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The RBL Media Podcast
Hosted by RBL Media · EN
The RBL Media Podcast is for the rule-breakers, the misfits, and the ones who refuse to blend in. Entrepreneurship isn’t polished—it’s raw, relentless, and rebellious. Here, we spotlight the founders and creators who go against the grain, disrupt the norm, and build brands that actually matter. If you’re carving your own path and daring to do business differently, this is your space.
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Digital Door Knocking: The Right Kind of Hustle for Building Your Pipeline
Aug 5, 202500:33:19Tap to summarizePua dives into a topic many business owners dread: outreach. Whether it’s sending cold emails or reconnecting with old clients, outreach often feels awkward, pushy, or even sleazy. But Pua flips that narrative on its head and makes a compelling case for why outreach—done right—is one of the most powerful tools you can use to build a consistent, aligned client pipeline.She shares the personal mindset shift that finally got her out of the feast-or-famine cycle, and what happened when she started reaching out from a place of service rather than scarcity. You’ll hear how she approaches warm outreach with former clients and professional contacts, how she sends cold emails that don’t feel awkward, and why relationship-building—not pitching—is the key to turning conversations into opportunities.You’ll also learn how to track your outreach efforts, use social media engagement as a light-touch follow-up, and keep yourself grounded when imposter syndrome or introversion kicks in before a call. If you've been hiding behind content and hoping clients magically appear, this episode is your call to take action—and do it in a way that feels good.Contact Pua Pakele | RBL Media:Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaTranscriptPualena 00:00Entrepreneurs who master outreach are the ones who never have to worry about where their next client is coming from, and that kind of confidence changes everything.Hello and welcome back to The Rebel Media podcast. I'm your host, Pua, and today we are talking about something that is going to make some of you uncomfortable, and that's exactly why we need to talk about it. We're talking about outreach, cold outreach, warm outreach. I kind of like to think about this as digital door knocking. If you think about going door knocking, I have friends who are financial planners, and one of the things that they had to do when they first joined the company is literally go in their neighborhood and go door to door, talking about what they do. If that is not my ultimate nightmare… so when I say digital door knocking, I come from that perspective of… please, anything but this. But listen, I know you're rolling your eyes. I know that you think, I'm not gonna do sleazy sales, so I'm just gonna stop listening to this podcast, but please, please, please, stay with me, because I'm about to share with you some strategies personal stories of recently doing this and really enjoying it and having really, really good business outcomes. I have to say, I did this recently from a place of desperation, and I was like—listen, this feast or famine in business… we can't be doing this anymore. I cannot be living like this. It is way too stressful, way too much anxiety, it's just if you, you know, right? Like, oh, I'm 100% referral-based. That means everybody loves me, that works with me. No, that means that you don't do any marketing, and you don't do any outreach, and so you don't ever have a wait list or a pipeline to draw from, and if you do, it's an accident, and you have three people coming to you at once, and then you have nobody for six months, and then you're living off of those three projects. You know what I mean, right? So this, to me, is like the forgotten hustle and the only hustle that I've done recently that actually made a difference, and I see the importance of it, and I see the benefit of it so much now. To be honest, I never, ever did this before because I was scared of it. I didn't want to do it. And when you come and show up on these calls from a place of building genuine relationships and allowing that to fill your pipeline with quality leads, you actually create a network of people who genuinely want to refer business to you. It's insane, I know. It sounds totally crazy, and I wouldn't have believed me, so if you're out there and you're like, I don't even want to listen to the rest of this, I know what you're going to say and I don't want to do it, please just hear me out, because I was you. And to be honest, sometimes I still am, and I know that you don't want to hear this, but sitting behind your computer hoping for clients to magically find you is not a strategy, and it's something that I did for years. So don't feel bad if that's what you're doing and you can't be passive. This is a very active experience, and an active activity, and it's, it's the only thing that really moved the needle for us when it came to filling our pipeline. Because for so long, I was like—Oh, if we post on social media regularly, people will come. If we start sending newsletters, we'll get referrals. We did all those things, and they're great. There is value to that. But those do not lead to leads. They just don't do it right away. And so we're going to talk about good outreach and ending the feast or famine cycles and the hoping and praying for referrals, and really talk about taking control of your lead generation, because this is what I've learned. Pualena 04:48Entrepreneurs who master outreach are the ones who never have to worry about where their next client is coming from, and that kind of confidence changes everything. Okay, so we're going to talk about what outreach actually is and what it isn't. Because I think the reason why most entrepreneurs avoid it is because they have this image of being a sleazy salesperson, or car sales, no offense, car sales people. You know that there's a stigma, so I'm just going to throw that out there as a relatable piece. You don't want to sell to your friends, so warm outreach feels like it's not on the table, but unless you're doing like, copy and paste, pitches like a mass BCC to your entire contact list in email. That's not outreach. That's spam. Real outreach is about building relationships, and the sooner you understand that, the sooner you'll feel good about doing this activity. It's about offering value before you ask for anything. It's about asking questions and actively trying to listen to what they have to say, learn who they are as people, learn about their business. Just be a helpful human who happens to run a business, not be a walking sales pitch, and that is going to change everything for you. I promise. My biggest fear for warm outreach, actually for cold outreach too, but especially to people that already knew me, is I was afraid that they would see me as only reaching out when I wanted them to buy something. And I think that awareness, in and of itself can kind of help you to not show up that way. If you have that awareness, you're not going to show up with—What can I get from this person energy. But what I think you don't always realize is, that's not the only option. You don't have to just jump on a call and sell. You can jump on a call and say, What can I give this person? How can I serve this person? How can I help this person? And on so many of my calls recently where I actually sold something, people would say, “Oh my gosh, business is going great. I'm struggling with a couple things. But, you know, it's overall, it's, it's pretty good right now.” And I'm, like, “That's awesome.” I'm curious, and I promise and I'll even say, because I'm overly conscious of this, and it might even not be a great idea to say it, but I'm just going to be honest. I'll say, “I promise you, I'm not trying to sell any services to or anything. I'm just genuinely curious what, those things are that you're struggling with, and if I can give you advice or guidance or a referral or help you in any way, if you're willing to share with me, I'm just curious, what are those challenges you're having?” And a lot of times, people will be like, “Well, actually, that's why I was really excited to talk to you, because I looked at your website before the call, and I actually don't like my website.” And I'm like, “I swear I did not ask you to jump on this call to sell you a website.” And I'll even try not to sell them anything. I'll be like, “Oh my god, yeah, let's take a look at it, and if I can give you any tips on things that you can adjust that are probably really quick and easy and might make a big difference, I'm happy to share those with you.” And I swear to you, they're like, “Oh my god, yeah, you know what, I kind of just want to hand it off, though. I don't really want to do this myself.”Pualena 08:23So think about what it is that you offer, and how you can show up on that call from a place of service and helpfulness and kindness and genuine curiosity, and I think you would be surprised how often those calls actually turn into people who are already interested in your business. So I want to talk to you about this approach before I talk to you about sourcing the people for these calls, because I think that mindset alone cannot just shift you out of fear of showing up like a salesperson or feeling scammy, but actually shift you into a place of—I'm actually super excited to do these calls, and I have to remind myself of that constantly, because I'll wake up, I do my calls on Tuesdays and Thursdays, and I'll see a, you know that happened this morning, I see a Tuesday full of calls, and I'm like—oh, I don't want to, but I have to remember and, like, remind myself of this, and then I get a little bit excited, but I will say before every single call, I'm anxious a little bit, and I'm a little bit nervous, and I'm a little bit praying that they don't show up. And I hate to admit that, because every person that shows up, with very few exceptions, I have a really fun and great conversation with, but there is just that, like, introverted part of me that's like, “Oh, I ...
