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Jemma Spa
This is an I Heart Podcast. Guaranteed human I'm Jemma Spa, the host
Dr. Jake Goodman
of the psychology of your 20s. Have you ever been at the pharmacy counter and your mind goes blank when the pharmacist asks any questions? That is why you need to listen to beyond the Script from CVS Pharmacy and iHeartMedia. Hosted by Dr. Jake Goodman, this podcast answers the questions you'd wished you'd asked, like which meds may not work well together, what what vaccines you might need before a holiday, and even some of the questions you're too embarrassed to say out loud. Listen to beyond the script on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Experience scenic views and private rooms that let you stretch out. Enjoy hassle free travel as it should be on Amtrak. Book some Z's at Amtrak.com Amtrak Retrain Travel A big priority for me in 2026 is to make healthier, better choices so I can take care of myself and just have more energy for my everyday life. That is of course easier said than done when life is so chaotic all of the time. But that is where Premier Protein shakes come in. They have 30 grams of protein, no added sugar, and tons of delicious flavors from cake batter to peaches and cream caramel. They are a healthy choice you'll actually want to make because they never feel boring for Focusing on fitness and health can be really overwhelming, but having 30 grams of protein immediately in the morning with Premier Protein can really get you
Jemma Spa
moving and enjoying life.
Dr. Jake Goodman
Premier Protein powers you to say yes to more, whether it's crushing a big presentation at work, building an epic fort with your kids, or hitting the hiking trail with friends. Find your favorite flavor@premier protein.com that's P R E M I E R protein.com or at amazon1, Walmart and other major retailers. The future won't wait. And neither should you. That's why American Public University offers Master's programs designed for momentum, affordable, high quality and flexible so you can keep moving forward with career relevant programs in business, healthcare, education, I T and so much more. You can gain skills you can use right away and the confidence to power your next move. American Public University made for what's next? Learn more at apu Apus Edu. The best kind of Internet is the kind you actually don't even notice because it works so efficiently and so fast. No buffering, no cutting out, no going to start the next episode of your favorite TV show and it not loading when you've had a very long day. Especially for somebody who works from home. Broadband Internet is something I rely on every single single day and reliability matters. Good Internet makes all the difference. For more information, go to smartmove.us. Hello everybody, I'm Gemma Spake and welcome back to the psychology of your 20s, the podcast where we talk through the biggest changes, moments and transitions of our 20s and what they mean for our psychology.
Jemma Spa
Foreign. Welcome back to the show. Welcome back to the podcast. It is so great to have you here back for another episode. Before we get into it, I want to remind you all that this episode of the podcast and so many others are now available on Netflix. Not just in the us, not just in Canada, but in the uk, in Australia, in Germany, in Malaysia, in South Africa, just to name a few. So if you are a fan of watching a podcast as you listen to it, this is your chance. You can go and watch a video episode of the podcast right now, right this very second, just by searching the psychology of your 20s on your Netflix app. Go ahead, give it a go. See what all the fuss is about and I sincerely hope that you enjoy it. Today we are talking about one of the greatest freedoms I think we can experience as human beings. Realizing that not everyone will like you and simply no longer caring. What a beautiful thing. I truly think the second chapter of life begins when you come to understand that you cannot be liked by everyone. And truly that is in fact a privilege. It is a privilege for that to be the case. Like most of us, I think I grew up believing that there was a direct correlation between my happiness and the more people who liked me, the more people who found me pleasant, enjoyable, interesting, fun to be around, the more fulfilled I would be. All of these like compulsions emerge from that belief system that probably and definitely have made me actually a lot less happy. They've probably also made me a worse friend. I think they've made me a worse daughter, sister, person. The more you experience life. And again, I'm still really at the beginning like most of you are. But I think slowly the more you experience life, the more you realize that trying to force yourself into a version that everyone finds pleasing is actually going to create so much more dissatisfaction and self alienation than if you just truly accepted that some people aren't going to like you. And that's just that. So that is what I want to dissect today, why we find ourselves begging for the approval of others even when we know it's not in our best interests. What you lose when you do so and what you gain when you decide. And in fact practice and Rehearse this idea and this principle that not everybody has to like you and why. You know, finally, I think that that probably means you're doing something right, because this might be a controversial take, but I genuinely think that people who are liked by everyone are rather boring. And that is not you. That is certainly not you. So if you can embrace, like, the power of being disliked and what that means for your identity and what that says about your character, I think that you will become a much more