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I would say it's universally understood that sexual jokes involving children is a line that you don't cross. But Frida Baby did not get the memo. They crossed the line. I use their products, specifically their Freedom mom products for postpartum care, but they will never get another dime from me. We've got Frida Baby and more today on the Riley Gaines Show. Thank you guys for joining. I'm the host, Riley Gaines. But before we talk about that, before we talk about American sellouts and before we talk about what the heck is wrong with Canada, I want to tell you guys about today's sponsor. It is Cozy Earth. Now I have Cozy Earth sheets on my bed. I sleep in Cozy Earth pajamas. Actually Margo, our four and a half month old baby girl, she has Cozy Earth sheets in her crib. I have two of their classic cuddle blankets. Actually have one right here. It is so plush, it is so soft, it is so luxurious. So are their pajamas, so are their, their sheets. I've been using their products for, I mean over a year now. And I can tell you truthfully, you will not find any other sleepwear, especially like Cozy Earth. Now I know Valentine's Day has come and gone, but it's not too late. You can go to cozyearth.com and use my code gains that is G A I N E S for 20% off. They have a 100 night sleep trial, which you won't need by the way. But if you do need it, you can return your sheets, your pajamas, your loungewear hassle free. You won't want to. They have a 10 year warranty as well. But once you feel this level of comfort in your bed, in your sheets, you slip into those sheets after a long day. You will want that to last a decade at least. Again, cozyearth.com gains G A I N E S for 20% off. A late Valentine's Day gift. Husbands, if you're watching this, Dads, moms, wives, if you're watching this, you can celebrate everyday love with comfort that makes the little moments count. One More sponsor today for you guys, Another thing I feel very, very passionately about. And every single day, thousands of women hear the same devastating lie. That abortion is their only option or that they're alone or that there is no hope. But everything changes the moment a mom in crisis walks into a preborn network clinic and sees her baby on an ultrasound. I remember the first time that I saw our precious baby on an ultrasound. The first time I heard her heartbeat. How that changed my life. Truthfully, it sounds crazy, but it really does. You go to that anatomy scan and you see the little tiny hands and the little tiny feet. That one moment, it doubles that mom's chance of choosing life. Because at that point, it's not just an image on the screen. It's hearing her baby's heartbeat maybe for the very first time. And in that moment, she realizes that that's life growing inside of her. And it's not a problem to be solved. It's to be protected. So let's be there for her in that beautiful moment that looks like love, it looks like prayer. It looks like support. One preborn partner. Put it this way. Knowing my gift could save a life was the most meaningful act of love that I could give. So for just 28 DOL can partner with my friends at Preborn and provide one life saving ultrasound. $140 provides five ultrasounds, which means that's five chances for life this year. Let's make it the biggest baby saving year in history. Take a stand. Be bold. Speak for those who cannot speak for themselves. Call £250 and say baby. That's £250 and say baby. Or you can visit preborn.com defendwomen one more time. Preborn.com defendwomen now, before we dive into this controversy surrounding Frida Baby, I want to be very clear. Like I said, I have used their products. Call me oblivious, call me naive, call me unattentive. I don't know, but I never noticed the sexual innuendos on their products, products marketed to parents for babies. I mean, their products, at least from my perspective, were genuinely very helpful for moms and for babies. I had like the whole postpartum recovery kit. They had like these postpartum boxers or like underwear, I guess I had the Perry bottle and this, like perennial healing foam. Actually, I think I even delivered in the Frida mom delivery and nursing gown. But over the past week or so, I and the rest of America, it seems, has become aware of how Frida Baby has been marketing their products in store and online. Like I Said I had no idea of this. But I will say most of the Frida Baby and Frida mom products that I have were given to me at my baby shower, meaning I never really inspected the products or the packaging in a store myself. But nonetheless, I'm appalled that I did not notice this sooner. I'm going to show you guys a series of photos of their packaging and marketing tactics online that caught my attention. If you're watching on YouTube, then you can see the photo on screen. This was the first of many hypersexualized Frida Baby ads that I saw. This was posted from the Frida Baby official account. There's a graphic here of a thermometer, a rectal thermometer, and a baby with the baby's legs in the air, kind of like in like the happy baby position. And the caption of this photo says, this is the closest your husband's ever going to get to a threesome. Meet the new three in one true temperature thermometer, blah, blah, blah. So for clarity, they're advertising their new 3 in 1 baby thermometer with a sex joke about dads and husbands. But it didn't take the Internet long to realize that Frida Baby has