
Serial entrepreneur Daniel Priestley shares how a Christmas Eve medical scare forced him to confront the health he'd sacrificed while building seven companies, and reveals the three core subjects he believes should replace traditional schooling. This raw conversation explores money mindset shifts, the danger of comfort at 44, and why speaking things into existence is the ultimate entrepreneurial skill.
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Lewis Howes
I'm thinking back to a time when I had nothing. I was financially scarce. Emotionally, I acted like I had it all figured out, but emotionally, I was just kind of scared, actually, deep inside. But I didn't want to let anyone know this about me. And I projected an essence of kind of false confidence in the world. And this was a time when I was just really unsure of myself because I didn't understand money. I didn't understand how to make it. I didn't understand how to manage it. I didn't understand how to multiply it. And it seemed so far out of my reach. It just seemed like everyone who had money and who had. Who had built a successful career or business or had figured out how to turn their money into working for them, and instead of being in debt and struggling all day, living in stress, it just seemed like these people were so unattainable because I didn't understand any of it. And it was a very confusing time for me. And in this episode, I sit down with Daniel Priestley to talk about the three mindset shifts that are gonna unlock wealth and success for you. Something that is more scalable for you so you don't have to live in stress and confusion and just be feeling uncertain about the future. And it really does start with the mind understanding your mindset. And so we go deeper into the life lessons beyond business, beyond making money, and what it truly means to live a successful, fulfilling life. Because now, almost 20 years later, after that time, so much has shifted and changed internally for me and mentally for me. Back then, I was driven to prove myself at all costs. I was driven to be the best in the world at what I could do. I wanted to be number one. I wanted to make sure I destroyed people in the business world. I was just, like, so driven by different things that caused a lot of insecurity and a lot of stress inside of me. And it doesn't mean I'm not driven still to succeed and accomplish my goals and my dreams and generate more wealth and all these different things. Yes, I'm still driven, but there's a lot more peace. And again, it starts with the mindset and how to unlock this mindset to go deeper. We also dive deep into what we hope to pass on to the next generation. Not just money, but the values that are important. How to understand self worth for yourself and the ability to thrive in a world that's changing fast. Talk about in the last 20 years. I remember 20 years ago being one of the first people to get Facebook when it was called the Facebook just for college kids. I remember being on the waiting list at our college like it's coming in the next months and us everyone being excited as college students. That was 20 years ago. So much is changing with how to navigate, understand social media, AI, the stock market, money management world, economics, all these different things. But what you should never pass up is the ability to go deeper on your values and learning how to master self worth. No matter what's happening on the outside of you, it's always good to reflect and transform the inner world so you can navigate the uncertainties of the outer world and make conscious decisions with your money and with your wealth. We're going to talk about the different life lessons that Daniel Priestley wants his kids to master that have nothing to do with money as well and so much more that I share from my personal life and Daniel's. I'm very excited for this episode. I hope you enjoy it. So let's go ahead and dive in. Introducing the new Dell AI PC. Powered by the Intel Core Ultra processor, it helps you do your busy work work for you so you can fast forward through editing images, designing presentations, generating code, debugging code, summarizing meeting notes, finding files, managing your schedule, responding to your co workers, long emails, leaving all the time in the world for the things you actually want to do. No offense to your coworker. Get a new Dell AI PC starting at $699.99 at Dell.com AI PC how those ahead? Stay ahead. Netcredit is here to say yes to a personal loan or line of credit when other lenders say no, apply in minutes and get a decision as soon as the same day.
Daniel Priestley
If approved.
Lewis Howes
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Daniel Priestley
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Lewis Howes
What are the three things you want your kids to know that has nothing to do with money.
Daniel Priestley
Definitely health. Right. The physical body. I overlooked the value of health for a long time. Really? Yeah. I envy the fact that you got so into sport and like, I was just into business that whole time. And, you know, when you're young, you just kind of think, oh, yeah, I'll be fit forever, and all that sort of stuff. So. So, like, understanding the human body, understanding health, understanding a bit of psychology. So I definitely think it helped the value of relationships and how to build relationships, how to invest in relationships, how to preserve them, protect them, how to mend them when they break. So, like, all of those relationship skills, you know what I want to do? I just want them to watch the 1700 episodes of School of Greatness. I mean, actually, if you thought about it, if you just got rid of school and replaced it with the School of Greatness, that wouldn't actually be a bad.
Lewis Howes
Well, that's why I started it, because I was, you know, I grew up very dyslexic. I was always in the bottom of my class. I always felt insecure, dumb, not enough. And going to school was like the hardest thing to do. Every day was just like, I don't want to be here. Because no matter how much I study or how hard I try, I'm failing.
Daniel Priestley
Yeah.
Lewis Howes
Homework, quizzes, tests, finals. It was just like every day felt like failure, but it wasn't an enjoyable failure. Where I'm learning and developing.
Daniel Priestley
It's a fish trying to walk down the street.
Lewis Howes
Exactly. When I go into sports after class, it was like, okay, I'm failing every day, but I'm seeing the improvement. Like, I'm learning and I'm getting better and I can see the growth. I wasn't getting better in school.
Daniel Priestley
Yeah.
Lewis Howes
So it was just like, how do I get out of here? How do I wait till the clock hits 2:30 or whatever in the afternoon so I can be done? Because it's just making me feel less than. It's a confirmation that no matter how hard I try, everyone in this classroom is smarter than me, better than me, more talented than me, more resourceful than me. And it's just like, this is sucking the life out of me.
Daniel Priestley
Sadly, millions of kids are experiencing that right now because the contrast is becoming so much wider. The contrast of what's out there and what's available versus what they experience at school. I mean, my kids aren't homeschooled. They're in normal schools. And they come home and they go like, this, you know, they struggle with it and I struggle with it as.
Lewis Howes
A parent, why have kids in school and not homeschool them?
Daniel Priestley
It's a real trick, isn't it? Because, you know, especially if you have.
Lewis Howes
The financial means and you have resources, there's some.
Daniel Priestley
Look, there's something about the experience. They're not hating it to the degree that I pull them out, but there's something about the experience of being around a big group of their peers and that school, that shared school environment.
Lewis Howes
But can't you get that from somewhere else, from. It's some classes and sports teams and music classes and tutoring and.
Daniel Priestley
Yeah.
Lewis Howes
Developing public speaking or whatever it is.
Daniel Priestley
Like, you know, the truth is I'm wrestling with that. I'm toying with that idea.
Lewis Howes
I think it's a radio.
Daniel Priestley
I went. I went through a pretty rough schooling system. Like, I did not go to great schools and like, you know, 40 children per teacher. No, there was no teaching assistant or any of that sort of stuff. And we kind of, you know, ran feral across our teachers and all that sort of stuff. And. And yet there was so much like.
Lewis Howes
There was not blaming teachers because they're limited in what they can do, and I wouldn't be able to manage 40 kids.
Daniel Priestley
They're within a system that doesn't. A lot of teachers really resonate with these messages. Yeah, like, me personally, I just. I did get a lot of value from just like, the friendships I made. This. Like, the sports does have. Like, a lot of sports do happen around the school, but you can still.
Lewis Howes
Join sports teams even if you're not in that school.
Daniel Priestley
Fortunately, kids, their school is not. It's not horrific. It's pretty good. Like, it's, it's, it's. It's not the ideal system that I would design from scratch today, but I'm lucky enough that our kids go to pretty good schools based on the traditional system. And also, we do invest a lot. Like, our kids go to coding camp, they go to jiu jitsu, like, all of those kind of things that they're getting, all of that. And we. When my kids come home and they say I didn't do so well on this test, I go, that's totally fine. It's just a test. Like, it doesn't mean anything. And they go, oh, okay. I say it's just one way of just like checking in to see whether you got got it or not. It's not going to dictate anything about your future, you know, so we have a good dialogue going. Yeah. But I Am. I am still wrestling with it. If my wife watches this podcast, maybe we'll. We'll. It'll spark the cold.
Lewis Howes
Well, I mean, isn't AI gonna teach kids better than teachers?
Daniel Priestley
AI? Our kids are taught by AI So they have access to an AI tutor. And it's phenomenal. And it's wild, and it goes at the same speed that they want to go at, and it speeds up when they want to speed up, and it slows down when they want to slow down. And it can switch analogies or it can switch examples. It's pretty wild. And it talks to them.
Lewis Howes
I mean, the reason why I started the School of Greatness was because I feel like there were so many things that I didn't learn in school growing up that I learned later in life that were the real skills, the real tools, the real lessons I needed to learn. And I'm still learning and developing. And you said two of them. Learning about health and learning about navigating relationships.
Daniel Priestley
Relationships, yeah, sure.
Lewis Howes
Then maybe they teach some health in school or there's 15 minutes of recess. And sure, you're intertwining with other human beings, adults, figures, authority figures, and peers, but it's not teaching you how to manage relationships. Yeah, manage relationships or deal with heartbreak, or deal with bullying or deal with your feelings, your emotions, or how to give up speech in front of your peers. Like, it doesn't teach these skills that I had to start learning in my mid to late 20s because I didn't learn any of them in school. Now, it doesn't mean I didn't learn some things in school and the interactions throughout the day. And I wonder whether socializing. Sure, but you can't. Can't you get that in other areas of life?
