The Investing Expert: How ANYONE Can Start Investing TODAY To Unlock Financial Freedom

Summary

Podcast Summary: The Investing Expert: How ANYONE Can Start Investing TODAY To Unlock Financial Freedom

Podcast Information:

• Title: The School of Greatness
• Host/Author: Lewis Howes
• Guest: Chris Camillo
• Episode Release Date: May 14, 2025

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1. Introduction

Lewis Howes welcomes listeners to an episode aimed at demystifying investing, especially for those who have felt overwhelmed or uncertain about managing their finances. He introduces Chris Camillo, an investing expert renowned for his ability to spot consumer trends ahead of Wall Street. Chris has impressively grown his investments from $20,000 to $35 million within three years by leveraging social arbitrage strategies.

Notable Quote:

"Chris reveals his social arbitrage investing strategy that focuses on observing cultural shifts and consumer behavior changes through social media." ([00:00])

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2. Importance of Investing in Volatile Times

Chris emphasizes that market volatility should not deter individuals from investing. He shares his experiences during past economic downturns—such as the 1987 crash and the 2008 financial crisis—highlighting how perseverance in investing during these times led to substantial gains when the markets rebounded.

Notable Quotes:

"Should you be investing now? You should be investing always, I would say especially now." ([04:47])

"The stock market is nothing more than a reflection of all of our work globally." ([06:12])

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3. Simplifying Investing for Beginners

Chris advocates for making investing accessible without the need for extensive financial expertise. He suggests starting with simple investment vehicles like S&P 500 ETFs, which offer low fees and broad market exposure. The key is consistent investing and allowing the power of compounding to work over time.

Notable Quote:

"It's the world's like cheapest way to invest. And you just put money in there every week or every month and you don't think about it." ([26:36])

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4. Comparing Investing vs. Starting a Business

Highlighting the high failure rates associated with entrepreneurship, Chris advises that investing presents a less risky and more scalable pathway to financial growth. Unlike starting a business, which often results in failure, investing allows individuals to benefit from the success of established companies without the associated operational burdens.

Notable Quote:

"If you are just willing to start investing... literally nothing comes close to this life hack." ([30:22])

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5. Social Arbitrage: Chris Camillo's Strategy

Chris introduces his unique investment approach called social arbitrage, which involves monitoring social media platforms like TikTok, Instagram, and Twitter to identify emerging trends. By analyzing consumer behavior and cultural shifts in real-time, he capitalizes on investment opportunities before they become apparent to traditional investors.

Notable Quote:

"My entire style of investing, which I call social arbitrage, it's like information asymmetry. But what it really is, is just observational investing." ([21:10])

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6. The Retail Investor's Advantage Today

Chris discusses how advancements in technology and access to information have leveled the playing field between retail investors and Wall Street. With tools like Robinhood and AI-driven analytics, everyday investors can now compete more effectively and uncover opportunities that institutional investors might overlook.

Notable Quotes:

"There's never been a better time in my life to be an investor and especially quite honestly to be investing in public markets." ([16:17])

"Wall street has spent... trying to convince us that it's this big, mysterious thing that only they can understand." ([08:25])

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7. Encouraging Women's Participation in Investing

A significant portion of the discussion focuses on empowering women to engage in investing. Chris points out that women often possess superior observational skills and a nuanced understanding of consumer trends, particularly in sectors like fashion and beauty. However, societal misconceptions about finance discourage many women from leveraging these strengths in the investment arena.

Notable Quotes:

"I've been aggressively trying to bring women into the investment world for 20 years, and I'm almost at a point of giving up." ([43:57])

"Women have all of the insight. Women have all of the alpha. They have it. They are just not convinced that they can monetize it." ([45:51])

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8. Real-world Examples of Successful Investments

Chris shares concrete examples of how his social arbitrage strategy has yielded impressive returns. During the pandemic, he identified surges in specific consumer behaviors—such as increased cycling and interest in camping equipment—and invested accordingly in companies like Schwinn Bicycle and Sea-Doo. These strategic investments capitalized on heightened demand trends that Wall Street analysts had yet to recognize.

Notable Quotes:

"One of my biggest trades was Schwinn Bicycle, which was part of a small Canadian publicly traded company. There were lines around every bicycle shop." ([50:39])

"I turned a four and a half million dollar brokerage account into 35 million." ([51:47])

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9. Using AI and Modern Tools for Investing

Embracing modern technology, Chris incorporates AI tools like ChatGPT to streamline his research process. These tools help him quickly analyze data and forecast potential investment opportunities based on emerging trends, significantly reducing the time and effort traditionally required for market analysis.

Notable Quote:

"You could go in ChatGPT and say, hey, this is happening. What publicly traded companies are likely to benefit from this? That's it." ([58:57])

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10. Overcoming Emotional Barriers to Investing

Addressing common fears, Chris advises investors to mentally prepare for potential losses as part of the investment journey. By realistically assessing the downside and focusing on long-term gains, individuals can mitigate emotional reactions to market fluctuations and stay committed to their investment strategies.

Notable Quotes:

"Any money that you have invested in risk assets, the stock market is a risk asset. You have to mentally, every time you check your account, reduce it by 70%." ([23:58])

"You just have to let it compound." ([43:17])

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11. Conclusion and Final Thoughts

Chris Camillo concludes by reiterating the transformative power of investing. He encourages listeners to shift their mindset, view every dollar as a potential hundred, and take actionable steps toward building wealth through consistent investing. Emphasizing the accessibility of modern investment tools, he assures that financial freedom is attainable for anyone willing to start today.