Transcribe →12 - Retaining Clients and Evaluating your Business with Nikki Nash
Feb 4, 202500:48:54Tap to summarizePua sits down with business coach Nikki Nash to chat about how to build a business that runs smoothly without you having to do everything—so you can scale, grow, and actually enjoy the journey. Nikki shares her wealth of experience, having marketed for Fortune 100 brands before diving into her own path to entrepreneurship. She shares how she transitioned from a service-based business to creating educational content, making it easier to share the goldmine of insights she’s picked up from top-tier mentors and her work as a fractional CMO for tech startups.In this episode, Nikki breaks down why strategic relationships are everything, how to make the most of assets like email lists and apps, and why your business shouldn’t depend solely on you to survive and thrive. She also gets real about the difference between a business that supports your lifestyle and one built for generational wealth—plus, she shares genius tips on business valuation, appraisals, and creative ways to boost income.If you’re looking to scale smart, build wealth, and set your business up for long-term success, you need to tune in to this episode. It’s packed with insights, inspiration, and practical strategies you can start using right away!About Nikki NashNikki Nash is a Hay House author, international speaker and business advisor for women entrepreneurs. As host of the Market Your Genius podcast and founder of Nikki Nash & Company, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their expertise.Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with.Prior to entrepreneurship, Nikki served as Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner and Buyer at advertising agency Publicist Worldwide on the Kraft Foods Account. She has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.Resources discussed in this episode:Boss BabeBrendon BurchardRich Dad, Poor Dad by Robert Kiyosaki-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaContact Nikki Nash | Nikki Nash & Co.: Website: nikkinash.coInstagram: @nikkinashofficialLinkedIn: Nikki Nash--TranscriptNikki 00:00It will not serve your business if your business is based solely on you and your skill. If somebody were to buy it, they're not buying you, you're exiting at some point. So like it needs to be able to run without you, without your face, without your special knowledge. It needs to be able to run without you. Pua 00:22Nikki Nash, welcome. Nikki 00:28Oh, my God, thank you so much. I was like, ah! Pualena 00:32That sums up the last five minutes that we've spent together. And I love it so much. I cannot wait to dig into all of this with you. I have to say you are. You're like, yeah, I got this. Like, we're gonna talk about what we talk about, I'm gonna deliver value. And like, let's just do this. And I was like, please be my guest every week, forever. That is any, anybody that's listening to this, that's gonna be a guest. If you jump on and say, let's just do this, you're going to be my favorite person forever. Yeah. Nikki 01:05I was like, we can't strategically plan magic. Pualena 01:09The podcast is over. That's it. That is the greatest lesson of all time. Nikki 01:15You can set the intention of magic, right? You can be open to magic, but you can't be like, All right, Magic's gonna happen in about five seconds. Okay? Pualena 01:25So three, two, where's the magic? Totally. Well, let's create some magic. Because you are phenomenal. You have an incredible business that I hear is shifting and evolving. So share with us who you are, what your business is, who you serve, and tell us the story. Nikki 01:46Yeah, so my name is Nikki Nash. That is my real name. I've been asked if that was like a pen name. I was like, no, I was born Nicole Nash. Nobody's called me Nicole, pretty much ever unless I'm in trouble, so. Pualena 02:03That's how, you know, right? That's, that's the only time my full name is really used also. Nikki 02:07Yeah, when it’s my full name, middle name and everything. I'm like, What did I do? I'm sorry, mom, Pualena 02:15Awesome. Nikki 02:18Aw, yeah, but let's see, I was born on a warm Sunday. No, like most, went through life trying to figure out what I wanted to be when I grew up, and I might still be figuring that out. But along the journey, I went down the path of working in marketing for Fortune 100 brands, first starting in advertising, and then going in-house, into these large companies. And I did it at a time where they were just like, you're a millennial, you are on these platforms right, like you can be in charge of content and social media marketing for North America totally. And I'm like, Absolutely, I got you. And so I was like, I have a blog. I know things. And so I built a career, really, in the space of new media. I had started in print, because magazines were amazing, and I love them. But I transitioned into more digital content. I started Intel's Instagram account, I started their Pinterest account with another co-worker, and kind of kept rolling, working with influencers all sorts of things. And in I want to say 2013, Angel… the same amount of time, around the same time Angelina Jolie came out with this op ed called “My Medical Choice,” and she was opting to have preventative surgery because breast cancer ran in her family like the day that article came out, I was going to be tested for the ovarian cancer gene, because ovarian cancer ran in my family, and the genes are very similar. And kind of going through that process, I really was reflecting on my life, like, what am doing? Do I want to do this forever? I worked from home one day a week. It was way before it became like a social norm. I lived on the West Coast. My whole family was on the East Coast, and I was like, I'm out. I want to start my own thing. So I set out to start my own thing. I went to Mexico. I was drinking margaritas, and the first week was amazing. The second week I freaked out, and I was like, I'm bougie and expensive. Who's paying for me? So instead of starting my own thing, I talked myself out of it and talked myself into go into startups and learn how to start something up. What I discovered is, unless the founders have built other successful Tech startups before. Nobody knows what they're doing. It's a science experiment. And so all I learned was that I needed to learn while doing so I left after probably, like, a year and a half, two years, and went off and started my own thing, and that was back in 2016, almost 10 years. Yeah, it's crazy, and I have been a Fractional CMO for a number of tech startups for coaching and businesses in that industry that were doing millions of dollars. I've been a coach to people that were just starting their business. I kind of have done all sorts of things, but my main purpose was, how do I help people get more clients and retain those clients longer? And it wasn't until probably a year and a half, two years ago, at this point, I have no concept of time, but I was invited into this event that was invite only. It was like a private organization, and unless you were a guest of a member, like you weren't going to be in this room. And it was the main speaker was somebody who has made billions of dollars in business, and they had other amazing speakers who have made millions of dollars millionaires, like people who are like, we're not just telling you because we want to tell you things, like, we've been there done that created these things. And I started learning from people that were in the 1% and like the 1% of the 1% and started getting mentored by many of them, and there's one in particular who really kind of has taken me in and shown me the ropes. And so what I started doing fairly recently was I changed the type of businesses and like clients that I had, so to speak, and the way that I work with them from a marketing perspective, and so I don't take on, like, new clients. It's actually really nice, but because what I'm also heavily focused on is, how do I share the lessons that I've gotten from the 1% and, like, the 1% of the 1% with other people? And so that's been a big part of what I've been doing is just kind of sharing that information and then showing people how they can be in the right rooms, like telling them about different organizations or events or programs that my mentors have been running, or that I've been in, so that they can also learn things as well. Pualena 07:39Incredible. So you kind of shifted from being a service based having a service based offer, to being more ...
Transcribe →11 - Goal Setting and Leveraging your Momentum for the New Year
Jan 21, 202500:28:49Tap to summarizeIn this episode, Pualena helps you kickstart the new year (or any time you’re ready for a fresh start) with practical strategies and an inspiring approach to goal-setting. She highlights the power of celebrating small wins every week to keep momentum going and encourages you to reflect on last year’s achievements and challenges as a foundation for setting goals. Pualena makes the process interactive, inviting you to pause and journal as you listen so you can put a clear plan into action by the end of the episode.With a focus on setting SMART goals, Pualena introduces three impactful growth strategies for 2025: improving customer experience, leveraging AI and data, and building collaborations with like-minded businesses. She also dives into the latest marketing trends, including short-form video, interactive content, and sustainability messaging, while sharing actionable tips like batching work and using project management tools to avoid burnout. To put these ideas into motion, Pualena offers practical suggestions, from sending surveys to gathering customer feedback to integrating AI tools and creating engaging content. She wraps up by encouraging you to share your thoughts, connect with the podcast community, and embrace a year filled with success and abundance.Resources discussed in this episode:AsanaOpusClipRiversideWordPressWooCommerceShopifyMailchimpChatGPT-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.Media--TranscriptPualena 00:00Make this a day. Make this Friday. Celebration Friday. Three things that you accomplished this week. I don't care if they are so tiny that no one else would notice. You must celebrate because this allows you to stay aware of your momentum.Pualena 00:22Hello and welcome back to the RBL Media podcast. I'm your host, and it is 2025. Holy moly. It's interesting. These, these sort of 25 year milestones kind of hit different than you know. 2024 okay, it's the year after 2023. But 2025 feels like more major. 2020, 2050, 2075 right? Like that. 2049? 2050 Whoa! Anyway, I hope your year is off to a phenomenal start, and in the energy of the new year, I'd love to take this opportunity to walk you through sort of a reflection and goal setting exercise that you can do, Tony Robbins style, go ahead and pause this tape, write your answer down and then hit play again. Did you guys... please somehow get in touch with me if you know what I'm talking about when I say that, because tapes that you pause... Tapes! Do you guys remember how to rewind a tape? Like you had to, like, or there you'd like get to the end, and you have to flip it over. So you'd like to eject it, and then you take it out, and you flip it around so that there's the other side of the tape. You can listen to it... anyways. Or you like to your little finger, and you put it in the thing, and you rewind it anyway, anyway. Today, now that you have the world of digital audio at your fingertips, you have a much easier time doing this. So feel free to use this as a resource. Grab a journal, grab a Google Doc, whatever you like to use to take notes. And feel free to follow along and join me on this process that I've recently done myself to put some really exciting new things in place for our business. RBL Media is shifting. It's evolving, and we always have two goals in mind. How can we best support our clients, and how can we have the most fun doing it? That's it. Because if it's not fun for us, and if it's not helping you, what's the point? I can refer you to somebody who can help you in a similar way, and there it's fun for them, and it's not killing, you know, like it's like they that has to be those have to be the goals for us. So anyway, figure out what those goals are for you, and please follow along. This is going to be really fun.Pualena 03:15So into this new year energy. And I, I always think about, like, it's so obnoxious to expect anybody to make a plan for an entire year right at the start, because a year is a long time. It goes by fast, but there's a lot that can happen in a year. So I'm gonna keep saying New Year, because it's January ‘25 but you can do this quarterly. You can do this as often as you want to or not, as often as you as often as you don't want to, right? Don't think this is just a January thing. Do or die. This is it. This is all you got for the year. With that being said, I love to start with a little bit of reflection and something that we don't do enough of, no matter who you are, I could almost guarantee that you don't celebrate your achievements as often as you should. Think about last year. Think about 2024, and all the things that you did and all of the people that you helped, and all of the amazing things that you were able to do with your business and your life, with your family, with your friends, and start to write down what achievements, big or small are most memorable and most