My guest today is Josiah Meldrum, co-founder and director at Hodmedod, the retailer and wholesaler of British-grown beans, pulses, grains and seeds.

For over a decade, Hodmedod has been championing the long-forgotten British staple, the fava bean, as well as supporting farmers to experiment with new crops including lentils and chickpeas.

While these are mostly niche crops today, Josiah and Hodmedod believe they have huge potential to add diversity to traditional arable rotations, bring farmers closer to their end customers, improve soil health and make the UK diet healthier and more sustainable.

In this brilliant conversation Josiah discusses these many benefits, as well as telling the story of how Hodmedod came to be (and what the name means!), and sharing his insights on what a fairer, more sustainable food system could look like.

Josiah is an incredible source of wisdom on these issues, and I certainly learnt a huge amount from talking to him.

Enjoy!

* Hodmedod website

* Hodmedod Instagram

* Ultra Processed People, by Chris van Tulleken

* Using Emergence to Take Social Innovation to Scale

Music by RomanSenykMusic via Pixabay

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