Notable Quote:

"The next year, there are going to be companies that will skyrocket based on their sales going up because of some change that happened. So you have to find the change before the guys on Wall street do." ([57:38])

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Key Takeaways:

• Start Early and Consistently: Leverage the power of compounding by beginning your investment journey as soon as possible.
• Simplify Your Strategy: Utilize low-cost, diversified investment vehicles like ETFs to minimize complexity and fees.
• Leverage Social Arbitrage: Monitor social media to identify and act on emerging consumer trends ahead of traditional market analysts.
• Empowerment through Investing: Women, with their inherent observational skills, are uniquely positioned to excel in the investment landscape.
• Overcome Fear: Prepare mentally for market volatility and focus on long-term growth rather than short-term fluctuations.
• Embrace Technology: Use AI tools and modern platforms to enhance your investment research and decision-making processes.

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Chris Camillo's insights offer a fresh and accessible approach to investing, making financial freedom attainable for a broader audience. By combining observational skills with modern technology, he demystifies the investment process and empowers individuals to take control of their financial futures.

Transcript

[Lewis Howes]

If you've ever struggled with money, if you've ever felt like money's been tight or just hard to make, or you're just not sure how to invest your money, or it's just been a confusing mess ever since as long as you can remember. This episode is for you. We have the investing expert on how to create financial peace and abundance during any economic time on the show, Chris Camillo. Chris has an extraordinary ability to spot consumer trends before Wall street does. He's turned 20,000 into 2 million in three years and later transformed 4.5 million into 35 million. During the pandemic, when everyone was freaking out and stressed out, he found opportunities to create financial freedom. And in this episode, Chris reveals his social arbitrage investing strategy that focuses on observing cultural shifts and consumer behavior changes through social media. Chris's approach doesn't require financial expertise. It's about paying attention to the world around you and connecting observations to investment opportunities. He also dives in deep on why women are uniquely positioned to excel at observational investing, but often don't capitalize on their insights. And literally, when we stopped recording and I walked back into the office from our brand new School of Greatness studios here in the valley of Los Angeles, the women on my team said, I am signing up and I'm investing right now. Like this seems so easy to do and it makes so much sense to me now the way he's explaining it. So if you've ever thought about investing or wanted to make more money but you felt like it's stressful, crazy Chris makes it more effortless and he makes it easier to get started. So I think you're really going to love this. And if you're enjoying this episode, make sure to share it with a couple of friends who maybe are trying to break free financially or get to the next level. Make sure to follow the show if this is your first time, say hi to me on social media at Lewishouse and leave us a review of what you enjoyed most about this episode over on Apple or Spotify. Again, I'm so excited about this. I hope you enjoyed this episode with Chris Camilla. This podcast is sponsored by Northwestern Mutual. Everyone wants to feel good about their finances, right? Well, that's why I've had life insurance with Northwestern Mutual for years. Their financial professionals ask the right questions, truly listen and help uncover opportunities most people miss. I've seen it firsthand. Northwestern Mutual has been a part of my journey from the very beginning, providing the security and peace of mind I need as a human and an Entrepreneur. Find a better way to [e-mail] the Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin paid testimonial by a Northwestern Mutual policy owner.

[Chris Camillo]

As America's leading business lender, bank of America is on your corner and in your corner. With $215 billion in business loans and over 3,700 business specialists across the nation, we help businesses thrive so communities prosper. What would you like the power to do? Learn [e-mail] Local Business bank of America Official bank of FIFA Club World Cup 2025 Copyright 2025 bank of America Corporation. All rights reserved.

[Lewis Howes]

If you've listened to the School of Greatness podcast for a while, you know how important acceptance is when it comes to personal growth. And you know who else is big on acceptance? Discover. You see, Discover is accepted at 99% of places that take credit cards nationwide. That's a whole lot of places and a whole lot of acceptance, which is great for Discover, but even better for you. Based on the February 2024 Nielsen report. Learn more at discover.com/credit card. Welcome back everyone to the School of Greatness. Very excited about our guest. We have Chris Camillo in the house. Good to see you man. Appreciate you being here.

[Chris Camillo]

Me out.

[Lewis Howes]

You just shared something right before we got on here where you said it's your mission to get every human in the world to be an invest.

[Chris Camillo]

Yeah. Investor class. Every human.

[Lewis Howes]

I just saw this stat on CNBC that said just this week the Dow Jones experienced its 11th 1,000 point drop in the Dow's history and four of them happening in just the last month. And also I saw on Twitter this week that the Great Depression has been trending and for that should people with all of the fear or the anxiety or the stress around the stock market, tariffs, the economy, another depression, whatever might be happening, should people be investing now or should they be waiting until later when it feels more safe?

[Chris Camillo]

Well, that's all noise. It's always all noise. Okay. Until it's not. And when it becomes something other than noise, we have way bigger problems. Right. That that's the way to think of it. Should you investing now? You should be investing always, I would say especially now.

[Lewis Howes]

So even when it's scary or uncertain or it's fluctuating so much.

[Chris Camillo]

Yeah. When it gets scary and it starts to fluctuate and you start to hear see people googling the Great Depression. These, this is when you make all your money. Right. So this is a gift. I've been, I've been around a long time. Like I I still feel like a kid investing. Yet I can talk about the 87 crash and how I felt during the 87 crash. I was young then, but I remember it vividly in our. I'll never forget how quickly we came back from it. And, you know, same thing with. I was like, deep, deep in the dot bubble crash. Like, that was when I was coming out of college in the workforce, investing for myself aggressively. And I was. It was like my entire world. And that really was scary. That was like, super scary because you.

[Lewis Howes]

Probably didn't have a lot of money then. So the things you were investing in, if you're losing it, you're like, what am I doing? I can't afford to lose this.

[Chris Camillo]

Well, we've. Most of us that were young and investing during that time, we lost like 70% of our portfolio. Okay? Like 70, 80%. Some of us. A lot of the companies we were invested in just went to zero. Okay? So that was unbelievably scary. Yet those of us that stuck around and kept doing it, I mean, it didn't take long for the market to come whipping back, right? And. And you look back and you go, gosh, I wish I would have went in even heavier at the time. Same thing in 2008. That was scary, remember? Well, you remember that?