exciting for you. This can be really tricky, and it's, I think, tricky because we're not used to celebrating ourselves. We're not used to highlighting our achievements. It feels boastful. It feels like you're bragging, and we don't necessarily commit those to memory nearly as much as we do our failures or things that went wrong or things that we did wrong and so and think, just think about the energy. How did you feel in your body when I said think about your favorite achievements and things that you accomplished last year. How do you feel? How does your body feel when you hear me say that, versus think about all the ways that you failed? There's like an energetic difference between the two. So, stay in that expansive energy, and just think about, think about the things of that you're proud of, that you did last year. And nobody has to see this. This is going to stay completely private to you, if you want to. But write them down, acknowledge them, honor them, and celebrate them. You can pause this, and when you're done, hit play. For each of those, think about what led to that achievement, what led to the success of that thing. I like this because it allows us to really think about like, what was the path to that? Was it an accident? Sometimes it is, but often it's not, even if it was not expected. A lot of times we did things to get us there or somebody else, right? We had, we had an angel on our shoulder, we had some kind of support to help us get to that achievement. Pualena 06:26Okay? Next reflection, what challenges did I face and how did I navigate them? This is not necessarily meant to force you to think about all the things that you did wrong, or all of the ways that you all of the regrets that you have, like it's it's simply, you know, what was challenging? What were things that I really had to work through? And maybe you haven't worked through them yet. That's okay. Now this is a little bit of a curiosity. Did any of these challenges actually lead to the accomplishments that you answered in the first question? Now I would like for you to look at these lists together and celebrate them all the fact, like, anytime that you fail, anytime that you have a challenge, anytime that you did something that didn't pan out, celebrate the fact that you took action on that thing, because not everybody takes the action. Many people don't, because they fear the outcome that maybe you got. One of the challenges could be, I reached out to people that I thought maybe, wanted to sponsor my podcast, and they said no, and I was really bummed. But I ended up getting my first podcast sponsor last year anyway, and I'm going to ask these people again when my show grows, you know, like, maybe some, a little bit of that. Okay, okay, this the last thing in this reflection space, because I really want to get into the like, fun, not that this isn't fun or important, but it's definitely not the meat of what we're talking about today. So what is one thing that you'd like to do differently this year? It can be based on the accomplishments and the challenges you had last year, or does it have to be? Is there something that you want to do differently this year that's kind of a big one, right? Like it could mean letting go of things. It could mean adding things. It could mean changing things. But really think about like the way that you did last year was last year. Maybe it served you. Maybe it didn't. Maybe parts of it did. Maybe parts of it didn't. What of that would you like to shift and change and evolve this year or the next three months, or one month or one week, or however often you're doing this. Okay, so with that in mind, we're about to get into visioning, goal settings, strategy. And I want to remind you, goals are most useful when they're SMART, SMART, meaning Specific, Measurable, Achievable, Relevant and Timely or time bound. So for example, instead of saying I want to grow my business this year, you could say I want to increase my monthly revenue by 25% by q2 and I will do this through targeted social media campaigns and email marketing, something like that. That gives you a very full picture of what this goal looks like and how you are proposing you'll get there. Not to say that that's actually how you're ...
Transcribe →10 - Using Data to Skyrocket your Business Growth in 2025!
Jan 7, 202500:32:39Tap to summarizePualena demystifies data collection and analysis in this episode of the RBL Media podcast. She shares how important it is to monitor, collect, and critically analyze data to make informed business decisions to foster growth. She describes data as the oil that fuels the business engine. Along with data analysis, Pua reminds listeners of the importance of setting SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—while tracking key performance indicators (KPIs) like revenue growth, website traffic, and conversion rates. To help business owners start tracking their data, Pua recommends different tools for data collection and advises consistently analyzing patterns and trends to optimize strategies. She also stresses the importance of making informed, data-backed decisions, even when looking at your data may seem scary, and reminds listeners that feedback and stats are not personal; they’re just data you can learn from.Pua also shares practical tips for using tools and platforms already at your disposal. Whether you’re refining your marketing campaigns or analyzing website behavior, this episode offers a straightforward framework for pulling insights and taking impactful action. Listeners will walk away with actionable steps to define their KPIs, set clear goals, and consistently track and analyze data.Resources discussed in this episode:Google AnalyticsHotjarFullstoryNotionAir Table-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.Media--TranscriptPualena 00:00Hello and welcome back to the RBL Media podcast. I'm your host, Pua. today we are talking about the only truly, guaranteed way to make good, educated decisions for your business that will drive business growth. And it's, it's not typical for me to make such a strong guarantee, but this really is, and I would say like it's, it's the closest way that we can predict and drive results based on data. Data is something that we, it's a tool. It's like oil for your business engine, and without it, we are literally making blind decisions based on our emotions, based on what we observe of other people's businesses, based on what we read or listen to or are told works by other people. And all of that is valuable, all of that is good, all of that can work. And when you couple that with data, you have a predictable machine that you can then make really good, calculated, intentional decisions to skyrocket your business. I've heard this referred to recently as quantum growth, and I I'm really just excited to dive into this more with our business, and also to just share what I know with you. Pualena 02:00I understand that data can be intimidating. It can seem boring. Sometimes we don't want to look at it because we're scared of it. And that's a space that I've been in where it's like, okay, we've had a rough month, and I don't want to look at the bank account. I just don't want to look at it because it, you know, I know it's not good. More often than not, it's not what I think it is. Sometimes it's worse, but often it's better, and it's, oh, yeah, I forgot we got this payment, and that payment, and that's like a horrible place to operate from, if you... Think about it, right? We've talked about this in previous episodes. If you want to understand your health and fitness, you are going to start tracking and logging your food. If you have a personal budget, you're going to start tracking and logging your expenses and your income. The same thing goes with your business data, and there are a lot of different data sets that you could be tracking and logging and analyzing. So I'm just going to give you some recommendations today and a place to start, because I think that can truly be motivating action. And as we are starting the new year, what a great time to start to do this. Now, I will say, give it a couple weeks to a month to like you kind of want to aggregate your data. And if you are signing up for new tracking platforms or just starting this logging process, you want to give yourself just a little bit of like, the good amount of data to make decisions off of. So it's not going to be that instant gratification. Some of these pieces will give you what you need right away, especially if you've been on a platform for a while. You can use, you know, Instagram, the data that it provides can give you some like, graphs and numbers over time, because you've been there, even if you haven't been analyzing the numbers. But anyway, we'll get into it. The other thing that I want you to just wrap your mind around is and we talked about this in our episode with Victoria from Ugly ventures, and we were talking about how motivating these numbers can be, and get excited about that. Same thing, right? If you've been changing your nutrition and increasing your exercise, and you've been managing and analyzing your success, one of your success markers by your weight. And you jump on the scale, and maybe it's not moving the first couple weeks, and then it starts to trend down, which is your goal, that is very motivating, and all of a sudden you're like, huh, the motivation that I feel about the results that I'm seeing is outweighing my craving for cookies, because I know that if I stay the course, I will continue to see the results, right? So that's a very exciting place to be, and that's the goal. That's where we want to get to. That is the energy. That we're excited to leverage, and the momentum that we want to build off of. Pualena 05:03And sometimes the numbers won't move, or they will move in the opposite direction that we want them to, and that, please do not let that discourage you and stop you from continuing with this process, because that is also a reality. Same thing happens with fitness. Sometimes you start working out and you never did before. You're gaining a little bit of muscle. Scale goes up before it goes down. So it's just something that we have to wrap our minds around. And I want to say that at the start, so that you're you expect some kind of lull before the results start to come in. And we'll talk more about that. Pualena 05:41Okay, so let's talk about, let's just set some, like we'll go over some terminology. And I think some of the most commonly referred to data sets are called KPIs. This stands for key performance indicators, and they are essentially measurable values that show how effectively you're achieving specific business objectives. You can think about them as like, you know, when a nurse comes in and you're you're getting your vitals taken like, KPIs are the vitals of your business. And so the more you can track them, the more you can see what activities make them shift right without, without tracking them. You are truly driving a car with with no dashboard. You're just kind of like, I think I'm going maybe like 20 or 30 miles per hour, when you could know I am going 24 miles per hour right now, and I would like to accelerate to 26 How do you get that specific? You need to understand and track and utilize something like a dashboard to understand exactly where you're at, so that you know where to go and how to turn that dial. Examples of KPIs that you might want to track: revenue growth, website traffic, conversion rates, customer retention, average order value, known as AOV. And some of these are for product based businesses, some of them are for service based businesses. But choose what you want. Go ahead and Google what KPIs should I use for my business? Ask chatgpt. We've got plenty of resources and plenty of tools where you can actually dial this in for your specific business. For online business owners, you might also consider including metrics like email open rates, click through rates, social media engagement. If you do have a product based business, you might look at inventory turnover or units sold per product per month. The key is to choose metrics that align with your goals. Okay, so if your goal is to sell a specific product and a specific number of units of that product in January, you're going to want to look at those, those numbers and figure out what actions can I take based on the data, based on how my business activities cause reactions in my business. What, what dials am I able to turn up and turn down right now? And a very key part of this is setting goals. That is the foundation of your data strategy. So before you start tracking. I know it's like, exciting. You're like, pulling up your spreadsheets. First, you must sit down and set clear, actionable goals. When I say clear, we talked about this in the last episode. We really do want to dial in those SMART goals. Make sure every goal is specific, measurable, achievable, relevant and timely or time bound. It has to be each of these things, especially if you're going to tie data to it. In order to achieve that goal, you have to set time parameters. It must be measurable, right? I want to make more money this year. Cool. That, to me, is like a hope and a dream and a wish. I want to make $100,000 on top of our current revenue this year. Now that is specific, measurable, achievable, depending on your business, relevant and time bound, you have one year to tack on an additional $100,000 to your business, right? Pualena 09:25So take some time...
