The Practical Guide To Making More Money in 2025

Summary

The School of Greatness: Episode Summary Title: The Practical Guide To Making More Money in 2025
Host: Lewis Howes
Release Date: January 10, 2025

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Introduction

In this compelling episode of The School of Greatness, host Lewis Howes delves deep into the multifaceted world of personal finance with his esteemed guest, whose expertise spans financial freedom, investment strategies, and the psychology of money. Released on January 10, 2025, this episode serves as a practical guide for listeners aiming to enhance their financial standing in the coming years.

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1. Mindset for Financial Growth

The conversation kicks off with a fundamental discussion on the contrasting mindsets between the wealthy and those struggling financially. The guest emphasizes the importance of adopting a mindset that prioritizes growth, abundance, and strategic decision-making over stagnation and scarcity.

Notable Quote:
[02:12] B: "There are big differences in opportunities. It's not just about wanting abundance but understanding how to cultivate it through the right mindset."

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2. The Marshmallow Test and Delayed Gratification

Drawing parallels to the renowned marshmallow test, the guest highlights the significance of delayed gratification as a cornerstone for financial success. By resisting immediate temptations, individuals can cultivate habits that lead to long-term financial stability.

Notable Quote:
[03:00] B: "Deferred gratification is essential. Saving now might mean sacrificing a little today for a much greater tomorrow."

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3. Strategic Investment Approaches

The discussion shifts to investment strategies, where the guest outlines top investment avenues such as real estate, stocks, and personal businesses. Emphasis is placed on aligning investments with personal priorities and conducting thorough research to mitigate risks.

Notable Quote:
[05:05] B: "Start by assessing what's most important to you. Whether it's your business or your residence, choose investments that resonate with your core values."

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4. Philanthropy and the Power of Giving Back

A significant portion of the episode is dedicated to philanthropy. The guest shares insights on the profound impact of giving back, whether through donations, financial support, or sharing knowledge. The philosophy revolves around empowering others to achieve financial independence.

Notable Quote:
[09:56] B: "Teaching a man to fish is far more valuable than giving him a fish. Empowerment through education fosters sustainable growth."

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5. Emotional Resilience in Financial Decision-Making

Lewis Howes and his guest explore the critical role of emotional resilience in navigating financial ups and downs. Crafting and adhering to a well-thought-out game plan helps in maintaining composure during market fluctuations and unforeseen financial challenges.

Notable Quote:
[15:47] B: "Emotional resilience is paramount. Having a game plan allows you to stick to your strategies even when emotions threaten to derail your decisions."

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6. Financial Advice for Millennials

Addressing the financial struggles prevalent among millennials, the guest offers actionable advice. Key recommendations include building a robust savings foundation, investing wisely, and avoiding common pitfalls such as impulsive spending and lack of financial education.

Notable Quote:
[18:10] B: "Pay attention to the feedback from your financial realities. Pain plus reflection equals progress."

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7. The Psychology of Money: Shifting Perceptions

The conversation delves into the psychological aspects of money. Redefining money from being perceived as "dirty" to a neutral or even positive force is essential for fostering a healthy relationship with finances.

Notable Quote:
[35:56] C: "Money is energy. When you align your mindset with abundance, money flows more freely into your life."

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8. Overcoming Fear and Insecurity Around Money

The guest shares personal anecdotes about overcoming deep-seated fears and insecurities related to money. By confronting these fears and seeking continuous education and professional guidance, individuals can achieve a state of financial confidence and security.

Notable Quote:
[57:04] C: "My biggest fear now is not knowing what to do with the wealth I might accumulate, but I've surrounded myself with experts to guide me."

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9. Time Management: Multiplying Time Through Significance Calculation

An intriguing segment on time management introduces the concept of "multiplying time." Instead of traditional time management techniques, the guest advocates for actions that create more time in the future by focusing on activities with long-term significance.

Notable Quote:
[80:19] D: "To multiply time, invest time today in actions that will save or generate time tomorrow."