[Lewis Howes]

Yeah.

[Chris Camillo]

Came back quicker than anyone would have imagined. And wait, this. And dude, nothing phases me anymore like people. You think about the stock market. Well, what is the stock market? The stock market is nothing more than a reflection of. Of all of our work globally. That's it. Our human. Our human endeavors. It's the product of our human work. So as long as humanity continues to get smarter and more productive and more efficient, whether it's us or the robots or artificial intelligence that we're creating, doesn't matter how we do it. As long as we continue to create more and create better, the product of that will become more valuable. That's. And our way to participate in that is called the stock market. Like, it's not this crazy, complex thing. Everyone overthinks it. Wall street has spent, you know, 70, 80 years trying to convince us that it's this big, mysterious thing that only they can understand, that we have to go through them, that we need to be talking to them through these, period. Right? It's complete bs. There's. I don't think there's anything more important in life other than maybe taking care of your family than learning how to invest. Like, it's actually so insane to me. I think it's the most important thing we should be starting with from kindergarten every year for your entire life, a good chunk of it should be focused on reminding you and teaching you how important it is for you to be part of this investor class. And it's just disgusting that it's not.

[Lewis Howes]

If you were to simplify for someone in their 20s or 30s who's never invested before on how to invest and what to invest in, what would you share with them? As if you were teaching someone that had no understanding of what investing or the stock market or trading meant and you could simplify that, what would that look like?

[Chris Camillo]

Well, so I think a better way to think about it is the. Something that we all can relate to is the idea of starting a company. Right. We all want to be entrepreneurs. Not all. Most of us in the back of our head. It would be cool to, you know, own your own company, whatever that company is. Right. It never used to be like that. But over the last 20 years now we all kind of think like that. I don't care if you're a celebrity, if you're a homemaker, there's a company out there that you would like to start and own or the idea of being an entrepreneur, well, that's, that's half of my life, right. I'm an entrepreneur. I've been in startups my entire career. I've started a multitude of companies, have sold them. I've had a few big success successes in that world and I've had insane number of failures in that world, both as an operator and as an investor in private companies. That is exceptionally hard, that is exceptionally risky. You could try to do that and chances are you will go your entire life and do nothing but fail. Okay.

[Lewis Howes]

How many companies have you invested in?

[Chris Camillo]

I am invested in about 150. 50 private companies, not private companies.

[Lewis Howes]

150 right now.

[Chris Camillo]

Private, yes. Meaning each of those companies, I probably have met the founder, have done a massive amount of due diligence on the space and the sector. It just, it's been a huge part of my life, quite honestly.

[Lewis Howes]

And how many of those will fail or have failed?

[Chris Camillo]

Almost all of them. Like probably like 75% maybe.

[Lewis Howes]

Wow. So you do a lot of the research, the analytics. You've got a data company that analyzes all these, these things in the industries and helps predict certain things. And even with all that work, 75% of your investments are probably going to fail.

[Chris Camillo]

Yeah, it's because, because you're investing in an early stage company that has a tremendous amount of, you're investing in an idea and the person. Okay.

[Lewis Howes]

And I hope that in five to 10 years, it'll make money.

[Chris Camillo]

Yeah. So that's where it gets risky. That's where you could make a case that maybe you should do that and maybe you should just never do that. Right. I would say for most people, it's insane to go out and start your own company ever. And I've done it. I've done it multiple times.

[Lewis Howes]

Why is it insane to start your own company?

[Chris Camillo]

Because you're almost definitely going to fail. Like, when I said 75%, that's 75% of my portfolio that were deeply vetted, and I'm pretty good at doing what I do. Almost all companies will just fail. If you go to start a company, it's almost definitely you're going to fail.

[Lewis Howes]

Even the ones that succeed maybe aren't making a lot of money. It's just getting by. It's breaking even. It's like 5%, you know, it's not making a ton where you're getting rich.

[Chris Camillo]

There are a near infinite number of ways for a founder to fail. Okay? Now put that aside, okay? Being an investor, like, just generally being an investor, right? Investing in stocks, investing in the market. This is what's so wild. You could actually go out and invest in the smartest people in the world. Like, you could just be like, by the way, complete psychopaths. People that will be like, they don't. They're gonna, like, destroy their family and. Or not have a family. They will have basically no friends. They will work 80 hours a week. They're a genius. They're a psychopath. They are gonna. They're gonna do whatever it takes. They'll steamroll relationships to make their company a success. You can invest in Steve Jobs back in the day, right? You can invest in Jeff Bezos. You can invest. You might hate Zuckerberg, but you can invest in Mark Zuckerberg if you want, right? Sam Altman, Elon Musk, right? Like, whoever it is, like, you don't have to try to be them. You could just literally just throw some money and just ride their life, right? Just like anything they create, any value that they create in this world, you could just get paid for all the stuff that they're doing. Like, we don't ever think like that, but you could do that. Like, we already know who these people are, and there are a lot of them out there, right? And do you think that you are that ambitious? Do you think that you're that smart? Are you willing to throw your whole life away just. Just to achieve what they achieve for almost everyone. That's probably not a smart or a healthy decision, honestly. But you don't have to.

[Lewis Howes]

They're doing it.

[Chris Camillo]

Yeah, they're doing it for you. So, like, I would. This is like, the one thing that I wish someone would have set me aside 30 years ago and said, chris, you're gonna spend most of your life torturing yourself as a founder, which is what happened to me. Okay. Starting companies, growing companies, you're gonna have a. You're gonna have success this much of the time, and almost all the rest, you're going to fail. Because I've started so many companies, almost all of them have failed.

[Lewis Howes]

And it's exhausting.