Daniel Priestley
I wonder if anyone who's homeschooling their kids gets their kids watching School of Greatness. I'm sure there are. I'd be curious to know if anyone has watched every single episode.
Lewis Howes
There are people. People that tell me they have that.
Daniel Priestley
Would.
Lewis Howes
That people have told me they have. And it's a lot of content.
Daniel Priestley
We should. We should have a mastermind just for those people.
Lewis Howes
I would do it.
Daniel Priestley
The people who have.
Lewis Howes
I would do it.
Daniel Priestley
Who have sat through that.
Lewis Howes
Someone who. I mean, the challenge is, how do you know if everyone has. But people will post, like, every episode on social media, and the people that have found the podcast will go back to episode one and get. Call the way up to where we're now. And it's every week for 12 years, three episodes a week for the last 10 years.
Daniel Priestley
That's wild.
Lewis Howes
So it's putting out information from some of the.
Daniel Priestley
What's that Doesn't. What's that done to your head? What's it like to transform my life for? Like. Like. Because if you were an AI, I literally feel.
Lewis Howes
Have you seen Don Quixote? Yeah, we've seen the movie Don Quixote, ages ago. It's like this, you know, guy who gets sent to a prison for not doing a crime. Like, he didn't commit a crime.
Daniel Priestley
Oh, yeah.
Lewis Howes
Sent to prison. And he's pretty much. He can't read, he can't write, he doesn't understand the world, he doesn't know math. But he's like a really good, kind soul. Naive.
Daniel Priestley
Yeah.
Lewis Howes
And he's in prison for a crime he doesn't commit because he was naive, because he didn't have the skills or the resourceful enough to kind of stand up for himself or people were taking advantage of him. And he just kind of gets sent in this prison for life. And one day, I don't know, seven years in, when he's about to take his own life, he hears a voice, and it's like another prisoner who's there for life trying to dig a tunnel to escape. And it's this old, wise mentor who essentially says, you help me dig a tunnel to our freedom, and. And I'll teach you about life. I get chills thinking about it. It's a beautiful movie, but, I mean, it's a book originally, but the movie is powerful. And he studies with the mentor for, like, a decade while he's in the dirt, trapped in prison, setting himself physically free. He becomes spiritually, mentally, and emotionally free. And physically free. He learns, like, swordsmanship. He learns mathematics. He speaks seven languages.
Daniel Priestley
Like, so this is you. You feel like tumbling out.
Lewis Howes
I feel like, you know, I'm not as gifted as he became, but I feel like it has given me a wealth of information that is unlimited, that has created such a sense of inner freedom and inner power, of resourcefulness that I wouldn't have had without going through this journey. Imagine sitting across someone like yourself 20 years ago, 10 years ago, when you didn't know what you were doing, you know, and sitting across Kobe Bryant and billionaires and therapists and health experts and.
Daniel Priestley
Learning from all of them. I'm curious for you. If you're at a dinner party and you're talking to people, you must have to bite your tongue a little bit because you've sat down with some of the. Like, you've sat down with some of the world's top experts on every topic. It must be a very strange feeling to have a little bit about. A little bit about so much.
Lewis Howes
I mean, it's a superpower. It is a superpower, but it's also, you know, I'm still the student. The reason I'm doing it 12 years in is because I have so much more to learn. I don't feel like I've mastered something. I've maybe been able to get beyond certain limitations.
Daniel Priestley
You've become a high agency generalist.
Lewis Howes
Exactly. Now it's like I need to keep evolving.
Daniel Priestley
Yeah. Keep learning new skills of the 1700. If, like, because thinking about my kids, if there were three brackets that you said teach the kids about these three.
Lewis Howes
Topics is health, relationships and it's. And really money mindset.
Daniel Priestley
Health, relationships, and the ability to manage money.
Lewis Howes
It's like money mindset. And it's more. Because money is such a. I would say more it's health, relationships, and mindset, which is evolved around purpose. You know, having a fulfilling life, overcoming adversities, dealing with challenges. But money is such an important thing in the world because of how people live.
Daniel Priestley
Yeah.
Lewis Howes
That my money interviews and episodes do so well.
Daniel Priestley
It's also a good way to test mindset because it's in. It's in the presence of money that our mindset. Our mindsets get revealed. When I had this mentor, John, one of the things he did to me that was really strange was he said. He asked me the question, how much do you think is a lot of money?
Lewis Howes
What did you say?
Daniel Priestley
I said, a grand. A grand a week. So he said, how much. How much is a lot of money to earn? You got to remember this was 2000. And I said, a grand a week. I said, there's. I remember the exact words. I said, there's not much you can't do on a grand a week. Right. So that was my thing. And he says to me, dan, you're going to be on my sales team. You need to be making 100 grand a year off. Going to fire you. So.
Lewis Howes
Yeah. What is that? Two grand a week. Right.
Daniel Priestley
It's like, yeah. So I had. I had this kind of like, weird look on my face, and he said, you've got a problem with money. He goes, you're not going to make 100 grand a year. You're not going to succeed because you think 100 grand is so far out of your reach. You know, you think 50 grand is out of your reach. So 100 grand is like, you haven't Even considered that.
Lewis Howes
So your mindset needs to shift around.
Daniel Priestley
Yeah. He's like. He's like, why don't you think you can do it? I'm like, well, I'm only 19. He's like, we got to shift that. So one thing he got me to do is I had to carry $2,000 in my pocket at all time. That's cool. He said, you need to believe that two grand is just pocket money. So I.
Lewis Howes
Good. That's a good, like, social experiment.
Daniel Priestley
Yeah. So I had to carry this wad of cash in my pocket. Now all my emotions came up. So carrying this two grand, if I.
Lewis Howes
Lose it or what if I. Yeah.
Daniel Priestley
What if I lose it?
Lewis Howes
If someone steals it?
Daniel Priestley
What if someone steals it? And what he asked me to do was to write down in my journal, what are all the emotions that come up around the money, carrying the money. So by carrying the money, the emotions come up. So I had stuff like, what if someone sees it and judges me? That's my money. He said, the Australian in you? Yeah, he said, yeah. Being judged for it. Yeah. In America, it's like, cool Australia. It's like, what's. What are you doing?
Lewis Howes
Come back down to earth.
Daniel Priestley
Why have you got that? I had, what if someone steals it? So he. He said to me, you have a belief that if you had money, someone would attack you for it. You cause physical danger to you. I said, what if a girl sees it and then she thinks that I'm just, like, she wants to date me, and, like, has all these expectations. Right. So then he's like, you. You feel that money would get in the way of having an authentic relationship. Right. So he listed. I listed out all the things that came up as my fears. And then he translated that to, these are your core beliefs around money that have to change. And it was, like. It was very transformational.
Lewis Howes
See, if you didn't learn that, you maybe would have made a bunch of money one day, but probably sabotage it totally. That's the whole reason I wrote make money Easy. It's not about, like, investing or entrepreneurship. It's about the mindset and the beliefs we have around money.
Daniel Priestley
So I feel like it's so important to actually physically confront these things, like, to come up against it. Like, carrying money for me, did. Did it. Wow.
Lewis Howes
You know, so everyone needs to go carry a million dollars right now with them at all times.
Daniel Priestley
If that's pocket money.
Lewis Howes
Start to feel like, yeah, this is nothing.
Daniel Priestley
You know, walk around with a briefcase.
Lewis Howes
Yeah, exactly.
Daniel Priestley
Yeah, exactly. So, yeah, it's. That Feeling of, of readjusting your thermostat around money was, was really powerful. So, like, psychology and money are so intertwined, they're so linked. Um, like when you receive an amount of money that you feel is too much, you have guilt and shame come up and you go, oh, am I deserving of this? Do I need to give it away? Do I need to split it with people? Like, what do I need to do? Because, like, suddenly this money has hit my account, you know, like, and, and, and if you earn over US$55,000 per year, you're in the top 1% of the planet. Wow. Right? So it's like, oh, you know, maybe it's evil that I've got this, or maybe it's unfair or. And then if you get, if you get millions. Oh, okay, that's, you know, that's pretty weird.
Lewis Howes
How does someone shift their mindset in believing they are deserving of creating financial abundance?
Daniel Priestley
I think, I think the thing that shifted it for me was I was asked once biomentor. He said, can I do the activity on you and see how you go? Yeah, bring it. All right, I'll bring it. So next year, 2026, you're going to earn an amount of money that satisfies all your needs. And I don't want you to be greedy. I want you to tell me what number comes up. So an amount of money.
Lewis Howes
Don't be greedy.
Daniel Priestley
Don't be greedy. I want you to a number.
Lewis Howes
Now, I feel like I'm in school and this is a test. I always failed tests. So see. Okay, so a number is going to come to me.
Daniel Priestley
Yeah. And I want you to pick a number that satisfies all your needs. And I don't want you to be greedy. Just pick the number that comes to mind.