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10. Thoughtful Disagreements and Leadership

Effective leadership is portrayed as the ability to handle disagreements thoughtfully. Establishing protocols for constructive debates ensures that conflicts lead to growth rather than toxicity, fostering a collaborative environment.

Notable Quote:
[31:15] A: "True leaders lead by example and embrace disagreements as opportunities for growth, not as threats."

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11. Aligning Desires with Authentic Self

The episode concludes with a discussion on ensuring that one's financial desires are in harmony with their authentic self. Prioritizing activities that are fun, energizing, and meaningful ensures sustainable motivation and fulfillment.

Notable Quote:
[49:28] C: "Ask yourself if what you're doing is fun, gives you energy, and has meaning. Alignment with these factors is key to authentic success."

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Conclusion

This episode of The School of Greatness offers a comprehensive roadmap for individuals aspiring to elevate their financial status in 2025. Through a blend of mindset shifts, strategic investments, emotional resilience, and effective time management, Lewis Howes and his guest provide actionable insights poised to inspire and guide listeners toward financial abundance and personal greatness.

Key Takeaways:

• Adopt a Growth Mindset: Embrace opportunities and cultivate habits that foster financial stability.
• Practice Delayed Gratification: Resist immediate temptations for long-term financial benefits.
• Strategic Investments: Align investments with personal values and conduct thorough research.
• Philanthropy: Empower others through education and financial support.
• Emotional Resilience: Maintain composure during financial uncertainties with a solid game plan.
• Empower Millennials: Build savings foundations and invest wisely to overcome financial struggles.
• Psychological Shift: Redefine money as a neutral force to foster a healthy financial relationship.
• Overcome Financial Fears: Seek education and professional guidance to build financial confidence.
• Multiply Time: Focus on activities that create more time in the future through significance calculation.
• Effective Leadership: Handle disagreements thoughtfully to foster growth and collaboration.
• Authentic Alignment: Ensure financial goals align with personal values and bring joy, energy, and meaning.

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Notable Quotes with Timestamps

• "Deferred gratification is essential. Saving now might mean sacrificing a little today for a much greater tomorrow."
  [03:00] B

• "Teaching a man to fish is far more valuable than giving him a fish. Empowerment through education fosters sustainable growth."
  [09:56] B

• "Money is energy. When you align your mindset with abundance, money flows more freely into your life."
  [35:56] C

• "To multiply time, invest time today in actions that will save or generate time tomorrow."
  [80:19] D

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This detailed summary encapsulates the essence of Lewis Howes' discussion on making more money in 2025, providing listeners with valuable insights and practical strategies to achieve financial greatness.

Transcript

[A]

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[B]

Henry Hart, AKA Kid Danger, returns in the brand new adventure Henry the Movie. A lot has changed since his days in Swellville.

[A]

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[A]

And a new sidekick to protect the universe from evil. It's Danger like you've never seen before.

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[A]

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[B]

What would you.

[A]

Say is the mindset that wealthy people have around making it and growing their money for them versus the mindset of people that stay stuck in in not making it?

[B]

Well, I want to distinguish there's big differences in opportunities.

[A]

Yes.

[B]

So let's say supposing you have two people of comparable opportunities and then they were going to do that. Okay, the marshmallow test, as you know, apparently is you take a kid and you say okay, you can have one marshmallow now or you could have two marshmallows in 15 minutes.

[A]

If you don't eat the first one.

[B]

Yeah, if you don't eat the first one. Right.

[A]

Yep.

[B]

Okay. Once you start to realize that deferred gratification is going to make you better and so on, and you start to count and you say, like something like, how many days, weeks, months, or years can I live if I don't have money come in, and you start to focus in on that. That's the first step, like the marshmallow test. Okay. So I want to save. You got to start there. Then if you do that, you're necessarily going to go save in what? And then you'll start to get exposure to how these things are different. Okay. Then you start to care. I can have one of these and one of those. And you start to experience and then you start to learn. And basically that's what makes the difference.