[Chris Camillo]

It's exhausting. You learn a lot.

[Lewis Howes]

You're a smart guy and you're talented. You've got the skills and the resources and, you know, managing people and understanding the markets and what should work.

[Chris Camillo]

I have had so many privileges and so many advantages, and it's still so many. Like, I, like, my parents were so amazing to have, like, moved us into a neighborhood with the most successful people in the country. And, like, I would start businesses in middle school and high school car detailing this, that. Just deeply engaging with these people all the time. Right. And so, yeah, I've had access to some of the smartest, most ambitious people in the world that have helped me all along the way. And still, it's almost impossible. It's almost impossible. And like, now looking back, I. I joke around that I'm like. I'm like, you know, yes, I'm invested in 150 private companies, and I probably have tried to start that many over the course of my lifetime myself. And if I would have just not done any of that and just focused on investing in other great people, and not that there aren't great people starting companies, but it's really difficult to kind of decipher who. Who is. Who is, like, what their weaknesses are when they're just starting off in life.

[Lewis Howes]

Yeah. And everyone looks great in the beginning of pitching an idea. And we've got this amazing idea, and it's revolutionary, and it's the newest this. And it's going to compete against all these other people. And. And here's our projections. In the next three to seven years, it's only going to go up. It's like, everything looks good, but it's really hard to make money over 5, 7, 10 years in a business and to take on the adversities, the challenges, whether it's tariffs or whatever, it is like, just people problems. It's hard to navigate every adversity every day that comes your way running a business and sustain it over years.

[Chris Camillo]

Correct.

[Lewis Howes]

It's really challenging.

[Chris Camillo]

Meanwhile, you can just pick from the best companies in the world and let.

[Lewis Howes]

Them do the work.

[Chris Camillo]

Let them do the work. And as soon as they do something that's sus, you just, you can sell it and get into a different company. Right. There's fully liquid market.

[Lewis Howes]

Yeah.

[Chris Camillo]

These days stocks trade pretty much 24 hours a day right. Through Robin Hood and stuff. So it's like it is such a magical time to be an investor. Like it. This is the best time in my life to be an investor and especially quite honestly to be investing in public markets. Like I used to say, it was really difficult to identify information asymmetry, which is like my style of investing, like to identify information that other people don't see or don't appreciate. It's never been easier as a retail investor to, to do that and to beat Wall Street. Wall street is weaker than they've ever been. They've had so many layoffs over the past decade. They're they, they're operating off of just a small amount of resources compared to what they used to have. Right. The advantage has swung back to us retail investors. There's just never been a better time. Plus there's just a lot more publicly traded companies now. They can't keep up with all the information flow. We live in a digital world. We live in a social world. What does that mean? It means that.

[Lewis Howes]

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[Chris Camillo]

We're able to detect change When I say we I mean, like normal people like that are just surfing Instagram and TikTok all day, which is what I basically do for my investment research.

[Lewis Howes]

Just seeing.

[Chris Camillo]

We're able to see the world evolve and change in real time as it's happening without all the noise of Wall Street. And by the way, we live all around the world. We like live in the real world. Right. We don't all live in kind of the same place, the Northeast, where we're kind of like all working together in the same buildings, around the same type of noise, with the same media. Cnbc, Wall Street Journal, like just an echo chamber of thoughts. We're actually seeing the world change in real time. And that change ultimately is what impacts all the companies in the world positively and negatively. So my entire style of investing, which I call social arbitrage, it's like information asymmetry. But what it really is, is just observational investing. Okay. It's just literally observing the world, seeing a change, connecting the dots to the companies and sectors that are going to benefit from that change or be harmed by that change. Because you can invest in, you know, in, in shorting companies if you want to go down that road. Right. Placing your bets and beating Wall street, like that's all that it is. And the people that are, are position best to do really well with that type of investing are just normal people that are not like financially minded, that are not mathematicians.

[Lewis Howes]

Why does it seem so scary though, for people to invest, especially when they hear stories like early in your career, you invested a lot of money and 70% of it, you lost, you know, pretty quickly with a crash happening.

[Chris Camillo]

Yeah. And it all came back pretty quickly.

[Lewis Howes]

Yeah. But most people would stop after that and say, oh, this is so painful. I just lost all of this money, which is time. All those hours that I spent to make that money and put it in here, now it's gone.

[Chris Camillo]

Yeah, but that's just a mind trick, right? Like that, that's.

[Lewis Howes]

How do you become.

[Chris Camillo]

That's just not. It's just not rational.

[Lewis Howes]

So like, how do you overcome that though? You spend five years making, you know, saving all your money, you invest it and then it's gone essentially overnight. How do you get over that mental and emotional loss and stick it out and kind of keep going?

[Chris Camillo]

You know, that's a great question. And here's what I tell people. Any money that you have invested in risk assets, the stock market is a risk asset. You have to mentally, every time you check your account, reduce it by 70%.

[Lewis Howes]

Really?

[Chris Camillo]

Yeah, because that's Your downside, realistically, just realistically, that's your downside. So from the first dollar you put in, you think your account's a hundred dollar account and it's a $30 account. You have to be willing to live with that risk account being 70% less. Okay. Realistically, that's probably the lowest it's ever going to go in the worst of all worst case scenarios. Now before you stop it, theoretically go lower. Anything is possible in this world. We can disappear tomorrow. Okay, so like anything is possible, but for the most part your absolute like Great Depression style worst of all worst case scenarios, I like to think of it as down 70%. So bucketing money is one of the most important things for an investor to do. So I always talk about the fact that investors only really have two decisions to make. How much of their money they want to have bucketed in risk assets and how much they want to have bucketed in safety being treasury bills. Right. Or just a Treasury backed cashing home that's paying you 3, 4 or 5% a year. Whatever, you make that decision and that decision changes over the course of your life. So when you're young, you might have 5 or 10% or maybe even 0% in the safe bucket, maybe you have 20%. And when you're old you might have 80 or 90% in that bucket.