really been doing this, sexualizing babies and moms and dads for years. The ad that I just showed you is only an escalation of the norm, really. The sexualization of children was their underlying shtick since the company's inception. Or I guess really not that underlying. It was in our faces the entire time. Let's go through some of the most diabolical, starting with the more mild ones, if you can even really call it that. And then increasingly getting more perverse. Here's the packaging for that 3 in 1 thermometer on the side here. It says, how about a quickie? Here's the packaging of one of their humidifiers. It says, I get turned on easily. Here's a post they made on their ex account. It says, you know you're a good mom when you sacrifice your vibrator batteries for your kids toys. I don't even feel comfortable like saying this out loud. And I'm a fully grown adult woman, this one says, which I don't know what their obsession is with threesomes, but another photo posted on their Instagram saying, threesome. It's a noun. When your toddler invades the bed and takes up 70% of the available space. It only gets worse, believe it or not. Here's a picture posted on their Instagram advertising the Wendy, which I guess is Like a Degasser that is inserted into a baby rectally. It's got a picture of a child's dirty diaper and the caption says top Wendy Pro tips to tap that gas with the G in parentheses. Obviously insinuating to tap that a double S. I don't curse. I certainly won't curse online. It says massage it real good. Lube that ish up, wear a poncho and thank us later. Slide into our DMS with success photos Blur not necessary. Excuse me, Asking for uncensored success photos after sticking one of their products up a baby's butt is insane behavior. And then to follow it with blur not necessary. I found this next one that I'm about to read to be the most obscene and vulgar and quite frankly, criminal of all of their different ads. They posted this picture to their Instagram. It's a congested baby with mucus on the baby's face. Now I have the baby's face blurred out because I would never exploit a child like Frida Baby has done. If you're watching on YouTube.com, you can see how the mucus or like the snot or the booger, whatever it is, has been excreted from the baby's nose and somehow got on the baby's forehead. The caption that Frida Baby put on this photo of a newborn with mucus on his face says, what happens when you pull out too early? So many questions. Number one, what parent signs their child up for this? You have to hope that maybe they didn't know. I don't know. But secondly, again, how in the world has this gone unnoticed for so long? Back in 2021, Frida Baby posted this on their Instagram saying, hey moms, what's nightstand top drawer worthy, battery operated, and comes in clutch when things are hot and steamy. Guess our new baby product below. I just want to say, marketing like this, it doesn't happen by accident. Like, you have an entire marketing team. You have strategists, of course, you have the CEO. These things are brainstormed. They are approved, they're mocked up, they're signed off. On the first ad I saw, the 3 in 1 thermometer where they made reference to the threesome. I thought truthfully, like, that was maybe just some sort of rogue intern posting this. And boy was I wrong. This has been a brand decision that they have historically relied on since the inception of the company. It's what they've prided themselves on being. And I think the scary part is they have been Successful using this brand model. Uh, now their Meet the marketing team that was on their website has since been deleted, but web archives exist. So let's meet the marketing team. I was so curious when I saw these posts like, who in the world are the brains behind such a hyper sexualized, vulgar marketing strategy? And I really wasn't too shocked to see that much of their team consisted of men. This is Brian Bird, the director of packaging. His bio on the Meet the team website says, the hardest thing about being a parent are the kids. So that's not sexual, of course, but it's just really bizarre to see someone who leads a company promoting and selling baby products to speak poorly of having babies. This is the VP of marketing strategy. Another man, the package design production manager. Another man. Another thing I found to be super odd is a lot of them in their bios mentioned that they don't even have children. This guy here says, I don't have kids, but I've stepped on enough Legos in life to understand parenting is so much more than stepping on Legos. This guy says, I love being an uncle to my many nieces and nephews. This woman's graphic picture is a photo of her and her dog. And the bio says, it's just a dog. First of all, that's my child. Another woman here, she says, no kids yet, just oldest daughter energy. Another one that says, technically, I'm a parent. He just has four legs, a tail, and zero respect for personal space. This is their CEO. Her bio says, I'm just a girl stuck sleeping under a baby with a full bladder and a dying phone. Three fourths of these people don't have children. Several consider dogs their child. And the ones that do have kids talk about parenthood as if it's the worst thing ever, including the CEO. So it's really not surprising that these nasty ads were greenlit. Now, some of you, you may be thinking, you know, what's the big deal? Babies can't really read. These products are marketed to the