Podcast Summary: The Real Time Show – "Time To Watches: Elka"
Release Date: June 3, 2025
Hosts: Rob Nudds & Alon Ben Joseph
Guest: Hakeem El Kadiri, Elka Watches
Introduction
In this engaging episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph welcome their longtime friend and esteemed watchmaker, Hakeem El Kadiri of Elka Watches. Filmed outside the picturesque Villa Sarasan, the discussion delves into Hakeem's dual passions: high-end watchmaking and his burgeoning whiskey venture, Lock LaT.
Hakeem’s Whiskey: Lock LaT
Hakeem shares the inspiring story behind his venture into whiskey production. Initially skeptical, he was encouraged to experiment after tasting a friend's Belgian whiskey. This led to the creation of Lock LaT, a Swiss single malt whiskey with a unique flavor profile developed over three years.
Hakeem El Kadiri [00:35]: "After three years, it has a kind of interesting taste."
Rob enthusiastically praises the whiskey, noting its complexity and widespread approval among listeners.
Rob Nudds [01:43]: "This whisky is absolutely superb. It really does stand toe to toe with some of the finest whiskies I've ever drunk in terms of its interest and complexity."
The hosts humorously speculate on Hakeem potentially shifting focus entirely to his whiskey business in the future.
Elka Watches: Design and Innovations
The Timepiece Model
Hakeem introduces his latest creation, The Timepiece, a watch that encapsulates his vision of peace and harmony through intricate design elements. Featuring Elvish script and a poetic message, the watch serves as both a timekeeping device and a symbol of hope.
Hakeem El Kadiri [03:05]: "It's a rephrase of the human rights that I wanted to have in a more poetical way."
Rob is visibly impressed by the aesthetic and craftsmanship, highlighting the watch's sapphire crystal, rose gold PVD finish, and teal-colored dial.
Rob Nudds [05:09]: "And you've got a greenish bluish style. ... it's a gorgeous, gorgeous touch."
Design Inspirations and Features
The Timepiece draws inspiration from Tolkien's Middle Earth, blending elegance with a message of peace. The dial's Elvish font and the thoughtful placement of the poetic inscription make it a standout piece.
Alon Ben Joseph [00:26]: "It does look just like a prop from Middle Earth."
Rob commends the watch's unique features, such as the domed dial with a sunray finish and the precise curved hands, which add depth and intrigue.
Rob Nudds [10:20]: "It's a beautiful piece... The whole watch feels like a fully realized concept piece."
Customer Reception
Hakeem reports a positive reception at watch stands, with customers appreciating the unique design and craftsmanship. The limited edition Lock LaT collaboration, consisting of 25 pieces, has been particularly well-received.
Hakeem El Kadiri [08:04]: "It was really well accepted by the people coming here... something you like or you, you dislike."
Business Challenges: Tariffs and Market Perspectives
The conversation shifts to current global trade tensions and their impact on the Swiss watch industry. Rob discusses the fears among independent brands regarding potential tariffs that could significantly increase their costs in international markets, especially the U.S.
Rob Nudds [06:05]: "The possibility of having 30% or 20% outside of Switzerland are mostly slapped on their wares instantly."
Hakeem responds candidly, acknowledging the uncertainty and expressing uncertainty about potential mitigation strategies.
Hakeem El Kadiri [07:27]: "For the time being, I have no idea."
Rob humorously suggests unlikely measures, emphasizing the gravity of the situation for independent watchmakers.
Future Plans and Upcoming Releases
Looking ahead, Hakeem hints at new products inspired by market feedback. He emphasizes the importance of listening to customers and adapting designs accordingly, promising new releases in the coming months.
Hakeem El Kadiri [13:01]: "I will launch it in two, three months. ... our auditors are going to see it in two, three months."
He also confirms his participation in upcoming events like Geneva Watch Days, where enthusiasts can expect to see his latest creations.
Additional Feedback and Collaborations
Towards the episode's conclusion, an unnamed guest provides further praise for Hakeem's work, particularly commending the aesthetic appeal and the collaborative spirit in designing new models.
Unnamed Guest [16:01]: "I like what he's doing and his next chapter is a good one. ... I adore it."
Alon and Rob add their own reflections, drawing whimsical parallels between Hakeem's designs and elements from Lord of the Rings, while also appreciating the functional and philosophical depth of his creations.
Alon Ben Joseph [17:56]: "The word mark in Comic Sans because that's what writing looks like when you've had a few too many glasses of lock lyre."
Conclusion
Rob closes the episode with warm wishes for Hakeem's continued success in both his watchmaking and whiskey endeavors, expressing anticipation for future collaborations and product launches.
Notable Quotes with Timestamps:
- Hakeem El Kadiri [00:35]: "After three years, it has a kind of interesting taste."
- Rob Nudds [01:43]: "This whisky is absolutely superb. It really does stand toe to toe with some of the finest whiskies I've ever drunk in terms of its interest and complexity."
- Hakeem El Kadiri [03:05]: "It's a rephrase of the human rights that I wanted to have in a more poetical way."
- Rob Nudds [05:09]: "And you've got a greenish bluish style. ... it's a gorgeous, gorgeous touch."
- Rob Nudds [10:20]: "It's a beautiful piece... The whole watch feels like a fully realized concept piece."
- Hakeem El Kadiri [08:04]: "It was really well accepted by the people coming here... something you like or you, you dislike."
- Rob Nudds [06:05]: "The possibility of having 30% or 20% outside of Switzerland are mostly slapped on their wares instantly."
- Hakeem El Kadiri [13:01]: "I will launch it in two, three months. ... our auditors are going to see it in two, three months."
- Unnamed Guest [16:01]: "I like what he's doing and his next chapter is a good one. ... I adore it."
- Alon Ben Joseph [17:56]: "The word mark in Comic Sans because that's what writing looks like when you've had a few too many glasses of lock lyre."
This episode of The Real Time Show offers a deep dive into the artistry and challenges of independent watchmaking, complemented by the unique intersection of fine whiskey craftsmanship. Hakeem El Kadiri emerges as a visionary blending tradition with innovation, inspiring both watch enthusiasts and connoisseurs of fine spirits.