Podcast
The Pursuit of Purpose
Hosted by Chris Kiefer · EN
Wisdom, stories, and advice from successful entrepreneurs and inspirational people. Hosted by Chris Kiefer.
36episodes
Episodes
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209 Stop Automating Chaos: Fixing Field Operations with Tim Perryman
3w ago01:06:05Tap to summarizeMost field problems are not really field problems.They are design problems.In this episode of Pursuit of Purpose, Chris Keefer is joined by Tim Perryman, founder of Perryman Painting & Remodeling and Field Ops Academy.Tim spent 35+ years building Perryman Painting & Remodeling in the Sacramento area into a respected home services company, reaching around $5M in revenue with a team of about 40 people. Now, through Field Ops Academy, he helps painting and home service business owners build the field operations systems that allow them to step out of the day-to-day chaos.Chris and Tim talk about why many painting companies get stuck even after hiring project managers, adding new software, or creating checklists. Tim explains why most problems in production are usually connected to unclear workflows, undefined roles, weak handoffs, and missing systems upstream.They also discuss why automation should come after the business has mapped, simplified, tested, and refined its process — because without that foundation, software can simply automate chaos.Books mentioned in this episode:Traction: Get a Grip on Your Business by Gino WickmanAmazon: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837Get A Grip: An Entrepreneurial Fable by Gino Wickman and Mike PatonAmazon: https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results/dp/1937856089Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership II by Ken Blanchard, Patricia Zigarmi, and Drea ZigarmiAmazon: https://www.amazon.com/Leadership-Minute-Manager-Updated-Effectiveness/dp/0062309447Hiring Talent: Decoding Levels of Work in the Behavioral Interview by Tom FosterAmazon: https://www.amazon.com/Hiring-Talent-Decoding-Behavioral-Interview/dp/0988916517Crucial Conversations: Tools for Talking When Stakes Are HighAmazon: https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/1260474186Movie recommendations:August RushIMDb: https://www.imdb.com/title/tt0426931/ContactIMDb: https://www.imdb.com/title/tt0118884/
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208 Healthcare Supply Chain, Hospital Shortages & AI with Gary Skinner
3w ago00:44:51Tap to summarizeIn this episode, I sit down with Gary Skinner to talk about the hidden world of healthcare supply chain — the systems, relationships, and decisions that help make sure hospitals have what they need when patients need care.We talk about hospital shortages, inventory strategy, GPOs, COVID’s impact on supply chain, AI in healthcare, and why supply chain work is ultimately about supporting patients, clinicians, nurses, surgeons, and staff.Books Mentioned:Good to Great by Jim Collinshttps://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996The 7 Habits of Highly Effective People by Stephen R. Coveyhttps://www.amazon.com/7-Habits-Highly-Effective-People/dp/1982137274Extreme Ownership by Jocko Willink and Leif Babinhttps://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863Movies / Shows Mentioned:Star Wars: The Mandalorian and Groguhttps://www.imdb.com/title/tt30825738/John Wick: Chapter 4https://www.imdb.com/title/tt10366206/Connect with Gary Skinner:Discover S3https://discovers3.com/Email[gskinner@discovers3.com](mailto:gskinner@discovers3.com)LinkedInhttps://www.linkedin.com/in/garryskinnerPower Supply Podcasthttps://podcasts.apple.com/ca/podcast/power-supply/id1560877506
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207 Why Most AI Content Fails with Gael Breton
Jun 900:48:24Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with Gael Breton from Authority Hacker to talk about what’s actually working with AI in business right now.Gael shares how he moved from the SEO world into AI implementation, why real business problems are the best way to learn AI, and how small businesses can use AI to automate frustrating tasks, improve content workflows, prepare for sales calls, build better systems, and make teams more productive.They also talk about why most AI-generated content fails, why “humanizing” AI content is not enough, and why the real problem is often weak ideas, weak hooks, and weak visuals.If you’re a business owner, marketer, or operator trying to use AI beyond basic prompting, this episode will give you a more practical way to think about AI systems, content, automation, and implementation.Books MentionedInfluence by Robert Cialdini: Click hereCashvertising by Drew Eric Whitman: Click hereAlso mentioned: $100M Leads by Alex Hormozi: Click hereTV Show MentionedA Knight of the Seven Kingdoms: Click hereConnect with Gael Breton: Authority Hacker: Click hereFree Claude Code Lesson: Click here AI Accelerator: Click here
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206 How AI Tools Like ChatGPT and Claude Are Changing Everything with Brandon Turner
May 2600:56:22Tap to summarizeWhat happens when AI becomes part of everyday business and life?In this episode, Brandon Turner breaks down how he uses AI every single day to scale content creation, analyze real estate deals, streamline business operations, and boost productivity across multiple companies.From using ChatGPT and Claude to speed up workflows, uncover patterns in spreadsheets, and improve decision-making, Brandon shares practical ways AI is already changing how entrepreneurs operate.He also dives into why he believes AI will reshape real estate, small businesses, and the future of work over the next decade—and what that means for investors, creators, and business owners.We also explore how AI impacts automation, investing, parenting, education, and everyday life as this technology becomes impossible to ignore.If you're interested in AI, business automation, entrepreneurship, real estate investing, or the future of technology, this conversation is packed with practical insights and honest perspectives.🔥 Topics Covered:• AI tools for business• ChatGPT and Claude workflows• Real estate investing with AI• Content creation and automation• The future of work• Entrepreneurship and productivity systems📚 Books Mentioned:Rich Dad Poor Dad: Click hereCashflow Quadrant: Click hereThe Compound Effect by Darren Hardy: Click here📺 TV Show Mentioned:Sons of Anarchy: Click here🔗 Connect with Brandon:YouTube: Click hereInstagram: Click here
