← The Product Boss with Jacqueline Snyder
The Product Boss with Jacqueline Snyder
715. What’s Really Holding Your Product Business Back (Hint: It’s Not Strategy) | Coaching Session
00:33:55
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- [00:02]
Jacqueline Snyder
What do you think is getting in your way?
- [00:03]
Hannah Kirby
It's like finding the confidence and knowing that I'm not going to be perfect right away, I'm going to make mistakes. Because it almost feels like I'm starting over in a way.
- [00:16]
Jacqueline Snyder
Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of product based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into successful business? And what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, or I'm here to give you the permission to chase your dreams no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss. Let's do this. Oh, my goodness. Friends, if you are anything like me, you probably spend more time running errands than running your business. Am I right? Like, everything needs something, we gotta run around. And I knew that this was like a major issue for me back in the day, which is why I decided to get help where I could and decided to let Instacart handle all of my grocery shopping so I no longer had to worry about running all the errands and having to run out and get more almond milk for my lattes. Rather, I was like, you know what? We're just gonna let Instacart handle that. So I want you to imagine skipping the store and getting back to designing packaging, orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour. So you can focus on growing your business without sacrificing. Sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging, like the gift bag and the gift, like hello, Sephora, delivered to my house while I was in the middle of coaching sessions. So that I could have the present. Right? It's like having a personal assistant without having a personal assistant. So if you want to do what I do and get the help where you can, you can try it now. If you head to the product boss.com instacart hey product bosses, quick check in. Is your sales growth feeling stuck, like totally flatlined despite all of your hustle? Or maybe you're like, okay, this should actually just be harder. Maybe you're feeling like you're walking in mud and it's like, why does this feel so hard? Either way, if you're nodding your head thinking, someone please, please, please just tell me exactly what works so I can finally grow without grinding myself in the ground. Well, I've got something so good for you. So say hello to the accelerate your sales podcast bundle. Okay? It's my absolute best, totally free playlist of episodes that'll show you exactly how to stop being the best kept secret. Right? Let's get those products seen. Or how about expand your sales across multiple channels without overwhelm. Hello abundance. Or create products your customers can't wait to buy over and over and over again. And it's going to really help you start to build your business with that clarity, ease and joy. Because growing your business should feel amazing, not exhausting, my friend. This is your shortcut to more sales, less chaos, and way more fun along the way. Grab it now. It's a hundred percent free. I just wanted to make it super easy for you to find those episodes. You're like, which episodes should I listen to, Jacqueline? Here it is. And it's packed with pure gold. All you have to do is head to the productboss.com growth or click that link in the show notes and then pop into your email and let's do this is your time to feel the freedom to find that abundance and to get passionate about your business again. All right, I'll see you in there. Hey, hey product bosses. And welcome back to another coaching episode with the product boss. I am your product based business coach, Jacqueline Snyder. And we like to go behind the scenes here. We like to dig deep into really kind of working on people's small product based businesses and looking at it and saying where are you stuck? Where is the fix? Where? Where do we get to fix and tinker and play with your business and really get it going and then how do we grow it? How do we scale it? How do we get more eyes on your business? How do we make more sales? And so today I'm really excited because you get to go behind the scenes with Hannah Kirby now. She is the founder of Stablish. It is an incredible, incredible brand. I'm just so excited for her. That's reimagining how we care for our mental health. And she's doing that one beautifully designed pillbox at a time, as well as all these other really cute accessories that lean into mental health and really sort of play with the idea that this doesn't need to be or doesn't get to be something that we keep in the shadows and secrets anymore. But it's something that we get to step forward with fully and proudly and say, yeah, you know, yes, this is something I deal with. And so I will say it out here for Hannah. I suffer from anxiety and depression. I have been on medication for the last 20 years, on and off, and currently I am not on it. Currently I've been working through, I've found some other modalities and whatnot, but it is something I deal with and it's something that I want to bring forward because I think a lot of high functioning people do deal with anxiety and depression or at least at some part in your life. And what I love about Hannah is like she's taking a stand for it. And not only that, it's just like a