[Lewis Howes]

Right? Right.

[Chris Camillo]

Everyone tries to overcomplicate wealth management. Everyone thinks, oh, it's really sophisticated. You go to a wealth manager, they'll hand you like an 80 page report. That's your like personal financial plan. You're like, dude, this is so sophisticated. It's all bs. The whole thing is bs. Like it's just a printed out load of crap to make it seem like it's sophisticated and you need all that assistance and help. Like for me, I have money that's safe and I have money in risk assets. That's it. And honestly for most people, if you don't want to play the game of trying to beat the market, the money and risk assets could just be in AN S&P 500 ETF Exchange Traded Fund that is basically free to buy and cost you like 1/10 of 1% internal management fee every year. It's the world's like cheapest way to invest. And you just put money in there every week or every month and you don't think about it. And then you open it up in 40 years and you're super wealthy. Right? Like super wealthy.

[Lewis Howes]

Right, right. And just keep it simple, Keep it simple.

[Chris Camillo]

Like I always tell everyone, like if you are just willing to start investing. There will be a moment in your life, more than likely when you wake up one day and you realize that you're making more money from your investment portfolio than you are from your job. I'll never forget the day that happened to me. And I was like, what was that?

[Lewis Howes]

Like, how old were you?

[Chris Camillo]

So amazing. I, I, I, I, I was, it was probably 2008, 2009 ish. Because it was right around the time I wrote my book laughing at Wall street. And I had turned $20,000 into 2 million in three years in my brokerage account. And I was making a lot of money from my job at the time. I was making, like, over $200,000 a year, which back then was a lot of money. I was a sales guy, right. And that for, it just wasn't enough money for the life I wanted to live with my family and the things that I wanted to achieve in my life for other people. Unlike a very, like, I have a foundation, like, I have, like, massive dreams of doing some really big things for in the philanthropic world. And I was like, I can't live the life I want to live in the neighborhood I want to live it in, do this for my family and achieve that for other people on $200,000 a year or even if I grow it to 300,000. And I didn't really see a way to grow it to, like, meaningfully higher than that. And I think almost every ordinary person, like, substitute those numbers for other numbers. But every ordinary person is likely in the same boat where they're, like, making this much money and they know that if they really kill it, they can probably get to here, but almost impossible to get above that ceiling. And that's the problem. The problem is what happens is they start thinking, I need to start a business. Okay.

[Lewis Howes]

That's the worst thing to do. Yes, yes.

[Chris Camillo]

So, so, so you get in that zone and you think, I got, I gotta start a business. I gotta start flipping houses. I gotta start doing this, doing that. And it's like, oh, I hate it. That that is the roadmap for almost every single person.

[Lewis Howes]

What's interesting about that? Sorry to cut you off there. It's interesting and I understand it because that's what I did early on. I was like, I need to. At first, I was, like, trying to get a job because I was broke on my sister's couch. And I was like, I just need to make some money. I need to get a job. But I had no money, and I really didn't have any expenses. Living on my sister's couch for a year and a half. Also that I was like, let me go try to figure out how to make money on my own. And I launched my own thing on the side because I didn't have anything. I didn't have any responsibilities, no bills, no kids, no relationship, nothing. And I learned how to make money on my own without working at a, I guess a career or a job. And then I've just been writing that and figuring out how to make more money. But I don't think it is so time consuming. It's so challenging. There's so many ups and downs that. And it's rare to make a lot of money in the first couple years of running a business. There's so many costs that you don't think about that happen that it's just.

[Chris Camillo]

Like, it is hard, it's almost impossible. I own businesses, I own restaurants. It is so hard, it's almost impossible.

[Lewis Howes]

And it's interesting you say that because that's what a lot of people think about let me go launch a business or a side hustle or something else when all we could do is just let me put some of my money into investments and let it make money for me without having to work harder.

[Chris Camillo]

Yeah.

[Lewis Howes]

Yeah, right?

[Chris Camillo]

Yes.

[Lewis Howes]

But it's. It seems so scary of a thing to do for people that have never done it because it's like, I don't know where this is going. Can I get my money out? What if it goes down? Then I've lost my money and then it people retract, right? They're like, I don't want to do that. I'm just going to keep it safe. And so I understand both sides.

[Chris Camillo]

This is the biggest life hack. Nothing comes close. Literally nothing comes remotely close to this life hack. Forget about everything else in life and just start investing, period. You're done. And guess what? You don't have to spend any time if you don't want to. You can go do all your hobbies, do all of your stuff, Just start aggressively investing and you do not have to sweat the next 30, 40 years trying to restart yourself, your career, over and over and over again doing side hustles and, you know, lots of starts and stops and a lot of depression and then a lot. What I think I see a lot of, because, you know, my entire life is, is analyzing social media now for trends, right? That's what I do for my investing. And it's just a crapload of complaints from this generation, which I get it. I get it, if, if you don't know this life hack, I totally understand the frustration. You can't make enough money to live the life you want to live. And you see absolutely no, like, light at the end of the tunnel in terms of how you can make it happen. That is a really depressing place to be and it's going to cause you to get out and start complaining.

[Lewis Howes]

And you see other people living this rich life or posting like they have a rich life, whether they have it or not, seeming like they're happy with this lifestyle, you know, taking trips and ventures and flying private or whatever it is.

[Chris Camillo]

And, and, and, and see, see, that's the issue because everyone keeps talking about the income gap. Like we've heard so much about the income gap the last decade, decade and a half. How are we going to solve the income gap? You're not going to solve the income gap. It's not happening. You can make really small dents in the income gap if you want to, but it's a lost cause. So just stop, okay? Just stop. Now, the wealth gap, that's a solvable problem. That is 100% a solvable problem.