parents. This is not about whether an infant can read the caption or not. It's about the choice to put these sexual innuendos on real images of real babies. I'm not a prude who can't handle adult humor, but there's a time and place for it. And baby products is neither of those things. Neither the time, neither the place. And don't even come at me with, you know, well, it's harmless because. No, it's not. It's not harmless. I believe it's intended to desensitize people. Now, they have gone through and deleted a lot of these posts, and Frida Baby has actually released a statement. I'm not calling it an apology strategically, because it's not an apology. Actually, they doubled down on their marketing strategy. They say from the very beginning, Frida has used humor to talk about the real raw and messy parts of parenting that often go unspoken. I just have to stop right here. Like, one sentence in and I'm stopping. Sexualizing children is not humor, at least to any decent human being. Let's continue on. Frida Baby says we do this because parenting can be isolating and overwhelming, and sometimes a moment of levity is what makes a hard experience feel human, shared, and survivable. Our products are designed for babies, but our voice has always been written for the adults caring for them. Our intention has consistently been to make awkward and difficult experiences feel lighter and more honest and less isolating for parents. That said, humor is personal. What's funny to one parent can feel like too much to another. Do you notice what they're doing? That they're, like, attempting to gaslight you into feeling as if their style of humor was just too much for you? You really just couldn't take it. They continue on. We're never trying to offend, push boundaries for shock value, or make anyone uncomfortable. Importantly, our tone is never separate from our product. The humor we use is always grounded in a specific feature, benefit, or innovation, A reflection of the real problem we are solving for families. Frida was built to support families through some of the most vulnerable and transformative chapters of their lives. We stand firmly behind that mission. We will continue to show up with honesty, empathy, and courage with each decision we make. We will continue to evaluate how we express our voice so that our commitment to families is unmistakable. And our tone always meets the moment. Yeah, so not an apology at all, which I'm glad. Right. Like, I would rather them not apologize if they aren't truthfully remorseful, than to apologize just because they feel like that's what their customers or their target audience wants. But they have revealed themselves. At this point, I will say I have been encouraged to see the unity that we've seen online in the days following a lot of this being exposed from both sides of the political aisle. You guys know, I certainly know there are very few things that seem to unite us nowadays, but this actually appeared to be one of them. So, moms, to be out there when you're creating your registry, I would highly encourage you to not put any Frida Baby or Frida mom products on there. There are tons of other alternatives that exist that don't want to sexualize you and your newborn child. In talking about this, maybe, maybe I'll just create an alternative. Maybe that's a good idea. But regardless, money talks. So there's real power in where we choose to spend our dollars. We get often caught up in this conversation of people feel like they only have a chance to make, you know, consequential impact once every four years when they go to the ballot box to vote for the president. That's not the case at all. You have the opportunity every single day to vote, but you vote with your dollars, your money. I've come to realize that every single economic choice is in fact a moral one. So in my household, we are boycotting Frida Baby and Frida mom products. Now onto the second story of the day. You guys know that the Winter Olympics is going on. And I will say there are very few things that leave me feeling as an American, that leave me feeling as patriotic and prideful and grateful and like with this beaming smile on my face than watching U.S. olympian win an Olympic gold medal and stand atop the podium with an American flag draped over their back. Right? Like that visual, it just gives you kind of like this warm feeling. I'm a little less enthused when I see an American born citizen win an Olympic medal and stand with a Chinese flag on their back. But that's exactly what Eileen Gu has done. Eileen Gu. She is a American born Olympic freestyle skier who has trained her whole entire life in America, but renounced her U.S. citizenship to compete for China in the Olympics. Reports actually indicate that she's received direct financial support from the Chinese sports system tied to her representing China internationally like millions and millions and millions of dollars. And in doing my research for this episode, I was, you know, looking up Eileen Gu a little bit about her and these are some of the stats that I found about her. Because regardless of if you like her or not, she really is undoubtedly impressive. She's 22 years old. I found that she scored a 1580 out of 1600 on the SAT. So she's brilliant. She's studying international relations at Stanford. She has two Olympic gold medals, two Olympic silver medals. If you can see on screen, there's a photo of her, she's objectively like very beautiful. But none of that