visibility of it as well and building a community around it. So she is a product boss sales accelerator student and I have the blessing and the honor of being able to coach her as a student inside of the Product boss sales accelerator. So when she launched her $8 heart shaped pill case, it took off. Okay. It's not a high price point. It's super cute, all these things and people loved it. And she grew a loyal following on social media. She invested in product development because she's got something really cool coming and out and she's built this stunning brand. But something else is kind of going on underneath the surface because despite all the momentum that she has, the audience that she's building, the proof that people want what she's offering, Hannah's feeling really stuck. And it's not because she doesn't know what to do, but it's because deep down she's not sure that she's actually allowed to do it. You may be like, well, allowed, what do you mean? What do you mean by allowed? Well, there's a lot of mindset stuff, right? There's a lot of mindset stuff that gets in the way of our growth. And if you've listened to this, the any of my podcast episodes or you've become a student in one of my programs, we have all of the how, literally, step by step by step. You want to learn how to sell wholesale. You want to build your e commerce site, you want to learn how to stand out in a crowded market. We've got all of the steps. But a lot of times there's something inside of us telling us you can't do it. You're not allowed to. There's a fear of failure. There's all this other stuff. So this episode isn't fully about the Etsy algorithms or email marketing plans. It's really about mindset. It's about worthiness. It's about one woman realizing that the only thing standing in her way is her. And so you're going to hear a powerful coaching conversation that traces Hannah's journey through the self doubt, her legacy beliefs, and the decision to stop waiting. And she's going to start owning what she's already built because it's really, really cool. And when you stop questioning if you're good enough to do this, my friend, you will be able to start creating something incredible, something that blows your own mind. And so it's not, am I good enough to do this? You are. Perfect. So let's jump in. All right, so in your biz right now, revenue's on the lower side, getting motivated to move things forward, that you have a block in getting it going and then priority topics you want to talk about. So your heart pill case is your number one seller and the customer's through Etsy, but then that's not really working anymore.
- [07:55]
Hannah Kirby
Yeah.
- [07:56]
Jacqueline Snyder
Okay, tell me your best sellers and where you sell best right now.
- [07:59]
Hannah Kirby
Okay, so I sell on Shopify and Etsy. My Shopify site just launched, so, you know, only a couple sales so far on that since the relaunch. So mainly the sales are coming from Etsy and the best sellers, I would say, are. I have like a little heart pill case, which is like a singular compartment pill case. And then I have an a.m. and p.m. seven day pill case, and then those are the two bestsellers. And then I have like multiple designs for those. So then there's like some designs that sell better than others.
- [08:31]
Jacqueline Snyder
Okay, so we've got mindset. You feel like mindset's really kind of getting in the way of the growth. But what do you think? What else do you think is getting in your way?
- [08:39]
Hannah Kirby
I think a lot of it is a confidence thing. I think because I worked in a different. I had like a career for so long doing something else, and I felt confident in it and I felt Good about it. And I did it for so long, and then when it was just time for me to exit that and I want to do. I want to run this business full time. I want to do this. But I think it's like finding the confidence and knowing that I'm not going to be perfect right away. I'm going to make mistakes. It's okay. I've got to start somewhere and kind of building it up. I think that's hard because it almost feels like I'm starting over in a way.
- [09:13]
Jacqueline Snyder
So. Yeah, so starting over, because maybe you don't have the confidence yet. So when you started because you've worked in the film industry and you've worked for and with, like, massive people, did someone tell you one day, like, hey, this is how you're going to work for them and figure out all the things that you got to figure out, or did you just do it?
- [09:29]
Hannah Kirby
I just did it. And I mean, and I worked because my way up and there was a lot of, like, fake it till you make it kind of thing, and really just kind of putting myself in situations where I could succeed and then just working really hard and figuring it out along the way.
- [09:43]
Jacqueline Snyder
Okay, so who do you get to be in your business now in that, like, empowered version of Hannah that was. And who did do? You've been very successful. If we measure your success by the. The jobs you've had, you're obviously very successful at what you do and referred by people to other people of a similar level. Right. So I would say you're like an aa, like a top of the class in what you do. So how do you get to step into that version of that in your business, knowing, like, you do have it? But what do you get to learn along the way, like, giving yourself that spaciousness and that grace to be like, okay, I'm learning and I get to get better at this every day that I try it.