[A]

That's it. So first, having the ability to have delayed gratification, then obviously diving in, researching, testing, and trying different things. But the more and more you can say you don't want something now for greater later is the essential key.

[B]

Well, and what it does, then, when it comes to the money, that means money.

[A]

Yeah.

[B]

Now at that moment that you don't want it, you have savings. That means I want savings. Okay. Now you got savings. So the next thing, inevitably that's going to come at you is, where do I put it? And then you get your choices, and then you experience it and you learn, right?

[A]

Yeah. Because there's lots of places to put it for investments. There's real estate, there's stocks, there's building your own company. There's different places to invest. What have you found, are the top places that people should be investing?

[B]

Well, I think first you start with what are the most important things that you're closest to. Like, is it your business? First calculate how many days, weeks, months, or years you can live on your saving. Because when you do that, you'll start to. You'll gain security, you'll gain that. Okay, so look at how much you're spending. Okay. And then say, how much do I need? And whatever that number is, you're going to need more than that because it may go down rather than go up. So, okay, now do I have a year spending? Okay, so I think you start there. Then you start to think, what are the things that are most important for me? And then you start with your. Your business or your residence that have a symbiotic relationship and that, you know, well, let's Say if you start with your business, okay, you're closer to that. Investing in yourself with whatever that may end up being, that may be your best investment.

[A]

Not. Not real estate, not stocks, not the market.

[B]

Well, it depends if you're, if you're not, you know, if you're doing something where you can do it yourself. And that's the thing. But, but if you're in a job, that's not the thing because you're in a different position. Okay. But anyway, if you, and then I really think there's something good about your home, a basic thing about your home, because it's nice forced savings. And it also means that you fix it up, you're saving, you find out there's, oh, well, if I add this thing or that thing, enjoying it. So when you're enjoying it and you're controlling it and it's yours and so on, that's pretty good. And if, you know, if they keep mortgage tax deductions and so on, you know, there might be some benefits to it also. Okay, but that's not a black and white answer, you know, so you could take a short pencil and say, is it better to rent or buy? Okay, that's a different question. Maybe, yes, it. But by and large, am I going to move all of those other questions. So when you start with, okay, what is it that's close to home and how much you need a certain amount that's liquid. In other words, you got it in your house, you got to make a mortgage payment or something, and all of a sudden it's not liquid and you lose your job. Well, that can cause you trouble. So how much do I have that's liquid? How much do I have that's not liquid? Okay. And you start to get those things right. Okay, ah, I've got enough liquid. I got enough. Okay, not liquid in those other things. Okay. Pretty soon you're getting yourself in good shape. Yeah, you do those things, you know, you're pretty much in good shape. And then you're also having some experiences. And then you go beyond that, you know, and then so you start to, okay, what, you know, okay, what's a stock? What's a bond? And then, you know, you learn through experiences. I learned through my, my experiences. I started when I was a kid, 12, I used to caddy, and I took my caddying money and I put it in the stock market and I was lucky. What happened to me, by the way, is I took my caddy money and I bought the only company that I ever heard of that was selling for less than $5 a share. And I thought that, that, well, I was really dumb. I thought, I'll buy more shares so if it goes up, I'll make more money. And it was the only company. It was a company that was about to go broke, but some other company acquired it and it tripled and, and I thought, ah, this is an easy game and I like it easy money. So. But you know, you experiment and you learn.

[A]

You're a very philanthropic individual. You and your wife, your foundation, your company. You give back in a lot of ways. Some might be through donations like computers, some might be through financial. Some might be through just your work and your content on LinkedIn, which is amazing. I recommend everyone subscribe to on LinkedIn. The content there is amazing. You're giving back in lots of ways. I'm curious, what's the greatest gift a rich person or someone with money can give? Someone who doesn't have money to give?

[B]

The knowledge teach a man how to fish is better than to give him a fish. I mean, I think you can give them both. You can give education and you can but ability, the capacity to be productive. Because, you know, if I can give you the capacity to go out in the world, it's like go into a jungle, I give you a knife and can you live in the jungle? Okay, if I give you that capacity, that's the best thing I can give you. That's why I wrote the book and pass it on. I wrote those principles over years and I wrote them down and that's what I want to pass along. That's the most important thing. But if you've got money, you can help people a lot in a lot of different ways, which is thrilling.

