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Alana Kanie
One time I found out one of our manufacturers was charging me way more than someone else that was using some of their raw materials. And so I like, made up a person that wasn't me, obviously, and that person had an address. And then I found out how much I was being over, you know, like, like I was getting way worse prices. Then they found out it was me, but by accident they sent all the raw materials to the fake person's address. And we had like pallets of product in the middle of Colorado. But I was like, we're not in.
Jacqueline Snyder
That's not where you.
Alana Kanie
Where I am. Our warehouse is in Los Angeles.
Jacqueline Snyder
Hi, I'm Jacqueline Snyder and this is
Jaclyn Snyder
the Product Boss podcast.
Jacqueline Snyder
I've helped launch and grow thousands of product based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours, Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into successful business, and what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss.
Jaclyn Snyder
Let's do this. Hello and welcome back to the Product Boss podcast. I am Jaclyn Snyder.
Jacqueline Snyder
I am your host of the show
Jaclyn Snyder
and I'm so excited to have a very special guest here today. I have Alana Kanie. She is the founder of Reyna Health and one of the co hosts of Cell U Verse podcast. Welcome to the show, my friend.
Alana Kanie
Thank you for having me.
Jaclyn Snyder
Excited to be here. So excited that you're here. So we are friends outside of this world, but what you're creating and bringing to the space of healthcare and in the form of a product is so very exciting. So would you mind telling the listeners a little bit more about it?
Alana Kanie
Thank you. Yeah, we help women with their hormones and so what that looks like is really amazing solutions for hormone imbalances. So like pcos, perimenopause, menopause, pms, all things that women go through, they're looking for answers and we make the highest quality products for those imbalances.
Jaclyn Snyder
Amazing. So you've created a Healthcare company where you're basically, you're creating supplements.
Alana Kanie
We do. We specialize in transdermal creams, but they're topical supplements and then we do prescription grade capsules and then we do supplements as well.
Jaclyn Snyder
So are you like, did you grow up in this space? Like, do you know all about products? Like, how did you end up in this?
Alana Kanie
Well, my mom's a medical doctor, so I grew up in, like, the health world and then learned so much from her. She's a pretty amazing doctor in Orange County. And then.
Jaclyn Snyder
Yes, tell us your mom's name.
Alana Kanie
Dr. Connealy. I love her. She's my mom and she runs a massive clinic. So she was actually compounding hormones my entire life. When I was little, I would literally, like, help her make prescription hormones, like, you know, getting like, the materials together because that's what she did for her patients, which is very pioneering. To make hormones for your patients.
Jaclyn Snyder
Yeah, absolutely.
Alana Kanie
Yeah.
Jaclyn Snyder
Incredible.
Alana Kanie
Yeah. So. But we do mostly over the counter transdermal creams. And I always wanted to create like a world, you know, I don't think of it as, like, products. I think it's like stepping into the Reina world as a Reyna woman look like and feel like. And what kind of bottles does she want to use and feel proud of in her bathroom shelf?
Jaclyn Snyder
Okay, I love that. So really important here because we could just make medicine or we could just make supplements or products. But you thought about who the Reyna customer is and what the packaging would look like. So could we dig into that a little bit more? Because I think a lot of times when people are coming up with product, they're not fully thinking of the brand. Right. People will buy based on the bottle and based on the packaging. So how did you. Who is the customer for Reyna?
Alana Kanie
For us, it's a very knowledgeable woman. She inspires me. She's very, like, got her life together, but it's very skeptical and takes her health seriously and is very engaged in that process. So it's not someone that just wants to listen to their obgyn. Because that wouldn't be our customer. Right. Cause we're kind of a foil to the OB gyn. You DIY your hormones with us. And so, yeah, it's an amazing woman. Usually around 40 years old.
Jaclyn Snyder
Did you name her?
Alana Kanie
Well, Reyna in Spanish means queen. So we have like, we took that name as a variation of the word Reyna. And so, like, it represents the, you know, her, her. And especially, you know, our sweet spot's 40 years old. It's Really a transition period where the woman becomes a queen in her life. You know, she's no longer a princess, she's usually had kids, she's gone through her career or whatever, she's done her life. So to us it's really a crowning transitional period that we focus on during the fall.
