I realized that I needed to get in front of other people's audiences, right? If I didn't have the ability to generate them. And a lot of times people generate that through paid methods, right? You grow an audience because either you're creating content and you're going viral, or you're think about olden days, right? Like, and people are doing it now. Like mailers. Like, you get an email, you get a actual physical mail list, and then you're sending people postcards. You're like, hey, come buy this.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

There's that. Or people are running ads and they're paying for ads. But what do you do when you don't have money to spend on ads? You don't even know how to operate ads. You don't want to spend money on ads. It's like a slot machine that you're praying to God pays out, especially if you don't know how to do it. So I was like, okay, I need to find the audience. So the two of the first things that I did was one, I'm just going to go to where the people are and that's When I decided to add on an additional sales channel where the people are. And I did in person markets because I had identified my ideal customer avatar. I knew who she was, I knew her age range. And so the trade shows I did, I didn't just do any show. And I say trade shows like markets.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

I would have done unique la, for example, the unique shows because it's a younger customer base. They're coming to discover products. They're my ideal customer. They would match right there. That's what they're expecting to see there. I probably wouldn't take Cuffs Couture to an art show. It wasn't art. Maybe I could have, but it wasn't like my ideal customer. It wasn't my ideal customer each.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

So I added in in person events. The coolest thing about adding that on was I didn't need an audience because the event I did, they were the ones marketing, they are the ones bringing in the people. They were the ones bringing in foot traffic. I didn't have to worry about getting customers to sell to. I just had to pay and invest into having a booth or a table at that event because the customers were coming. And when the customers came and they connected with me and my product, then I was able to get feedback from them. I was able to start selling, I was able to see what did they want, what were my core products. At first, when I first launched, I had no idea. But then I was like, oh, they love the Celeste cuff, which was one of my basic cuffs. It's like the gold one that I show all the time.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

They kept buying it and what did they say to me? It looks like a stack of Bengals. So when I got that information, what did I say when I was pitching it to people? People love this because it looks like a stack of Bengals. Oh yeah, you're right.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

And so I got that immediate feedback. I made sales, I got to know what they liked.

[Co-host or Guest]

Right. And.

[Jacqueline Snyder]

And I teach this inside of multi stream machine. I got their email address because what do you own when you run this type of thing? You do not own your social media following. You do not. You do not own your Etsy listings. You don't. But what do you own? You own your website and you own your email list. So I was like, join my email list and I will send you a discount code and you can buy off my website. Because when those people leave, you can give them a business card. All of us take business cards. How many times do we use the business cards? Not that often.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

But if you capture their information. Now you can market towards them. They walk away from your booth, but you've got their email address. You can email them. And now they can buy from you again and again and again. If they never see you at that market ever again.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

So that was like the first thing I did. I went to where the customers were and I said, okay in person was the fastest and easiest way that I found that I can get in front of my customers. The second thing that I did to go from that trickle to a waterfall was I also added on wholesale because wholesale was something I knew. It was my background working for other big companies. We sold wholesale. All the things that I did, I worked the markets, I worked Magic Show, I did all the things. Magic show is a trade show for the apparel industry. And why did that work for me? Well, I just had to figure out, and again, I'm going to say this here when I say wholesale and the way that I teach wholesale versus the way that a lot of people now think is the only way, which is using a platform like fair.com and while I love fair for the connection point, it is not the only way. So please hear me when I say this. So the way that I teach it is how you go and find the retailers that are the best. You know, they're quality retailers. Your competition might be selling to them or people who are not your competition but have a similar customer avatar. And then you find them and then you reach out to them and you make sales to them. So why did adding on that sales channel work for me? Because I just needed to get to the stores that had the trendy people shopping the tastemakers. Because my whole goal with my business was for tastemakers. If you see or you've seen, I had a lot of celebrities. It was before the influencer. So the influencer was a celebrity. And I had a ton of celebrities wearing my brand. Hey, friends. Okay, so I don't know if you anything like me, but sometimes it feels like my self care routine is slipping through the cracks. Because when I'm juggling and wearing all the hats in my business and doing all the things, I mean, the last thing I have to do is like really fulfill that self care routine that my daughter's talking about. She's like, mom, so listen. So when it comes to running a successful business, you can't really pour from an empty cup. And a lot of times that self care is like one of the first things to get yourself recalibrated. So that's why I want you to Meet Glossy. Now Glossy is my favorite daily beauty supplement designed to transform your skin and gut health for from the inside out. And I'm actually an investor in this business because I so believe in this idea of science backed ingredients for digestion and skin hydration. And Glossy makes it really easy to look and feel your best without that whole 10 step routine in the mirror. The thing I don't actually have time for, all I have to do is simply mix the stick into my water and I'm good to go. So if you want to try this, because I so believe in this business, I think it's amazing. It's done so many wonders for my skin and my gut, which are two things that I need help with. And you want to simplify your wellness and your beauty. All you have to do is click in the show notes and you can use the code Jaclyn Snyder. So it's my full name. Use the code Jaclyn Snyder and I'm hooking you up with 15% off your order. So cheers to glowing skin and a thriving business. How do you think Kim Kardashian found Cuffs Couture in a store? In a store when she used to shop for herself, when she used to go out shopping. Right there. It was a store in LA and I sold to them and they had a bowl. I have this photo and they had this bowl of Cuffs. That's how they displayed them. It was before I ever came out with like a point of sale display. This is the very beginning and there's a picture of her holding the cuffs up and smiling. And that's how she bought them. And she bought enough for her and her sisters. She purchased them for me actually, not for me from the store I sold to. So I didn't need Kim Kardashian to follow me on Instagram when I didn't need to pay Kim Kardashian to post.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