[A]

What would you say then are the three greatest skills that people that aren't financially abundant or that are struggling financially should learn to master in order to be in a better position financially? Three skills. What would you say they should learn?

[B]

Well, as I said before, I remember watching the movie, I was young David Copperfield with WC Fields and he speaks to David Copperfield and he said something like, I'll put it in dollar terms. You earn $100 and you spend $105. That's misery. If you earn $100 and you spend $95, you'll have a good life. I mean, it wasn't exactly like that, but it was. But basically, I know so many people who don't earn much, but are there because if you start to think about what it is that it costs you to live in Terms of, let's say, the basics, give me a bed to sleep and give me the food, let me be educated and so on and so forth. I think most people can get themselves in a position where they're net positive. So if you can be net positive and you could do that, that's number one. As I carry that, so that's number one. Then I guess it was the list that we went to. The second is what do you do next in terms of what do you need, what do you invest in? And then going beyond it and then avoid the following mistake. The most common mistake of investing, thinking that the investment that did good is a good investment. People rather more expensive. The things that quite often those markets that did really, really well became more expensive. And everybody smart money is all the time comparing them and competing. So what happens is the naive money buys the thing that was hot or is hot, the thing that has been terrible, which might be the thing that's beaten down. So I would say also an important element. Okay, so here's another one that's really important. Diversify.

[A]

So don't put all your eggs in one basket, right?

[B]

Because what I learned about this is that first of all, all investments compete. And it's not easy to tell whether one investment is better than the other, because if people could do that, life would be easy and everybody make a ton of money. And this is a competitive game that's very difficult to compete in. So it's very difficult to say which one's better or worse. You could take experts and do all sorts of tests and you'll find out that they can pick that and you can't tell whether the worst ones are going to be better. So because of that, you understand that even picking the best ones is difficult. And particularly if you're naive, we spend hundreds of millions of dollars each year on research to try to give us an edge. Okay, now you've got to compete with us. So competing in the markets is more difficult than competing in the Olympics. You wouldn't go, think I'm going to compete in the Olympics. But there are more people who try harder in order to do that. So it's a zero sum game. But diversification that they're different will reduce your risk without reducing your return. If you know how to diversify, well, so that's critical. So I would say again, get your savings right? And the reasons I say, I would say have great humility about what you don't know. Don't buy the thing that was hot just because you think it's hot and then know how to diversify. Well, that those would be the most important things I could convey.

[A]

I love that you talk about the sports analogy, the Olympics. You're speaking my language. Now, as a former football player, some of the greatest quarterbacks seem to get not too high. They get excited, but not too excited and not too low. When things go good or bad, how important is that skill? To be emotionally resilient on both levels, high and low for you, how important is that skill?

[B]

It is one of the most important things possible and it's not easy to do. So I needed to do two things. I found that by writing down my principles and the rules and then testing how they would have performed over time. And that's where the algorithms came so that I can basically just like a machine, play it. Click, click, click, click, click. Okay, with execute the game plan. Don't do it, because I know what the experience is like. The experience is like you're wrestling around with it. You're losing money. The day you put on a trade. It doesn't go either straight up or straight down. It goes against you. So now, I don't know, you're losing money. Okay, how much should you lose? What's your game plan? You've got to know your game plan and stick to the game plan. And you can't be shaken out. And yet the emotions are going to cause you to doubt yourself. And plus it brings you stress, all of that. So you have to execute a game plan that's very well thought out, right? Then over time, you start to develop some better instincts. Like if you're excited and you're going along, be scared. If you're doing something you're really worried about and nobody else is doing it, maybe good. Don't be dissuaded. See, the markets are very different than consensus decision making. It's counter consensus because the consensus is built into the price. So if everybody loves something, it's expensive and if everybody hates something, it's cheap. So where most people say, ah, this is like, oh, what a great company. Okay, Amazon is a great company. We got Amazon's a great company. Who doesn't got that? Amazon's a great company, okay? And then, okay, I'm going to go on Amazon, okay? But if everybody's got that, it's a great company and it becomes increment less great than they anticipated, bam, that baby goes down. So you have to start to develop some of those instincts or a game plan.