- [10:23]
Hannah Kirby
Yeah, for sure. Yeah. I have to remember that I didn't just start off working those jobs, that I had to work my way up and learn along the way. And I need to remind myself of that, that it's not just going to be immediate success or I'm going to automatically know how to do things because I've never run a small business before. This is my first time doing it, and I think I need to remind myself of that.
- [10:46]
Jacqueline Snyder
Yeah. So maybe it's not that your business really needs to be fixed, because when I look at your website, your website is beautiful and your products are beautiful and you're already working on better products, so you kind of already have this vision for your company. But maybe it's your belief that needs to have some tinkering. Because I can tell you all the things to do in your business, but if the belief stays there and the belief stays stuck in, like, I don't know, I don't know, I don't know. Then it's like, no matter. You're in the sales accelerator, right. You're in that program. So it's like literally everything I could teach you is inside of that program. But it's the version of you that gets to show up and the being and the version of that that, like, it's first who you get to be, then what do you do, and then you get to have the result you want. And so that's the part that's kind of getting in your way right now. Because if I were to be like, what do you think you really should do? What would you tell me, like, in terms of your business?
- [11:38]
Hannah Kirby
I think a lot of it is having more confidence and kind of owning the fact that I own a business. Like, I went to an event a couple months ago and I felt uncomfortable. Like, even though I had gone in my previous line of work to events all the time, it felt kind of awkward and like, you say, kind of stretchy to, like, be in this event and be like, oh, no, I'm here for myself. I'm not here for my boss. I'm not here for my other job. I'm here for me, and I own a business, and I'm going to own the fact that I own this, and I'm here for that. So a lot of it is, I think, confidence and being, like, firm in the fact that I do own a business.
- [12:20]
Jacqueline Snyder
Yes, you do. It doesn't matter whether it makes money or not yet. Right. It doesn't mean you don't have to make a certain number to qualify yourself as a business owner. So I think that's a huge breakthrough that so many people got to have where it's like the step to actually just taking the idea and making it come true. I don't think you realize, and most people don't realize the version of you that the being the part of you that made that happen is unlike majority of everybody else, you know.
- [12:48]
Hannah Kirby
Yeah.
- [12:49]
Jacqueline Snyder
Outside of Hollywood. Okay. Like, we're going to step out of Hollywood that version of that. Because those people also, there's a certain, you know, this. There's a certain je ne sais quoi of, like, people who hit a Certain level, there's just something super magnetic about them.
- [13:02]
Hannah Kirby
Yeah.
- [13:03]
Jacqueline Snyder
And a lot of them, when we get to know them, don't also struggle with confidence, but there's a part of them that steps forward anyways and they do it anyways. And that's what you've done with creating this business. Like you did it anyways. There's a lot of people with a lot of ideas that, that will still continue to work for people for the rest of their lives will continue to have an idea and then be like, I have that idea first. But they took no action on it.
- [13:25]
Hannah Kirby
Yeah.
- [13:26]
Jacqueline Snyder
So do you see your power already and the ownership of being a business owner?
- [13:31]
Hannah Kirby
Yeah, I do. Because, I mean, I did, I did make it happen. This was an idea. And I was like, I have no idea what I'm doing. I don't know anything about graphic design, I don't know anything about sourcing, building a website. I don't know anything about it. But like, I'll figure it out. I figured out in my other jobs.
- [13:47]
Jacqueline Snyder
Yeah. So let's like go back in time because one of the things you said is a struggle is like Etsy was working and then it wasn't. Which you are literally not alone in this. Like the Etsy algorithm, there's just a lot. And this is why I, you know, in the sales accelerator, I'm, I'm always like, you know, use other people's audiences. But I also like it when you can own the platform because Etsy, for example, like, it'll shut you down. Like if someone says something as a knockoff. I remember my mom's listing, she had this one thing someone in England said it was like a copy and I went and looked at the link that they gave and it was nowhere near it. But you just get to say something and they shut down your bestselling product. So that sucks. So why would any of us be operating in a version of that, that we can't control the outcomes of our business. So you were saying that you know, your product and Etsy was taking off and then it kind of, it lost steam. Like it stopped working. So we can talk about the algorithm and all the things, but what happened? What was the change? Actually that shifted for you. If you're like source energy, what shifted for you? If we would not blame it on the algorithm, but maybe a version of you that changed.