Transcribe →09 - 7 Steps to Get Ready to Work with a Website Designer
Dec 24, 202400:40:02Tap to summarizeAre you thinking about working with a web designer? This episode will help you show up prepared for the smoothest experience possible. Pualena outlines seven essential steps to help you prepare for working with a website designer, ensuring a smooth and efficient project experience for everyone involved. From defining SMART (Specific, Measurable, Attainable, Relevant, Timely) goals to maintaining clear communication, she highlights actionable strategies to avoid the most common delays. Some of these key steps include identifying your target audience and traffic sources, gathering website inspiration from other sites you like, organizing essential content (logos and photos), setting a realistic budget, and clearly articulating your brand identity. Pualena emphasizes that thorough preparation streamlines the design process and ensures your website aligns perfectly with your business goals.Pualena also shares practical examples and tips, such as selecting high-quality visuals and identifying website features that deliver the most value. By following these steps, businesses can avoid costly setbacks, foster better collaboration with their designer, and achieve a polished, impactful online presence. Whether you're planning your first website or looking to revamp an existing one, this episode equips you with the tools to get started right.Resources discussed in this episode:GoDaddyBluehostSiteGroundCloudFlare-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.Media--TranscriptPualena 00:00What does your business look like right now? What challenges are you having? Where are people getting stuck? Where do you think you have sort of gaps in your systems, your processes, and how might your website be able to solve for some of those challenges? Pualena 00:18Hello and welcome back to the RBL Media Podcast. I'm your host, Pua, and today we are talking about getting prepared for working with a website designer. This episode actually could be really useful for both website designers and website clients, and I think it could save both of those audiences a fair amount of time, and this content comes from my own experience of working with dozens of clients, from small businesses, solopreneurs to larger corporations. And there are a lot of common threads when we work with clients to develop websites, even branding, there's a lot of sort of clarity and work that both the designer and the client can do to show up super prepare, prepared, and make sure that the project moves, make sure that the momentum is captured and that things continue to progress. Because it is very, very common to start working with a designer, everything is great at the start, and then there are speed bumps and little roadblocks along the way that end up extending the project timeline. Many of these we don't foresee. Sometimes we need to take a little bit more time, perhaps the client is doing a photo shoot to provide us with images to use on the website, and that shoot gets rescheduled, or on our end, the development might take a little bit longer because there's a feature that we have to code, you know. So there are things that we can't always anticipate from a timeline perspective. However, much of the time the delays are simply because there was a little bit of a lack of preparedness up front in order to get everything ready for a really smooth build. Pualena 02:10So today, we're going through seven steps to get ready to work with a website designer. And if you're a designer or an agency owner who's listening to this, this could be a great framework for you to put together something like an intake form or a script to go over on your kickoff call, something that provides a framework for your client to say, Okay, I am fully prepared and I understand what I need to bring to the project and what you are going to bring to the project. Pualena 02:42So let's dive in number one, define your goals. I think this is number one across the board for every project and every initiative that you do in your business, once your goals are clearly defined and I know that this is like we all have heard SMART goals, and it's something that we're like, okay, I get it. That's like, 50 years old. I've heard that my whole life. There's a reason why people use SMART goals, why they are something that is drawn upon again and again and again. And there are a couple of different variations of this, but generally they're the same. Make sure your goal is specific, measurable, attainable, relevant and timely. Okay, so just remember this framework as you move through the goals for your website design. And these don't have to be like, you know, your six month, one year, five year, 10 year goals, but we do want to understand what is your goal for the website? What do you want this website to do for you? What are your business goals over the next few months to one year? If your goal is simply to build your list so that you can send emails to people and promote your products and services that way, we are going to design your website in a way that guides people towards whatever it is that's going to get them to join your list. If your goal is sales conversion, we are going to build a completely different website that drives people to purchase before they leave your site right? So we have all of these strategies and skills and templates and things that we can pull from, from the experience that we've had over building we've we've literally built over 100 websites at this point. Each one was different, each business was different, but the strategies that we have been able to sort of analyze and dissect and figure out what works and what doesn't over time, those are fairly consistent across the board. Pualena 04:48So if we can understand your goals for your business and the objective that you want your website to achieve at this phase of your business, then we can provide you with better support. Now, if your goal is like, well, I want to do all of the above. I want to build my list. I want to sell my products. I want to grow my social media channels. I want, you know whatever those goals are for you, let us know, because there may be multiple things we can do. An example of this is overall, I think we all want to sell. We want to sell our products and services, and so that is done through the website again, thinking about like, what does that process look like for your clients? And I am, I am really straying from this step one, define your goals point, but I think it will help it to make sense. So we have an overarching goal of increasing sales, which means our objective is to create a design that is optimizing sales conversion. And beneath that goal, you want to build your list, which will help you to then increase your sales. Right? If you build your list, you send an email, you do a social post on social media, guiding people with those calls to action, back to your website, to the sale, to the thing that you're selling, to the page that's going to convert, right? So we have this cycle that we're starting to create for you now. We can have different deliverables and different pieces of your website that serve different functions. Let's say you want something to drive your YouTube traffic to that strictly builds your list. There are no products or services on there. It's just a list building mechanism. Maybe it's you know, thanks for listening to my podcast, as a loyal listener, I am giving everybody a free checklist for X, Y and Z. We build a specific page for that goal, for that download, you drive people there, and the only goal for that page is to build your list, right so we can check off these sub goals that are under the umbrella of your main goal, which is to grow your business and increase your sales. Pualena 07:05So all I'm asking in this step is to be very, very clear on what that goal is. Now what I will say is, especially for people who are still growing and building their business, or a little bit on the newer side, it can be very tempting to say, well, obviously my goal right now is to increase sales like I've just invested all of this in my business, and I just want to make some money. That is awesome. Perfectly fine. A Okay, let us know. And perhaps at that phase in your business, your main focus should be on list building, right? So we have to sort of figure out, like, what, what phase of business are you in, and how can we, in this project together, in this point in time, support you in the goal that you need to get to the next level. Not saying that everybody needs to just focus on lead gen and forget sales. But we don't want to have shiny object syndrome when really there is, there is a always going to be a main goal at this phase in time. So this is a lot of what our kickoff call looks like. We are really diving into your business. What does your business look like right now? What challenges are you having? Where are people getting stuck. Where do you think you have sort of gaps in your systems, your processes, and how might your website be able to solve for some of those challenges? So the kickoff calls are really fun again. Let's be specific. So if your definition of success in the next month is to build your list by 1000 subscrib...
