“Consistency is more important than intensity.” Today's guest is Nir Eyal. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and he’s an active investor in habit-forming technologies. In this episode Lewis and Nir discuss how to form habits and what we misunderstand about them, how to gain control of where your attention goes, why To-Do lists are bad for you and what Nir suggests instead, and so much more! For more go to: www.lewishowes.com/1097 Check out his book: Hooked: How to Build Habit-Forming Products Check out his website: www.nirandfar.com The Wim Hof Experience: Mindset Training, Power Breathing, and Brotherhood: https://link.chtbl.com/910-pod A Scientific Guide to Living Longer, Feeling Happier & Eating Healthier with Dr. Rhonda Patrick: https://link.chtbl.com/967-pod The Science of Sleep for Ultimate Success with Shawn...