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205 From Paintbrush to CEO: Leadership Lessons Most Owners Learn Too Late with Rocky Cherry
May 1900:48:26Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with Rocky Cherry to talk about leadership, growth, and what it really takes to build a business that lasts.Rocky shares how he worked his way up through the family business, why starting at the bottom shaped his leadership style, and how he now develops people across a growing, multi-state company. They get into coaching vs. controlling, learning through failure, and simple communication shifts that can completely change how you lead and build trust. Rocky also shares a moment early in his career where emotion almost cost him a key relationship and the lesson that stuck with him.If you’re building a team, scaling a company, or trying to become a better leader, this conversation will challenge how you think about control, coaching, and long-term success.👉 Watch until the end to hear Rocky’s biggest leadership mistake that almost cost a major relationship and the lesson that changed how he communicates forever.📚 Books mentioned:= Never Split the Difference by Chris Voss: Click here= Atomic Habits by James Clear: Click here= Essentialism by Greg McKeown: Click here🔗 Connect with Rocky Cherry:LinkedIn: Click hereWebsite: Click here
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204 The Secret to Better Conversations and Stronger Relationships with Marcus Sheridan
May 1201:00:40Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with bestselling author and entrepreneur Marcus Sheridan to explore the deeper philosophy behind his success, and it has nothing to do with marketing tactics.Before building companies, writing They Ask, You Answer, and becoming a global keynote speaker, Marcus spent two years as a missionary in Chile. It was there that he discovered a skill that would shape his entire career, learning how to ask better questions.This conversation goes beyond business into communication, parenting, leadership, and the mindset shifts that drive real connection and growth.🚀 What you’ll learn in this video:= The powerful story that shaped Marcus Sheridan’s communication philosophy= Why asking the right question matters more than having the right answer= The “3 P’s” of a perfect question and how to use them in real life= How great communicators guide others instead of telling them what to do= The difference between instructors, dictators, lawyers, and pathfinders= A simple framework to handle resistance, objections, and tough conversations= How Marcus teaches his kids confidence, communication, and independence= Why traditional education may be broken and what actually matters todayThis episode is about more than marketing. It is about influence, self-discovery, and learning how to truly connect with people in a way that creates lasting impact.👉 Watch until the end to hear Marcus share how one simple question can transform relationships, uncover truth, and unlock breakthroughs in seconds.📚 Book recommendations from Marcus:= How to Win Friends and Influence People: https://a.co/d/0iKT5Kkv= Good to Great: https://a.co/d/0bZi9adh= 10x Is Easier Than 2x: https://a.co/d/03OPpHw3🎬 Movie recommendation:= Braveheart: https://www.imdb.com/title/tt0112573/🔗 Connect with Marcus Sheridan:LinkedIn: https://www.linkedin.com/in/marcussheridan/Website: https://www.marcussheridan.com
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203 The Hidden Framework That Transforms Teams & Work Fulfillment with Kevin Banks
May 500:46:28Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with Kevin Banks, entrepreneur, real estate consultant, and passionate advocate of the Working Genius framework, to explore how understanding your natural wiring can completely transform the way you work, lead, and collaborate.Kevin shares how a simple 10-minute assessment gave him language for what he had always felt but couldn’t explain, and how that clarity reshaped not only his work, but the teams he leads and serves.But this conversation goes deeper than productivity.From building businesses and navigating slow seasons, to marriage, purpose, and even how technology like AI is reshaping our lives, this episode is about alignment, fulfillment, and doing the work you were actually designed to do.🚀 What you’ll learn in this episode:-What the Working Genius framework is (and why it’s NOT a personality test)-The 6 types of work that every successful team needs-Why most teams struggle with execution (and don’t know why)-How to identify your natural strengths—and avoid burnout-The power of “language” in improving communication and leadership-A real story of how one opportunity changed everything-How to think about AI, technology, and staying human in your workIf you have ever felt stuck, drained, or misaligned in your work, or if you lead a team and want better results without burnout, this episode will give you a completely new lens on productivity and purpose.👉 Watch, Listen until the end, and FOLLOW for a powerful reflection on marriage, presence, and a story that might just change how you show up in your own life.📚 Book recommendation:The Working Genius by Patrick Lencioni: Click hereThe Life We’re Looking For by Andy Crouch: Click hereLive No Lies by John Mark Comer: Click here🔗 Connect with Kevin Banks:Instagram: Click here
