The Real Time Show: In-Depth with Pascal Ravessoud on Watch Culture

Podcast Information:

• Title: The Real Time Show
• Hosts: Rob Nudds & Alon Ben Joseph
• Episode: Vice President of the Fondation Haute Horlogerie Pascal Ravessoud on Watch Culture
• Release Date: April 4, 2025

Introduction

In the April 4, 2025 episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph sit down with Pascal Ravessoud, Vice President of the Fondation Haute Horlogerie (FHH). Pascal, a passionate watch enthusiast and advocate, delves into the intricate world of watchmaking, exploring its rich culture, the importance of specialization, and FHH's mission to engage and educate both seasoned collectors and the new generation of aficionados.

Celebrating Two Decades of FHH

At the outset, Pascal shares insights about FHH's journey, marking its 20th anniversary this year. He reflects on the organization's evolution from organizing the Salon International de la Haute Horlogerie (SIHH) to its current partnership with Watches and Wonders Geneva foundation since 2023.

“FHH continues with its original mission of spreading the good word and trying to increase the knowledge and make people understand the value of the watches to the widest possible audience.”
— Pascal Ravessoud [00:57]

Pascal emphasizes FHH's commitment to education and advocacy in the watchmaking industry, highlighting efforts to demystify the craft and make it accessible to a broader audience.

Watches and Culture: Bridging Generations

One of the cornerstone initiatives discussed is "Watches and Culture," FHH's vibrant Instagram platform boasting 30,000 followers. Managed by younger team members, the platform adopts a fun and relaxed approach to attract millennials and Gen Z enthusiasts who may find traditional watchmaking discourse inaccessible.

“We have a pretty active, young oriented Instagram account called Watches and Culture... we're trying to bring more people aboard by speaking a little bit differently.”
— Pascal Ravessoud [03:52]

This initiative aims to translate the intricate details of watchmaking into relatable content, fostering a new generation of watch enthusiasts who appreciate both the artistry and technical prowess behind timepieces.

Understanding Watch Culture: Tradition Meets Innovation

When probed about the essence of "watch culture," Pascal offers a profound perspective on the balance between tradition and innovation in the industry.

“It's a whole world, it's a small world by itself, where tradition meets innovation in a way that has no comparison in luxury environment.”
— Pascal Ravessoud [04:19]

He draws parallels between Switzerland's Watch Valley and Silicon Valley, underscoring the unique ecosystem that thrives on specialized skills, craftsmanship, and relentless pursuit of excellence. This culture, Pascal asserts, is unparalleled in the luxury sector, fostering an environment where artisans and technologists collaborate seamlessly.

The Significance of Specialization in Watchmaking

Rob Nudds steers the conversation towards the intricate specialization within watchmaking, a practice that has historical roots yet remains vital in contemporary manufacturing.

“There are so many specialized trades... it's an immense skill network that probably doesn't exist elsewhere and needs to be maintained and needs to be talked about.”
— Pascal Ravessoud [09:25]

Pascal debunks the modern myth of vertical integration, where brands attempt to handle all aspects of watch production in-house. He argues that such endeavors overlook the necessity of diverse, specialized skills that collectively contribute to the creation of a masterpiece timepiece. This specialization not only preserves traditional crafts but also ensures the highest quality and innovation in watchmaking.

Embracing Collaboration and Storytelling

The dialogue shifts to the importance of storytelling and collaboration in modern watchmaking. Pascal highlights FHH's efforts to humanize the industry by showcasing the stories of craftsmen and their artisanal journeys.

“It's truly inspiring and they had a very different story, but yet they connected through watching watch passion.”
— Pascal Ravessoud [12:19]

By organizing intimate events that break away from the ostentatious norms of luxury watch gatherings, FHH fosters a more inclusive and passionate community. These events prioritize genuine connections and shared enthusiasm over exclusivity, inviting a diverse audience to partake in the rich tapestry of watch culture.

FHH’s Role in Global Watch Communities

Pascal elaborates on FHH's strategic initiatives to engage global watch communities, particularly targeting younger demographics who are traditionally underserved by the luxury watch market.

“We are trying to engage with communities around the globe... to take the new generation on board and make them understand what makes the beauty and the magic of watches.”
— Pascal Ravessoud [10:47]

From hosting events in major cities like London and New York to developing educational programs, FHH strives to create platforms where passion for watchmaking can flourish without the barriers of elitism or commercialization.

Sustaining Passion Through Education and Certification

FHH's sustainability is underpinned by its educational and certification programs, which not only generate revenue but also ensure the preservation and transmission of watchmaking knowledge.

“Our revenue is mainly driven by our training programs and certification program... Everything is free. Of course, not our training modules because we need to survive in this crazy world.”
— Pascal Ravessoud [15:01]

These programs are designed to equip enthusiasts and professionals alike with the skills and knowledge necessary to uphold the standards of watchmaking, thereby sustaining the industry's legacy and fostering continuous innovation.

Inviting Engagement and Participation

In closing, Pascal invites listeners to connect with FHH through their website, hauteurlogerie.org, encouraging participation in events and educational offerings.

“Once you come to one of our events, you will understand the spirit... connecting through the watches.”
— Pascal Ravessoud [15:01]

Rob and Alon commend FHH for its mission-driven approach, likening them to "missionaries of watchmaking" who are pivotal in spreading passion and knowledge within the community.

Conclusion

This episode of The Real Time Show offers a comprehensive look into the Fondation Haute Horlogerie's pivotal role in shaping modern watch culture. Pascal Ravessoud's insights illuminate the delicate balance between honoring tradition and embracing innovation, the necessity of specialized craftsmanship, and the importance of inclusive, passion-driven community building. For anyone interested in the art and science of watchmaking, this discussion underscores the enduring allure and evolving landscape of horological excellence.

Connect with FHH:

• Website: hauteurlogerie.org
• Follow on Instagram: Watches and Culture (@watchesandculture)