interesting, fun and wonderful human being. So that is what we are going to discuss today. Without further ado, let's get into it. So, to begin with, a very simple principle and a very simple understanding. Why do we feel the need to be liked so deeply by absolutely, absolutely everyone when we know that that is, in fact, probably not going to happen? The most simple explanation is that we are and have always been safest in a group. I know that this explanation has been done a million times over. But when we can rely upon others around us to support our individual needs because they like us, because they see us as one of them, because there is reciprocity, we are better primed to survive in the long run and to be fulfilled, there is this evolutionary instinctual drive to return back to the herd for better and for worse. And that has been embedded in us since the very beginning. Because the herd, the herd, represents a strong system that we can predict. A system where we feel least susceptible to threats and also the danger, emotionally, physically, mentally, of having to go at things alone. So much of our behavior as humans is determined by our desire to attach and our desire to be liked. And anybody who says otherwise, anybody who says they don't care, who says they are completely unaffected by others opinions are lying. Because to feel that way would be to deny the very nature of your humanity and what it means to be human. We know this is a fundamental drive. We know the desire to be liked is a fundamental drive because we feel it when it's not met. Specifically, when we don't feel accepted, we feel lonely. And loneliness sits parallel to things like hunger and thirst and tiredness. It is an emotion, yes, but it is also a biological sign that something we need for functioning, in this case social acceptance, is not being met. I'm sure you've all heard this before. But loneliness, rejection, not feeling socially included, affects your body in ways, in almost identical ways to true physical, tangible pain. We have to remember pain is not felt in the body. It is felt in the mind. When you scrape your knee, the part of you that goes Ouch, that hurts. Let's deal with that is not actually your knee. It is your brain that's interpreting and feeling the sensation that is arriving from the neurons in your knee. Those same internal systems that are happening in your mind are equally activated by things like loneliness, meaning that not feeling liked is literally the equivalent of being physically wounded. Your brain cannot tell the difference. The feelings you are having, they're not dramatic. The desire to be liked by everybody is not dramatic. It is backed by science. This is why we develop people pleasing tendencies and why we try and chameleon ourselves for everyone we meet or everybody we engage with. We are essentially trying to ensure that no matter what, we won't be left out in the cold. If we are for everyone, there will never be, there will be no shortage of people who will like us, who will be our friend, who will support us, who will think of us. And that feels like insurance because if the people we are currently aligned with suddenly drop us, the fact we are liked by everybody, the fact that we have these backups feels significant and feels safe and reduces the likelihood in our mind of being ostracized. What's also interesting is that our tendency to worry about what other people think is also partly because we actually overestimate how much other people think about us. And we overestimate that because centering other people's opinions more strongly allows us to preempt again, this deep social threat of being rejected. Now, this phenomena of believing that everybody at all times is thinking only about you has a name. It's a name we've mentioned on the podcast before. It's called the spotlight effect. Essentially, our mind believes there is this big giant light shining down on everything that we're doing, everything that we are doing wrong, everything that we're doing right, every flaw. We can't help but overvalue our role in other people's lives and think of ourselves as more significant. You know, we imagine again the spotlight following us around everywhere, bringing attention to everything we'd rather conceal. The reason being, the reason why we have this effect is that because we are the main character, right in our own lives, the universe revolves around us. And therefore, when we attempt to slip into the minds of others to evaluate how they're seeing us, we think they must be seeing us as we see ourselves, which is at the center of everything. All our flaws laid out, all of our mistakes clear to everyone as they are to us. We give them the sight that we have over ourselves. And this obviously creates a weird panic. You know, researchers have found and have examined that the spotlight effect is one of the main things that triggers obsessive self monitoring and self policing as a reaction to this heightened sense of insecurity that everybody must know the big secrets about us and everybody must be thinking about us. The other thing that researchers reveal is that the spotlight effect, again is actually real only for us. Nobody is thinking about you that much. There have been so many studies that show I think it's like 90% of people's daily thoughts are about themselves and yet rationally we can't see through that. Let's talk about what we lose when we try to be for everyone. We've kind of spoken about why it is we are so eager to be in every single person's pocket and every single person's group or peripheral vision or in their lives. What is the cost of this? What does this do to our to our lives and to our attention spans and to our time Latte Iced Coffee Espresso.
