Podcast Summary: The Product Boss – "What to Double Down on After Black Friday (If You Want to Scale in 2026)"

Host: Jacqueline Snyder
Date: November 13, 2025
Podcast: The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Overview

In this episode, Jacqueline Snyder explores the critical question: What should product-based business owners focus on after the holiday rush, especially Black Friday/Cyber Monday, to ensure scalable growth into 2026 and beyond? She underscores how analyzing current successes, refining bestsellers, and honing in on profitable channels are the keys to perpetual sales—not just seasonal spikes. This workshop-style strategy session gives actionable steps for product bosses at any level to build momentum, reduce overwhelm, and approach the new year with clarity and confidence.

Key Discussion Points & Insights

1. The Holiday Spike—and What Comes Next

• Personal Anecdote: Jacqueline opens by recounting the thrilling chaos of her first busy holiday season with Cuffs Couture, quickly followed by anxiety about business dropping off in January.

  • Quote:

    "I had this pit in my stomach...what's gonna happen after the holidays, is it just gonna go radio silent?" (00:52)

• Main Challenge: Keeping the sales momentum going after the seasonal rush.

2. Avoid the January Scramble—Collect and Use Your Data (07:25)

• Track What Worked: Review your holiday season for bestsellers and strong channels.

  • Too many entrepreneurs, after the season, "don't track what they're known for or they don't track what their best sellers are." (08:19)

• Bestseller Analysis:

  • Identify what are you actually known for—what are customers exchanging their money for?
  • Don't feel the need to endlessly create new products; focus more on what already has traction.

• Sustainable Business Advice:

  • Quotes:

    "Product development costs money... your time is your most valuable resource." (10:08) "Coaches are telling you 'new products, new products', just because they're trying to help you play in an algorithm that's not sustainable." (10:50)

3. Sales Channels—Follow Momentum (15:12)

• Assess What Channels Are Winning:
  • "If you did a bunch of in-person markets and those do really well...great."
  • "If your website is starting to get traction...Perfect."
• Action Step: Use a notebook or Google calendar to track annual trends so you know when natural dips are, and don't panic or overhaul unnecessarily.

4. Don’t Retire Bestsellers—Refine Them (18:03)

• Creative Temptation: Product creators often get bored with their own products and want to move on.

• Case Study: Student wanted to drop a bestselling item post-holiday; Jacqueline coached her to instead keep iterating on it, which led to scaling past a million in revenue.

  • Quote:

    "If it's working, you keep selling it...until sales start to dip, then you retire it." (22:07)

• Key Lesson:

  • "If you want a six-figure business...the key is actually selling less, not more." (24:25)

5. Hone Your Focus—It Makes Everything Easier (26:10)

• Clarity for Customers:
  • Customers need to understand quickly what you're best at. "A confused customer doesn’t buy."
• Focusing Benefits:
  • Marketing, production, scaling, and profits all become easier when you lean into your core strengths and top sellers.

6. Three Action Steps To Double Down For 2026

1. Don't Retire Your Bestseller—Refine It (32:25)

• Update, refresh, and productize your hit item for new seasons.
• New scents? Colors? Promotions? Yes—but the star product remains front and center.

2. Double Down on Existing Winning Channels (35:22)

• Instead of immediately branching out, focus and improve where you already have traction.
• "Refine and improve" current channels before you diversify.
• Example: If markets work, try pop-ups. If your site works, optimize it further.

3. Analyze Customer Behavior and Feedback (38:10)

• Observe and track what they're clicking on, asking about, and buying together (bundles).
• Use "add to cart" data and recurring purchase combos to craft natural upsells and offers.
• Quote:

  "They're actually already telling you bundles or offers or promotions...based on what they're just naturally picking up and buying." (39:18)

7. Power Prompt and Repeatable Frameworks (42:08)

• Power Prompt:
  • "My best seller this season was ____. I’m going to double down on it by ___."
• Mantra:
  • "Repeat what works. Refine what's ready. Retire what's not working—bless and release." (43:38)

8. Final Mindset Shifts and Encouragement (45:30)

• Letting go of products that don’t sell, even if you’ve invested in them, is a sign of a mature business owner.
• "Double down on what’s working. That’s where your growth lives. That’s where momentum will start to kick in for 2026—you will be unstoppable." (46:50)

Notable Quotes & Memorable Moments

| Timestamp | Speaker | Quote | |-----------|---------|-------| | 00:52 | Jacqueline Snyder | "I had this pit in my stomach...what's gonna happen after the holidays, is it just gonna go radio silent?" | | 10:08 | Jacqueline Snyder | "Product development costs money... your time is your most valuable resource." | | 22:07 | Jacqueline Snyder | "If it's working, you keep selling it...until sales start to dip, then you retire it." | | 24:25 | Jacqueline Snyder | "If you want a six-figure business...the key is actually selling less, not more." | | 39:18 | Jacqueline Snyder | "They're actually already telling you bundles or offers or promotions...based on what they're just naturally picking up and buying." | | 43:38 | Jacqueline Snyder | "Repeat what works. Refine what's ready. Retire what's not working—bless and release." | | 46:50 | Jacqueline Snyder | "Double down on what’s working. That’s where your growth lives. That’s where momentum will start to kick in for 2026—you will be unstoppable." |

Timestamps of Key Segments

• Holiday Season Story & Momentum Drop-Off: 00:00–03:38
• Tracking Bestsellers & Data (Avoiding New-Product Trap): 07:25–13:30
• Channel Assessment, Market Routines & Data Collection: 15:12–18:00
• Refining vs. Retiring Bestsellers (with Case Study): 18:03–24:30
• Focus & Customer Clarity: 26:10–29:08
• Three Steps to Double Down: 32:25–41:50
• Power Prompt & Closing Mindset: 42:08–47:30

Conclusion

Jacqueline Snyder challenges product-based entrepreneurs to shift from reactive, novelty-chasing mindsets toward confident, data-driven refinement of what’s already working. Her step-by-step action plan pushes listeners to document bestsellers, double down on their top sales channels, and proactively study customer behavior to naturally expand on their proven successes. The message? Scale comes from focus, not from frantic reinvention.

Power Takeaway:
"Double down on what's working. That’s where your growth lives. That’s where momentum will start to kick in for 2026—you will be unstoppable." (46:50)