Jaclyn Snyder
So. Good. So then. Cause the people, our listeners, they're physical product based business owners. So they're really thinking the same way where they're thinking, I've got this product and maybe there's a problem out there that we get to solve. Or they're meeting a need, want or desire in the market.
Jacqueline Snyder
Right.
Jaclyn Snyder
Cause if we're gonna come out with a product, we really wanna meet that need. So you saw the need based off of growing up with an amazing mom who's a physician and seeing that, but then finding the ideal customer avatar, what kind of research did you do to really start to feel into her? So when you make the decisions for content, packaging, the website that you feel really aligned with her?
Alana Kanie
I don't know, I mean I make it for myself. Like I would never make a product or sell a product that I wouldn't use and I just felt like everything out there felt very, just boring. So when thinking about like packaging and design, I'm like really always mixing art and design with health. That is my sweet spot. Like that's my, what feels like a flow state is when I'm mixing medicine with art. And so the packaging is, I think it's beautiful. We have custom molds from, you know that custom mold bottles take a year to make. So it's very intentional. But you know, you only have one life. I don't want to put out a half assed product. So yeah, yeah. Just taking the product seriously. And I don't know, I just love like packaging and logos. I've always loved colors and I just love pictures and I don't know, just the art of it. All of packaging and product, I've always been interested in it.
Jaclyn Snyder
Amazing. So when you started, did you have an audience to sell to? Did you have customers to sell to? Like what was that very, very beginning when you were like, okay, I need to get my product in front of people. What did you do?
Alana Kanie
I just started making content right away. Yeah, I just, I like if we didn't have customers, I would just make videos until we had a customer. If I saw an order come through, like I wouldn't go to bed until I was like, we're going to find people to buy this product because it's Amazing. So I just started making content myself.
Jaclyn Snyder
On social media. Yeah.
Alana Kanie
TikTok, Instagram, you know, putting stuff out there. And. And then until we got big enough, I hired people to make content also. I think it's like a certain level, you don't want to always have the founder be the face of it. It just can feel a little small.
Jaclyn Snyder
Yeah.
Alana Kanie
I think if you're always the face of it felt a little not serious in a way. So I kind of stepped back after a few years of doing a lot of the content, I step in once in a while because I like to just get in that, like, talking to the customer mode. What's clicking with people, what's not, what's a little edgy, what's a little not. So pulling in and out has kind of been what I do now.
Jaclyn Snyder
What kind of content do you think is really helpful? Right. So the ideal customer. So what kind of content are you creating that's really pulling in the person who's never seen or heard about your business before?
Alana Kanie
The only type of content that really converts is before and afters.
Jaclyn Snyder
Ooh, okay. Yeah.
Alana Kanie
Like showing before and who you can be. So we. Yeah, I mean, we make all types of content because I think it's not always about a conversion. It's about the brand and the world. And it's just like kind of infomercially at some point when you're always doing before and afters. But in terms of actually getting a sale, the best, easiest way to do is do it before and after. Yeah. And just explaining like, this is who you are now and this is what you're going to feel after you use the product.
Jaclyn Snyder
What kind of content goes viral for you?
Alana Kanie
A lot of before and afters. Visually, like, visually showing, like a woman, you know, just even basically, like, she's in menopause, she's hot flash. And then afterwards, like, this is how you use the cream and this is what you'll feel after kind of thing. Yeah. But we do a lot of science. Like, I've always felt like we just need to tell more facts. I feel like unmet women's health, like, it feels very cloudy and you don't know where to turn and where to look. And I just thought let's just. Let's just stick with the facts that we know. And I think when people hear the truth, it's resonates in their heart and their soul that they know it's true. And I've always wanted to stick to more science and facts.
Jaclyn Snyder
Yeah. So listen to her podcast. Because you're like, let's talk science and facts. Did you create the podcast to drive customers to Reyna?