Dr. Jake Goodman
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Dr. Jake Goodman
now@nespresso.com I'm Jemma Speg, the host of the psychology of your 20s. Have you ever been at the pharmacy counter and the pharmacist asks you do you have any questions? And suddenly your mind goes blank? That is exactly why you need to listen to beyond the Script from CVS Pharmacy and iHeartMedia. Hosted by Dr. Jay Goodman, a board certified psychiatrist and health educator, this show takes you behind the counter to answer the questions you'd wish you'd asked, like what medications might not mix well, what vaccines should you consider before a big trip? And even those questions you're a little bit too embarrassed to say out loud. Each episode busts myths, decodes health trends, and gives you real trustworthy advice from the experts you see the most. Your neighborhood CVS pharmacist. No white coats, no lectures. Just real talk, real answers and maybe a few laughs. Listen to beyond the script on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I feel like in every episode I
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talk about how exhausted and overwhelmed I am because it's true.
Dr. Jake Goodman
I'm trying to balance a lot and taking care of myself often falls off the list. That is where Premier Protein Shakes come in. They have 330 grams of protein, no added sugar, and tons of delicious flavors like cake batter, peaches and cream caramel. Premier Protein Shakes are a healthy choice you will actually want to make Premier Protein powers you to say yes to more. Whether it's crushing a big presentation, building an epic fort, hitting the hiking trail with friends, find your favorite flavor atpremier protein.com. the future won't wait and neither should you. That's why American Public University offers Master's programs designed for momentum, affordable, high quality and flexible so you can keep moving forward with career relevant programs in business, healthcare, education, it and so much more. You can gain skills you can use right away and the confidence to power your next move. American Public University made for what's next? Learn more at apu.apus.
Garnier/National Park Foundation Announcer
edu Garnier is proudly partnering with the National park foundation, the official nonprofit partner of the National Park Service. Garnier's support of the National Park Foundation Service Corps program is enabling young adults and veterans to help care for and enhance the national parks that we all love. The National park foundation and Garnier are proud to support these individuals as they explore future careers, gain practical field skills, develop confidence as leaders, and help address priority projects across our national parks. Together, Garnier and the National park foundation are committed to a shared vision of preserving and protecting our most treasured places for future generations. Want to lend a hand? Explore Garnier's partnership with the National park foundation and learn how you can help support our national parks@garnier USA.com NPF firstly,
Jemma Spa
the biggest thing that comes from needing to be liked by everybody is that you risk losing a coherent sense of self or any stable core that you may have because you've pandered to everybody else's tastes. If we are constantly becoming an emotional, social, physical version of ourselves that isn't really us to fit in with what we think others will like. How do we know who we really are if that thing is constantly changing? Being individual requires having strong preferences, right? It requires you to really like some things, but also really dislike other things. It requires you to really care about certain events or situations and not care about other things as much. That means you will naturally, because of those preferences and passions, become aligned or misaligned with certain people who just simply don't think the same way as you. And for some people, that misalignment can breed dislike. That dislike, that opposition, is often a good thing. It is a sign that you have strong enough feelings and know yourself well enough for somebody with equally strong feelings to be able to identify that you think strongly and to not agree with you. That disagreement, and maybe even that dislike, if it gets to that level at times, can only occur because you had some skin in the game and because you possessed passion. If you lose that passion, yes, you may gain likability because you're suddenly, you know, palatable to everyone. You also lose yourself in the process because you stand for and care for nothing. Being liked by everyone requires a level of compromise and flexibility that again, only somebody who has no stable center can offer or can do. Don't let that be you. Studies have found as well that although more people may like you if you pander and desire to be liked by them, their actual level of like of like, and how much they like you and their level of respect for you is actually lower. So basically what these studies are finding is that you might sit at 50% with everyone, but you never sit at 100% with anyone. You know, there's never going to be somebody who fully is like, I really like that person, because you're too neutral for people to have an opinion about you. Of course, there's definitely exceptions to this. You know, it's only natural that we try and be a different version of ourselves at work, have a good working relationship with our colleagues to make sure that we get the promotion or like, we don't ruffle any feathers. We might make the effort to, like, be liked by somebody if it helps us out socially, or even if we want to impress them, like on a first date with a new friend, with a friend's first date or new partner. But pick your people, really pick your people and investigate why you feel the need to be different