Transcribe →08 - Showing up for your Business with KC Cohn
Dec 10, 202400:54:37Tap to summarizeIn this inspiring episode, host Pualena chats with KC Cohn as she shares her evolution from a traditional nine-to-five career to building a thriving six-figure color consulting business. After scaling her venture with six consultants, a life-altering trip shifted her focus to a new calling: Visionary Coaching. KC developed the "Ebb and Flow" framework, which guides clients through the transformative stages of Epiphany, Blueprint, and Bridge, emphasizing the importance of deep inner work before pursuing business growth. She introduces innovative tools like Pinterest vision boards and therapeutic photo shoots, empowering clients to reimagine their self-image and align their personal and professional lives.KC also unveils The Slumber Party, her six-month virtual coaching container designed to support women entrepreneurs on their journey to clarity, confidence, and community. This unique program combines one-on-one coaching, a nurturing community, and KC’s proven methods to foster both personal and professional breakthroughs. Don’t miss KC’s insights into overcoming self-doubt, finding alignment, and building a business rooted in values and integrity. About KC CohnKC Cohn is the creative founder of House of Vision, specializing in visionary coaching designed for women entrepreneurs and creatives. With over a decade of experience in coaching, personal development, color and design, and personal branding, she empowers clients to achieve profound, life-altering transformations.Her diverse expertise enables her to provide uniquely holistic solutions that enhance both the personal and professional dimensions of her clients' lives. The "180 to 180" program, developed under her leadership, is designed to guide individuals through a complete personal and business metamorphosis in just 180 days.This transformative journey delves deep into uncovering aspirations and obstacles, authentically aligning personal and professional identities, and creating strategies that attract ideal clients. For those ready to lead with vision, resilience, and grace—and seeking meaningful changes in life and business—she offers dedicated support and guidance to help craft a personalized path to greatness.Resources discussed in this episode:The “Why You?” Excercise-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaContact KC Cohn | House of Vision: Website: room-color-schemes.com Instagram: @houseofvision_kcFacebook: @KCCohnConsultingLinkedin: KC Cohn--TranscriptKC 00:00One really easy thing that they can do is take a look at their values. Go go out on a website, look for a list of values, pluck out maybe five, six or seven that you can remember and adhere to those and tell yourself, no matter what. Pualena 00:21We should have just recorded all of that. KC 00:23That's true. Pualena 00:24I always say that, but that was extra magical. You just did a full on microphone optimization session, and it was, KC, sounds amazing right now. KC, tell us about yourself. KC 00:35Thank you. Well. Thank you so much for having me on. I actually, I have this great microphone now, and thanks to Pua, we got it straightened out. But what I'm really excited about is to share with you the moment that I had this epiphany in my business, and it changed the whole trajectory of my career, and it was this vision of portrait photography that came out of the sky when I was asking, like, should I burn my business down? Or is there something more? So that's what I'm looking forward to telling you about at some point during this conversation. Pualena 01:10Oh my gosh. Tell us right now, because I can just hear hundreds of people listening to this saying, Oh my God, I am there. That is me. Shut this down tomorrow. KC, tell me your story. KC 01:22Yeah, well, I said, Okay, if I just start from the beginning, it'll make more sense to hit that point. So several years ago, I was working a nine to five job, and I had also started a side job as a color consultant. My background is in design and architecture and also psychology, and the business was taking off. It was in Washington, DC. I was working in Maryland, just 30 minutes away, and I had started this color consulting business. On the Hill on Pennsylvania Avenue, to be exact. So it really took off, and was doing very well. So after a couple of years in my nine to five job, I was like scratching my head and thinking, well, if I put more time into my side business, I should feasibly do better than my nine to five. So I took the leap and I packed up everything and got an apartment. I could see the capital from my window. It was so beautiful, and I took on I had a business model in a paint store there. That's how I started. So I would help customers who came through the door to choose colors for their home or business, and then, you know, they would invite me into their home. So it was this really great gig, and it was just a wonderful time too to be there. So I had that business going, and it was going really well. I was excited because I took on more hours in that paint store, and things were going well until the manager pulled me aside, along with another person who was working there, and said, oh, by the way, this person has unofficially been doing the same thing you're doing, and we'd like to bring her on as another color consultant in the store, and it won't compete with you. She's going to work for us. You can still have your own business, but we think there's enough people to go around. So I'm like, side eyeing, this, you know. Is there? But come on, we're in the city. There's got to be enough people. I mean, I think it was just crazy thoughts in my head, until it wasn't. Actually, my clientele went down. The numbers were going down. And I was like, Oh no, I cannot have this. Like, I picked up everything. I jumped ship on my nine to five. I mean, I'm out here. I've got to do something. So that led me to expand my business out into the suburbs. So I still held my position there, and then I went out to the suburbs and started growing. And one by one, these paint stores started coming to me because they heard what I was doing in the city. And at the I had this other store. And it seemed like I just woke up one day Pua. And I swear I suddenly had six color consultants who I had trained. I had six paint stores that we had our business model in, each of the color consultants in a paint store. And I had made six figures that year. I was like, what?! That was six, six, and six, but the good kind. So things were going, you know, really well, but it was, it was a lot to take on managing people was a lot different than running your own business. Have you been in that position before, too? Pualena 04:53Yeah, and were you still also doing consulting for yourself as well? Or were you just in a management position at that point. KC 05:01Oh, that’s a really good question. I was doing consulting myself.Pualena 05:04So that's a lot. KC 05:08Yeah, it was a lot. It was it was so much fun, though. It was really fun, but there were a lot of moving parts and pieces here, and I had gotten all the stores filled, and I thought I'm gonna take a weekend off and went to visit a friend in the mountains, and it's such a beautiful drive to go from DC to the Shenandoah Mountains. I mean, I was going down the highway, and on either side, it's like rolling hills, and in front of me, it almost seemed like the highway was just gonna turn into like, you know, I was gonna hear Julie Andrews start coming over the mountain singing, the hills are alive or something. It's amazing. And this, this peace, came over me like I'd never felt before. And you know, had I not done that, I don't think I would have realized just the hectic lifestyle that I was living in the city and with my business booming. And so it really made me appreciate being in the mountains and relaxing and having a really nice, peaceful time. Just so happens, when I went away on that trip, somebody had called into a paint store sick, and they didn't, they didn't call, you know, my source, and the paint store was upset. So there were, you know, things like that constantly happening. Oh, your consultants aren't wearing the right clothes, or you're leaving things out, or somebody's, you know, calling in, and we don't know what to do. So I just sort of cut ties with that and decided to move to the mountains and just let my color consulting business fend for itself. I would drive a couple of hours to help clients because I still enjoyed it, but I was like, you know, I need something else. So that's when I made a huge change. Pualena 06:51Oh my gosh. So two questions, I feel like there was a lot like you were like, I woke up one day and I had six consultants, and I was making six figures, and so I have a lot of questions about how, how you got there, what it was like to train people under you, how, how did you decide to how, like, what was the point where you were like, this is too much for me to handle. I need to bring somebody on. How did you find the right people? I so ...