Alana Kanie
No. No, no. Yeah, I don't really do, like. I feel like I always just do what I like. Desire feels right, but never, like. I don't know. I probably need to get more business oriented. But the podcast is for my next business, really, that I'm working on, but it's still on the women's. It's. I just have a lot I want to make. You know, I have, like, one life. So I'm like, someone was like, you're not focused. I'm like, you're not doing enough. Like, I seem extra because you're not doing that much, you know?
Jaclyn Snyder
Yeah.
Alana Kanie
So it's for my next business.
Jaclyn Snyder
Great. You have, like, so many ideas and action takers. So what would you say is sort of like, one of the craziest things that happened? Having a product business that was just sort of something that you're like, oh, gosh, this happened and we get to get through it.
Alana Kanie
Oh, my gosh. I mean, millions of stories. One time I found out one of our manufacturers was charging me way more than someone else that was using some of their raw materials. And so I, like, made up a person that wasn't me, obviously, and that person had an address. And then I found out how much I would, like, I was being over, you know, like. Like, I was getting way worse prices. Then they found out it was me, but by accident, they sent all the raw materials to the fake person's address. And we had, like, pallets of product in the middle of Colorado that I was like, we're not in.
Jaclyn Snyder
That's not where you are.
Alana Kanie
That's not where I am. Warehouses, Los Angeles.
Jaclyn Snyder
Okay. So sort of like trying to mess with or figuring out the negotiation of.
Alana Kanie
I think they did it by accident.
Jaclyn Snyder
Okay.
Alana Kanie
You know, I don't. I don't think it was malicious, but it was just really funny that, like, that's where it had to end up.
Jaclyn Snyder
Yeah, you're like, in Colorado. What do I do with this stuff?
Alana Kanie
Yeah, it was really funny. But, I mean, there's millions of hardships. There's just challenges every day. You know, you're just trying to, you know, knock out problems every day. Like a ninja.
Jaclyn Snyder
Yeah, like a ninja. So what advice would you give someone just starting out in the product space?
Alana Kanie
I think just really getting connected to what you're about to sell and why you love it more than anyone? Like, I truly believe you can sell any product if you want to like, if you love it, you can sell anything. You know, it's just feeling, like very close to that product in a very intimate, like, soul level. Because business is hard. Life is hard. And so you're not going to stick with it if you don't feel, like this true connection with whatever that object is.
Jaclyn Snyder
I call it finding your why. So it's like, what's your why? Because when things get really hard, when things are sent to Colorado and you're like, ah, like, I just want to give up. It's. You got to go back to your why. So the why could be about the customer. The why could be for you. The why, you know, but it has to be deep enough that you could ride the waves of entrepreneurship.
Alana Kanie
Yeah.
Jaclyn Snyder
There's just what's your why?
Alana Kanie
What's my why? I really just want to give, like, women better answers. I don't know. I feel like we've sold short all the time and don't know where to turn, and everyone's got a different opinion. So I feel like we have the ability to literally change women's lives and their health. And that's the greatest gift, because what is that? More time with your family, more time with your parents, more time with your kids and stuff. So there's really nothing more important than our biology, in my opinion.
Jaclyn Snyder
Yeah, 100%. And then for you, what's your vision? Moving forward. Just for you, Alana, being an entrepreneur, moving through this space. Because what I really believe is that entrepreneurship can be the vehicle to our vision. Right. To freedom, to finding our purpose in this world and then the freedom that we get to have on the other end. So what do you. What do you see for yourself, moving into the future?
Alana Kanie
Well, I think, you know, I've been like a product person, but we're moving in more a tech direction, like building more software, which is outside, like what I've been used to, because we do, like, creams, you know, so that's where I guess getting stretchier in that way of building software.
Jaclyn Snyder
Yeah.
Alana Kanie
To help women. But it's just. Yeah, that's what I'm looking forward to, I think. I love creating, and I like following the desire I feel. You know, I love every desire leads to the next desire. And I get so excited every day, like, what's. What next am I going to want to make? Oh, my gosh, the world's. The world's waiting for this, you know, so.