to who you are to be liked and how long that masquerade and how long that, you know, pretending can actually truly last if this person ends up being integral to your life, because eventually a mask, your mask, is going to slip. I think this really segues into the second thing we lose when we are liked by everybody, which is that we never actually find our people. We never find those people who are 100% for us. Forcing a Persona that is liked by everyone means that the people who would genuinely like you for who you are cannot find you underneath all this other crap that you've put on top. And again, it's not that you're doing it to be manipulative. Maybe it's you're doing it to survive or because you're quite socially anxious. But it is still a distraction. This fake version of you is still distracting. You become less honest, less natural, less you. And therefore you aren't actually rewarded with those deep and meaningful relationships. There was a study from 2004 that showed that in the context of romantic relationships, especially people Know when you are being inauthentic and it becomes a barrier for closeness. Because true intimacy, we know this requires vulnerability and the core foundation. The only way that you can be vulnerable is if you are authentic. Otherwise, your vulnerability has nothing to draw from. I think we all know this. But the more you hustle for approval, the less that is you are with yourself and the less at ease other people will be with you because they can sense the tension. They can sense that something untrue is behind the way you speak. They might notice you contradicting yourself in front of a different friend. They might even notice you lying people. When you. When somebody, you make somebody feel manipulated or as if they're being tricked, they don't want to be. They don't want to be your friend, they don't want to be your friend, they don't want to date you. And so the friendships that would actually suit us, we don't get access to. And the friendships that we are left with are often with people who are probably doing the exact same thing to us. Or they match a specific version of us that we have created and paper mached for that one specific person. Meaning you end up with people that you may not even like and actually have nothing organically in common with. And that in itself is so. Can get so boring and tiring. Again, I don't want to tell you to not go out there and make an effort to make friends, but examine why it is that the people we often like the least or who show the most disdain or boredom with us in some ways seemingly become those we try to impress the most. Like, why does that happen? I don't know if you've noticed this. It's a real phenomena. The exclusivity they hold, the approval we feel, the need to gain from them becomes intoxicating, psychologically intoxicating. And it becomes this like, prize we're so fixated on that we forget that there are people out there who would love us regardless of who we are or what value we had to them. The best example of this phenomena are like that stereotype is like the in group or the in crowd. Like at high school. I feel like every single school had one. Often much of what made them seem so popular and quite frankly, powerful and what made us want to be them is the fact that they got to choose who was and wasn't allowed into their group. They leverage very much unconsciously the psychological power of scarcity and the fact that their approval and belonging to their group is not for everyone. They literally the reason Being friends with these people is so attractive is because you know that not everybody can do it. Literally. There have been so many papers on this that show exclusivity and this not everyone can have it feeling drive people to do very irrational things. That's been examined mostly, like, in an economic context. So think like Hermes bags, think luxury goods, think trending products, Think like Labubus are a great example of how scarcity drives people to do irrational things. It also applies to relationships. It also applies to our social lives as well. You know, at the same time, just to use that high school example again, I'd also wager that the older you get, the more you realize that you actually don't really respect those people today as an adult as much as you thought you did when you were at school, and you realize the embarrassing things you maybe did to impress them when. For what. For what reason? I remember there was this guy I knew at college who, for whatever reason, I'm sure he had a reason. He probably did have his reasons, but he didn't like me very much. And he made it very, very, very well known that he was not a fan of me. And it made me feel. I distinctly remember feeling like I was, like, five years old again. And because of his obvious disdain, like, I was constantly then trying to impress him, trying to, like, prove that he should like me. And honestly, I can look back at that now and be like, that made me look really pathetic. But also it made me even more stressed and anxious, which probably only increased, I don't know, increased the severity of the traits that I possessed that he didn't like originally. This kind of brings me to the final cost of trying to be universally liked. It's just plain exhausting. Like, it's just so tiring. The psychological toll of pretending is, like, so enormous. On top of everything else that you are doing right now to just exist. You then have to monitor, like, every word, every action, every step you take. And that puts you into a state of chronic hypervigilance, draining your cognitive resources, draining your energy, fragmenting your sense of self. All for somebody who probably doesn't even like you to begin with and doesn't appreciate any of the psychological stuff you're putting yourself through. You pay the