Transcribe →07 - Your Business Marketing Scorecard with Victoria Hajjar
Nov 26, 202400:57:21Tap to summarizeIn this value-packed episode, Pualena chats with marketing powerhouse Victoria Hajjar, founder of Ugli Ventures, about how to grow your business with small, strategic improvements. Victoria shares her four-step framework for building a scalable marketing machine, emphasizing the importance of creating ROI-driven systems and embracing leadership as a business owner.Discover how to streamline your marketing efforts, track meaningful metrics, and hire the right team to help you grow. Victoria also highlights how to break free from “DIY burnout” and embrace a mindset shift to focus on high-level strategy and growth. From actionable tips on conversion optimization to navigating the tricky “in-between” stages of scaling, this episode is a must-listen for entrepreneurs at every level.Victoria’s approach makes marketing approachable, fun, and, most importantly, effective. If you’ve ever felt overwhelmed by marketing, hiring, or data, this conversation will inspire you to build systems that work beautifully for your business.About Victoria HajjarVictoria is the founder of Ugli Ventures, a marketing consultancy specializing in building scalable marketing systems for growth startups and scale-ups. With over a decade of hands-on experience in marketing and sales, Victoria has transformed the “trial by fire” challenges of her own entrepreneurial journey into actionable frameworks for her clients. Her mission is rooted in helping business owners, especially women entrepreneurs, turn the overwhelming and often chaotic aspects of marketing into streamlined processes that fuel growth and creativity. Recognizing that marketing can feel “ugly” and daunting, Victoria provides strategies and systems that transform this critical business area into a source of confidence and excitement. Resources discussed in this episode:Marketing Resources: https://www.ugliventures.com/resources-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaContact Victoria Hajjar | Ugli Ventures : Website: ugliventures.comInstagram: @ugliventuresLinkedIn: VictoriaHajjar--TranscriptVictoria 00:00Business doesn't work like; it's very rare that it's like a windfall happens and, like, the next day you've got, like, a multi-million dollar business, right? It's just these little 1% changes, like each and every week, or each and every month, that, really, at the end of the year, compounds to be something that's very powerful. Pualena 00:26Victoria, Hajjar, did I get that? Amazing. Victoria 00:31Yes, you got it. Pualena 00:33We've been chatting for like 20 well, actually not 20 minutes, because I had major technical difficulties, but we've been chatting for a bit. And I was like, gosh, we just need to record. You are so fun. I cannot wait Victoria 00:47This is a joy. I’m so excited for us to keep talking and digging in. And I think it's going to be a good one. So. Pualena 00:52It’s gonna be so good we've already talked about employment versus running your own business. We are in agreement there. Running your own show is way more fun. And I'd love, okay, so we, right before I hit record, I was like, okay, and your business is, uh, and you're like, Ugli. And I was like, Are you sure it's not like ooglie? Depending on who you talking to, to be fancy. Victoria 01:18Like a loop on top of the I. Pualena 01:21Yeah, tell me about Ugli Ventures. Victoria 01:25The story. Well, you know, it's interesting because I think, as you were saying before we hit record, you know, a lot of us sort of fall into business. You know, there's a good there's two camps of kind of entrepreneurs, but for most business service providers, many of us kind of evolve into, like, waking up one day being like, I have a business or I have an agency, and so my experience is pretty similar. My road to building my my Ugli Ventures as it is now really came from just being a marketer, just like getting my hands dirty, working in marketing, working up the ranks little by little. And I sort of became, went on this path to create an agency like I thought that was my model. And for anyone who's built an agency, it really hard. Agencies really, really hard. And it was through that experience. And I love to say, like a lot of my marketing training has been like trial by fire. So, I have actually found marketing to be and sales to be really ugly. And so my whole career has been marked by, you know, trying to discover how to make this really painful part, which is usually the part where people struggle the most in their businesses, how to make it something that actually is beautiful, right? So, I'm Ugli Ventures because business can be ugly sometimes, a lot of the time, but with marketing systems in place and sales systems in place, that's really the key to turning all of that ugliness and stress and anxiety about sales and revenue or whatever, into something that you can get excited about, something that's actually a beautiful part of your business, and that's been my mission. My major mission for now about 10-plus years has been helping women to build what I call scalable marketing machines in their businesses. Right? How do we get things flowing and pumping in a way where we're not totally overwhelmed by marketing all the time, that we have a system to manage it, and it can be a part of our lives, where our creativity comes to life, and we can get excited instead of what most people feel when they think about sales, marketing, which is pain, ugly. Which I'm sure you are keenly aware of, with clients you've worked with, and maybe inside your own business, it's ugly, sometimes. Pualena 03:52Absolutely or like, sometimes it's like, oh, you're kind of cute. I'm excited about you today, and then that day passes by, and you're like, I'm going to do this every day for 30 days and build this habit, and then tomorrow, you're like, I don't, I do not want to touch that. And that's how. Victoria 04:10Why am I like? I think if, if you're not questioning, like, Why the hell you're in business at least a couple times a month, you're probably not doing it right. Because it is hard. And the the thing that's very true because I work primarily with businesses that are growth startups and scale-ups, and the phrase new level, new devil is complete. It's so true, because in marketing, especially, like, as soon as you find something that's like, working right, and you've got, like, your team and your systems in place, like, sooner or later, everything's going to break. And actually, that's part of the growth process. One of the founders and mentors that I that I've worked with, Dan Martell, always used to say, you know, if all of your systems are not breaking every six months. You're not actually growing. You're not getting to the next level. And I really have seen that in practice with a lot of the businesses that I've worked with. You know, if you're trying to, you know, and it doesn't matter if you're trying to build like a lifestyle business, but you want to reach that revenue level, or if you're trying to build an empire, that growth process, like every year you're on business, you're gonna learn more, you're gonna get better. But just because you're getting better doesn't mean that it's like smooth sailing and funnel time. Pualena 05:32This is very reassuring. And so you mentioned, you were like, Okay, so you've got your team, you've got your systems, and things are kind of like, you're feeling good, and then things will break. In my experience, I feel like people to get from the point where you're like, doing everything yourself and feeling like, okay, something's got to give, or else I'm going to just play bankruptcy and throw the towel to the point where you have a team in systems like that's a very big it doesn't have to be a long period of time, but it is a heavy chunk of time where there's a lot of like, what exactly am I doing? Who am I supposed to be hiring? What am I supposed to be off-boarding? I am too much of a control freak to let anything go. What do you have to say to people who are like, sort of navigating that space right now? Victoria 06:26Okay, well, this is my absolute specialty. So the, and this is the this, I think, is the critical pass for anyone that's trying to get to another revenue level in their business. So, this is a critical pass. Let's first talk about what everyone usually does that makes them want to pull their hair out. So what everyone usually does is they look at like their frazzled agenda and their frazzled systems and all of the stress and anxiety that they're under, and they're just like, I need some help. And they just kind of, like, start hiring some people to just do stuff in their business, without a real strategy behind it, and without any real habits and systems in place for kind of, like, getting everyone on the same page and understanding, you know, if people are kind of doing what they're supposed to be doing, like no real, like, management system in place. So this is where a lot of women come to me, and they're just like a lik...
Transcribe →06 - How to Stand out in a Video Saturated World with Keri Murphy
Nov 12, 202400:48:59Tap to summarizeIn a world where video content is everywhere, how do you ensure your voice is heard? Keri Murphy, the force behind Inspired Living, joins Pua to reveal her top strategies for standing out in a saturated video landscape. With over three decades of on-camera experience, Keri emphasizes that authenticity and connection are the foundations of success on video. She discusses the pitfalls of "performing" instead of simply being yourself and offers invaluable advice on showing up as the real, unfiltered you.Throughout the episode, Keri and Pua cover how to combat imposter syndrome, understand the nuances of audience engagement, and identify which platforms best suit different business goals. For entrepreneurs new to video, Keri shares essential tips on lighting, sound, and equipment, advising listeners to start where they are and focus on developing a clear message that resonates. Whether it’s video strategy, content planning, or overcoming self-doubt, Keri's insights equip listeners with the tools to confidently step in front of the camera and make a genuine impact.About Keri MurphyThe CEO and founder of Inspired Living, Keri Murphy, is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, media expert and business mentor honed her expertise in the entrepreneurial field for over 20 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to clarify their message, authentically show up on camera and leverage video in order to build an influential brand.Resources discussed in this episode:Shure MicrophonesCanon Camera Sony CameraConvert on CameraMonetize Your Brilliance-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaContact Keri Murphy | Inspired Living: Website: www.inspiredliving.tvInstagram: @Keri.MurphyFacebook: KerryMurphy.Host--TranscriptKeri 00:00That imposter syndrome, that who am I to show up I don't look young enough, pretty enough, sexy enough, thin enough, whatever it might be. And that lack of feeling enoughness is truly, listen to me. It is truly what keeps you from your greatness. Pualena 00:21Keri Murphy, welcome to the podcast. I am thrilled to have you today and welcome. Keri 00:27Thank you so much. Happy to be in your presence and to be on the show and share some good stuff. Pualena 00:34Amazing. Well, let's dig right in because I was looking at your website. Thank you for sending that one sheet. We were introduced by a mutual friend, and it's funny because we just met, but I feel like I know you, and I just love your energy. I love what you teach. I love what you provide and the services that you provide to people. So I'd love for you to just share, who are you, what's your business, and how do you serve your audience? Keri 01:02Yeah, that is the great thing. When you connect with good people, they connect you to good people. And it is like that energy. You're like, oh my god, I love you. Where have you been my whole life? And I'm always like, okay, yeah, we'll be for your business too. And that, by the way, is how businesses grow organically. Now at Inspired Living, we teach you how to show up authentically, how to craft a compelling message, how to show up and be, you know, confident and clear and convicted with your message so you find the right fit buyers online. And you know, I grew up in entertainment. I started being on camera when I was 11, so that was many, many years ago, and I've really been a serial entrepreneur. Started my first business in my early 20s as interior design, and then I bought a talent agency I went through as a little girl, got that to almost a million dollars when the last recession hit, and I bottomed out, and I had the opportunity to recreate myself. And through that, who is Keri, kind of exploration that I went on, I had this aha moment that so many of us entrepreneurs have that is, oh my goodness, look what I can do. And that moment for me was back in 2011 I was watching a coach online, and it just lacked realness. Pua, it like it just she just wasn't an authentic version. I could tell she was a character