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Many DTC advertisers embraced AI to scale production and reduce creative bottlenecks, only for outputs to fall flat.

If different departments are feeding different prompts to different bots, the issue is not the technology- it’s the system.

In this episode of The Scaling Lab, Jairet Crum walks through the exact workflow for creating and deploying a series of custom GPTs that move you from raw research to finished ad sets in under 15 minutes.

Instead of guessing what to prompt next, you’ll have the exact tools and structures to move from idea to faster, sharper, cohesive performance creative.

Key Takeaways

Structure multiple custom GPTs into a single creative workflow
Learn why clear instructions and guardrails matter more than chasing perfect prompts
Transform customer research into high-performing creative strategy and briefs
Develop reliable formats, angles, hooks, and visuals that connect
Move faster with a repeatable system that supports scale.