DOMINATE YOUR COMPETITION. Most of us don’t have unlimited budgets to market ourselves. So how can we compete with people who do? The answer is simple: we have to fascinate. Utilize whatever you have that is unique to capture people’s attention. Stop trying to offer what your competition is offering- instead, do something they can’t. For this Five Minute Friday, I revisited a conversation I had with Sally Hogshead she shared how to fascinate by utilizing the first nine seconds of your audience’s attention. Sally is a New York Times bestselling author, Hall of Fame speaker, “fascination scientist,” and mom of 8 kids. In two weeks, Sally was able to fill up her calendar with speaking engagements by changing one thing in her approach. Learn how to market yourself no matter what your budget in Episode 894. In This Episode You Will Learn: The two choices every brand has (02:00) The four types of competitors (03:00) About the average attention span and how to utilize that (04:00) If you ...