of herself, right? Like she was performing instead of just showing up and talking. And it was that moment that I was like, Oh my gosh, huh, I've been on camera at that point for, you know, 20-something years. I've been an entrepreneur. I've always used video in my businesses. Before online was even a thing before, coaching was a thing before, you know, we had access to these billion dollar assets called social media that we have today, and so it was like, Oh my gosh, I can teach people. I really, and that is my gift. Not only can I see what's possible for people, but I really can help you articulate who you are, really get grounded in who you want to be, and then help you create a platform through video on how you're reaching the people, and really, at the end of the day, making the impact that deep down in your soul, like you just feel called to do big things. You're not someone who just wants to be an influencer or make a lot of money for the sake of making money at Inspired Living hence the name like we really attract light workers, like people who really want to make a profound difference in the world, they feel called to like, serve and share. And you know, reciprocation is the more people you serve, the more money you make. And so do good, feel good, be good. And video is the conduit to creating that in my world. Pualena 03:37Oh my gosh. Epic. Absolutely incredibleKeri 03:40That was the condensed version of–Pualena 03:43I was very good. It's very good. I can tell that you have been on video before. You are a natural. You said something that was really interesting to me is the sort of the the way that we can feel authentic, authenticity, or lack thereof, via video and sort of somebody showing up as a performative version of their true self. It made me think, because, like, when I so for us right, like we're jumping on camera right now, I'm, you know, I've had a little caffeine. I brush my hair like I almost feels like a performance where I'm preparing for this interview. And I'm not this animated when I'm, like, on the phone, you know, or like, Keri 04:39What, you’re not? Pualena 04:40Maybe I am. You know, so there, I do feel like there is a little bit of a performative feature, I guess, to video. So where does that line? Where do you where you kind of see authenticity and like Alter Ego who shows up on camera, versus somebody who's just totally faking it? Keri 04:59Yeah. Gosh, I love this question so so much, because there is a professional version of ourselves. Pualena 05:04That's the word. Keri 05:06Let's be real. I put on my concealer. I even put on a little lash for you today, like there is a version of me, my professional version, where, yes, you could absolutely catch Keri, you know, in her sweats and baseball hat on my social as well. But when I'm showing up as an authority, an expert in what I do, I'm gonna dress the part, because that's part of positioning and creating that authority is showing up as that person. So brushing the hair, doing what you need to do to feel good, I think, is really important, especially we work with so many female entrepreneurs Pua, and it is like, you're not going to roll out of bed and put your hair in a messy bun and, you know, say, I'm going to go out there and, you know, teach something or get more clients today. It'd be the same as if you were going to a networking event. You know, you dress up a bit, you put a little bit more effort in. And I don't think that is the same as performing when you are on camera. And I used to be a TV host for many years as well, you know, on the side of my businesses, and I would perform, and I remember certain videographers being like, okay, Keri, like, let's take it down a bit, right? Like, hi. It's like, my girlfriend, she's also on my team, Kelly Day. She's our head media coach. And when she started out as a reporter, it was like, Hi, I'm Kelly Day, and welcome to the news. And you start like, you get right? You kind of get this bravado, and I have to act as if, but when you do that on camera, and by the way, her greatest epiphany was having a consultant say to her, like, be you. Like, just talk as you. People like you. You don't have to pretend to be a reporter. And I think what happens Pua in our businesses is we feel like we have to put on this facade, which is exactly what I saw almost 13 years ago, of this. And it's not fake. It's just not real, like, you know, like, it's an outward projection of who you think you need to be to...
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05 - Scale with Success with Caitlin Bacher
Oct 29, 202400:54:15Tap to summarizeIn this episode, host Pualena welcomes Caitlin Bacher, founder of Scale With Success®, to discuss the challenges of course creation and how to escape the overwhelming launch cycle. Caitlin shares her journey from struggling with exhausting launches to finding a sustainable, scalable solution through evergreen sales funnels. Caitlin also discusses why visibility is crucial to growth and how stepping outside your comfort zone can lead to real business success.Throughout the episode, Pualena and Caitlin explore practical pricing strategies that align with your business model and how to use social media effectively without burning out. Caitlin emphasizes the importance of speaking directly to your audience's pain points and tailoring your message to attract the right people, allowing your course to stand out in a crowded market. If you're ready to scale your business, this episode is filled with valuable insights to help you succeed.About Caitlin BacherCaitlin Bacher is the founder of Scale With Success®, a coaching program that helps online course creators build 6- and 7-figure businesses without launching. After years of struggling with launches, she discovered a sustainable method for generating consistent revenue through evergreen sales and marketing funnels. Today, Caitlin teaches entrepreneurs how to scale their course businesses while maintaining personal freedom and prioritizing family. Her proprietary method, The Scale Method, has helped hundreds of course creators achieve predictable and scalable success. Resources discussed in this episode:The Drama TriangleAndre Chaperon: Sphere of InfluenceMasterclass-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaContact Caitlin Bacher | Scale with Success: Website: CaitlinBacher.comInstagram: @CaitinBacherTikTok: @CaitlinBacherFacebook: CaitlinBacherLinkedin: CaitlinBacherYouTube: CaitlinBacher--Transcript:Caitlin 00:00When you are being visible, you are being uncomfortable. You are getting outside of your comfort zone and putting your thoughts, your ideas out there, even if it means someone else might disagree with you. And I think that a lot of times we say, Oh, we're gonna be visible, but we're being visible, like, inside of our comfort zone. So we're being visible. Like, once a month on Instagram, we're like, I am being visible, like I posted last month. Did you not see my one post? Pualena 00:40Here we are. Caitlin Bacher, thank you so much for being here. I am thrilled. I don't know, I didn't say that in the depth of enthusiasm and excitement that I have when I was researching your company and learning about you and what you do and your approach to what you do. Caitlin's company is Scale with Success, and I am a super fan before I even met you. So let's, like, I'm just gonna, we're gonna dive in, and we're gonna go straight to the money. You know what? I didn't mean to say, like, actual money, but like, we're going to the money questions right away. Amazing. Well, could you share a little bit with us about who you are, what your business is, what you do, who you serve, all of that? Caitlin 01:28Yeah, sure. So my name is Caitlin Bacher and I help course creators get off the launch roller coaster so they can start generating consistent revenue by selling their course on autopilot. So I actually started out doing services many years ago. I was a social media manager. So spoiler alert, my very first course was about social media management because that's what I was doing, and then over the years, you know, as I learned different things here and there, I've sold a variety of different courses, but the program that I am selling right now, and have been selling for, I think seven years now, is all about how to get off the launch roller coaster, start generating consistent revenue from your course. Pualena 02:15Amazing. So I think you are a unicorn, yeah, and you have cracked all of the codes that people struggle with. How do I sell my course? Why is it myself course selling? How do I properly launch my course? What is a course funnel? How do I use social media to sell my course? So just, just a few burning questions that I think everybody in the course space has had, or currently has at some point or another. And I would love to start with, you talk a lot about launching and not launching. Let's dive into that. Could you share a little bit with us about the difference between launching and evergreen and all of those buzzwords and what they mean? Caitlin 02:59Yeah, for sure. So there's basically two main business models that course creators use when it comes to selling their course, right? One of those is using the launch model, and the other one is evergreen. So when you're using the launch model, typically what that what that looks like is, you know, two to three months of intense list building and content distribution, which is leading up to what's called an open cart. So during that to two to three months, you're working, you know, fast and furious on growing your audience, building a list, and it's all leading up to that open cart. Now, that open cart is the period of time when you are allowing people to enroll in your course. Now it can last anywhere between five or seven days, then nobody can buy until your next launch, which is maybe four months, six months or even a year later, and what most course creators find is that when their launch ends, so does all of the momentum that they worked so hard to generate, and then it's radio silence for your business, until the launch cycle begins all over again. And I've found that this is a very high-risk way of selling your course, especially for course creators who are making less than a million a year with a tiny team or no team at all and, you know, a practically non-existent ads budget. So it's my belief that if your course is generating less than a million dollars a year, the number one thing that you need to be focused on is generating consistent revenue so that you can start to get some real traction in your business. So with an evergreen model, you're basically able to enroll new students into your program on an ongoing basis, not just once or twice a year, which is great because it puts you in a position where you can really grow and scale your business over time, you can collect data on what marketing messages are resonating with your audience, what needs to be refined. You basically have more opportunities to practice and get better. Pualena 05:12Oh my gosh. I would love for you to just repeat all of that again for all the people in the back who aren't paying attention. What an incredible model. And I love that you quantify it. And you know, the first thing that kind of came to my mind was, Wow, a million dollars. That's a huge number. So you're saying I need to get to the million dollars before I can even think about doing open, closed launches, which, to me, makes so much sense, because, like, let's be real, launching is exhausting. And if you're a one to two person show, that cycle is also, I think, not super sustainable. And there's, you know, as you said, like, you put all of your eggs in this marketing basket. You're on Instagram, you're on social media, you're doing going live, you're doing webinars and whatever, and then your cart closes, and the people who didn't buy/hear anything from you because you don't have the energy to keep up with both. So I love this so much. Caitlin 06:13And one thing I do want to just say here is, you know, there really is no one right way to do something, and believe it or not, there are people out there who love the launch. They love the adrenaline. They like it's working for them. They're all into it. But there are many of us who do not like that and, just like exactly like you said, do not find it sustainable. And for those people, this is an incredible alternative that can completely replace launching. Pualena 06:45Beautiful. Do you ever encounter people who are like, You know what, though, like, I followed this plan, and it told me to do open, closed cart launches, and that's what I've built my entire course around? How do I shift that to be an evergreen experience? Caitlin 07:04And so here's what I will say. There are definitely people out there who just, like I said before, you know, they're doing, they're launching, and they love it, right? I'm really not for those people, okay? I'm for more for the people who are you know, like you said, they've been told to do the open and closed launch model. And for many people, that's all they know. They're not even aware that there are other methods out there. And that's what I rea...