[Lewis Howes]

How do we solve it?

[Chris Camillo]

Getting the entire world to invest. Every single person that you're trying to solve the income gap for, just stop and just focus on the wealth gap instead of trying to figure out how to make that person earn three times more than they're earning. It's not going to happen. Make small change, you know, try to help them still to maximize their career. That should all still happen. But teach them how to invest. It's not even teaching. Just convince them. You see, like I even hate that I just had to say the word teaching. You don't have to learn, you just have to be convinced. You just have to be convinced. And every single person has money to invest, period. Now, I know people are going to hear me say that and it's going to like result in a stream of angry comments because they're like, this guy is just completely out of touch. And no, I don't have money to invest. Yes, you do. You don't have money to invest because you're thinking about every dollar as a dollar. But like, this is a big part of what I wrote about in my book a long time ago when I turned 20,000 into 2 million in three years. And I'm not saying that people can do that. That was rare. But absolutely, you could turn every dollar to a hundred dollars over a much longer period of time as an investor, just with compounding. And when you Realize that once you believe that, you'll start to think of every dollar is a hundred dollars, right? And so when you start to think of every dollar in your life as a hundred dollars, it changes everything. So I don't care who you are, there is a point to which you are not making trade offs. You're not clipping coupons. You might clip $2 coupons, but you're not going to clip a 10 cent coupon. Well, all of a sudden when everything's 100x, you're clipping 10 cent coupons, you're clipping 50 cent coupons. You are, you know, I don't know, you're just doing all kinds of things differently in your life. You know, maybe you're mowing your yard now, maybe you're making your coffee at home instead of going to Starbucks. All the things that weren't quite worth trade trading off are all of a sudden worth making a trade off for. Here's the difference. That money that you save by doing all of those things, right, all goes into your investment account for risk assets, right? And so believe me, when you start thinking of every dollar is a hundred dollars and it will be a hundred dollars at some point, you start finding money in your life. I don't care what it is, I don't care. There's literally a, you know, there are people on YouTube, they're actually insane with how to find money, right? Doing all these crazy things and you're like, that is just way too much of a hassle to make an extra $3 or $4. But for $300, I'm doing it. And it is $300. Once you understand that by taking that money and investing it in risk assets over the course of a long period of time, that $3 is 300. Boom. You're making 300 bucks in the morning, you're making 300 bucks at night. Doing this like you're clipping, like you're doing all this stuff.

[Lewis Howes]

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[Chris Camillo]

It's just, it's a mindset change.

[Lewis Howes]

How long does it take in a risk asset to turn $1 into $100?

[Chris Camillo]

Listen, it's different. It's different for everyone. It's different for every period of time. I can't predict how the next 30 years. But I do believe that this is one of the most interesting times to be an investor because of the age of AI that's quickly coming for us. So in one way to think about this is our human labor to some extent is a little will for some period of time might get devalued, right? If, if we're creating a new industry and that industry is the industry of intelligence, historically that's come from us, right? So now there's an industry of intelligence. And if that industry of intelligence is going to devalue human intelligence, then what do we do as humans? We want to invest in the industry of intelligence and we want to invest in, in the way that, that is going to impact the world positively. So this new industry of intelligence that we call AI and automation and robotics and all the stuff that I'm really into right now that is going to make our entire world incredibly more productive, right? It's going to bring us efficiencies that we just didn't think were possible in our lifetime. Meaning that enterprise industry is going to become more, way bigger and way more profitable than it ever has. And we can make money off that by simply owning a piece of it. So you just, you, you asked me earlier, you said, what does investing mean? It just means owning a piece of the world. That's all that it means. You want to own something more than yourself, you need to invest. Okay? So once we start investing, we start owning a piece of, of that thing that we hate and we like to about, okay? So it's like all of a sudden, you know why guys like me don't complain that much? Because I own all that stuff. So it's benefiting me, but I actually want everybody to own it. I hate that I'm making all this money off of industry. I'm making all this money off of technology advancements. And all of these other people are not just because nobody like taught them or convinced them that that was something that they needed to do.

[Lewis Howes]

Interesting.

[Chris Camillo]

And, and why did I know it? Because again, I was privileged to grow up in a neighborhood of really wealthy people that were investors and they were smart and like I had access to all of this. I was really fortunate. Most people were not as fortunate as me. So now I got to spend my entire Life on YouTube trying to spread that word to every person. That's not growing up in a neighborhood with multi million dollar houses. Right? That is growing up in a neighborhood where the culture is not telling you that every single day. Like, hey kid, you gotta invest.

[Lewis Howes]

It's more on spending versus investing.

[Chris Camillo]

Exactly.

[Lewis Howes]

And it's more on how do I look good or how do I get the next thing that's going to make me feel happy and be Socially accepted with my peers instead of how can I hopefully live below my means for a while, use that money to invest, and then once I start making more in my investments, the profits there, then I can buy certain things if I want to or just keep reinvesting it.

[Chris Camillo]

One thing you just said was wrong. You don't need to live below your means to do it. That's the thing. Like, a lot of the things that I was referencing to like, make to find money in your life to start investing with. I don't care if it's five dollars, you can open up account right now with like five bucks. A lot of these things were not living below your means. It's just kind of doing things like clipping coupons is not living below your means. You know, like, like, it's just doing things a little bit differently to find money in your life that you didn't really care about. But now with the mindset change of accumulating these dollars that are actually going to eventually be worth hopefully $100 each. Hey, you fall short and they're only worth 40 or 50, does that even matter? Does it even matter? The bottom line is these very tiny dollars are going to become very big. And you don't have to do anything but literally just do it and throw it in an account.

[Lewis Howes]

Yeah.

[Chris Camillo]

And just let it compound.

