Podcast
The Scaling Lab
Hosted by Tried and True Media · EN
The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
19episodes
Episodes
Newest firstAll episodes
Ad Creative Winners vs Losers: Hooks, Bridges & UGC That Actually Convert.
Mar 1000:43:41Tap to summarizeThe Scaling Secrets team is back and reacting to more ads from across the internet!In this episode, Jairet and Kira break down another round of real direct-response ads—highlighting the creative decisions that keep attention… and the subtle missteps that make “good” ads fall flat. Expect sharp takes on hooks, continuity, talent, pacing, and why certain formats work brilliantly in one execution and completely flop in another.Learn what separates the winners from the losers, and what we’d test next!
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The #1 Hire Scaling DTC Brands Are Making in 2026
Feb 2400:42:16Tap to summarizeIs your team constantly pushing new content only for performance to fall flat? In this episode of The Scaling Lab, Jairet Crum and Kira Hug break down the role that’s quickly becoming the linchpin of profitable growth in 2026: the Creative Strategist. Discover how this emerging skillset is bridging the gap between performance data and creative execution to drive measurable scale built on evidence (not vibes). If your team is still working tirelessly to refresh that one winning ad, this is the episode to watch.
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We Roasted Real Ads! What Separates Losers From Winners
Feb 1000:37:31Tap to summarizeIn this episode, we bring listeners inside our weekly creative review: pulling ads from across the internet, roasting the losers, giving props to the winners, and isolating the subtle signals that decide whether an ad earns trust or loses the sale.From AI avatars and UGC formats to hooks, captions, music, and talent choices, Jairet and Kira share the honest insights and creative tweaks you can steal for your next iteration. Tune in for a candid breakdown of what’s actually working in performance marketing, and the small missteps jeopardizing your ad’s authenticity.
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The Authority Gap: Why Your VSL Feels Untrustworthy
Jan 1300:54:12Tap to summarizeIn this episode of The Scaling Lab, Jairet and Kira sit down with Blake Hartshorn, founder of The AIM Company, to discuss the critical role of trust, credibility, and authority in VSL marketing. They explore how real experts can enhance direct response marketing, the impact of AI on consumer trust, and the importance of clear communication and expectations when collaborating with authority figures. Tune in for a behind-the-scenes look at successful authority partnerships and the future of consumer behavior in an increasingly AI-driven world.
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The 4 Creative Frameworks Behind Million-Dollar Ads
Dec 3000:35:14Tap to summarizeWhy do many direct-response ads fail to convert? They feel like an ad. Inside The Scaling Lab, Jairet and Kira dive into the psychological patterns and ad creative frameworks that help consumers drop their guard, stop the scroll, and purchase your product. Kira breaks down the simple problem mechanisms, narrative formats, and credibility structures that boost engagement and drive conversions by making viewers forget they’re inside an ad.If your “best” hooks are losing steam faster than they used to, this episode will help you build creative that captures attention before you ever hit record.
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From $100K to $1.5M Ad Spend in Four Months – Strategy & Tactics To Scale with Sohail Chatur
Dec 1600:45:23Tap to summarizeOn The Scaling Lab, Jairet and Kira sit down with Performance Manager, Sohail Chatur, for a deep dive into the strategy and experimentation that scaled one brand’s monthly ad spend from $100K to $1.5M in just four months. Sohail shares his transition from copywriting to managing large accounts, highlighting the importance of leveraging strengths, recognizing blind spots, and the role of creative diversity in scaling offers. They unpack the dynamics of remote team management, fostering a collaborative environment, and the significance of prioritizing tasks and ideas. Stay until the end to discover the creative experiment that scaled the account 15x.
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5 DTC Ad Mistakes Costing Brands Millions — Just One Can Transform Your Performance
Dec 1600:47:57Tap to summarizeIn this episode of The Scaling Lab, Jairet and Kira break down the costly, everyday errors holding back DTC brands and the research-backed shifts needed to unlock profitable scale.Learn the five critical mistakes that top direct response brands are still making with their video creative, humor, product placement, casting, competition, and research.
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The Death of VSLs (And How to Win in 2026)
Dec 1600:25:05Tap to summarizeAre VSLs dead? Definitely the ugly ones.In this episode of The Scaling Lab, Jairet Crum explores the evolving landscape of direct response funnels, focusing on the shift from VSLs to LTV-focused strategies. Using insights from a private Meta report, he unpacks the challenges and opportunities faced by VSLs as consumer habits change, emphasizing the importance of trust and transparency.Jairet provides insights into the decline of VSLs, the rise of alternative funnels(i.e., quiz pages, funnel pages), and the need for brands to diversify their strategies to enhance customer experience and long-term value.
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2025 Year In Review & 2026 Predictions
Dec 1600:28:03Tap to summarizeIn this podcast episode, Tried and True Media’s Jairet Crum reflects on the major performance marketing trends and challenges of 2025 and offers predictions for 2026. He explores the challenges faced by direct response affiliates and VSL marketers, emphasizing the need for creative authenticity and diversification. Jairet also breaks down the impact of AI on online advertising, the importance of creative strategy, and the top role agencies are hiring for in 2026. If you want to enter the new year with clarity while the rest of the industry is still guessing, this is the episode to queue up now.
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