Lewis Howes
Well, bounced around, but is it to me personally or my business?
Daniel Priestley
It's for you, personally.
Lewis Howes
For me personally, the first number, I don't know why came to my mind was $20 million.
Daniel Priestley
$20 million. Okay.
Lewis Howes
But I'm also trying to beat the game of this test. So I'm like, okay, you know what came to mind?
Daniel Priestley
And then what happened? And then you saw.
Lewis Howes
And I was like, is that greedy? Is that not greedy? But I'm thinking of how can I serve people with this money?
Daniel Priestley
Interesting.
Lewis Howes
I'm thinking of 20 million. Would it be greedy? Because I'm just thinking about how I can make a bigger difference with this money. How can I serve people?
Daniel Priestley
You know the game, right? You've clearly, you know how?
Lewis Howes
Well, how can I. You Know, how can I gener so I can hire more people to create livelihood within people. How can I, that's it, you know, give to my team more money because now I have more money to give them. How can I.
Daniel Priestley
So what happens is I asked this.
Lewis Howes
Of some people, but then I was like, well, originally I was thinking 100 million, but I was like, okay. For me personally, you know, it's like I'm going to be giving a lot of.
Daniel Priestley
So I said this to a young guy a couple of days ago. Yes. And his number that he said was 250 grand. Yeah. And I said that number's really greedy. And he said, why do you say that? And I said, because that number only satisfies your needs.
Lewis Howes
You're one person.
Daniel Priestley
You're one person. I said, I said, let me ask you a question. I said, if you had three kids, would your number be bigger or smaller? And he said it would be bigger. I said, okay. So that means because you're thinking about somebody else. I said, what happens if you had sick parents? Would your number be bigger or smaller? He goes, bigger. I said, okay. So the more people you start to think about, the bigger the number. I said, so is it greedy to want more or less? Less. Yeah, less is greedy. So it's like, oh, you gotta flip your script here. The people who were very, very powerful a long time ago, they wanted to completely install an idea into people's heads that it's greedy to want to have more.
Lewis Howes
Isn't that interesting?
Daniel Priestley
Uh huh. They, because they said we're gonna have all this, you're gonna have a little bit and you're going to be greedy if you want what we've got.
Lewis Howes
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Lewis Howes
But it's been conditioned in so many of us, right? Like just be happy with what you have and exactly now. But there's also a flip coin, the flip side of the coin, which is like just the, you know, the fisherman so story. You know, it's just like why go build more boats and have more teams and well this is a question more fish to like make more money when at the end of the day you just want to like just Want to be fishman, Be on your island and fish every day and be with your wife and your kids.
Daniel Priestley
And so this is a problem of an alignment. Alignment. So we have to choose seasons, season of life, seasons of life. And we have to choose what. What is it that we want to be in alignment to. So we have to be in alignment with certain outcomes, certain goals. There is an algorithm that's kind of built into us that is make the most of what we've got while taking care of self and others. So imagine this kind of like line and it's like, if you've got this power to make hundreds of millions, and for you, that's fun, and you're in alignment to making 100 million, which some people are, then you have an obligation to explore that as your life path while looking after self and others. So it's like I. So it's like I need to make the most. Now, the truth about the fisherman story is that the fisherman never had alignment to floating companies on the stock market.
Lewis Howes
He didn't have the desire.
Daniel Priestley
That wasn't his life's path. So he wasn't waking up every day going, this is something I'm capable of. This is something I should be doing. This would be my way of maximizing myself and others. He was sitting there saying, hey, based on my life's path, being a fisherman and providing for my village by going out and fishing and taking other people on that journey and having that experience, that's my life path. Whereas the person who perhaps went to Harvard and did a finance degree and has found themselves commanding a knowledge of how to do these kind of amazing transactions and deals, it's probably, especially if it brings them alive, if they. There's this word called vitality. Vitality has two meanings, which is life force energy and irreplaceable. There are certain moments where you have irreplaceable life force energy. And what that feels like is, no one could be here other than this is me. This is what I'm meant to be here in this situation. I'm irreplaceable. And life force energy is, I'm bringing this to life. If I leave, this dies. Right? Right. So the fisherman's vitality is to be on that boat bringing in those fish. If I leave, this dies. This is what it. Where I'm meant to be. This is my. This is where I'm irreplaceable.
Lewis Howes
Yes.
Daniel Priestley
The bankers in the story, his vitality is floating companies. If I leave, this doesn't float. You know, and trying to take Someone else out of their life force energy to, to replicate your life force energy.
Lewis Howes
Is not where it's at unless that person is meant to do something greater than where he's at.
Daniel Priestley
Or it's when you're out of alignment. When you're out of alignment, then you know you're out of alignment and you go, hey, wait a second. What am I trying to do here? Like, I'm not in alignment with my, you know, there's a life story that's unfolding. There's my origin story, my mission, and my vision. My origin story is everything that led up to this point. My vision is where I want to, what I want to do with my life. My mission is the highest value work that I could be doing at any given time. And when we're in alignment, it feels like this straight line between past, present and future flowing through us. And it gives us this vitality. So this is what I'm talking about. And it's a magical ingredient. And when that is in alignment, everything flows. The right people show up, the right conversations flow. The people who weren't meant to be there leave. The money attracts, like, it just starts piecing together. So there are definitely times where you sit there and go, what am I doing here? Like, this is. If I leave, this doesn't die. If I leave, they get on with it. I'm not in my vitality here. This is not my past, present and future expressing itself. I need to go find something else. That's fine. That's because you recognize you're out of alignment, but sometimes you recognize you're in alignment. And it's, it's, it's the, the thing about vitality is you can't get someone else to do it because it's you. It's your thing. That's where you're meant to be.
Lewis Howes
Where do you feel like you're out of alignment in your life right now?
Daniel Priestley
Where am I out of alignment? My biggest area of out of alignment is my health, my, my fitness. I see I got my little bit of a over 40 chin going on over here, and so over 40 is a mindset. Yeah, over 40 is a mindset. I. Yeah, I mean, my, my thing is I've never been great at, at fitness and I'm resourcing the situation, getting all of that. But yeah, there's a, there's a, there's an out of alignment. I feel like I could do more for the world if fitness was a bigger priority. And if, if I, if my, if my outcomes matched, you know, my Values around fitness because my values have now shifted. That's definitely happened. I had a health scare and it really shifted my values. And then my.
Lewis Howes
What was the health scare?
Daniel Priestley
It was Christmas time. This Christmas just gone. Yeah. I did a blood test and the doctor rang me the night before Christmas and said, your pancreas is producing an enzyme that is in a very high level and it's, it's. It's something that's associated with not good things. And he said, I'm calling you before Christmas because I don't want you to drink alcohol and I don't want you to have a big Christmas dinner. I want you to just eat modestly and don't drink alcohol.
Lewis Howes
I mean, it's that high of importance. It sounds like, well, you couldn't have one more weekend.
Daniel Priestley
Yeah, well, he said Christmas is a time where you could easily indulge and you could really do some real serious damage to your pancreas. Wow. Yeah. So that was, that was a, you know, this.
Lewis Howes
He did a wake up call.
Daniel Priestley
Charles Dickens, the ghost of Christmas Eve. That was my ghost of Christmas Eve moment.
Lewis Howes
Literally.
Daniel Priestley
Yeah, literally. So I spent the week between Christmas and New year talking to Chatgpt endlessly about pancreases and.
Lewis Howes
How old are you? 45.
Daniel Priestley
Then I'm 44.
Lewis Howes
44.
Daniel Priestley
43 at the time. Yeah. Wow. So when's your birthday?
Lewis Howes
March.
Daniel Priestley
January. January, yeah.
Lewis Howes
44. Okay, so 43. You get the Waco call Christmas Eve. Yeah, that. Hey, don't have alcohol tonight.
Daniel Priestley
Yeah.
Lewis Howes
Don't have a big dinner with desserts tonight.
Daniel Priestley
Yeah.
Lewis Howes
But a doctor, if it was a mild case, they wouldn't call you.
Daniel Priestley
Yeah, no, he said no, you're sky high on your pancreas levels. So I like. And also one of my heroes is Steve Jobs who died of pancreatic cancer. Yeah. So I see. How old was. He was only 56, you know, and like, horrific. So.
Lewis Howes
And he went through like cancer treatment probably 10 years before. Five years before. It was like.
Daniel Priestley
Yeah.
Lewis Howes
So this is the time.
Daniel Priestley
Yeah.
Lewis Howes
Where it develops for him, essentially, like if he didn't catch it sooner. Yeah.
Daniel Priestley
So. So. Wow. Yeah. So for me, that was like the wake up call I needed. Shift of values, shift of behaviors. So now I'm a few months into really that journey.
Lewis Howes
But what was your values before for that phone call?
Daniel Priestley
Probably taking health and fitness for granted. It's always come, like, I've always been healthy enough. I've always. I'll tell you the negative beliefs that people who put so much energy into their health and fitness Are self indulgent.