She actually discovered me on the shelves of a store that she know like and trust.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

She goes to that store, she's like, I love this store. I buy all my things from the store. Oh, what are these?

[Co-host or Guest]

Right.

[Jacqueline Snyder]

And that's how I sold to her and then countless other people. So if you don't have an audience to sell to, what I want you to think about doing is adding on a sales channel, an additional sales channel.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

This is multi stream machine, right? This is the turning your company into a money making machine by getting what you're known for and getting them onto sales channels that have built in customers and you get really good at this. So while I've talked about adding on two sales channels, I don't necessarily recommend adding them all in at the same time. So typically what happens is you usually have started with your first one. I see a lot of our customers either start or clients and our students start either on like Etsy because it has a pretty low barrier to entry. And by the way, Etsy also does their own marketing and brings customers.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

That's why you got on that channel. And I see other people, the low barrier of entry is actually starting with in person markets. Same reason the customers were there. So you may have started in this way and you may or may not be getting the results that you're hoping to get from these sales channels. Maybe you are, maybe you're not, but perhaps if you were to really hone in and identify what can you be known for, how could you stand out in that market?

[Co-host or Guest]

Right.

[Jacqueline Snyder]

Are you focusing in on your best sellers? Are you focusing into like a niche? And then what sales channel can you add on to your business as another stream of revenue? And the ones that I love have built in audiences. Amazon wholesale in person markets. Then the ones that are slightly harder. But there are other sales channels that I also teach on are your own website, direct to consumer and selling on social channels.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

But the visibility, the thing that you have to do for social channels and for direct to consumer, your own e commerce site is that you have to drive traffic there. You have to be a more active marketer and you have to put more time in. So if you're like, I'm looking for a more passive way right now. You're like, I'm looking for a more passive way to get my business up and running, to sell to more people, to get on more sales channels. You actually might start with one of these other channels that I'm talking about. So I want you to think where are customers built in? Who could I sell to that already has an audience? And by an audience or customers might be a retail shop that they already have their customers come to that retail shop. So that'd be wholesale Amazon, where Jeff Bezos wants to sell everything to everybody on that channel.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

One in four Americans have Amazon prime in person markets. They're doing their marketing to sell the tickets or to get people to come to that event and they're charging you booth fees because they know they have people coming there. And then when you start to unlock adding on additional sales channels with built in audiences, then it will start to start the flow for the more direct to consumer Ways of doing it, which would be social and e commerce. Now one other thing that I didn't talk about that we actually do teach inside of MSM as it's like coming to me is working with influencers and affiliates. So another reason people have seen such success with influencers and affiliates is because they have a built in audience. That's why people want to collaborate with creators and influencers because they have an audience to sell to. And you're like, great, I can get in front of their audience, get awareness about my company and they can buy. So that's another way to do it. And that's another way that like if you don't have an audience to sell to, get in front of someone else's audience. So one of your strategies could be I'm going to do an entire like influencer creator campaign, right? Or if I'm thinking about Brian, he's in my programs and he's in the mastermind with me. And he has freshwater pearl company and he works with influencers that are 50 and above. They're women, they're creators and they have been his top salespeople because women that are in their age range are looking to them for fashion advice and fashion accessories. And every time they talk about one of his necklaces or bracelets or pieces of jewelry, people are like, oh my God, I trust you. They're following them and they're like, great, I want to buy that. And that is a sales channel for him. So it's a sales channel with built in audiences to sell to. So if you don't have an audience to sell to, I recommend that you find other sales channels, right? You can turn your company into a money making machine by finding other sales channels that have an audience to sell to. And here's a differentiator. And some of you might be like, well you used to teach it this way and I are teaching it this way. So as you hear me moving forward into, you know, really coaching from one perspective, which is mine, I believe that you start with one sales channel and you start to get feedback, right? You start to identify what do customers like, what's my best product, like how do I hone in. And then as soon as you start to make a some sales and you know, hey, I'm starting to get really clear on like what I'm making, what I'm selling and who my customer is and what I can be known for, that's when you have more data to start expanding onto other sales channels. I don't recommend you're like I'm launching and I'm going to be on Amazon and in person and my, my own website and all the things, right? Because it's a lot of platforms and sales channels to learn all at once. So I would rather you kind of do one at a time, do one and get good at it. And then you're like, okay, I understand this one. I'm starting to see some traction. Or I'm not seeing traction, I have to learn how to do it better. Or I actually got on the wrong channel and it's not working. I'm going to try this one. Or I'm starting to get traction.

