The Real Time Show: Time To Watches with Carl Suchy
Episode Release Date: June 14, 2025
Hosts: Rob Nudds & Alon Ben Joseph
Introduction
In this engaging episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph delve into the fascinating revival of the Austrian watchmaking brand, Karl Suchy. Joined by Dr. Robert Punkenhofer, the entrepreneurial force behind the brand's resurgence, the conversation explores the rich heritage, modern design philosophies, and the challenges of re-establishing a historical name in today's competitive watch market.
Meet Dr. Robert Punkenhofer
Alon Ben Joseph introduces Dr. Robert Punkenhofer, highlighting his multifaceted background in legal studies and the arts. Dr. Punkenhofer shares his journey from being a trade commissioner and art curator to discovering the forgotten legacy of Karl Suchy while organizing an exhibition on Austrian design at the Trenale Museum in Milan.
Dr. Robert Punkenhofer (00:35): "By organizing an exhibition on Austrian design... I discovered Carl Suchy and Cerne. I was flabbergasted because this is a brand that was three generations catering to the Habsburg court... and it was all forgotten."
The Heritage of Karl Suchy
Dr. Punkenhofer elaborates on the illustrious history of Karl Suchy, a brand established in 1822, renowned for serving the Habsburg Empire and esteemed clients like Sigmund Freud. The brand thrived for three generations until the early 20th century when family conflicts and the fall of the Austro-Hungarian Empire led to its decline.
Dr. Robert Punkenhofer (04:54): "It was started out in 1822 and then for three generations, great success, was the leading manufacturer in the Habsburg Empire... different stories around that basically made the company fold."
Reviving a Legacy
Inspired by the brand's rich past, Dr. Punkenhofer embarked on reviving Karl Suchy, collaborating with watchmaster Mark Jenny and designer Milo Schwiestein. The initial production of 20 pieces successfully sold to friends, family, and enthusiasts encouraged him to formally relaunch the company, aiming to honor the original legacy while infusing modern design elements.
Dr. Robert Punkenhofer (06:00): "After some time, I had the first 20 pieces and was able to sell them to friends, family, and fools, basically. And only then I said, why not think about really doing a company and restarting this fantastic brand?"
Design Philosophy: Bridging History and Modernity
Karl Suchy's contemporary collections are deeply influenced by Viennese modernism, characterized by minimalistic yet emotionally resonant designs. The watches feature innovative elements like rotating second discs and guilloche patterns inspired by early 20th-century Viennese architects.
Dr. Robert Punkenhofer (07:16): "I did not want to repeat history, but really to continue from where the old Suchy left... very much informed by Viennese modernism."
Watch Collections and Innovations
The brand has introduced several collections over its eight-year market presence, including:
- Waltz Number One: Celebrates Viennese lifestyle with a design language rooted in Viennese modernism.
- Table Clock: A personal favorite of Dr. Punkenhofer, fully crafted in Vienna with the help of a young female watchmaster.
- Belvedere: Features creative date displays and intricate engravings, reflecting the heritage and artistic influences.
- Vienna with Eric Giraud: A collaboration highlighting detailed decorations inspired by iconic Viennese landmarks.
Dr. Robert Punkenhofer (10:42): "My vision is to bring simply a Viennese perspective into watchmaking... everything about the watches is nicely finished."
Challenges and Strategic Choices
One of the significant challenges faced during the revival was the choice of calibers. Karl Suchy opted for Voshir calibers, a decision driven by the desire to maintain high quality and align with the brand's prestigious legacy, despite the higher costs and complexities for a newer brand.
Alo Ma Joseph (09:28): "You actually answered my question why you use Voscher calibers... you've answered my question because you reference back to where they were."
International Presence and Distribution
Karl Suchy has successfully expanded its reach to over 20 countries, offering its timepieces through select retailers such as Konopasion in Paris, ETOs in New Delhi, and Lavish Attic in Hong Kong. Additionally, customers can purchase directly via the brand's website or visit the Vienna showroom for an immersive experience accompanied by traditional Viennese hospitality.
Dr. Robert Punkenhofer (14:33): "We have more than 20 countries... or come to our showroom in Vienna and we have a nice Viennese coffee and a Sachertorte."
Pricing and Accessibility
The Vienna collection is priced at €18,900, positioning Karl Suchy in the high-end segment of the watch market. While the price point may deter some, the exceptional craftsmanship, detailed design, and historical significance offer substantial value to watch enthusiasts.
Dr. Robert Punkenhofer (15:01): "The Vienna collection we are selling for €18,900 including tax and in euro."
Host Reflections and Praise
Rob Nudds expresses his admiration for Karl Suchy's approach, particularly appreciating the brand's commitment to modernization without merely replicating historical designs. He commends Dr. Punkenhofer's artistic background and the fresh perspective it brings to watchmaking.
Rob Nudds (16:19): "He married the Austrian modernism in the art movements and married that with watchmaking... it's definitely a brand to keep an eye on."
Conclusion
The episode concludes with mutual appreciation between the hosts and Dr. Punkenhofer for Karl Suchy's dedication to maintaining a storied legacy while pushing the boundaries of contemporary watch design. Listeners are encouraged to explore the brand's offerings and witness the seamless blend of history and modernity that defines Karl Suchy.
Unnamed Guest (19:04): "The website is CarlSuchy.com... it's top quality, and I guarantee you won't be disappointed."
Notable Quotes:
- "I did not want to repeat history, but really to continue from where the old Suchy left..." — Dr. Robert Punkenhofer (07:16)
- "We have more than 20 countries... or come to our showroom in Vienna and we have a nice Viennese coffee and a Sachertorte." — Dr. Robert Punkenhofer (14:33)
- "He married the Austrian modernism in the art movements and married that with watchmaking... it's definitely a brand to keep an eye on." — Rob Nudds (16:19)
Conclusion
This episode of The Real Time Show offers a deep dive into the revival of Karl Suchy, showcasing how a profound respect for heritage can coexist with innovative design. Dr. Robert Punkenhofer's vision exemplifies the seamless integration of history with modern craftsmanship, making Karl Suchy a noteworthy name in the realm of high-end watchmaking.