Lewis Howes
They're greedy. They're greedy, selfish. They're making it about them.
Daniel Priestley
Yeah. They're vain and that I'm better because I pour myself into projects that add value to teams and people.
Lewis Howes
This is so interesting because, you know, when my wife. When we started dating, like, almost three months in, we still weren't officially committed, but we were, like, spending all this time together.
Daniel Priestley
Right.
Lewis Howes
So it was kind of limbo, but we really like each other. She asked me the what are your priorities in life? Question, which I think every guy probably gets from a woman at some point when they're dating. Like, what is it you really want? What are your priorities?
Daniel Priestley
Job interview questions.
Lewis Howes
Exactly.
Daniel Priestley
All right.
Lewis Howes
I thought we were having fun here.
Daniel Priestley
I'm being weighed up right now.
Lewis Howes
Yeah. I was like. And I. And I remember. I go, what do you mean? She's like, what are your priorities in life? And what. What is a priority to you? And I told her in that moment, I was like, do you want me to be honest with you, or do you want me to kind of, like.
Daniel Priestley
Give you the vanilla version?
Lewis Howes
Give you what you want to hear?
Daniel Priestley
Yeah.
Lewis Howes
Because up until that point, I was 100% honest about everything. Past stuff I was ashamed of, stuff I wasn't proud of. Like, everything. And so I was like, all right, do I start lying now? Or, you know, like, little white lies, or do I give it to her? And I said, listen, I'm gonna tell you the truth, but this may be our last conversation. You know, we're probably gonna stop dating after this point because no one's been able to handle the truth about what my priorities are.
Daniel Priestley
Wow.
Lewis Howes
Up until this point, it's always been, like, an issue or the.
Daniel Priestley
Framed that up, powerfully framed it.
Lewis Howes
And so she was like, oh, you're gonna say something crazy, right?
Daniel Priestley
Yeah.
Lewis Howes
And she goes, what are your priorities? I go, well, you know, it's been good knowing you, and this is a fun three months, but again, you're not going to want to be with me after this. And I'm okay with. I'm sad because I'm really enjoying this, but it's what's going to happen. And she goes, okay, what's your priority? I go, you will never be my number one priority. And no woman wants to hear that. No woman entering a relationship with a man wants to hear that they are not number one. And I said, there's a reason behind this. Number one needs to be my health. It needs to be my health. It doesn't mean I need to spend eight hours a day on my health. It just needs to be a focal point of taking care of my energy. And my health includes spiritual health, my relationship with God, emotional health, and physical well being. It's the whole health. Why is health need to be number one? Because I need a strong foundation for my second priority, which won't be you either. And no woman wants to not be number one or number two in a relationship. I said, my second priority will be my service to the world, my purpose, which is the ability to serve people at a high level. And I don't know if this is going to be my purpose for the next five years or 50 years. It's seasonal, it may be over at some point. But if I feel like I'm meant to do something, if I have a calling to serve people greater and I'm being held back by it by one person because they feel insecure, I'm going to resent it and I'm going to feel like I'm doing a disservice to God. And so I want to make sure that I'm living in alignment with my calling on that path.
Daniel Priestley
So how did she react?
Lewis Howes
And I said, my third priority will be our relationship. If we're in this, our marriage, our family, it's not going to be not a priority. And I said, if you can receive that and you can understand that my health, mental, physical, spiritual is number one, my purpose. Number two, you will feel like number one, because I will give it, be present with you. I'll have all my efforts and energy and you'll be.
Daniel Priestley
And you'll be with the real me.
Lewis Howes
You'll be with the most authentic, happiest me.
Daniel Priestley
Yeah.
Lewis Howes
And an unhealthy me is not happy in a relationship.
Daniel Priestley
Yeah.
Lewis Howes
A person who's not me, who's knows I'm supposed to be living a purpose, but I'm doing something else out of fear. I'm not going to be happy in the relationship.
Daniel Priestley
Yeah.
Lewis Howes
I'm going to resent.
Daniel Priestley
So you're going to be the guy that she fell in love with anyway.
Lewis Howes
Exactly.
Daniel Priestley
And the trick would be is if you rearrange those two priorities, then she'd fall in love with one guy and then end up with, you know, the sale rack.
Lewis Howes
Exactly. Exactly. Like a discounted version of yourself.
Daniel Priestley
That's what I mean.
Lewis Howes
Not stepping into the highest version of me. And. And she goes, I'm so happy to hear this because I've never dated a man that had a purpose or that.
Daniel Priestley
Had the guts to say what it was.
Lewis Howes
And they Always wanted to make me their priority.
Daniel Priestley
Yeah.
Lewis Howes
And I was like, that's great, but what's the thing you want to do in life? Like, what are you meant to do?
Daniel Priestley
Yeah.
Lewis Howes
And even if you're not doing it at the highest level, at least if you're, like, trying to do it.
Daniel Priestley
Yeah.
Lewis Howes
You know, failing at something you're supposed to do is better than nothing. And so she was like, you're the perfect guy for me.
Daniel Priestley
I had a similar conversation with my wife. Really? Yeah. We had a very similar conversation. Didn't have the health one in there, but. But I said my number one priority is. Is my contribution to the world. Like, it's my purpose. And sometimes that's going to take me on, you know, take me on journey, traveling.
Lewis Howes
You're going to be this.
Daniel Priestley
Yeah, I'm just gonna have to be knuckled down and. Yeah, but I. But I also said that's, you know, that's. If you like who I am, that's who I am.
Lewis Howes
Yes. You know, now, here's the thing, Daniel, you know, you've got an interesting name. We talked about this before. Daniel Priestley.
Daniel Priestley
Bless you, my son.
Lewis Howes
You know, what do you feel like the meaning of your name is for your life? What is the meaning of it meant for you throughout your life?
Daniel Priestley
You got me thinking about this. So I'm Daniel. Stephen Priestley. Daniel is, you know, biblical character, courageous and a good judge. He's the divine judge, is the meaning of the name from the Bible. And. And he's in alignment. Right. That's why the lines don't touch him, because he's not fearful. Yeah. He's. He's. He's there to be who he wants to be. So nice, that character. My mum named me that because of Elton John's song. Daniel's traveling tonight on a plane. I do a lot of traveling tonight on a plane. So there's. That's a little bit baked into the. Into that. Stephen was my uncle who died shortly before I was born. He had a car crash. And so I carry that legacy with me that this guy whose life was cut short at 24, he's. He's part of me. Had he not died, I wouldn't be here. Wow. Which is kind of weird because he was. He was the catalyst for my mum and dad getting their relationship together.
Lewis Howes
So someone had to sacrifice, like.
Daniel Priestley
Yeah, that's just how it worked for.
Lewis Howes
Your parents to meet.
Daniel Priestley
That's just how it worked. Yeah. So there's that and then Priestly. Obviously, there's a couple of different meanings to that. It's obviously my paternal line and I'm from some soldiers who fought in wars, some people had very good spiritual faith and entrepreneurs. Strangely, I'm from a long line of people from London. The weirdest thing happened that when I arrived in London, having never been above the equator in my life, having no idea of London, I arrive and I set up an office two blocks from where my grandfather was born and two blocks from where my great grandparents were buried in a cemetery.
Lewis Howes
You didn't know?
Daniel Priestley
I had no idea. And where I live today is like a short distance from where multiple generations of my family were born and raised. So it's yeah, it's strange, all those priestly connections. But yeah, the funny thing about priestly is a lot of people say that I preach a lot. I'm a little bit too preachy. So perhaps that's built in there as well.
Lewis Howes
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Daniel Priestley
Yep.
Lewis Howes
Which four? For me, the number of is a foundational number. It's also a number of love. But really, you know, you're an 8, you're an infinity right now, which is you're 44 is 4 plus 4 is 8. And so you're in a cycle with your number. And I believe that numbers and names have meanings.
Daniel Priestley
Interesting.
Lewis Howes
And you've got a phone call Christmas Eve. Like all these signs and synchronicities are lining up for you to be in alignment with your health. And I get kind of chills just thinking about it. You know, you have a daughter, you have two sons. Again, you know, my thought is, what is 55 year old Daniel look like based on the decision you make today and over the past few months that you've been deciding? Yeah, like what would 55 year old.
Daniel Priestley
Daniel, the 55 year old Daniel is going to be in the best shape of his life and he's grateful to 44 year old Daniel for doing fasts because I really like getting value from fasting which is really good for the pancreas and all that sort of stuff. And four personal training sessions a week, all processed foods out the door, alcohol and coffee gone. You know, so those are, those are some of the big, big shifts.
Lewis Howes
What are the, what would a 55 year old Daniel preach to you about today and say all that's nice but what's really at the core that you need to be doing, thinking and behaving differently so that you take us to the promised land, literally that we're still here, not just surviving, but I'm actually living in full alignment with our health so that our kids can look at us in 10 years from now, 11 years from now and say, dang, dad really did this. Like dad actually stepped up and owned the courageous parts of the self that were really hard to do. What is your future self truly preaching to you to do and stop hiding.