[A]

And what financial advice would you give to millennials who don't have these tools yet, besides obviously getting your book and starting to practice some of these things. But I feel like millennials are overspending more than ever. They're uneducated on finances and personal finances. What advice would you have there?

[B]

Pay attention to the feedback you get from the realities you encounter. Okay. I mean, pain plus reflection. You will get the pain. Pay attention to it, listen to it, because you're going to get the pain.

[A]

And do you think you have the wealthiest friends in the world? You're friends with some of the wealthiest people in the world. Do you think it's easier to get wealthy or stay wealthy? Which one is harder to do? Get there or stay there?

[B]

Stay there is definitely harder to do than get there. Getting there can also be like, has a certain element of luck. You know, I was in the right place at the right time. I held this thing or bought it or, or I am at that company, I'm working at that company and you know, all of a sudden it goes from this to that and you know, you're holding onto it and it goes, okay, that shoo. Oh, wow, okay. It's winning the lottery kind of thing. Okay, do that again. Okay. And then again and you do it again. And can you make the thing, the thing work over and over and can you hold on to it and so on? Yeah, because that's where, you know, it's like, well, using your sports analogy, right. You know, you can luckily crack it, that crack the bat and you know, I mean, or whatever, the Hail Mary pass and so on. When you have to do it on an ongoing basis, regularly, that's the test of talent. And that's harder.

[A]

Yeah. When you doubt a decision or maybe just a moment in your life, personal or business related, doesn't matter. When you're in doubt of something, what is your personal mantra to get you back to a kind of a centered aligned place where you can make a better decisions?

[B]

Well, on the doubts, you know, the question is always like, how big of a deal is it? And what is this type of bad and so on and little doubts, okay, that's no big thing. Life and death decisions, those kinds of things, those are the big questions. And what I realize on those is doubting is part of that process. You can only be sure a certain amount. How do you get to the best triangulation? In other words, take in from the smartest people and your own thoughts and so on so that you're making that understand how reality works and then try to make sure that none of your decisions are the ones that knock you out of the game. In other words, I've got an expression for people who work for me. You can scratch the car, but you can't total the car. You know, you could. So realize, okay, you don't win at all. You know, you make your best bets but don't have the one. So you have to eliminate the killer ones because you have enough killer ones and odds are one of them's gonna get you right. So, you know, I approach it basically that way. You know, try to make the diversification, try not to have any killer, eliminate all of those that unacceptable, and then go for the upside and doubt. But I'm used to doubt. I doubt there's everything. Every time you put on a position in the markets, for example, I am never sure it would be easy if I knew. So there's a lot of doubt. So doubt is part of it. But don't put yourself in a position that you can have unacceptable. Where you go, bro, hanged around a little bit is okay.

[A]

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[B]

Makes an epic return in the brand.

[A]

New adventure Henry Danger the Movie. It's Danger like you've never seen before. Don't miss Henry Danger the Movie Friday.

[B]

January 17th on Nickelodeon and streaming on.

[A]

Paramount plus so how do you have confidence when you're doubting yourself and you're like, I think this is going to do well based on all the math and historical evidence and feelings. How do you have confidence when you place that bet?

[B]

I have enough bets that I make the bet so that no one of them I won't allow anyone that'll kill me. And then I raise and I'll typically only want to make bets that I feel good about and I will have them stress tested my bets by having other people stress test it. So yeah, just imagine, I don't know, you're playing a chess game.

[A]

Mm.

[B]

Okay, now, okay, maybe you're a chess master, but okay, what are you gonna do? You have to still make a move. So, okay, what's the best thing to do now? Imagine you could ask the best chess masters in the world what you do and think about the pros and cons and make your decision and just not make it that also one's gonna knock out of the game.