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202 The Truth About Profit, Pricing & Growth in Contracting with Chris Moore
Apr 2800:46:12Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with Chris Moore, founder of Elite Business Advisors, to break down the real reason most contractors struggle to grow… and it’s not what you think.From running his own painting company to advising businesses doing millions in revenue, Chris shares the hard truths about why so many entrepreneurs are stuck chasing revenue without actually making money.This conversation dives deep into the gap between craftsmanship and business—and why understanding your numbers might be the most important skill you’re ignoring.But it doesn’t stop there.They unpack the mindset traps, pricing psychology, and leadership shifts that separate overwhelmed business owners from those who build companies that actually run without them.🚀 What you’ll learn in this episode:= Why contractors can hit $2M+ and still have no idea if they’re profitable= The “North Star Metric” every business owner should know (but most don’t)= The real reason customers pay premium prices (hint: it’s not quality)= When a high close rate is actually hurting your business= Why most entrepreneurs stay stuck in the “operator” role= The simple shift from doing the work → leading a teamIf you’re a contractor, entrepreneur, or business owner trying to scale without chaos, this episode will completely change how you think about growth, profitability, and leadership.👉 Watch until the end to hear Chris’s take on why most business owners sabotage themselves—and how to finally get out of your own way.📚 Book Recommendations:= The Entrepreneur Roller Coaster by Darren Hardy: Click here= Buy Back Your Time by Dan Martell: Click here= The 21 Irrefutable Laws of Leadership by John Maxwell: Click here🎬 Show Recommendation:= Suits: Click here🔗 Connect with Chris Moore:Email: chris@elitebusinessadvisors.comWebsite: Click hereLinkedIn: Click here
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201 The 5-Step Cloud Integration Framework Smart Companies Are Using in 2026 with Jeffrey Atizado
Apr 2101:01:01Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with Jeffrey Atizado, CEO & Co-Founder of SMB Consultants, to break down what most businesses get wrong about software, integration, and scaling.Jeff didn’t just build a company—he helped define an entire category: cloud integration. What started from a broken POS system in 2008 turned into a multi-award-winning consultancy working with retail, wholesale, and manufacturing businesses across Australia and New Zealand.But this conversation isn’t really about software.It’s about how businesses think, operate, and evolve in a world where tools are endless—but clarity is rare.From “app paralysis” to failed implementations, Jeff explains why most companies don’t have a software problem… they have a blueprint problem.And why the real work isn’t installing tools—it’s redesigning how people, processes, and systems actually function together.🚀 What you’ll learn in this episode:How most businesses choose the wrong software for the wrong reasonsWhy integrations fail even when the tools are “right”The concept of data blueprinting and why it’s the foundation of scaleHow to eliminate app paralysis and build a system that actually worksWhy people and processes matter more than the technology itself👉 Watch until the end to hear Jeff’s perspective on the future of AI, why human experience will become more valuable, and how to stay adaptable in a rapidly changing world.🎧 Podcast recommendations mentioned:Diary of a CEO: Click hereLex Fridman Podcast: Click hereHuberman Lab: Click here🎬 Classic films mentioned:Blade Runner: Click hereTerminator: Click hereThe Shawshank Redemption: Click here🔗 Connect with Jeffrey Atizado:LinkedIn Jeffrey Atizado: Click hereEmail: j@smbconsultants.com.auWebsite: Click hereIf you’re a business owner or entrepreneur trying to scale with technology, this episode will change how you think about systems, software, and growth.
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200 Building a Family Business That Lasts Generations with Mark Dabiero
Apr 1400:45:30Tap to summarizeIn this episode of The Pursuit of Purpose, Chris Kiefer sits down with Mark Deiro, founder of Lasting Impressions, to unpack a remarkable 50-year journey from selling t-shirts out of his mom’s basement to building a multi-million dollar business with Fortune 500 clients and professional sports partnerships.But this conversation goes far beyond business.Mark shares how community involvement, relentless networking, and strong family values became the foundation of his success and how he built a company that all four of his children now run together.This episode is about legacy, leadership, and what really matters when the business is done for the day.🚀 What you’ll learn in this video:= How Mark turned a basement side hustle into a nationally ranked company= The power of community involvement and why “networking is everything.”= The unexpected opportunity that changed his business overnight= The smart way to transition a business to your children (without entitlement)= How hardship, like economic downturns, can shape long-term success= The mindset shift from working in the business to building a legacyIf you’re an entrepreneur, parent, or someone thinking about building something that lasts beyond you, this episode will challenge how you think about success, family, and what you’re really working for.👉 Watch until the end to hear Mark’s powerful perspective on raising kids, building trust, and why the simplest habits like Sunday dinners can shape generations.Movie/Show recommendations:= Godfather: Click here🔗 Connect with Mark Dabeiro:Email: info@liteam.com Phone: 316-366-912 Website: Click here
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