Daniel Priestley
Behind the big one is around trying to take a more active role in the schooling system because I know it's broken and I know what's coming because of the technology. So, you know, not just in the lives of my own kids, because they're. They're going to grow up in a pretty reasonable family, but figuring out, how do we. How do we do this more widespread? How do we. How do you create a system that is going to work for a lot of people? So, so many people at the moment are in pain, lots of pain. They're playing by the rules and it's not working for them. You know, the society is splitting. We've had. We've had almost 100 years of a middle class after the war, 80 years of the middle class after World War II, and we took it for granted. And now the middle class is in decline, and we're getting rising rates at the bottom and rising rates at the top. People are moving from the middle either up. Do you know there's more wealthy people than ever before? Wealth is definitely taking off. If you happen to be on this side, boom, it's happening here. But we're also getting rates of people who can't keep up with inflation, can't keep up with the cost of living, blame themselves. So, like, for me, personally, hugely aligned to my mission is being on these kind of big platforms to just talk about what's happening, you know, and talk about what is the what. Because we have this technological edge singularity where we've either created artificial general intelligence or it's about to come. We've hit the singularity. Life is not going to be the same again. So everything's up for grabs. And people like yourself, like myself, need to shape the world in a positive direction or else it'll just fall into chaos.
Lewis Howes
If you had to sell every business in the next 30 days and you got 10 times more than the number that you wanted for every business, and you have hundreds of millions in the bank, and you are only allowed to focus on one thing for the next decade. One thing only. Put all of your time and attention into solving a problem, serving something, optimizing, transforming something. What would that opportunity be?
Daniel Priestley
Yeah, so I run this entrepreneur accelerator called Dent. And if I had to sell it, I'd just start a new one, right? But Dent. Dent is developing entrepreneurs who stand out, scale up, and make a positive impact in the world. The origin of this was that I got into the idea of, like, wanting to do something for charity. And I did an amazing trip to India, I did an amazing trip to Uganda. I explored environmental stuff, I explored humanitarian stuff. So I really got into this about 15 years ago, had some profound experiences, like two, two or three very profound experiences. And I was trying to think like, how do I make enough money to do all these things that I'm interested in? And then I realized if I create an accelerator that is about developing entrepreneurs who can stand out, scale up and make a dent in the universe. The Steve Jobs quote is entrepreneur's job is to make a dent in the universe. And I thought, if I can develop thousands of people who can make a dent in the universe, maybe I can solve a lot more problems than if I try and do it directly and try and be the one who does it, maybe I can enroll thousands of people to be part of this extended thing. As it stands today, we do now have thousands of entrepreneurs who have committed their business to make a positive impact in the world. So we have, you know, one of our entrepreneurs, Sebastian, has created the Warrior Academy, where he teaches martial arts in Kenya and Nepal to I think five or six thousand kids a week. And he had a martial arts school in England. Right. And he, he set up his foundation. His foundation is now spread across the UK and Dubai. And he's used that to actually, and through some connections of mine, we created a patrons program. That patrons program now allows that company, that foundation, to teach thousands of kids. They're all orphans, they're fed, they're taught, they're given life skills under this umbrella of the Warrior Academy. You know, I'm very good friends with Paul and Masami who they created something called Buy One Give one and Buy One Give One is a charity that allows people that every time you buy something, it's automatically factored in. So as your business scales, your, your impact scales.
Lewis Howes
It's like the Tom Shoes model.
Daniel Priestley
Yeah, yeah. But like, it's created a platform for. They've now had 370 million giving impacts. It's really cool. So all of our businesses, they sign up to B1G1 and they use their business as a force for good. So like, that to me is, is pretty powerful.
Lewis Howes
But what's the one problem, if you could only solve one, that you would go after? I see. I know. It's like letting every entrepreneur kind of solve problems.
Daniel Priestley
Well, this is the problem. The problem is that we now live in a world where the biggest problem in the world at the moment is that people feel displaced. They feel that they were brought up for a world that no longer exists and they feel this sense of mission and meaning, but they don't know how to express it in the world. So I want, like, I'm very aligned to teach entrepreneurship. I'm not doing this for the money, to be honest. Like, I. I enjoy creating software companies, and software companies create a lot of money, but all the software companies I create are also about developing entrepreneurs and doing that. Like, ScoreApp has allowed 8,000 entrepreneurs to generate hundreds of leads a month, which allows them to grow and scale and allows them to fulfill their dreams.
Lewis Howes
That's great.
Daniel Priestley
So, like, every software business that I'm building is in alignment with this idea that people feel displaced. They want to make an impact in the world. They want to have a career that's meaningful. They want to explore this way of showing up called entrepreneurship, and that we're mapping out the step by step. So, like, there are actually probably ways I could make money better and faster, but I'm really aligned to that. Yeah. I don't know. Do you pick up from me that I do stuff because I want to make a lot of money and that I've got seven companies because I want to make a lot of money? Yeah, Because. Because that's. Yeah, that's not where I come from. Like, it's. It's very much. I'm building a mini empire because I want to see a transition happen in the world.
Lewis Howes
Yeah.
Daniel Priestley
Yeah.
Lewis Howes
Is there a number you're looking to hit, though? Like a financial goal?
Daniel Priestley
There will be moments in my life. No. Like, I'm financially sweet. Yeah.
Lewis Howes
You know, like, how do I get it to this net worth?
Daniel Priestley
And then it's fun to play those games. It's fun to play the game. Like. Like Score app. It would be. It will not be surprising if in the next few years. Sorry. Well, this year or early next year, that we sell it for close to $100 million. If that goes ahead, it's because the company that we sell it to will be a better fit for it to go on and become even more successful to scale up. So it'll be like selling it in partnership as its Next Evolution will $100 million totally transformed the way that I live? Not really. Like, honestly, I would go to work the next day, solve the next problem, do what I'm doing. I would live in the same house I live in now. Yeah. I would drive the same cars that I have now.
Lewis Howes
I don't eat so much food.
Daniel Priestley
Yeah.
Lewis Howes
You can't, like, buy more food to eat. Like, when you're. It's like, it's.
Daniel Priestley
It. Right. So. So if we do that exit, you.
Lewis Howes
Can only be at one house at a time. You know, it's like, you know.
Daniel Priestley
Yeah.
Lewis Howes
10 houses.
Daniel Priestley
No, there's there's, there's like, you know. Yeah. Very little about the way I live would change. I pretty much the funny thing about selling a company, by the way, is that by the time you can sell companies, it is actually genuinely neither here nor there. Because, like, if you sell a company for 100 million, it's probably because it makes 4 or 5 million profit and by that stage you've got 4 or.
Lewis Howes
5 million a year, you make a bank.
Daniel Priestley
Yeah. Like, I'm already in a situation where every single month our bank account goes like that because we've got so many subscribers and all that sort of stuff. So I'm already in that position.
Lewis Howes
You only need so much cash flow for your lifestyle.
Daniel Priestley
Yeah, yeah. And a lot of stuff is not as fun as actually building stuff. Like I enjoy building stuff. So I would just go straight into, into that next like, project. I'd still be developing entrepreneurs who stand out, scale up and make a positive impact in the world in one way or another. Yeah.
Lewis Howes
What do you want your kids to think about you in terms of what they learned over the last, you know, 10 plus years growing up? What do they, what do you wish they learned, knew about you as their dad?
Daniel Priestley
I would love it if they don't spend any time at all thinking about me. If they're focused on their life, their future, their kids, and if they don't feel any sense of obligation, any sense of like, you know, I think the term legacy can mean many things, but the way I think of it is to pass something on and to pass it on fully means that it's fully yours. Like, if I leave you something, it's fully yours now that's yours. So my dream for my kids would be that they spend absolutely no time thinking about me. I don't want them reminiscing or any of that sort of stuff. Be future focused. Be focused on your wife, your kids, your family, your husband and, you know, your career. And maybe if they stop and think about it, they go, oh, I had a really good upbringing. Like, you know, I got good mentoring from, you know, and my parents were a good role model for us, but only if they really stopped and thought about it. Yeah, I don't want them sitting around thinking about me.
Lewis Howes
If you could only teach your kids one lesson, what would it be?
Daniel Priestley
One great lesson would be you speak things into existence, you get what you pitch for that. Words are creative, not descriptive. So we create with our words, not describe things with our words. So the way you get a hundred million dollar business is you Pitch it into existence. The way you have amazing people join the team is you pitch them to join the team. You speak stuff out there, and it comes. And so it's speaking. It's the power to speak things into existence. So it'd be a lesson on how to do that.
Lewis Howes
Yeah. I call it enrollment.
Daniel Priestley
Enrollment conversations.
Lewis Howes
Yeah. How do you enroll? Somebody enroll people.
Daniel Priestley
Yeah. King Arthur pulled the sword from the stone, the words and the tones. Right. It's the message of that story is that he became king when he got the words and the tones, not the sword and the stone, but it's the.
Lewis Howes
What did he do with the words and the tones? What was it?