cost, and they don't even appreciate the reward. That's what's really happening when we try and cater to the people who seem to have the greatest level of dislike for us. Science, the research, of course, you guys know it backs this up. A study from 2025 investigated whether people pleasing is linked to poorer mental health. They looked at over 2,000 university students. These university students were asked to, to basically rate how to kind of, yeah, say how many approval seeking thoughts, behaviors and emotions they probably experienced on a day to day basis. And then they also gave them this test that measured their personal well being. So how happy they were, how fulfilled they were, how at peace they were. I feel like you guys probably know what the results are. But the results just to, just to make it very obvious, showed that the higher the level of people pleasing, the lower the psychological well being and actually the greater the loneliness, the more emotional distress. The people who were working the hardest to have the most people like them were the loneliest. Participants with strong people pleasing tendencies also had the worst mental health profiles overall. And obviously that's a bi directional relationship, right? But it does show how psychologically harmful it is to be in the state of constantly needing to be liked. Being everyone's favorite person doesn't work if you have no time for yourself. And often we feel so much resentment, exhaustion, frustration that we don't even get the benefit from belonging anyways because we're so stressed. And eventually, you know, you realize it's pointless because the thing is someone is always going to dislike you. There's literally nothing you can do about it. You could do everything in the world. You could spend millions of dollars on this person. You could fulfill their greatest wishes. Their ability to like you is just not. They just can't do it. There's a social framework that's known as the 25% rule. My friends Sal and Al shared this with me when I was like doing a live show with them. And it states that basically no matter how kind, charming, talented you are, 25% of people will never be convinced into liking you. And the breakdown is basically like this. There are 25% of people will always like you, have always liked you and always will. You could like they will always be in your team. 25% of people will maybe like you initially but may change their mind and not like you. 25% of people won't like you initially but may change their mind and have a different impression. And then there's that 25% of people who, irrespective of what you do, will not like you for whatever reason. That 25% is a fact of life. They're never going to budge. To expand on this, Bob Sutton, a professor of management science at Stanford, talks about this thing called the 9010 rule. You should strive to have 90% of people like you and 10% of people, not. The fact that 10% of people dislike you, in his words, in his eyes, is literal cause for celebration. That is a sign that you are doing something extremely right. Because no one dislikes somebody who is a fence sitter. Nobody dislikes somebody who is neutral, doing nothing and without passion. They dislike people. They dislike people who have ambition, desires, and who put themselves out there. Logic follows. Nobody's going to dislike you if there is not a part of you that is out there and chasing things and like really investing in yourself because there's something inherent in that that they, that they dislike. Right. All too often, our preoccupation with needing to convince the 25% or needing to convince the 10%, as Mr. Bob was saying to us, holds us back. That's what he's saying. He's saying if you had 100% of people like you, you are not achieving your full potential. When we accept that, like, again, this, like, second door we never knew existed is opened and suddenly you step into this whole new universe that was running parallel to the one you were previously in, where everything's just a lot easier. It's just a lot easier. And you're probably a nicer and kinder and happier person as well. So how do we shift into that universe? How do we shift into that way of being? Well, I'm never going to leave you guys hanging. You know, I have my tips, you know, I have my, my little list of advice, my psychological guide, which I'm going to provide to you after this short break.
Dr. Jake Goodman
I'm Gemma Spa, the host of the psychology of your 20s. Have you ever been at the pharmacy counter and the pharmacist asks you, do you have any questions? And suddenly your mind goes blank? That is exactly why you need to listen to beyond the script from CVS Pharmacy and iHeartMedia. Hosted by Dr. Jay Goodman, a board certified psychiatrist and health educator, this show takes you behind the counter to answer the questions you'd wish you'd asked. Like what medications might not mix well, what vaccines should you consider before a big trip. And even those questions you're a little bit too embarrassed to say out loud. Each episode bust myths, decodes health trends, and gives you real trustworthy advice from the experts you see the most. Your neighborhood CVS pharmacist. No white coats, no lectures. Just real talk, real answers and maybe a few laughs. Listen to beyond the script on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A big priority for me in 2026 is to make healthier, better choices so I can take care of myself and just have more energy for my everyday life. That is of course easier said than done when life is so chaotic all of the time. But that is where Premier Protein shakes come in. They have 30 grams of protein, no added sugar, and tons of delicious flavors from cake batter to peaches and cream caramel. They are a healthy choice you'll actually want to make because they never feel boring.