[Lewis Howes]

Chris, I know a lot of your audience that you mentioned before we started is men, you know, that are kind of in your system, in your community, on YouTube and Twitter, who are listening to you. There's a lot of women that watch and listen to the school of greatness. And if there's man or woman in their 20s and 30s, let's say, who hasn't gotten into investing yet, who hasn't taken it seriously, what would be the strategy if someone had an extra hundred to a thousand dollars a month and they said, I'm going to start going all in in this strategy. And whether it's a hundred dollars a month, a thousand, eventually more, if they have more, what should they start doing today to set themselves up for their future success?

[Chris Camillo]

Yeah, I've been aggressively trying to bring women into the investment world for 20 years, and I'm almost at a point of giving up. I've tried so hard. I told you when I wrote my book, I exclusively market through Mommy Bloggers, because my entire investing methodology is observational investing. And the ironic thing is that women are better positioned, way better positioned than men to excel at this strategy. Like, women are. So women are way deeper into these sectors. Fashion, makeup, like okay, like I was just telling you, the world has become digital and social. Right? The best investments come from change. The bigger the change, the bigger the opportunity. Right. How do you detect that change in the world? You detect that change through, you know, reading conversations. What are people thinking? What are they doing? What do they want? What are they buying? Where are they going? Where are they shopping? Where are they eating? Who talks about this stuff more than anyone else? Like, who expresses themselves? Who expresses their feelings about their interest and their. And what they want to own and what they want to do? Women way more than men. Who's listening? Women, way more than men. Women actually have all of the insight. Women have all of the alpha. They have it. They are just not convinced that they can monetize it. Right. I've literally, like, almost like most of my biggest traits over the past 20 years have come from female and youth trends.

[Lewis Howes]

Really?

[Chris Camillo]

Right? Yes. Most. Why? Because those are the trades where there is the maximum amount of information asymmetry. Where the mostly older, wider, wealthier men who control most of capital markets on Wall street, they are slow to pick up on that change that's happening to like. I always tell the story about Jeffree Star when he did a YouTube video of the elf primer putty makeup. This was like, I don't know, 10 years ago, elf was a drugstore brand, the cheapest, junkiest brand to make off. And he's like, this is just as good as the $60 version. And I went to Walgreens and I just stood there all day and watched moms and kids coming in. And they emptied the shelf of Elf cosmetics because of this one product. And that video got like 11 million views on YouTube. And I called the Wall street analyst who covered cosmetics for one of the big three sell side banks. And I asked the person if they had seen the video. I was like, do you see the Jeffree Star video? And they're like, who's Jeffree Star? They don't even watch YouTube. They don't even. They don't even know who these people are. They are so out of touch. And that ended up being a monster. This. This is when Elf was at seven bucks a share, right? It went up to like 160 eventually. Now it's back down to like 50, 60, 70, whatever. Most of my biggest trades, I think probably females knew about that information long before any men generally knew about it.

[Lewis Howes]

Why aren't women in general taking action on the information they see socially, digitally and culturally when they see a trend happening? Why do you think there's a fear or hesitation behind not investing in that trend.

[Chris Camillo]

I think just the, the field of finance which is associated with the field of investing. Historically, there is a misconception that you need to be a finance head or a math head to do this stuff. Historically, the men in society have always been over that. So it's just a massive misconception. And it's just. I thought we would have come out of it 20 years ago when I first started talking about this, but like, it takes a long time for people to break out of it. Like, look at what's happened in the workforce with women, right? Like that happened. Like we have now like massively changed. Like who is in these jobs. Like that's happened, but it hasn't happened yet in the investor class. The investor class is still at least the active investor class. People that are thinking and aggressively pursuing investment accounts is still majority of men, right, that are talking about this, thinking about it, connecting dots. And it's crazy to me, man. It's just, it's absolutely crazy to me because when I like, most of my insights come from TikTok comments. So first, I don't know, eight years I've been spending three to four hours a night ingesting TikTok comments. That, that, that is most. Where I get most of my information from. Before TikTok, it was Twitter and Instagram and Facebook, right? Going Facebook, going back to the late 2000s.

[Lewis Howes]

What's the best trade you made in the last four years on TikTok comments that has paid dividends for you?

[Chris Camillo]

I mean, almost all of my trades. These, I mean, honestly, like most of them come off of TikTok. Like one of them was like the, the big crocs trade when crocs started coming back in a really big way. Yeah, massive. That was mostly based on TikTok comments. Wall street just thought that crocs was a fad that would come and quickly go away. They've always thought that about Crocs. And during the pandemic, especially during the pandemic, there was a huge trend for crocs and it was because of two things. One, they did. They killed it with the nursing community and the healthcare community. But then also they were doing all these big celebrity cola collaborations, right? So they did these celebrity collaborations and all of a sudden it kind of like made crocs cool. And it really made crocs cool with like the middle school crowd.

[Lewis Howes]

High school has them.

[Chris Camillo]

And so I was like reading these comments and I was like, dude, like, this is crazy. Like crocs are on fire.

[Lewis Howes]

How much was it that the stock at that point?

[Chris Camillo]

I don't even. I don't remember exact numbers. But there are so many things that happened during the pandemic, honestly, because the pandemic was one of the biggest changes that we've ever experienced in court and like consumer behavior of our lifetime. Like all of a sudden the entire world just spent a year in their house, right? So like think about all the change that happened when we all just went home for a year. We started. We cared a lot more about cameras on our computers. Logitech, right? That makes all the cameras. Guess what we bought a lot more of? Printers. Interesting. Weird, right? Because all of a sudden we're doing our school work at home. Now we're having to print out something. All kinds of stuff. There were so many things. We started buying camping equipment. One of my biggest trades was Schwinn Bicycle, which was part of a small Canadian publicly traded company. There were lines around every bicycle shop. Remember that?