[Co-host or Guest]

Great.

[Jacqueline Snyder]

Now I have more data. Just like that one product company where she had data from Etsy and Social of the product that people kept going to. So she's like, I'm going to take that and I'm just going to get onto Amazon. She didn't do Amazon and trade shows and influencers and blah blah, blah all at the same time. She did one and she got really good at it. And she went from making barely anything to $200,000 in a year.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

I just imagine that exponential growth. So she's gotten really good at Amazon and then she might be like, great, I'm doing really well at this. Maybe now I'm going to sell wholesale and then she get out on wholesale. And imagine she makes $200,000 on Amazon and that keeps growing. She gets really good at that sales channel and then she's decides to sell wholesale. And imagine she makes another $200,000 through that revenue stream, right? Another sales channel. And now we have multiple streams of revenue, we have multiple ways of selling our product to people's audiences. And both of these ways that I just told you, she doesn't actually need social media, she doesn't need an audience. But guess what will happen? Inevitably you start to see her on Amazon, you start to discover her in stores. You might look that product up and say, how can I buy directly from them? And then you find their website, then you find them on social, potentially. And even if she just has 24 followers, they're like, okay, this company exists, but she's not really posting here. That's cool. I'm just gonna go to the website because at least you have like your link in bio for them to shop from you, right? So I'm not saying not to have social media presences. I think you should, because the younger generation looks brands and companies up through social media platforms and the older generations. And by older, I'm in that older Generation we go to still to www.whatever, right? Or we google search it versus, like young people might look it up on a social platform. So you want a presence on these platforms, but you do not have to actively be working in these platforms. So I hope that this makes sense to you, that there are so many possibilities. I'm going to leave you with one more, one more inspirational one. I have a student that has about 1800 followers following them on social media. Okay. And some of you might be like, that sounds amazing. I Wish I had 1800. And some of you, like, that's all 1800 followers. Her company makes $25 million a year. Okay. 1800 followers. Her company makes $25 million a year. The last time I checked, which was last year. So who knows? She could be higher than that. And still around 1800 followers. You do not need an audience to sell to. Does she have an Instagram? Yes. Can I find her there? Yes. Can I click on a link? Go buy from her somewhere else? Yes. Does she have to spend any of her time, money, efforts, resources on building social? Absolutely. 25 million reasons why she does not have to. So it is possible. And I just want to give you that hope for my friends out there that are like, I don't want to do it. You don't have to. And then for those of you who are like, but I like social, which, personally I like social. It's. It's a marketing invisibility plan that I actually enjoy. There's some of you out there that are like, I love doing it that way. I do want to drive my own traffic. I do want to learn SEO. I. I do want to post four times a day. I do want to create content. Awesome, right? Awesome. You can build the audience.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

That's more equipped to you, right? I have some students that are crushing it.

[Co-host or Guest]

Right.

[Jacqueline Snyder]

You know, Annika pay mavens, she crushes it. Brooke would be happy, crushes it.

[Co-host or Guest]

Right?

[Jacqueline Snyder]

They do such a good job on social and that's part of their plan because they enjoy it. And if that's the thing, then great. They have an audience to sell to. But both of them are still students of mine that have backups to that method. So if something, I remember when Meta crashed, Annika messaged and she's like, because I'm in this program, I've been building my email list. So when Meta crashed and no one could be on Instagram, I emailed them and said, if you're bored and can't scroll the Internet right now or scroll Instagram, I've got a deal for you. Come shop. And we're giving you 25% off lingerie or something. I remember she did something like that. She's like, and I made tons of sales because she had the backup, right? Remember, you can't build on borrowed land. Most of these platforms and sales channels I talked about are borrowed. We do not own them. So you do own your own e commerce site and you own your own email list and everything else are just other sales channels to sell to. And you have your option of how you want to do it. Okay, if this resonated with you, if you were like, yes, this is good, this is great, come share that with me. Send me a message on Instagram at the product boss. Let me know your biggest takeaway here. And if you haven't done so already, I. I'm asking if you could please leave us a review for the podcast. It is so helpful. I read every single one of them. And in this transition of moving the company forward and the podcast and all the changes we've made, I love to see your reviews, to really keep giving you what you need and what you want and what you desire, and also being like, oh, we're on track for exactly what you need. And if you have not such positive feedback, send me a message on Instagram and we can get into a conversation there. But I hope it's all positive because you're awesome and you're amazing and we all believe in supporting each other and lifting each other up. So I will see you on the next episode. Bye, friends.