Jemma Spa
Focusing on fitness and health can be
Dr. Jake Goodman
really overwhelming, but having 30 grams of protein immediately in the morning with Premier Protein can really get you moving and enjoying life. Premier Protein powers you to say yes to more. Whether it's crushing a big presentation at work, building an epic fort with your kids, or hitting the hiking trail with friends. Find your favorite flavor@premierprotein.com that's P R E M I-E R protein.com or at Amazon, Walmart and other major retailers. The future won't wait and neither should you. That's why American Public University offers Master's programs designed for momentum, affordable, high quality and flexible so you can keep moving forward with career relevant programs in business and healthcare, education, it and so much more. You can gain skills you can use right away and the confidence to power your next move. American Public University made for what's next. Learn more at apu Apus.
Garnier/National Park Foundation Announcer
Edu Darn EA is proudly partnering with the National park foundation, the official nonprofit partner of the National Park Service. Garnier's support of the National Park Foundation Service Corps program is enabling young adults and veterans to help care for and enhance the national parks that we all love. The National park foundation and Garnier are proud to support these individuals as they explore future careers, gain practical field skills, develop confidence as leaders, and help address priority projects across our national parks. Together, Garnier and the National park foundation are committed to a shared vision of preserving and protecting our most treasured places for future generations. Want to lend a hand? Explore Garnier's partnership with the National park foundation and learn how you can help support our national parks@garnierusa.com NPF the best
Dr. Jake Goodman
kind of Internet is the kind you actually don't even notice because it works so efficiently and so fast and no buffering, no cutting out, no going to start the next episode of your favorite TV show and it not loading when you've had a very long day. Especially for somebody who works from home. Broadband Internet is something I rely on every single day and reliability matters. Good Internet makes all the difference. For more information, go to SmartMove US.
Jemma Spa
Accepting that people don't like you is basically just accepting, I think, a much deeper truth than in life, which is that you can't control everything and you waste precious time trying time that you could be using to do side quests, to make your visions into reality, to be like whoever the fuck you want to be. A study from 2018 showed that people who accept difficult mental experiences like these ones, like that of being disliked, rejected, they actually end up achieving a greater level of psychological health, a greater level of social enlightenment, and they typically have more friends because this acceptance helps them change the narrative around why this is happening to them, to be something that is more neutral. Basically, they stop searching for a personal explanation for everybody else's problem with them and they realize that this is a universal truth of being human. Now, obviously some of these people probably should do some digging, but we're talking about the people who are falling in that 25, 10 of just like the general populate. There's like some people who don't like them. They've tried to investigate and then they've realized enough people like me that it's probably not a me problem and they've come to accept the fact, again, we're not talking about people who have like, the majority of people have problems with them and they're like, I'm just more free if I don't think about it. We're talking, we need some balance here. Ichiro Kishimi wrote the book the Courage to Be Disliked. He says, I think this is the perfect way to just to succinctly tie it all up. The courage to be happy needs to include the courage to be disliked. When you gain that courage, your interpersonal relationships suddenly feel so much lighter. So here is how we're going to do it. Here is how we're going to find that acceptance for the thing and this specific thing we can't control. Firstly, something for you to just think about every now and again. Do you like everybody? Do you. Can you honestly say everybody in the world is your favorite person that you could like? Can you think of nobody you don't dislike? No. And is that necessarily their problem, that you don't like them also? No. This is a weird exercise, but sometimes I think about the people I don't necessarily like and I force myself to consider something about them that other people would find positive. To remind myself that everybody has redeeming qualities, including myself, including the people I don't like. And that really gives me a lot of freedom and just accepting that, again, sometimes it's not about me and it's not about them. Secondly, just like you, you don't have to change your opinion of of those people, despite what may be good about them or not. Others don't necessarily have to change their opinion of you because we're not owed an explanation for why somebody does or doesn't approve of us. If you seriously want to be liked by everybody, I think the logic follows that you have to like everybody back. And is that something that you're willing to do? Probably not. I also think it's important to keep in mind the cost of being liked by everybody. And that's like the list we've already given, right? The self alienation, the somewhat counterintuitive truth that being liked by everyone actually means you have fewer good friendships. The time that you lose, the trust that you lose, especially the time that you spend being obsessive. Like, are you willing to pay that cost? Is that worth it to you to spend precious time on earth worrying about those things? Or would you rather invest it in something more fruitful? Thirdly, recognize the way that your fear of being disliked mirrors the things you dislike about yourself and the things that you unconsciously haven't fully accepted yet. Psychologists sometimes refer to this as projection. It's basically a defense mechanism first identified by, like Freud in psychodynamic theory, where we attribute to others the very traits we feel insecure about within ourselves. If you're deeply afraid that somebody will find you too much, too quiet, awkward, unlikable, or if you see all those things in them, it's often because on some level you actually believe that about yourself. Focusing on that root insecurity will remove the need for the approval you crave because you become comfortable with those things maybe being true, maybe they are true about you. Maybe you are kind of loud or kind of sensitive or maybe not. But whatever the outcome, you're not going to care about it anyways. That's just part of who you are. Next, I would also say change the questions you bring to a social situation to be in your favor. Basically, instead of constantly asking, do they like me? Do they think I'm