There's a chiropractor in a parking lot hut in Maui who told a second-year chiropractic student to get out. She wrote him off at the time. Twenty years later, she understands exactly what he meant.

This is the first episode of a new season — and a new focus. Dr. Alex is done talking around the elephant: chiropractors are carrying a legitimacy wound that has shaped how we build our practices, set our fees, design our intake processes, and decide what we're worth. And most of us don't even realize we're doing it.

What you'll hear in this episode:

- Why a practice that looks like success from the outside can still feel like something vital is disappearing — and what that's actually telling you

- How to tell the difference between a clinical decision made from values versus one made from fear of not being taken seriously

- The real cost of defining chiropractic worth through the lens of Western medicine's acceptance

- What your new patient process reveals about where your decisions are actually coming from

- Why asking your patients what they need might be the most radical act of leadership you can practice right now

- What it looks like to co-create a practice model that is genuinely congruent — not borrowed from someone else's success story

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Email Dr. Alex: dralex@rootedpractice.co