changes the fact that she was paid around $7 million by Beijing for defecting. Something I feel like I've noticed in athletes, or actually even beyond athletes, is that people born under communism love freedom and Oftentimes, people born under freedom love communism. Like I said, Eileen, she was born in America, she was raised in America, she currently even still lives in America. She studies in America, yet still chose to compete against her own country, that very country that has given her every opportunity in her sport that she has. Competing against that country for the worst human rights abuser on the planet, that being China. Choosing to represent an authoritarian regime while cashing in on endorsements that are linked to watchdog groups, to mass detentions and forced labor camps. She's technically, I mean, followed all the official rules to be able to compete for China, the country that I guess she identifies with. And I do believe that she has inspired, you know, millions of girls across the country in their sport. And I don't think that should be overlooked. But to be born in the usa, raised in the usa, had every opportunity in the USA and then to sell out to the CCP for cash, I don't know. I guess at the end of the day, like athletes, they make career decisions. Maybe it's government officials who make political ones. In scouring the Internet, I found a Charlie Kirk tweet. Because there is a Charlie Kirk tweet for everything I have realized following his assassination. His tweet says, Eileen Gu, a Chinese American Olympic freestyle skier who trained her whole life in America, renounced her U.S. citizenship to compete for China in the Olympics. Eileen Gu is a traitor, and this is akin to treason. She should never be able to enter the US Again. Let's watch this clip here of her responding to a reporter earlier this week.
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Also, do you see these as two silvers gained or two goals lost?
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I'm the most decorated female free skier in history. I think that's an answer in and of itself. How do I say this? Winning a medal at the Olympics is a life changing experience for every athlete. Doing it five times is exponentially harder because every medal is equally hard for me. But everybody else's expectations rise, right? And so the two medals lost situation, to be quite frank with you, I think is kind of a ridiculous perspective to take. I'm showcasing my best skiing I'm doing things that quite literally have never been done before. And so I think that is more than good enough. But thank you.
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I guess it was a valid question. Like in asking, do you see this as two silvers gained or two golds lost? I understand, I guess, the intent of his question, uh, and actually don't hate me. I actually kind of like her response. Granted, I think you can see the like, narcissism in her eyes when she laughs in his face, but she's basically like, look, I have four Olympic medals. How many do you have? Now, this reporter, he didn't necessarily ask a hyper political question, but I would be remiss in this conversation if I didn't mention the reporters who have been doing that. Since when did it become the norm to bait US Olympic athletes into giving us their political opinions? Or to saying that ice is bad or that America is oppressive or that Donald Trump is an orange mean man, Right? Like, why don't these reporters ask them about their hard work or the sacrifices that they've had to make or their skill set or their talents that they have? Like, I'm not saying these people shouldn't have political opinions. Actually, I think it's a great thing for everyone to be civically engaged, but it feels like the wrong time to ask them their political opinions. If you watch the episode we did following the Grammys, I had the same viewpoints then as I do now. You have all these celebrities standing on stage talking about ice and how, how they're, they're the gestapo or whatever talking points they'd been handed that day. I said in that episode, I'm not saying these people shouldn't have political opinions. I'm really not. We see lots of people online saying, you know, just shut up and compete. I don't think that, I really don't. I think it's good when you are engaged, you know what's happening around the world. But it's the wrong time to ask them about their political opinions. They're competing at the most elite level, the highest stage in their sport. So the reporters baiting them into saying something bad about America, those people, they really aren't reporters at all. They are activists. And one more thing, here's a pretty interesting contrast for you between two American born athletes at the Winter Olympics. You have Eileen Gu on one hand. I'll say it again. Despite living her entire life in America, competes for China, gets paid millions of dollars to do it. Compare that to figure skater Alyssa Liu, who just won a gold medal for the United States she's the daughter of a Chinese immigrant who participated in the Tiananmen Square protests. China actually attempted to recruit her, but she refused, resulting in her needing enhanced security from the State department at the 22 Games in Beijing because of it. So final thought here, in a world of Eileen Gus who sell their country out for cash, be an Alyssa Liu. Last story of the day. What the heck is wrong with Canada? I was scrolling on X and