cool? Do they think I'm attractive? Do they think I'm interesting? Be focused on. And I know it's cliche, but like, do you like them? Especially for dating, like, do you like them? You know, this first really requires interrogating your fears and anxieties a little bit about why their feelings and opinion. Why do their. Why does their opinion matter more than yours? Where did that come from? Firstly, where did that start that your opinion is lower than possibly a complete stranger. And link it back to what frightens you the most about somebody not liking you? Is it that it reminds you of when you felt left out at school and you never wanted to be in that situation again? Are you worried that you'll be lonely or that you'll die alone or that you'll be abandoned because of a past experience that's still showing up in your day to day life? Can you think of the time or a time where this wound was first opened? And then can you find a way to possibly imagine being okay if that situation were to occur? If the worst case scenario of rejection or being ostracized, being hated, were to occur? Can you picture yourself being still okay? I think it's important to remind ourselves we are so much more capable and that our terrible feelings and terrible imaginations and hypotheticals never come true in the way we think they will. And you're going to be so much more fulfilled leaving a social situation if you have enjoyed yourself rather than if you have constantly curtailed your behavior so that you're enjoyable to others because you, you got to just. It was just easier, it was lighter. You can't feel embarrassed if you don't ask yourself the question of did I do anything embarrassing like, do you know what I mean? Asking yourself instead questions of like, was I genuine? Did I have my own approval? Am I, Am I caring about what other people are saying? Am I being truthful? Am I having fun shapes the experience so that you are on the lookout for situations and people and moments that are going to create more of that within you. I think it's also worth remembering, and this is probably the biggest thing of all. People are responsible for their own emotions the way that you are responsible for your own. You don't have to manage their discomfort for them. You don't have to manage their negative feelings, their upsets, their annoyances at you for them like those are. You don't have to fix every single negative feeling, especially if it's about you. It becomes your responsibility when they bring it up, when they're honest with you, not when they're being passive aggressive, not when they're trying to manipulate or shift your mood for their benefit like they're adults. They can feel annoyed at you, frustrated at you. They cannot like you, and that actually is none of your business and also not your responsibility. They're an adult. They should know by now how to regulate feelings about other people that have nothing to actually do with that person. A final internal strategy I like to do is also finding a way to separate your worth from your likability. And a very easy way to do this is literally, and a therapist told me about this once is literally sit down, make a list of all the things that would still be true and would remain true if suddenly the whole world stopped liking you. If the whole world yet tomorrow decided we don't like this person. What anchors you beyond people's opinions? For example, even if the world decided that you were this the worst person, you would still be kind to animals, wouldn't you? You would still be curious about things that you didn't know about. You would still be a creative person regardless of whether people liked you or not. You would still be a good friend. You would still notice the small things. You would still be a great cook, you would still take great care of your body. You would still be a hard worker. You would still think deeply. These things would remain because they're a part of you more than whether somebody likes those parts of you. And the list could go on and on and on. This is basically like, to be fair, it's just a form of positive affirmation. We know from study after study that thinking good things about ourselves is not arrogance, it's self protection. And it's expansive. Literally. Other people's opinions may impact us and can impact us obviously that's why we're talking about it. But only if we let them kind of like breach the gates of our self esteem. Affirmations about our own likability that become self truth. Like I think of them like gods. They're like the lookouts that are able to identify somebody else's negative thoughts and about us before they reach the gates and are able to discard and get rid of them and realize like those thoughts aren't. That's, that's not one of ours that shouldn't be here because our thoughts and our belief in ourselves is stronger. So this, this is a, an intro guide into how we're going to embrace not being for everybody. And I sincerely hope that you do as early as possible. And listen like I'm still figuring it out and I still get really upset anytime I hear a mutual friend or you know, a friend of a friend doesn't like me. I had that happen the other day and I was, I lost sleep over it. I still at times pandered to people I shouldn't. I get consumed by a mean comment. But I think compared to where I was five years ago, I'm worlds apart from that. And I'm just excited like Genuinely excited for more and more freedom to come with choosing whose opinions of me I get to care about and choosing who I get to be for like genuinely is this, I don't know if this is something that other people are going through, but the older I get, the more excited I am to be one of the women that I see in their 50s and 60s and 70s who just like give 0f s, who say like what they want, wear what they want, eat what they want, do what they want. Those women to me seem like some of the happiest people alive. And I'm sure there's some research that that's probably going to confirm that they are. And they also seem to have as well, like the most profound relationships, the most profound friendships, the most profound creativity because, you know, along the way, through trial and error, it seems as if they've learned what we are actively learning now, which is that being for everybody robs you of something. You actually probably want more from life, which is to be authentic and to be happy, not being for everybody. Gifts that back to you, gifts that self approval back to you so that you can live freely. And that's something that I'm just really excited for. I can't wait to give less and less and less about other people's opinions and I can't wait for that to be a testament that I'm probably doing something very, very right with my life as so many of these. So much of this research has shown us not being liked by everybody is a litmus test and is the biggest sign that you are probably living life the way that it should be lived. So that is all we have time for today. I want to thank our researcher Lucy Davidson for her help with this episode. Make sure.
