In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Rocky Cherry to talk about leadership, growth, and what it really takes to build a business that lasts.Rocky shares how he worked his way up through the family business, why starting at the bottom shaped his leadership style, and how he now develops people across a growing, multi-state company. They get into coaching vs. controlling, learning through failure, and simple communication shifts that can completely change how you lead and build trust. Rocky also shares a moment early in his career where emotion almost cost him a key relationship and the lesson that stuck with him.If you’re building a team, scaling a company, or trying to become a better leader, this conversation will challenge how you think about control, coaching, and long-term success.👉 Watch until the end to hear Rocky’s biggest leadership mistake that almost cost a major relationship and the lesson that changed how he communicates forever.📚 Books mentioned:= Never Split the Difference by Chris Voss: Click here= Atomic Habits by James Clear: Click here= Essentialism by Greg McKeown: Click here🔗 Connect with Rocky Cherry:LinkedIn: Click hereWebsite: Click here