Daniel Priestley
If you rearrange sword and stone, it's the words and the tones. It's the ability to have words and tones, the ability to command an army, the ability through the power of speech. So it's speaking things into existence. As entrepreneurs, we call this pitching. Enrollment conversation is another great way of describing it.
Lewis Howes
Besides getting in the best shape of your life this year, what else do you need to enroll yourself in?
Daniel Priestley
Gee, I didn't know I was coming here for the hard questions, man. This is.
Lewis Howes
Oh, it's the meaningful questions.
Daniel Priestley
Yeah.
Lewis Howes
You talk about how to make money on any show.
Daniel Priestley
Yeah, true. I like it. I'll tell you. I'll tell you what comes up for me when you say that this is first world problem, but I find that I'm incredibly comfortable in my life. And the downside of.
Lewis Howes
There's a problem to comfort as well.
Daniel Priestley
Yeah. The downside of being incredibly comfortable in my life is that it's. You know, at 44, I'm here to play a big game. I'm just hitting my stride as an entrepreneur. This is. This is my decade. So to continue to enroll myself in, play a big game, take the family with, you know, take the family with, you know, honor and respect. The fact that I only get to do this because my wife and my kids are on board with it. Right. So honor that relationship. Honor my team. Respect my team, my co founders, my. My investors, you know, those relationships. But keep playing, like, keep playing the bigger game. Even though. Even though it's super comfortable, if I want it to be super comfortable, it's like, no, no, let's. Let's keep that hunger. You know, the Steve Jobs quote, stay hungry, stay curious. So it would be, stay hungry, stay curious.
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Lewis Howes
Did I see you hanging out with our friend Dan Martell recently?
Daniel Priestley
I did. Yeah.
Lewis Howes
I mean he's, it seems like he's taking the call to adventure in the last 12 months of like Health First.
Daniel Priestley
Yeah.
Lewis Howes
And it's exploded his business.
Daniel Priestley
Yeah.
Lewis Howes
It seems like by going all in on health as the priority.
Daniel Priestley
He looks so good. Like he, he walked into the restaurant the other night.
Lewis Howes
As an athlete, he probably didn't eat anything.
Daniel Priestley
Yeah. Yeah. Chicken with salt.
Lewis Howes
That's it. Yeah. No, I mean it's a level of discipline to be at that level. I'm not saying you have to be that extreme, but look how much you know. But he looks like 10x his business in 12 and a half months or something.
Daniel Priestley
Yes.
Lewis Howes
By going all in on obsessing over health.
Daniel Priestley
Yeah.
Lewis Howes
And you could say one thing's extreme or not. I'm not here about what is or what isn't.
Daniel Priestley
No. It was inspiring to see what it.
Lewis Howes
Was, but the belief and confidence that stems from optimizing health.
Daniel Priestley
Yeah.
Lewis Howes
I'm not at that level, you know, and I train hard, but he's like obsessive.
Daniel Priestley
Yeah.
Lewis Howes
And I think he's got more of an addictive person.
Daniel Priestley
This is his current addiction.
Lewis Howes
Healthy addiction. Yeah. I mean, it's like he's been on the other side where he went to jail and alcohol addiction and drug addiction. So this is like he's using it for good. But it's all in one away or not. It seems like. But it only seems like it's made him a greater leader, made him more money, made him impact more people, more focus.
Daniel Priestley
Yeah.
Lewis Howes
And probably created a sense of. A deeper sense of appreciation for what he's able to do for himself. Again, I'm not saying that's what you need to do.
Daniel Priestley
No. But it's it.
Lewis Howes
But I am enrolling you in a. In a. A graver challenge than what you've even put on yourself, because I think you're focusing on it and this is our first time hanging out. But I don't think you've gone all in on health. I think you're like, yeah, I know this is what I need to do. And in three, four days a week and this and this. And I'm going to cut this out. But you haven't fully said I am health. And what does health represent to me? Not just being comfortable like you said, but getting so uncomfortable that you set up the rest of your life for decades. Not just, well, let's see where I'm at at 55 if I do this three, four days a week thing. And then, you know. And again, I'm not saying you need to be fully obsessive. Every grain of salt like Dan Martell, but what would your life look like if you unlocked at an even greater level of health and making it the priority above every business, above everything else so that you can serve at higher levels in business?
Daniel Priestley
Yes.
Lewis Howes
Because of that behavior shift.
Daniel Priestley
Yeah. Well, I think. I think it sets a great example to my kids to start with that success and health go hand in hand. Not they're not at odds with each other. And it would just be a massive move towards being a role model on.
Lewis Howes
Multiple fronts for your kids.
Daniel Priestley
Yeah, that alone would be great. It would obviously take relationship up a notch. I think too, it'd be just more inspiring to. If I'm sharing a message, it would be easier to hear that message if the person delivering it is clearly.
Lewis Howes
You would be more enrolling.
Daniel Priestley
Yeah, yeah, I'd enroll.
Lewis Howes
Your businesses would 10x just by you going all in on health.
Daniel Priestley
Yeah. Yeah, I Agree.
Lewis Howes
So what would it look like for you to fully create the systems, process, and vision inside of you that this is the number one versus It's a high priority. Maybe you're not ready for that right now, but it's challenging.
Daniel Priestley
Yeah, I know. To make it number one priority because it's right up there, like, since Christmas, like, personal training sessions every week. And, you know, I completely cut out coffee. Cut out all alcohol and coffee, which has been great, by the way. Like, sleep is phenomenal without coffee. I'm just trying to think, like, it's been four months.
Lewis Howes
It's been four months of this journey so far.
Daniel Priestley
Yeah. And I'm loving it. It.
Lewis Howes
Okay.
Daniel Priestley
Yeah. Really enjoying it. I enjoy training with the trainer. That's right. My grandfather wouldn't understand. But. But I do enjoy training with a trainer. I think probably the. The one thing that's missing is a health challenge. So, like, what I haven't done is. I haven't said, like, I'm committing myself to doing them, like, because Dan is doing. Dan Martell is doing, like, 75 harder.
Lewis Howes
He's doing, like, ultra marathons.
Daniel Priestley
Yeah. He's training for nine men right now. So he's actually put a. Put a.
Lewis Howes
You don't have a carrot.
Daniel Priestley
No.
Lewis Howes
You don't have something. You're like, all right, this is happening. Or a stick, you know, anything. You're just like, all right, I'm gonna do this.
Daniel Priestley
Yeah.
Lewis Howes
So it's creating something. I'm gonna run a half marathon or run a marathon.
Daniel Priestley
So a health challenge would definitely. Would definitely be something.
Lewis Howes
That's one thing. That would be one health challenge.
Daniel Priestley
Yeah.
Lewis Howes
Because I, Again, I feel like what's blocking you from making a greater impact is health.
Daniel Priestley
Health. Yeah. Right.
Lewis Howes
When I see Dan Martell's impact.
Daniel Priestley
Oh, yeah.
Lewis Howes
Talking about financial.
Daniel Priestley
And you also see his impact. Yeah. And you see the photos of how he was before health was an issue, was. It was a focus, and you wouldn't take that guy as seriously.
Lewis Howes
And I knew dan back in 2009. I met Dan.
Daniel Priestley
Interesting.
Lewis Howes
Back when he was, like, Flowtown, you know, and, like, creating these other software apps back in San Francisco, when no one even remembers these companies he was a part of. I remember being in the San Francisco office in 2010 with him. It was like, you know, eight people, startup world. We used to spend time at south by Southwest every year. We were in that kind of world. And it was. It was Fat Dan. You know, it was Fat Dan life. But he was extremely talented and fun, and he was the same character, same guy. But, but he didn't have the obsession. And again, this is not a right or wrong bad.
Daniel Priestley
He does seem to have an addictive personality. And this is. He's channeled it into the right place.
Lewis Howes
He's putting it into. But all I'm saying is the outcome.
Daniel Priestley
The difference for me is I've always been quite a generalist. So I, I've, I've, I've enjoyed like 100, spreading myself a little as a generalist. This is, you know, so the intensity of Dan on that one thing.
Lewis Howes
I'm not saying you need to obsess like that.
Daniel Priestley
Yeah.
Lewis Howes
But what I'm saying.
Daniel Priestley
What are your views on fasting?
Lewis Howes
I fast different times. Yeah. I'll fast for 24 hours. I'll fast for two, three.
Daniel Priestley
Have you ever done like a seven day fast?
Lewis Howes
I did a four and a half day.
Daniel Priestley
Yeah.
Lewis Howes
And it was hard because I did.
Daniel Priestley
Two seven day fasts.
Lewis Howes
That's impressive.
Daniel Priestley
And those two, like nothing but water for seven days.
Lewis Howes
That's impressive.
Daniel Priestley
And this was, this was quite a while ago and I've never felt so good.
Lewis Howes
That's good after that. Yeah.
Daniel Priestley
So like right now I'm mentally gearing up for a fast, as in like this week. That's great. Yeah. Because I just, I like it. Yeah.
Lewis Howes
You know, and again I'm.
Daniel Priestley
And I feel like that's also a bit of a turning point. That it's like that I'm back to that level of commitment.
Lewis Howes
That's great.