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04 - Podcasts as a Marketing Tool with Jessica Rhodes
Oct 15, 202400:50:08Tap to summarizeIn this episode, Pualena welcomes Jessica Rhodes, Founder of Interview Connections, as she shares her journey of building a highly successful podcast booking agency. Jessica shares how podcast interviews are one of the quickest and most effective ways to build more brand awareness. Listeners will hear tips on how to leverage podcast appearances for business growth. Jessica also explains how podcasts can be a game-changer for building relationships and attracting leads through authentic conversations.Jessica explains how she transitioned from hosting her own podcast to being a guest on others, highlighting the long-term benefits of being a guest, such as increased visibility, audience growth, and SEO advantages. Jessica also offers practical advice on how to be an effective podcast guest, including storytelling techniques, managing call-to-actions, and striking a balance in conversations. If you're an entrepreneur looking to expand your reach, this episode provides valuable insights on leveraging podcasts to your advantage.About Jessica RhodesJessica is the Founder of Interview Connections, awarded by Corporate Vision Magazine as the Best Specialty Podcast Booking Agency of 2021, and a Bronze Winner in the Stevie Awards for Best Marketing or Advertising Agency of 2022!Her team works with small business owners and entrepreneurs who feel like the best-kept secret! They book their clients on established, quality podcasts speaking to their ideal clients so they reach new audiences and grow their business to the next level! Resources discussed in this episode:Corey Coates Alex Hormozi Keri Murphy-- Contact Pua Pakele | RBL Media: Website: RBLMedia.coFacebook: RBL-MediaTwitter: @RBLMedia_coInstagram: @RBL.MediaContact Jessica Rhodes | Interview Connections: Website: interviewconnections.comLinkedin: Jessica Rhodes Free Masterclass Book: Interview Connections: How to #ROCKTHEPODCAST From Both Sides of the Mic--TranscriptJessica 00:00We are all the main character in our own movie. So, if you want to get noticed, you have to make yourself, like you have to get people to notice you.Pualena 00:15Jessica Rhodes, the famous Jessica Rhodes of Interview Connections, welcome.Jessica 00:21Pua, Thank you for having me. Pualena 00:24Absolutely, we've had so much, but we should have just recorded that whole thing.Jessica 00:28We really should have, if you were not in Riverside as a guest, I know I just aired the dirty laundry of our pre-call. Pualena 00:38No, I think we should do another one and invite Riverside, a representative from the company like, Listen, you need to be in this room because your time is running out. Question for the audience, if you have a podcast like, truly, I'd love to know what platform you use to record on because we just had a whole conversation about the platform that I use and the platform that Jessica uses, and the pros and cons.Jessica 01:13Pros and cons, let me tell you, in my day, because I've been in this industry for quite a while. So when I started interview connections, and I started podcasting and everything, and I started the company in 2013, 2014 is when I started my podcast. We were on Skype. We walked uphill both ways to school,Pualena 01:34In the snow and the rain. Jessica 01:38Yes, it was all Skype audio only. And so now we're like, we have all these different tools and these different platforms. And I'm like, you know what? Back in the day, we just used Skype; there was one thing, or Instant Teleseminar. Do you either want a good quality or bad quality? You had two options, and those were your options. And now there's like, you could have bad quality, but so many different ways.Pualena 01:59That's that's really what we're, what we're working with here. Did you use Skype and, like, something called Call Recorder?Jessica 02:07Oh, sure, yeah. What was it? I think it was, like, Cam or something.Pualena 02:13Yep. And then you'd put it through, like, Audacity or something, and then you'd do all the thing. There was, like, a bunch of like, stuff that you did, and you weren't sure if it actually made it better or not, but you did all the things. Jessica 02:22For sure. Yeah, I hired a podcast editor because I started my podcast, I recorded an episode, and, you know, my business was brand new, so I'm like, I don't want to spend a lot of money on a producer, and I downloaded a garage band or audacity, I think, at the time. And I'm like, Oh, I don't know what the fuck I'm doing. So I had been introduced to someone named Corey Coates, who has a company called Podfly. And I was like, Oh, could you edit my podcast? He's like, I'll do an episode for free. And then we became best friends. So.Pualena 02:59Oh my gosh, hot tip, don't ask for free editing, but if they offer it.Jessica 03:05I don't think Corey does it anymore, but we were both starting our businesses around the same time, so he showed me what he could do, and I was like, Okay, I'm gonna be your client. Pualena 03:15Amazing, do you still work with him today?Jessica 03:16I don't host a podcast anymore. We did it for nine years, but he's still one of my best friends. So.Pualena 03:21Amazing. Yeah, might I ask? What was the turning point for you and not continuing with your podcast?Jessica 03:30Yeah, great question. So we had our podcast for nine years and did pretty much like weekly episodes, and just reached a point where, I mean, it is expensive to have a podcast, you know, probably $1,000 a month minimum, to have it edited and everything. And we just felt like we said everything that we needed to say through our own podcast, and so we switched gears to just putting all of our efforts into guesting on other shows, but I still leverage the interviews or the episodes, because that's the thing about having a podcast, is it's all evergreen content. So there's still podcast episodes that I did in 2020 that I still, you know, share with people and posts and stuff like that.Pualena 04:10Totally, it's like a legacy builder, right? Like you have all of this content, you've shared so many things in so many places, and I love that you kind of found that loophole of like, we love to podcast still and share our stories, but we will use other people's audiences and networks and shows, and I think that's I mean, I'd love for you to share how impactful that is as a marketing strategy, much more than your own, right?Jessica 04:42Yeah. I mean, there's so many, there's there's so many pros, I won't even say pros and cons, because there's benefits of both having your own show and being a guest on podcast. The book I put out in 2016, my God, it's been forever, but I published, self-published, a book in 2016, called Interview Connections: How to Rock the Podcast From Both Sides of the Mic. So I've done a lot of speaking and talking about the benefits of both hosting, because there's a ton of benefits and power in hosting your own show. I mean, you get to bring on all these different people, build relationships with all these different people, whereas if you don't have your own podcast, you don't really have a platform on which to just invite people to have conversations with you, that you can strategically network with and become your clients, et cetera, et cetera. So there's so many benefits, but we reached a point where we felt like kind of, we said everything there was needed to be said, but also in the scope of our business, right? We both run agencies, you know, you you get to these points where you're like, where do I need to put resources? And we really, podcasting is such a branding tool. It's not necessarily something that pays off immediately. We kind of put a pin in the podcast when we were in a point in our business that we had to focus on, you know, lead gen, closing sales, like, kind of like building the team, and we still may bring the podcast back to life. That's the thing about having a podcast. You have the RSS feed, you could just start posting new episodes. Literally, anytime I've seen people do that, they're like, Yeah, I stopped my podcast years ago, but I was started again. Like, that's always available to you too, but being a guest is great because it gets you visibility to different people's audiences, and, you know, allows you to build relationships with other people. And I truly enjoy experiencing other people's dynamics and styles and personalities, like I was telling you before in the green room chat about a show I did on Tuesday, which was like, a very different experience. And you and I are just like, we're hitting it off. We're laughing and everything, which is, like, my favorite thing, because sometimes they get on a podcast and it's like, a little bit stiff or kind of not like, you know, we're like, okay, but then sometim...
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