- [14:50]
Hannah Kirby
You know, I think I, I had changed jobs. I was working, still working like a full time, nine to five job. And I just wasn't present for the business. Like I was when I launched it. I mean, that's the reality of it. I just wasn't present. My energy was elsewhere. And it was almost like I was treating it as like a side thing. And when it was thriving on Etsy was when I was, like, fully invested. I was in it. I was just. My. All of my energy was there because during COVID I took time off because obviously the world shut down and so I had the time to really focus on it. And so, yeah, my energy just wasn't there.
- [15:32]
Jacqueline Snyder
So maybe it wasn't fully the Etsy algorithm, but it was also, if you're the source of that energy and of the movement forward, your energy shifted. And so I'm not blaming it on you, but you can see how, like, when you're all in the results, you get, and then when you're not all in the results you get.
- [15:47]
Hannah Kirby
Yeah.
- [15:48]
Jacqueline Snyder
So when you think about that, like, if we talk about now, and I feel. I feel like you want to be all in, but what are you afraid? What's holding you back? Like, what fear is holding you back from going all in and just being like a maniac on this mission and being like, I'm going to just. I'm going to do this thing.
- [16:05]
Hannah Kirby
You know, I think about this all the time. Like, what is the block? And, you know, I don't know if it's like a worthiness thing where I feel like I don't deserve to own my own business. I don't deserve to, like, be able to make my own schedule. I think, you know, both my parents were worked in academia, they were both college professors. So for them, it's like, you know, you work your job and you have your steady paycheck and you get, you know, your insurance through the state and, like, that is how they function. So for me to, like, live this kind of, like, different life of being an entrepreneur and investing money and, you know, not earning it back right away and having to buy my own insurance, like, that lifestyle seems, you know, a bit outside of the norm. And I'm like, can I do this? Am I allowed to do this? Do I deserve this? Even though this is what I want? I don't want to. I've never chosen regular jobs. I never went and worked in an office. I always sought out opportunities that allowed me to travel and do cool things and be creative. And now I want this time to, like, use those skills that I have for my own business. But it almost feels like, like I'm not allowed to.
- [17:26]
Jacqueline Snyder
Here's a part that we don't talk about enough. Sometimes the thing holding us back isn't strategy, and it's not the algorithm, and it's not the price point or the platform. It's something quieter and something far more powerful. And it's the beliefs we carry. So. Beliefs about what a quote, unquote real job looks like. Beliefs about what success is supposed to be. Beliefs about how much freedom we're allowed to have. And for Hannah, it wasn't that she didn't have a good idea or a good product or. I mean, she's got this beautiful website. And it's also not that she didn't work hard enough, because guess what? If it was all based on how hard we all worked, we'd be gajillionaires. And it definitely is not because she's not creative enough. She's stuck in something deeper. And that is the fear that she didn't deserve to live life on her own terms. It's the fear that who is she to start this business and do her own thing? Because when you grow up, there's lots of ways you can grow up. But let's just say you've grown up in a very, like, stable, structured, quote, unquote normal life, right? With people doing very, like, the quote unquote right thing. And a roadmap or a belief of this is how things should be. These are how things should go. Choosing something different, choosing to go against the grain, against the crowd, that can feel dangerous, even selfish, even wrong, right? When people call someone a black sheep, they're a black sheep because they're just doing something different most of the time than the belief structure of the people that they. They've grown up with or that they're around. And this could be in your family unit. This could be in. In where you've grown up in the town you're in and the high school you were in, the college, whatever it is, it's that group that you're around. But here's what I want you to know. Wanting a life that feels good to you isn't reckless. Wanting a life that feels aligned with your dreams, it's not indulgent. It's not too much. You, my friend, are not too much. It's brave and it's allowed and it's cherished and. And it's epic and it's courageous, and it's all of the things that you're meant to do in this lifetime. Hey, friends. Okay, so I don't know if you're anything like me, but sometimes it feels like my self Care routine is slipping through the cracks because when I'm juggling and wearing all the hats in my business and doing all the things, I mean, the last thing I have to do is like really fulfill that self care routine that my daughter's talking about. She's like, mom, so listen. So. So when it comes to running a successful business, you can't really pour from an empty cup. And a lot of times that self care is like one of the first things to get yourself recalibrated. So that's why I want you to meet Glossy. Now, Glossy is my favorite daily beauty supplement designed to transform your skin and gut health from the inside out. And I'm actually an investor in this business because I so believe in this idea of science backed ingredients for digestion and skin hydration. And Glossy makes it really easy to look and feel your best without that whole tense step routine in the mirror. The thing I don't actually have time for, all I have to do is simply mix the stick into my water and I'm good to go. So if you want to try this, because I so believe in this business, I think it's amazing. It's done so many wonders for my skin and my gut, which are two things that I need help with. And you want to simplify your wellness and your beauty. All you have to do is click in the show notes and you can use the code Jaclyn Snyder. So it's my full name. Use the code Jaclyn Snider and I'm hooking you up with 15% off your order.
- [20:50]
Hannah Kirby
So.
- [20:50]
Jacqueline Snyder
So cheers to glowing skin and a thriving business. Okay, so let's reel this back to. You're from where again?
- [21:00]
Hannah Kirby
I'm from North Carolina.
- [21:01]
Jacqueline Snyder
North Carolina. And you live in, you live very close to me in la. You and I are very much intertwined in like all the things here. Like if you guys want to go LA cliches, welcome to Hannah and Jaclyn show. Yeah, but we weren't going to get into that here. But though here's what I want to talk about. The North Carolina Hannah, were you given permission to get on a plane and fly to Los Angeles and do what you're doing? What version of Hannah got on that plane and moved to la?
- [21:26]
Hannah Kirby
Yeah, I mean, a very brave scrappy. I mean, I. So I literally put my stuff in black Glade trash bags because they were like malleable and I could like smush them down, put them in my car and just like drove. I actually had no place to live. I sat in a Target parking lot and just hoped this friend from college would text me back and I could crash with her.
- [21:45]
Jacqueline Snyder
I love this version of you. I just did it. Yes. And so bless and release everyone else's beliefs about what's possible for you because people will only believe as big as they can believe. And it's very hard for people to stretch into these other worlds. Right? I'm telling you, majority of people probably listening here, and you. And I too, it's like, I mean, I was, I was raised in an entrepreneurial family and I was raised in a family that, because we're a first generation American, had to be scrappy. Like, literally same idea, like, came here and had nothing and made something. So I'm very fortunate. As much as all this stuff that I went through growing up, like, I'm very fortunate. That was modeled for me. A lot of people, including my husband's family, who are like, so old school American. Like, there's streets in LA named after them. Okay. Like, so old school. And that version of stretching outside of the norm. Maybe not seeing his family specifically, but like, in general, for people to stretch outside the norm to do something different, that's scary because it's not stable. And you get to model and change legacy and show examples of like, yeah, Hannah went to LA and not only did she these cool things, but she created this life. And this is your choice, this is your life. So the empowered version of you, the person that stepped into getting in that car with the trash bags, which, by the way, is how I like to move too. I'll tell you, no one needs a box for clothes. Just throw them in a bag.
- [23:04]
Hannah Kirby
Yeah, yeah. I'm like, why would I put soft things in a hard box?
- [23:08]
Jacqueline Snyder
It's illogical wishes. Yeah, we could smush things. It pads. That's great. Move the same. So the part of you that did that, it's like, thank you, thank you for your concern. And this is what I get to do. And. And the version of you that steps in and like, you, you are in one of my programs, which means you're in community. It's like, what does it look like for you to be in community with other people who get it? The cool thing about la, and we talked about the east coast versus the west coast. When I lived in New Jersey, I was not in a town that they were entrepreneurs. It was very, like blue collar. We worked for someone else, like that version.
- [23:40]
Hannah Kirby
And it was.
- [23:40]
Jacqueline Snyder
I felt very isolated being the only person in an entrepreneurial mindset. And that's when the product Bus started too, where it was like we felt very isolated in being physical product based business owners. And every bit of information, all the coaches out there, they were either teaching Etsy, which is not what either Mina, my original co founder and I wanted to do, and it was like, okay, I'm listening to all this stuff and I get to send a newsletter. How do I make this newsletter make sense for product?
- [24:04]
Hannah Kirby
So.