Daniel Priestley
Yeah.
Lewis Howes
I, I am at the point where like, listen, I want to enjoy life. I don't have to be so strict on myself either. I'm not like I have to have a six pack. Otherwise I'm like, yes, you know, well.
Daniel Priestley
You have a six pack.
Lewis Howes
It's just, it's not. There's a little fat still.
Daniel Priestley
It's just buried.
Lewis Howes
It's a little fat there.
Daniel Priestley
Buried treasure.
Lewis Howes
But, but it's for me, it's not about I have to have a certain look or a certain results physically to feel like I matter or I'm enough or it's okay.
Daniel Priestley
Y.
Lewis Howes
Like I can live in 80, 20 and be okay with it. Where it's like, I have sugar, I have like desserts every now and then. But I know my mind that if I eat too much of it, my body.
Daniel Priestley
Would you say health is still your number one? Yeah.
Lewis Howes
But I also look at it as spiritual, emotional, physical, not just holistic health. Physically, I need to be perfect.
Daniel Priestley
How old are you now?
Lewis Howes
42.
Daniel Priestley
Okay. Yeah.
Lewis Howes
And it's more of like Am I spiritually at peace? Am I emotionally in good relationships? Like, do I feel good about me?
Daniel Priestley
How are you with phone addiction?
Lewis Howes
A lot better.
Daniel Priestley
Yeah.
Lewis Howes
I mean, I think I've gone through phases, but you have. I have the Opal app on, which is like blocks me after five minutes from checking something.
Daniel Priestley
Yep.
Lewis Howes
And constantly reminds me if I'm like in a loop.
Daniel Priestley
This is the thing. Because AI is very good at. Without something like that, you've got to use AI against AI.
Lewis Howes
Yeah. So I use that as like a blocker because I'm also in a media world, so I'm like, I want to research and what's happening.
Daniel Priestley
Humans have never had such dashboards. Right. Like, consider that, you know, if you went back a few hundred years ago, if you planted crops, you didn't find out how those crops did for three months. No, no.
Lewis Howes
We're seeing data all day long.
Daniel Priestley
Yeah.
Lewis Howes
So we're refreshing the data.
Daniel Priestley
Your brain can just.
Lewis Howes
What's working, what's not working? Testing, analyzing.
Daniel Priestley
Yeah. And. Oh, that got. That got a million views. And now it's at 1.2. And now it's at 1.3. You want to refresh that fresh Refresh. Yeah. And. Oh, some negative comments. Some. Some stranger on the other side of the world on the Internet is like not happy that I recorded this episode. Right. Oh, you know. Yeah.
Lewis Howes
So it's managing all that. I think I can definitely be better. I mean, I'm not Cal Newport.
Daniel Priestley
Yeah. Well, no, for me, that, like, I'm.
Lewis Howes
Not like deep work and there's. I'm not zero app and just like, I only do deep work.
Daniel Priestley
Part of my holistic thing is I've. I need to like, like I, I find the pull towards the phone is, is strong.
Lewis Howes
It's hard. Yeah. But I do detail. I do seven day fasting. No phone.
Daniel Priestley
Phone fasting phone. That's got to be a new thing.
Lewis Howes
I've done seven days in a safe. I love it. Not even taking it out to like check messages.
Daniel Priestley
Wow.
Lewis Howes
And so that's something that I like to do. I try to do that once a year, you know, where it's like a phone fast for phone fast sounds because I think it resets me spiritually and.
Daniel Priestley
You end up with creativity and stuff bubbles up to the side.
Lewis Howes
My nervous system relaxes. Yeah. And I think the, the greatest wealth is inner peace.
Daniel Priestley
Yeah.
Lewis Howes
At the end of the day, people are creating things because they want to feel enough. Yeah. They're creating something to feel loved, worthy, deserving, accepted, acknowledged.
Daniel Priestley
Yeah.
Lewis Howes
That they matter.
Daniel Priestley
Yes. And there's another element, too, which is I've got a cat, and if I get my laser pointer and shine the laser pointer on the floor, the cat just springs to life and chases it because it's instinctual. There's a lot of human behavior that is just instinctual, that if you like. And this is the stuff that these systems hack into. Like a lot of these. TikTok is a laser pointer.
Lewis Howes
Yes.
Daniel Priestley
It just fires off all the dopamine stuff.
Lewis Howes
Well, it's keeping us in comfort. You said at 44, comfort's the thing you're trying to battle the most. And it's going against comfort. It's like, how do I stay uncomfortable? Where I'm still not overly stressed and exhausted, but I'm not lazy.
Daniel Priestley
Yeah. It's like, where is finding that balance?
Lewis Howes
The balance where at the end of the day, I feel like that was a good day, but I'm not just, like, mentally and physically, I'm, like, spent, and I can't recover from this.
Daniel Priestley
Yeah. And you're feeling totally wrung out.
Lewis Howes
Yeah. And so I was learning how to have that psychological test and emotional test where at the end of the day, like, even a couple weeks ago, just so much has been going on this year where, like, my test is like, oh, my eyelid starts twitching.
Daniel Priestley
Oh, yeah.
Lewis Howes
It's like, oh, it's telling me I need sleep, I need to slow down.
Daniel Priestley
Body is giving you a little.
Lewis Howes
It's like a little signal, and that could turn into something greater if I don't actually listen to it and slow down.
Daniel Priestley
Yeah.
Lewis Howes
So I was like, okay, I actually need to rest. Or what do I need in this moment? And I think if I'm too much in a loop in any area, I need to find how to get back in alignment again. Activating the alignment in us. You talk about vitality, and when you're not in alignment, you're out of vitality. Yeah, you lose vitality.
Daniel Priestley
Yeah, yeah, you do. Yeah. You lose life force.
Lewis Howes
You're just not fighting against.
Daniel Priestley
You can't create. Yeah. Yeah. And if you. If you experience that, that's a signal. That's not how it should feel. Like it, like, building stuff should feel joyful, should be fun. I think fun is a word that we've lost a lot. You know, like, things should be fun. You know, fun is a biological signal that flows through the body that says, this is great. This is what you're meant to be doing right now. You know, I think we've lost. You know, one thing I've noticed in the U.S. especially when I'm here, is that so much of all friendships and relationships really center on work and what we could do for each other and how we could partner and all that sort of stuff. You know, like when you're in Spain or when you're in Europe. Friendships are friendships. They're there for. It's for traveling through life together. It's. It's for being. It's. It's for being there. Like it's for sharing food and it's for having conversations.
Lewis Howes
Yeah. And talking about life ideas.
Daniel Priestley
Yeah. And very little to do with work. And a lot of friendships could have. Absolutely. They could go years without talking about work related stuff. But yeah, fun. I think we lose track of the fact that fun is a really good signal. It's a great signal.
Lewis Howes
Yes.
Daniel Priestley
If something's fun, explore that. Explore fun more.
Lewis Howes
100%. It's been powerful. Danny, I've got a couple final questions for you before I ask them. I want to send people to your work. Where should people connect with you online and follow your work? You've got a lot of great books.
Daniel Priestley
And software on Amazon. There's all my books. I think I've got five or six different books that are out. And the Entrepreneur revolution is a great place to start. Key person of influence. My software is scoreapp.com and this is a software that allows you to build a quiz or a scorecard. We should build you a school of greatness scorecard.
Lewis Howes
We have a few quizzes already but I'd love to.
Daniel Priestley
I'll get my team to build you some and they're really fun and like you can. You could actually do one for some of the top episodes that you watch an episode and then take the scorecard to see where you need to focus. That's cool. Which would be really cool. So our team will build you some of those. So scoreapp.com is a super easy way to build assessments. If you're launching with lead generation, if you're wanting to launch a waiting list or if you're wanting to increase your sales conversions with a diagnostic. You can build all of that on scoreapp.com bookmagic. AI is good for writing a book and Dent Global is the entrepreneur accelerator. Yeah. Awesome. And also connect with me on Instagram or LinkedIn. Yeah. I spend a. Yeah.
Lewis Howes
That is your full name, right?
Daniel Priestley
Yeah. Danielpriestly Daniel Priestley.
Lewis Howes
If you want to have more courage and be preached to, make sure to follow Daniel Priestley. This is a question I ask everyone towards the end. It's Called the three Truths. Imagine, hypothetically, you get to live as long as you want to live, but it's your last day on earth. You can pick the age, but you got to call, call it quits. And you get to accomplish all your dreams, and anything you think about comes true. You manifest what you want, you actualize your ideas, you make serve billions of people. But for whatever reason, on the last day, you got to take all of your work with you. Every piece of content you've published, every book, every interview, every platform you've developed. It's got to go hypothetically.
Daniel Priestley
Yep.
Lewis Howes
But you get to leave behind three lessons to the world. These three truths. And this is all we would have to be reminded of, your content and your wisdom. What would those three truths be for you?
