The Real Time Show: Episode Summary

Title: Time To Watches: Code41
Hosts: Rob Nudds & Alon Ben Joseph
Release Date: May 27, 2025

Introduction

In this episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph engage in an in-depth conversation with Claudio d'Amore from Code41, a brand renowned for its disruptive, transparent, and stylistically challenging timepieces. The discussion takes place live from Villa Sarazan during the Time To Watches event.

First Day at the Fair

Claudio shares his experiences from the first day of the fair, highlighting the bustling activity and the positive reception of Code41’s products.

• Claudio d'Amore [00:31]: "The first day was amazing. It was very busy and people were just coming to this little place, Sarazag."

He emphasizes the importance of physical interaction, noting that many attendees were seeing the watches in person for the first time, leading to a better appreciation of their quality and details.

• Claudio d'Amore [01:07]: "Generally very positive because the quality is always difficult to judge on pictures... they usually are surprised by the details of the quality."

Favorite Models and Design Philosophy

When asked about his favorite model, Claudio expresses a particular fondness for the "Make Escape," describing it as a fusion of mechanical elements presented on a large scale.

• Claudio d'Amore [01:34]: "Make Escape... it’s a mix of everything. It's a lot about mechanical elements that you can see actually on a large scale."

He explains that the design aims to create a "mechanical landscape" or "Mechascape," allowing enthusiasts to appreciate the intricate components side by side rather than layered.

• Claudio d'Amore [02:33]: "The feeling is very good because you really have this landscape of mechanical, which is Mechascape."

Community Engagement and Production Process

Code41 prides itself on involving its community in the creation process. Claudio elaborates on how community members can vote on various design aspects, effectively becoming co-creators of new models.

• Claudio d'Amore [10:21]: "We make about six months of the developments and we will share about four chapters... people can either vote on some images or make some comments."

This collaborative approach ensures that each new release resonates with the community’s preferences and maintains a sense of ownership among its members.

Current Stock and Future Releases

Discussing availability, Claudio mentions that Code41 currently has three collections available for immediate delivery. These include models like Day 41, T4, and NB24, which have already been validated through successful pre-orders.

• Claudio d'Amore [12:05]: "We have three collections that will be available for five days deliveries... Day 41, the T4 and the NB24 models."

He also touches upon upcoming projects, including a more classical regulator watch, blending traditional aesthetics with Code41’s unique touch.

Style and Innovation

Claudio delves into Code41’s distinctive style, which marries mechanical aesthetics with forward-thinking design. He emphasizes the brand’s commitment to innovation while appreciating vintage watch qualities.

• Claudio d'Amore [07:47]: "We try to surprise people with saying, okay, it looks dressy, classical, but somehow... graphically there is something different."

This balance ensures that while Code41 remains rooted in traditional watchmaking, it continuously pushes the boundaries to create something novel and engaging.

Event Takeaways and Industry Impact

Alon shares his observations from the event, praising Code41’s approach to transparency and direct-to-consumer model. He compares their journey to that of Christopher Ward, highlighting Code41’s unique position in the watchmaking ecosystem.

• Alon Ben Joseph [14:48]: "Code 41 a little different, a little more out there, a little more exciting."

The discussion also touches upon a pricing discrepancy observed on their website, prompting plans to address the issue and further engage with Claudio for future episodes.

• Alon Ben Joseph [16:38]: "It's not 44,000... Let's send a message to Claudio because it used to be below 10k."

Conclusion

The episode wraps up with hosts expressing their appreciation for Claudio’s insights and the innovative spirit of Code41. They express eagerness to delve deeper into the brand’s journey and future projects in upcoming episodes.

• Claudio d'Amore [13:15]: "Thank you very much, Juni, for inviting me and see you soon."

Notable Quotes

• Claudio d'Amore [01:07]: "Generally very positive because the quality is always difficult to judge on pictures... they usually are surprised by the details of the quality."
• Claudio d'Amore [07:47]: "We try to surprise people with saying, okay, it looks dressy, classical, but somehow... graphically there is something different."
• Alon Ben Joseph [14:48]: "Code 41 a little different, a little more out there, a little more exciting."

This episode offers a comprehensive look into Code41’s innovative approaches in the watchmaking industry, their community-driven projects, and the challenges and triumphs they face in bringing unique timepieces to enthusiasts worldwide.