Jaclyn Snyder
Good. One thing I do teach people is I talk about their bestseller, what they're known for. So when you were Starting your business, did you start with one product, multiple products, or, like, what did you want to be known for? That still continues to be your bestseller today.
Alana Kanie
Yeah, I wish I just started with one product because it's simpler, it's easier. But it wasn't an extension of me. Like, I feel I'm very multifaceted, and I couldn't do that. Like, it's so much easier if you're that person that can just sell a creatine gummy. Like, life is easier. And you can get, like, a 70 million run rate. Like, and that's just with one skew, like Armor Colostrum. They. What are they on track to do, like, 200 million with two SKUs? But ultimately, you. That's not my song to sing. So we didn't start with one product. I think we had started with maybe 10 or something. But our bestseller is progesterone. It's the most underutilized drug in the world. It has no toxic downsides. It can help breast cancer. Mississippi men can take it. So for that reason, it's our bestseller. We're a progesterone company, but we also do other hormones, because to me, it's like, well, progesterone is not the only hormone you got to look at. Dhea, thyroid, pregnenolone. So I guess in good faith with myself, I don't just sell one product. But I think you should be focused and focused on what you really want to, like, hunker down on. Because if you're doing everything, it's just. It's really hard to be stuck in a customer's mind.
Jaclyn Snyder
Yeah, well, what you're doing is kind of. I talk about. So it's either hero product or core collection. So your products are sort of that idea of core collection or. I'll talk about this in skin regimens. Right. So if somebody's selling skin cream, it's like they want the toner and the cleanser and the hyaluronic acid and whatever it is. So it sounds to me like you created a core collection, meaning for the problems that you have, you can mix and match these products and put them together, knowing, though, that your best sellers are progesterone. So that's kind of like. Call it like the Beyonce or the lead singer. So it's the one that stands out. It's the one that can really drive the business forward. But then it gets to be supported by the other products.
Alana Kanie
Absolutely.
Jaclyn Snyder
Yeah.
Alana Kanie
And we're not gonna do a lot of other products. We're just gonna double down on so
Jaclyn Snyder
people saying to you, like, do guys like sell to. Are they pushing into men? Yeah, yeah, yeah.
Alana Kanie
I would love to do testosterone. It's a great business. But our branding speaks to women too.
Jaclyn Snyder
So I think, no, that's the answer I want. Because people are always gonna be like,
Jacqueline Snyder
you know what you should do?
Jaclyn Snyder
And I'm like, don't let them on you. Right?
Alana Kanie
Oh yeah.
Jaclyn Snyder
Like, you know who you wanna serve, you know, your customer. Right now it doesn't mean down the road you can't expand to men and men's hormones. But right now you're doing something really, really well by being known for something totally.
Alana Kanie
I think that the easier route is owning a sector and then rolling, like expanding from there once you've really dominated that section.
Jaclyn Snyder
Yeah.
Alana Kanie
So we probably are one of the biggest hormone, like over the counter hormone companies, you know, in the US and we're not gonna really. Yeah. Go out into other sectors. We're not gonna do a multivitamin. We're a hormone company.
Jaclyn Snyder
Yeah.
Alana Kanie
So we just do hormones and we wanna be known for the word hormones, you know?
Jaclyn Snyder
Yeah. And that's so important. So for our listeners out there, the idea here is that you think and you realize that when you're known for something, you can make millions and millions and millions of dollars and you can have an impact. And so it's not this need to have to serve everybody, even though everyone needs hormones. It's not the idea that you need to have a gazillion products or like you said, do supplements or like edible vitamins. It's the idea of you sticking to what you're known for because you could be highly successful.
Alana Kanie
Yeah. Our products are still pretty niche, so it's just about getting those less niche.
Jaclyn Snyder
Yeah, yeah. So advice to the physical product based business owner out there, someone who's doing this, whether right now they're listening in their basement or their workshop or their studio, or they're packing boxes and shipping to their customers. What's some advice you could give them?