I saw this headline. It says, distraught family blast Canada for euthanizing son 26, who suffered from seasonal depression. Yes, you heard that right. In Canada, they can literally assist you in killing yourself for something as mild and common as seasonal depression. Now, the story goes that this young man suffered from type 1 diabetes that he had since childhood. He struggled with mental health issues following a serious car accident that he had as a teen. I believe he had lost vision in one of his eyes. But he began to show some signs of improvement. But it was only later on he became hyper fixated, hyper focused and obsessed. On maid, which is Medical Assistance in Dying in Canada has a law to allow for it. Eventually, he received approval for assisted death under a provision that allows euthanasia even when natural death is not imminent. His parents say that he became fixated just on the thought of dying. Something that was very appealing to him. He actually attempted to go through this process multiple times. The first time, his doctors actually rejected his applications because he wasn't terminally ill. But he was then laid, later approved under MAID rules because that doesn't necessarily require death to be reasonably foreseeable. It says really terrifying here, Actually. Earlier this week, New York Governor Kathy Hochul, she signed an assisted suicide bill into law, making New York the 13th state in the United States, plus Washington, D.C. to legalize allowing physicians to aid terminally ill adults into dying by suicide. So in New York, this law will go into effect in six months. Laws like this that just open the door wide to assisted death. Maybe in theory, they sound compassionate, especially when we're talking about people who are in pain, right, those who are terminally ill. But in practice, they risk telling vulnerable people that their lives are just disposable. That's not compassion. That's not love. That's not kindness. And you saw the headline. One of the reasons cited for this assisted suicide was seasonal depression. How about rather than killing people who have clearly mental health issues, why don't we demand better care or better mental health services and support, or better medical oversight and true compassion that never views death as the first or easiest answer. And I think the really concerning thing about laws like this is that this is very clearly, to me, as I view it as a Christian, very clearly an attempt to play God right. Like choosing the timing and the manner of death is assuming divine authority. And that's a really, really slippery slope. The creation of life and the end of life, that authority belongs to God alone, not people like Governor Kathy Hochul. But I'm really not surprised that this is a policy that the left, the Democrat Party, supports. Really. They seem to be a death cult. I don't say that lightly. Remember at the DNC in summer of 2024 when they had that mobile abortion van posted outside the convention center, a big ban. They were boasting on social media like you could go into the van, get a abortion performed or done. I don't even know what you call it, or they would, you know, passing out these abortion pills. They were boasting online. We've performed 25 abortions today that is neither safe, legal nor rare. They are celebrating in the fact that they are terminating life on demand. Abortions is one of the most sinister things I've ever seen. The left seemingly loves and celebrates destruction and harm and death, or at least the prevention of creation of life as made very clear by abortion and even the medicalization of adults and of course, minors cutting off and sterilizing children. Oh my goodness. Thank you guys for tuning in to this week's episode of the Riley Gaines Show. Be sure to follow along@YouTube.com you can follow us over on Instagram at the Riley Gaines Show. It helps tremendously when you guys share these episodes far and wide. Share these episodes to your favorite liberal, the person who you think needs to hear it. We will see you guys again next week.
The Riley Gaines Show — Episode Summary
Episode Title: Frida Baby’s VILE Ads Exposed
Host: Riley Gaines
Release Date: February 20, 2026
In this episode, Riley Gaines takes a deep dive into the controversy surrounding Frida Baby’s marketing, which she denounces as highly sexualized and inappropriate, especially for a company focused on products for mothers and infants. She also reflects on patriotism in sports by discussing American-born Olympian Eileen Gu’s decision to compete for China, and she reacts to Canada’s and New York's assisted suicide policies, tying these topics into broader cultural debates about morality, family, and the value of life.
[03:40 – 18:50]
Initial Personal Reflection:
Examples of Inappropriate Marketing:
Systemic Issue, Not Rogue Posting:
Examination of Frida Baby’s Marketing Team:
Ethical & Societal Concerns:
Frida Baby’s Response:
Call for Consumer Action:
[22:04 – 26:54]
Olympics as a Source of Patriotism:
Eileen Gu’s Choice to Compete for China:
Riley’s Response:
Takeaway:
[27:00 – 31:17]
Shocking Headline:
Expansion of Euthanasia Laws:
Critique of Policy and Cultural Attitude:
On Frida Baby’s Marketing:
On Eileen Gu:
On Assisted Suicide and Cultural Values:
Riley wraps up with a call for moral clarity and consumer action, urges listeners to share the episode widely, and reminds parents to stay vigilant in upholding family values amid a shifting cultural landscape.