- [24:04]
Jacqueline Snyder
So I kept having to switch all this information. So we're like, let's go out and just start a podcast. Who we knew nothing. And we landed. After our first 10 episodes, we landed a $10,000 deal with a massive platform because we were, we enrolled them so much into our vision. Cuz usually if someone was to pay us for the podcast, it's like a listener amount, right? They're like, how many listeners do you have? And there's a dollar amount attached to it. We were like, we're not going to do it for 25 bucks. Cuz we had like no listeners at the time. But we're like, can we come to them with this idea and pitch it for 10k? And they said yes, we had 10 episodes. Wow. So it's like the version of you that gets to show up and just not worry about whatever the rules are, because there are no rules and the expectations from other people. Great. And as women, we get to break every single one of them in 2025.
- [24:50]
Hannah Kirby
Yeah. I mean I'm also, you know, I'm 37 and the idea of starting a family is, you know, starting to happen. And I'm like, I couldn't do that in the way that I was living before. There was no way I could have had a family. And I am not the kind of gal who wants to have kids. And that's it. I want to keep being creative and doing something while I have kids. And I'm like, how do you do that? I'm like, oh, this is a way to do that.
- [25:19]
Jacqueline Snyder
Yeah. I started the product boss at 37. And you did? Yes. I know I look like I'm only 28, but let's just go with it.
- [25:27]
Hannah Kirby
You do? No. 26.
- [25:29]
Jacqueline Snyder
Thank you but no. I started the product loss at 37. I had a 2 year old and a almost 5 year old and I had already had my business and my career for 15 years. And I was like, we. This is just gonna be like a little side. Literally where you're at right now is where I was when I started this thing. And then I think I was. It was 2020 when we made our first million. And. Yeah, so I must have been 39ish in 2020. Yeah. And I was like, oh, my God, like, it was a number I never thought I was gonna make, ever. And we just wanted a hundred thousand dollars business. And I also thought it was so far into my life, and everyone listening that's my age now or older, were like, oh, bless your little young hearts, right? If only to be 37 again. If only to be 27 again. Only be 47 again. It doesn't matter what the age is. We. We get to keep reinventing ourselves at every. Every choice point, every day gets to be reinvention. So knowing that for you, like, everything is still so possible for you, I just. There's somebody I'm following right now on the. On the Internet who's going viral because she's pregnant at 49, right? So, like, I know everything gets to be possible. So if everything is possible, what kind of permission do you get to give yourself to make sure that this takes off and succeeds?
- [26:47]
Hannah Kirby
That's such a good question. You know, I think I. First off, I think I need to give my perm, myself, permission to enjoy this process. I think sometimes I get so bogged down with, like, oh, I have to, like, you know, Google images of the Legally Blonde movie to make a meme for my Instagram page. Like, and when I really think about it, I'm like, that is so fun. Like, I get to do a lot of really fun things that I otherwise wouldn't be doing in another line of work. And, you know, I also need to. I think I need to give myself permission to be proud of myself of, like, what I've built so far. I mean, that really struck me when you said, like, not everybody. A lot of people have ideas, but not everybody does something about it. And I did. You know, I mean, it's not where I want it to be, but I did have an idea, and I figured it out thus far, and I put everything into action. So I think I need to give myself permission to be proud of myself of where I've come.
- [27:55]
Jacqueline Snyder
This is it, okay? This is the moment everything changes. Not because the product went viral, not because sales suddenly exploded, not because someone gave her external validation, but because Hannah finally gave herself permission. She gave herself permission to feel proud and permission to enjoy what she's created. She gave herself permission to stop minimizing her wins and start recognizing her growth. This, right here, what you've experienced in this episode, this is the real transformation, because business success isn't just about numbers or Growth charts or getting more followers. It's about reclaiming your voice. It's about finally seeing your own work through the eyes of compassion and confidence instead of criticism. And Hannah didn't need to earn her worthiness through her work or hustle. Trust me, what I know about Hannah to be true is that she is a hustler. She has worked really hard. In fact, she has worked at the highest levels of the industry that she's in. Highest. Highest. But what she just needed to remember was that her worthiness was never up for debate. Her worthiness was always on the table. She just needed to remember who she is. And in this moment, she's not asking for approval. She's not trying to quote, unquote, deserve her place. She is claiming it. She is choosing to believe she's already worthy of the life she's building. And it's not someday, it's not when the numbers hit a certain milestone, but now, in this moment. And if you've ever felt self doubt in your business, if you believe that you're not worthy, right? I want you to know that you are. You are worthy. You are worthy of what you've created, what you are going to create, Right? If you are seeking permission to live your dreams, I am here to challenge you and invite you to step into your power. Because, my friend, what you've done already, what I know to be true, is that you had an idea. You're scrappy and creative and you came up with this idea and you thought, you know what? I'm gonna make something and sell it. And that, my friend, is different than the majority of 99.9% of people out.