Daniel Priestley
This is what comes. This is what comes to mind. And it was similar to what I said to my kids, which is, you get what you pitch for, and you're always pitching. You speak your life into existence. Say, be very careful about what you pitch into existence. Be intentional about pitching. Influence flows from output. It's the creating, not consuming, that makes the difference. So create, not consume. And a link to that is like prolific beats perfect. Just put stuff out in the world. Create, create, not consume. And the third one would be that you're in partnership with everyone. You're in partnership with everyone you come in contact with. So what does it mean to be in partnership? Well, it means you care about their needs, they care about your needs, that you communicate with each other and you get into alignment. And that if you can be in partnership with more people, if you can have the spirit of partnership with more people, then amazing magic happens. So this idea that. This idea that every day, any resource that you could dream of already exists on the planet, and you just need to be in partnership with the person who's already got access to it, you know? So if you want money, be in partnership with people who've already got money. If you want fame, be in partnership with people who've got fame. If you want creativity, be in partnership with people who have a lot of creativity going on. So it's that essentially your life gets better the more people that you have established good, clean, empowering partnerships with.
Lewis Howes
That's beautiful, man. I want to acknowledge you, Daniel, for this conversation, for having the courage to answer some of my questions that you probably didn't think I was going to ask you about.
Daniel Priestley
I didn't.
Lewis Howes
And I want to acknowledge you for being on purpose within your entrepreneurial journey and thinking about how can you Serve other people, to be entrepreneurial, to make problems go away in the world, to solve problems, to be a solution in the world versus a problem to people and to be thinking in ways that are service oriented. And I want to acknowledge you for constantly having the conversation with yourself about how you can be of higher service through taking care of your health in deeper levels. Not being perfect and obsessive necessarily, but just going deeper and deeper and seeing how can I serve greater in the world through being more greedy with myself through the health journey and really taking advantage of the moment to transform your life over these next six months so that this time, Christmas Eve, you are reflecting 12 months back and seeing how much you transformed and how far you've come and how much greater of an impact you've been able to make in the world and the father you were becoming to your kids through this partnership of your future self. So I want to acknowledge you for the courage you're having and the steps you're taking. Not perfect, but progressing in a beautiful way. And then I'm excited to see, I want you to text me, maybe not Christmas Eve, but sometime in the holidays and say, here's where I'm at. Here's where I'm at after the last 12, 12 months.
Daniel Priestley
Yeah, done.
Lewis Howes
And I want to see. That's, that's your challenge for me.
Daniel Priestley
I like it. I feel like I got the school of greatness experience.
Lewis Howes
You've gotten a taste of it, man. Final question. What is your, what is your definition of greatness?
Daniel Priestley
My definition of greatness is that you made the most with what you've got. That you make the most with what you got for self and others. So that you, because we're all born with different circumstances and that you can truly, you look at what you did and said, all things considered, I made the most with what I've got and that I played a role in being part of this tapestry, you know, this tapestry that's, that's unfolding.
Lewis Howes
Make it a dent made.
Daniel Priestley
I made a dent in the universe.
Lewis Howes
Made a dent. Daniel, appreciate you.
Daniel Priestley
That was great.
Lewis Howes
Thanks so much. I have a brand new book called Make Money Easy. And if you are looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life. But you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to Make Money Easy book right now and get yourself a copy. I really think this is going to help you transform your relationship with money. This moment moving forward. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally as well as ad free listening, then make sure to subscribe to our greatness+channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.
C
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Podcast Summary: The One Truth About Money That No One Teaches You In School
The School of Greatness hosted by Lewis Howes features an enlightening episode titled "The One Truth About Money That No One Teaches You In School," released on July 9, 2025. In this episode, Lewis engages in a deep and meaningful conversation with Daniel Priestley, a renowned entrepreneur and author, to uncover pivotal mindset shifts essential for financial abundance and personal fulfillment. This summary captures the essence of their discussion, highlighting key insights, notable quotes, and actionable conclusions.
Lewis Howes opens the conversation by reflecting on his personal struggles with financial scarcity and emotional insecurity. He shares his journey from projecting false confidence to understanding the fundamental aspects of money management.
"I was financially scarce. Emotionally, I acted like I had it all figured out, but emotionally, I was just kind of scared, actually, deep inside."
— Lewis Howes [00:00]
Lewis emphasizes the importance of mindset in transforming one's relationship with money and introduces the episode's focus on three critical mindset shifts that pave the way to wealth and success.
The discussion shifts to the values that Daniel Priestley wishes to impart to his children, emphasizing that fulfillment extends beyond financial wealth.
Health as a Foundation
Daniel underscores the paramount importance of health, both physical and mental, advocating for a balanced approach to well-being.
"Definitely health. Right. The physical body... understanding health, understanding a bit of psychology."
— Daniel Priestley [05:35]
Nurturing Relationships
Building and maintaining meaningful relationships is another cornerstone Daniel highlights, emphasizing the skills required to invest in and preserve these connections.
"Understanding the value of relationships and how to build relationships, how to invest in relationships..."
— Daniel Priestley [05:35]
Mindset and Purpose
Lewis expands on the concept of mindset, linking it to purpose and the ability to live a fulfilling life by overcoming adversities and embracing challenges.
"Understanding self-worth for yourself and the ability to thrive in a world that's changing fast."
— Lewis Howes [04:40]
The conversation delves into the effectiveness of traditional schooling versus homeschooling, with Daniel sharing his contemplations on the evolving educational landscape influenced by technology such as AI.
"AI is very good at... without something like that, you've got to use AI against AI."
— Daniel Priestley [10:26]
Both hosts discuss the gaps in traditional education systems, particularly in teaching life skills like relationship management and emotional intelligence, which are crucial for personal and financial success.
"It's not teaching you how to manage relationships or deal with heartbreak..."
— Lewis Howes [11:06]
A pivotal moment in the discussion is Daniel's revelation of a health scare that prompted a significant shift in his values and priorities. This experience underscored the necessity of aligning one's actions with their life mission.
"It was Christmas time... your pancreas is producing an enzyme that is in a very high level."
— Daniel Priestley [31:05]
This wake-up call led Daniel to prioritize health, emphasizing that true success requires a harmonious balance between personal well-being and professional ambitions.
"Now my money interviews and episodes do so well. It's also a good way to test mindset..."
— Daniel Priestley [16:18]
Central to the episode is the exploration of how mindset shapes one's financial reality. Daniel shares an exercise his mentor used to challenge his perceptions of wealth, demonstrating the profound impact of mental frameworks on financial success.
"You have a belief that if you had money, someone would attack you for it."
— Daniel Priestley [17:31]
By confronting his fears and limiting beliefs about money, Daniel illustrates how shifting one's mindset can open doors to greater financial opportunities and reduce the anxieties associated with wealth.
"You're not going to make 100 grand a year because you think 100 grand is so far out of your reach."
— Daniel Priestley [16:43]
Towards the latter part of the episode, Lewis and Daniel discuss their definitions of greatness and how it transcends financial achievements. They emphasize making meaningful contributions and creating a lasting impact.
"My definition of greatness is that you made the most with what you've got."
— Daniel Priestley [78:17]
Daniel advocates for a purpose-driven approach to entrepreneurship, where success is measured by the positive change and value one brings to the world.
"Entrepreneurs can make a dent in the universe by developing others."
— Daniel Priestley [50:08]
The conversation concludes with both hosts reflecting on the legacy they wish to leave behind, focusing on imparting essential life lessons to their children that extend beyond financial literacy.
"You speak things into existence, you get what you pitch for."
— Daniel Priestley [55:03]
Daniel emphasizes the power of intentional speech and partnership, encouraging the next generation to create rather than merely consume, and to build meaningful collaborations that enhance their impact.
In their closing remarks, Lewis acknowledges Daniel's courage and commitment to aligning his health and purpose for greater societal impact. He challenges Daniel to continue prioritizing health to amplify his ability to serve others.
"You're going to be the guy that she fell in love with anyway."
— Daniel Priestley [37:10]
Lewis underscores the importance of health as a foundational element that enhances leadership and entrepreneurial success, urging continuous self-improvement and alignment with one's mission.
This episode of The School of Greatness offers profound insights into the interplay between mindset, financial success, and personal fulfillment. Through the candid dialogue between Lewis Howes and Daniel Priestley, listeners are encouraged to re-evaluate their core values, prioritize health and relationships, and adopt a purpose-driven approach to achieve true greatness. The integration of personal anecdotes, practical exercises, and philosophical reflections provides a comprehensive roadmap for those seeking to transform their relationship with money and unlock their inner potential.
Notable Quotes with Timestamps:
"I was financially scarce. Emotionally, I acted like I had it all figured out, but emotionally, I was just kind of scared, actually, deep inside."
— Lewis Howes [00:00]
"You're not going to make 100 grand a year because you think 100 grand is so far out of your reach."
— Daniel Priestley [16:43]
"My definition of greatness is that you made the most with what you've got."
— Daniel Priestley [78:17]
"You speak things into existence, you get what you pitch for."
— Daniel Priestley [55:03]
This comprehensive summary encapsulates the key themes and transformative ideas discussed in the episode, providing valuable takeaways for anyone aspiring to achieve financial abundance and live a fulfilling life.