Adam Houlahan’s first book, Social Media Secret Sauce, launched his speaking career and helped him build a strong personal brand and platform. When Adam decided to launch his LinkedIn Agency, he already knew he was going to write a book to help him grow it. In this episode, you’ll hear how the book’s reception outstripped his expectations and has allowed him to grow a global firm with offices in Australia and North America. He also shares some of his best tips for how authors can use LinkedIn to promote themselves and their books. Adam is proof that a tactful book launch can propel your marketing strategy into massive success for your personal brand. As an author of three Amazon bestsellers on LinkedIn marketing, Adam walks listeners through his process which includes the following...

How to base your marketing campaign around a book launch.
Writing a new book vs updating an old one.
Utilizing the power of LinkedIn as an author.

Adam is the CEO of the LinkedIn agency, Prominence Global, and author of Social Media: Secret Sauce, the LinkedIn Playbook, and most recently, Influencer: the 9-Step Guide To Becoming Highly Influential In Any Industry. Adam's Links: