MAKE YOUR OWN RULES. If you want to become a social media star, you have to find your voice and carve out your niche. It’s important to be flexible and open to change- as long as you stay authentic. Staying flexible with your vision could keep you from being pigeon-holed in your industry. Staying YOU will keep your followers interested. If you stay consistent, keep creating, and have fun, you will find your core audience. For this Five Minute Friday, I revisit a conversation I had with Justine Ezarik, where she shared her creative process and the philosophy behind her social media empire. Justine is a social media powerhouse. When she isn’t busy being a YouTube personality, she’s busy being a producer, writer, and author. Justine made her mark in the industry creating videos about tech, travel, and gaming. Her loyal following includes over 6 million subscribers on YouTube and almost two million followers on Instagram and Twitter. Justine says that you need to be creative and unli...