[Lewis Howes]

Interesting.

[Chris Camillo]

Remember that? The line. We bought more bicycles during that six month period than like ever. We bought more campers, camper vans. People were going camping, remember? More ATVs, more boats. I was just. Basically all I was doing was I was on, just reading comments on the Internet, just seeing what people were buying, what they were talking about, right? There was more change than what we've ever experienced in our lifetime. And like people were obviously buying pelotons, right? Shopping at home. Amazon killed it. Shopify killed it. I mean, looking back, it's all obvious stuff, but in the moment, Wall street was really slow, like really slow to pick up on that stuff. I can't even tell you how many phone calls I did with like, literally like, like people that sold ATVs or like Jet skis and, and they're like, we've never experienced anything like this. And I'm like, why is sea doo not going up? Like the company. It's a sea doo, right? Like, that was one of my big trades, really. Just see, like there were a hundred of them. So during the year of the pandemic, I don't know, maybe your audience doesn't know this, but during the year of the pandemic, I turned a four and a half million dollar brokerage account into 35 million. Holy peak. Yeah. So yeah, just doing that, Just literally doing that. Not doing anything sophisticated. Just like, oh my gosh, people are all buying bicycles. That company, seven decks, it went up 7, 7x from where it was 7 or 8x. So this is not like trading derivatives or Options like the actual company itself went up 700% in a very short period of time, as did Peloton. As did so many of these companies that had never experienced that type of growth.

[Lewis Howes]

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[Chris Camillo]

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[Lewis Howes]

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[Chris Camillo]

So I'll summarize for you what I do, but if you want to go in really deep, my book is very personal. It's very old. It's like 15 years old now. Jack Schwager wrote a book called Unknown Market Wizards where he spent I think a decade researching the top retail traders in the world. And I was really fortunate to be one of the five equity traders that trade stocks. To be included in the book, he wrote a 35 page chapter on my methodology and he really goes in deep to my process. Okay, but at a very high list. But it's called Unknown Market Wizards and I don't make any money when he sells books. But but it's. He. He spent two days interviewing me. It was nuts. And he has interviewed every hedge fund manager in the world pretty much for the last 40 years, and he's seen it all. But if basically what I do is I surface some big change that's happening in the world, it could be a change to consumer behavior, to culture, to technology politics. It could be a change in the weather. Like, one of my big trades back in the day was a company called Beacon Roofing, because I would monitor every spring the number of people that were searching the word roof repair on Google. And I literally would. I'd had 10 years of history, and every year it would spike roof repair, right? And one year, the hail storms hit populated areas at such a high degree that the word roof repair was triple anything I'd ever seen before. Well, it takes the insurance industry, I think, like a full month to print the report of insurance claims that Wall street uses to trade companies like Beacon Roofing that are. They're like the largest roofing supply company in the country. But I had access that information within 24, 48 hours of the big hail storms. And the reason why it's hard to assess hail damage is because you could have really big hail storms. But if they don't hit highly populated areas, they don't matter. Right. If they hit a highly populated area and destroy a bunch of roofs that does a bunch of roof damage, that increases sales for the company that makes most of the roofing materials in the United States. Beacon Roofing.

[Lewis Howes]

Wow.

[Chris Camillo]

And so, like, that's just one random example of a trade.

[Lewis Howes]

It sounds like legal insider trading by getting public information that's exactly what it is. And saying, oh, this looks like it might happen in the next couple weeks or month. Let me get in now.

[Chris Camillo]

And there's never been easier time to do it because now I could just do it from my iPhone on my recliner at 11pm at night, searching comments on TikTok or, you know, that's how I get my alpha Now. Back in the day, I used to do what Peter lynch used to do in the 80s, which is like, literally stroll the mall and look for what stores people were shopping at and talk to people and talk to people that worked at stores and try to assess what was hot, what was not. Like, that was very time consuming. And I still do that a little bit. Like, yeah, yeah, but so first you have to surface the change in the world that's happening. And there's change happening every single day. The next. This next year, there are going to be companies that will skyrocket based on their sales going up because of some change that happened. So you have to find the change before the guys on Wall street do. Ladies on Wall street, right? Once you find the change, you have to determine if that change is going to meaningfully impact or what companies that change will meaningfully impact. So this is actually where AI comes in. Pretty cool, right?

[Lewis Howes]

You could also ask ChatGPT.

[Chris Camillo]

So I was saying, like you can find some change that's happening in the world and you could go in ChatGPT and say, hey, this is happening. What publicly traded companies are likely to benefit from this? That's it. And it will actually tell you. I used to spend like four days figuring that information out of myself, myself. Now you could just ask ChatGPT.

[Lewis Howes]

Have you done this yet? Have you?

[Chris Camillo]

I'm doing it now. Yeah, I'm doing it now and it helps. It's like a tool.

[Lewis Howes]

I have a brand new book called Make Money Easy and if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to make moneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally as well as ad free listening, then make sure to subscribe to our greatness+channel exclusively on Apple Podcast. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great. Okay, we've got Katie's project, Dan's bake sale.

[Chris Camillo]

Emma has a test tomorrow. Sweetie, I'm out of my blood pressure meds. Managing the house while mama's gone is not easy. But did you know that now Walmart Pharmacy has prescription delivery straight to your door.

[Lewis Howes]

Wait, what really Yep.

[Chris Camillo]

Just upload your prescription to the Walmart app and keep doing your thing. We'll bring your grocery and prescriptions all in one bag and straight to your door.

[Lewis Howes]

Thanks, dad.

[Chris Camillo]

When does mom come back?

[Lewis Howes]

In 38 hours and 47 minutes.

[Chris Camillo]

Now your pharmacy comes to you. Welcome to your Walmart delivery Not available for all prescriptions. Exclusions apply.

[Lewis Howes]

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