[A]

So it's that you mentioned a team going through the jungle with you and supporting you, whether it be mentors or hiring. How have you learned to bring together this great team that you've assembled where people are going to disagree with you? It sounds like people are going to have different thoughts and be free to disagree with you on certain things. How do you know when the disagreement becomes toxic? When you can look at it from a point of view of like, okay, I need this disagreeing thought, but when does it become toxic where you actually need to let go of that person in your life or on your team?

[B]

Well, what's so interesting to me, I think is that immediately your question about the disagreement is toxic. That's the first thing that people go to. Somehow they think disagreement is toxic and supposedly it's because the part of our brain which is the amygdala, which is this fight or flight takes disagreement as the equivalent of a fight. And so anyway gets triggered that way. Now instead imagine it's a curiosity. In other words, I view it as a curiosity. I mean, I could tell if somebody's wanting to disagree with me or I'm disagreeing with them because I want to hurt them. I mean, that's a different thing. If you want to hurt them, okay, then that's a different thing. But I mean, like, disagreement should be a comfortable thing that prompts curiosity and so on and mutual respect. How could I ever get along with you if I couldn't disagree with you? I like how many times, you know, I mean, you're going to disagree like you might one thing, another, then that's the beginning of trying to find out what's correct and the path. So a good partner is going to disagree with you and you have to get past it. So the fact that you're asking that question the way it is, which is a normal question that everybody would ask, so reflects the fact that, that there's a hesitancy for disagreement. Like it's a bad thing and it's a fight and it's nastiness rather than just a disagreement that needs to be figured out.

[A]

And how have you personally learned how to disassociate the maybe personal attack against your ideas or your position on a stance of whatever between someone personally attacking you and just oh, this is a curious idea that they have. Let me ask them more about it. How have you learned how to do that? And what advice would you have for others?

[B]

First of all, I learned by it because it, you know, like it works. I mean, you know, like I'm afraid of the opposite. And how can I have. It helps my decision making. It helps our relationships. What are they going to do? Bottle it up. And I'm going to bottle it up. Is that smart? I mean, you know that that sounds stupid to me. You don't even know what's true. You can't figure it out. So everybody's confused because nobody knows what each other's really thinking. And then also, like, you know, you won't get to the right answer. And I mean, that just is too stupid a path for me to do it. It's too risky a pass. And it's so much rewarding, so much more rewarding to do the other. Right.

[A]

Have you always been like that or was it until you went.

[B]

I think what helped me get that way was the markets. Okay. Because again, what happens is you know, there's just being right or wrong. There's just a winning or a losing and. Okay, so just imagine, you know, it's like being a trained monkey, you know, like what works. Okay, should we push a button? Should we push the button? Okay. Okay. Yes. Okay. It makes sense. Is better than I'm going to push the button, push the button, whatever it is. Okay. No, I don't see it that way. Okay, let's figure it out. And so on. And then the scorecard, I think probably had the benefit of that kind of notion. I got a scorecard. Okay. I don't know. Like, I'm not sure. Okay, bring it on, please. Stress test me. Oh, that's great. We're good partners. So that to some extent, I think played a role in my types of experiences. Maybe if everybody had a scorecard on all their decisions and then was being able to experience, essentially you try it one way, you try it the other way and you start to see what's better and you get punished one way, you get rewarded the other way. Naturally you want to go in the direction you get rewarded.

[A]

Right. So you stop thinking, okay, my way is the way you start basing it based on data and scorecards.

[B]

Isn't that so stupid? My way is the way I just want to make the right, the best decision possible. I don't care where it comes from.

[A]

Yeah, but did you at one point in your life, for a period of time, were you committed to your way and thinking that you had the answers?

[B]

Well, I, like I say, I think before that 1982 ish incident, I probably was a lot more okay. Yeah, okay. You know, I think it's right and what I think is right and I'm a smart guy and so on. So I was, you know, that life is a good teacher. Just a good, you know, like two by four in the head, you know, and you got a couple of those and you know, pain plus reflection equals progress.