Dr. Jake Goodman
Oh my God.
Jemma Spa
Are you guys ready? My big list. Make sure you are following us on Instagram. Make sure that you have watched a Netflix episode. What's next Substack. You can send me a dm, you can leave a comment down below. You can send this episode to a friend. There is so much that you can do and honestly. Oh, you can buy my book. Forgot about that one. All the links are in the description, of course. But please, if you are listening on Spotify and you in any of those countries I mentioned at the beginning, go and check us out on Netflix just so you can get a sense of the vibe. If you have no idea what I look like as well, because I know some of you don't, now's your opportunity. Off you go. Check it out. As we always end the episode with. Be safe, be kind, especially when it comes to social approval. Be gentle with yourself and we will talk very, very soon.
Dr. Jake Goodman
I feel like in every episode I
Jemma Spa
talk about how exhausted and overwhelmed I am because it's true.
Dr. Jake Goodman
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Dr. Jake Goodman
Guaranteed Human.
Podcast: The Psychology of Your 20s
Host: Jemma Sbeg
Episode: 413. “You’re Not for Everyone? GOOD!”
Air Date: May 4, 2026
In this solo episode, Jemma Sbeg explores the liberating (and sometimes anxiety-inducing) realization that not everyone will like you—and why that’s not only okay, but actually beneficial for your psychological well-being. Drawing from scientific research, evolutionary psychology, and her own experiences, Jemma dissects our compulsion to seek universal approval, the costs of chronic people-pleasing, and how embracing being “not for everyone” paves the way for authenticity, deeper relationships, and true inner freedom.
“I truly think the second chapter of life begins when you come to understand that you cannot be liked by everyone. And truly that is in fact a privilege...If you can embrace the power of being disliked... you will become a much more interesting, fun, and wonderful human being.”
— Jemma Sbeg [03:49]
“People who are liked by everyone are rather boring. And that is not you.”
— [03:59]
“The more you hustle for approval, the less you are with yourself and the less at ease other people will be with you because they can sense the tension.”
— [19:12]
“Trying to be universally liked is just plain exhausting... All for somebody who probably doesn’t even like you to begin with and doesn’t appreciate any of the psychological stuff you’re putting yourself through.”
— [25:39]
“The courage to be happy needs to include the courage to be disliked. When you gain that courage, your interpersonal relationships suddenly feel so much lighter.”
— Attributed to Ichiro Kishimi, author of The Courage to Be Disliked [35:50]
“People are responsible for their own emotions the way that you are responsible for your own. You don’t have to manage their discomfort for them.”
— [43:45]
“Not being liked by everybody is a litmus test and is the biggest sign that you are probably living life the way that it should be lived.”
— [46:22]
Jemma closes with an honest reflection: she’s still learning to give fewer “f*cks” about what others think, but sees this as a sign of growth and freedom. She expresses excitement about becoming the kind of person—like many older women she admires—who live authentically and joyfully, unconstrained by others’ judgments.
“Not being for everybody... gifts that self approval back to you so that you can live freely.”
— Jemma Sbeg [45:41]
Be safe, be kind, and—especially when it comes to social approval—be gentle with yourself.