- [29:57]
Hannah Kirby
If I'm gonna do this, I gotta, I gotta go for this. If I'm gonna make this a thing, I'm gonna go all in. And it's scary because I've put in a lot of my savings and my own money. It's completely bootstrapped. I don't have like investors or third parties funding this.
- [30:13]
Jacqueline Snyder
This is me.
- [30:14]
Hannah Kirby
And so it's scary to put in your own money and just say, okay, I hope this works.
- [30:19]
Jacqueline Snyder
So if we were to step into the scared and doing it anyways version of you, which you already are. So just to reflect that back to you, you're already scared and doing it anyways. And the, the version of you that came from North Carolina to LA and just said, I'm gonna do it anyways too, I didn't. You came here without a place to live, you're in a Target parking lot.
- [30:38]
Hannah Kirby
Yeah, okay.
- [30:40]
Jacqueline Snyder
So who that version of Hannah coming into today, the version of you today, what choice would you make? Cause in all your questions, I can coach you through all the strategy, but again, you're in. You're in the accelerator, so you've got access to the how. But if you were going to really, like, shift into. All right, I want to make this thing happen. Tell me what your next step is.
- [30:58]
Hannah Kirby
You know, I think about this a lot. I think for this, what I'm doing specifically, and I know every business is different, but because my business is based around mental health and helping to destigmatize mental health, to create a conversation about mental health, something that has really propelled things is to focus on my customers and, like, my audience and giving them what they want and are looking for. I think, like, part of the reason I started this brand was, yes, I wanted to start a brand, and yes, I wanted to make products, and yes, I like, you know, cute aesthetic things. All of those are true. But also I. The idea behind it was to kind of create a community based around this. So I don't know if that answers your question, but I noticed that when I am, like, connecting with my audience and doing things that this community has built, that's where success comes from.
- [32:03]
Jacqueline Snyder
Yeah. So if people want to shop from you because your stuff is so cute, they want to go see your website, they want to follow your adorable, amazing Instagram. How can they shop from you and how can they follow you?
- [32:12]
Hannah Kirby
Okay, so they can follow me at Stableish. That's S, T, A, B, L, E, like, stable and then ish. Because, you know, we're all a little stable ish. And then you can find me on my website, just stableish.com awesome.
- [32:28]
Jacqueline Snyder
Thank you so much.
- [32:29]
Hannah Kirby
Yeah, thank you, Jacqueline.
- [32:32]
Jacqueline Snyder
All right, my friends, I hope that this episode sparks something for you, because sometimes when we. What we really need isn't strategy, it's a shift, and it's a mindset shift, a permission slip to believe that we're not behind, we're not broken, we're just holding ourselves back. And if you felt that today, if something clicked for you in this episode or cracked open a little, I want you to know you are not alone. And if this episode spoke to you, I'd really love to hear it. Truly, truly, truly, truly, from the bottom of my heart. Whether it's leaving a quick review for the podcast, anywhere you listen, following the show, so making sure you've subscribed or sharing it with someone else that needs this conversation, those simple actions will help us reach more small business owners around the world just like you. And hey, you could just come join the conversation over on Instagram at the productboss DM me. Leave a comment. I check them, I read them. I love them. I love to get in the conversation. So tell me, right? Tell me. Send me a message. Drop in a podcast review. Did this episode shift something for you? Did it resonate either way? I want to know. Your feedback helps guide what we bring to every single week and I'm so grateful for this and for this community. So until next time, keep going, product boss. You are building something beautiful and I am right here cheering you on every step of the way.