Alana Kanie
Well, I think like, I think the logo and words, the word of the company, like the, what you call it is more important than people think. Like sometimes people are like, I think I'm just gonna go with this company name. And I'm like, that is not a good name. Like you have to have a word that you want to look at every day, say every day, look at on your emails every day. You know, you gotta have pretty words, pretty things surrounding yourself. So those little things. But yeah, I mean, I packed all of our orders for the first, like, year of our company. It's brutal. So you gotta have the things that you really like about your business, like the logo and the words.
Jaclyn Snyder
You were just, like, looking at the bottles. You're like, oh, I gotta love this bottle.
Alana Kanie
They're beautiful. Oh, yeah, absolutely. The images, everything's gotta be. I think those investments really pay off.
Jaclyn Snyder
They do. And I think sometimes people get really complicated in the way that they spell things or they use other, you know, like French words. And it's hard for people to spell, so you really want to make it easy for people to remember the name. Do you know how Goop came to be?
Alana Kanie
No.
Jaclyn Snyder
Okay, this is really cool because we were talking about Gwyneth Paltrow and Goop. Goop was Gwyneth Paltrow gp And she heard that the ooh sound, like Google was a really popular sound for people. So she just basically took her initials and put the ooh in between. And that's how we got Goop.
Alana Kanie
Yeah. That's crazy. Well, you know, like, for product businesses, I just think it matters, like, even running out, running through, like an entire cycle, like, if you're going to be in retail, like, think about that from day one. These details, you just don't want to redo them and, you know, yeah, you can update it and stuff, but I know that's like trivial advice, but I actually think just people, they kind of want to use maybe AI for their logo. I'm like, no, get a graphic designer. Yes. Like, get someone that. That's their craft. Because you'll just be taken seriously. It looks more reputable, trustable, and people want to buy it.
Jaclyn Snyder
Yeah.
Alana Kanie
You know?
Jaclyn Snyder
Yeah. I always say, look like a million dollar or $10 million business. Even if you don't have the funds, like you want to present in a certain way, even if it's just you packing boxes behind the scenes and shipping everything. You're like, I'm the shipping department and I am the customer service. But you really want to appear like a multimillion dollar brand so that people trust the product.
Alana Kanie
Absolutely. Yeah.
Jaclyn Snyder
Yeah. All right, well, thank you so much. How can people buy from you? Follow you. Listen to the show.
Alana Kanie
I mean, our website's raina.com so that's pretty simple. R a n a dot com. And then I'm on Instagram and, and LinkedIn and all those things.
Jaclyn Snyder
Amazing. We'll put it all in the show notes. All right. Thank you, my friend, for being here and thank you for what you're doing in the world for women at our health.
Alana Kanie
Thanks for having me.
Jaclyn Snyder
Bye.
Jacqueline Snyder
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Title: Branding, Packaging, and Content That Actually Sells Products
Host: Jacqueline Snyder
Guest: Alannah Connealy (Founder of Reyna Health, Co-host of Cell U Verse Podcast)
Release Date: March 19, 2026
This episode dives into actionable strategies for product-based business owners, centering on branding, packaging, and content that drives real sales. Jacqueline Snyder is joined by Alannah Connealy, founder of Reyna Health, a company specializing in hormone-focused health products for women. They explore the intentional approach behind Reyna’s success, from designing for a specific customer avatar, to creating content that converts, and making high-stakes decisions regarding collections and branding.
On Product-Driven Content:
“I just started making content right away … until we got big enough, I hired people to make content also. I think it's like, at a certain level, you don't want to always have the founder be the face of it.” — Alannah (06:25, 06:56)
On What Converts:
“The only type of content that really converts is before and afters … it’s the best, easiest way to do it.” — Alannah (07:29)
On Staying Focused:
“The easier route is owning a sector and then expanding from there once you've really dominated that section.” — Alannah (15:22)
On Naming:
“You have to have a word that you want to look at every day, say every day, look at on your emails every day. You gotta have pretty words, pretty things surrounding yourself.” — Alannah (16:32)
On Overcoming Adversity:
“There’s millions of hardships … you’re just trying to knock out problems every day. Like a ninja.” — Alannah (10:19)
This episode is a treasure trove for anyone building a physical product business, blending hands-on branding and content tactics with hard-earned entrepreneurial wisdom.