[A]

Yeah. What is thoughtful disagreement in your mind and how important is that in this moment, especially with the political unrest and economic unrest and just everything, how do people have thoughtful disagreement as opposed to kind of toxic disagreement?

[B]

Well, first of all, they got to want it, but let's assume they want it. Then there are three things you have to do, basically. First you have to put your honest thoughts on the table and have the other person put their honest thoughts on the table. Okay, so now you know what you honestly think both sides. That's great. Then there are protocols for disagreeing. Well, you know, I wrote a bunch in the, in the book. Yeah, yeah. And like, I could go through some of those types of things. There are certain exercises that you could do. You know, there's a. I have a two minute rule. You speak with two minutes without the other. You start to think, are you blocking? You have a mediator, maybe, in other words, somebody when you're disagreeing, if you can't disagree, say, mutually agree that this person will be our mediator or maybe the judge, they'll decide. Maybe it's a group that decides. In other words, you have a protocol for disagreeing and then deciding. Sometimes in that disagreement, hopefully you both learn a lot. And you may reach an agreement, but you still may not have an agreement. But then you try to say, what's the best protocol for moving fast that disagreement. Like you have a judge and a jury and they have a case. And anyway, do you have good protocols? So you have to have three things. You have to put your honest thoughts on the table. You have to go through processes that helps to reach the right answer, depending on how serious the question is. Right. And then number three, you have to have a way of getting past that decision and moving on. I have a basic view, though. When there's any disagreement or anything that's not going well, stop, okay, Pause. Don't just keep banging at each other.

[A]

When it's escalating, when people are yelling.

[B]

At each other, just pause and sort of go above it and say, what are our ground rules for disagreeing? How should we be with each other? And you turn your attention rather than to the argument at hand, but say, okay, if I think this and you think this, how do we do this? And then once you agree, okay, then you go back into the argument and then you follow those protocols. Because half of the problem is that people just don't even agree, know how to disagree. But, but if you do it that way with those protocols and so on and you get past your disagreement, it's. It's great.

[A]

Yeah. I want to talk a little bit.

[B]

About part two of your question.

[A]

Yeah, go ahead.

[B]

The greatest problem of mankind, I believe. Wow, that's a big statement. The greatest problem of mankind, and it is an exceptional problem at this moment in time is people having opinions that they're stuck on, that they won't, you know, like, I have to have my opinion and that's right. And so on, because it prevents them from resolving it, from moving forward to finding the best answer, from compromising or doing, you know, so like everybody's arguing over everything and they, you know, it's almost like they're killing each other and we're in a society. You know, I have another principle, which is when the causes that you're behind are more important to you and others than the system, the system is in jeopardy. So do you. Are you just literally going to go fight? So here we are, as we think. Will we fight or will we have protocols for having thoughtful disagreements and getting past them?

[A]

That's why I love your principles and protocols. What happens if we don't speak about money in a healthy way?

[C]

We perpetuate it as being the big boogeyman. Yeah. And I think anything that's hush hush has, you know, And I do, I relate it to sex all the time. Like, we're all supposed to be really good at sex, but you're never allowed to talk about it and you certainly don't learn about it, you know, so it's like this weird, weird, mysterious, dirty thing. It really is. I mean, it's dirty. Money is dirty. You know, I don't want your dirty money. Like, you know what I mean?

[A]

It's dirty until you don't make it dirty.

[C]

Right, Exactly.

[A]

You change it.

[C]

Exactly. So just by like airing it out and talking about it and being joyful about it and talking about what you do with it, joyfully and sharing it and making it and being happy that you made it and not, you know, it's so not a big deal. And it's like, we all need it. You know, it's so funny, I always think like, you know, if I told the average person, like, I'm gonna give you 10,000 bucks, I'd be like, sweet. And then, you know, but talking about, like, how do you feel about rich people? How do you feel about people who make tons and tons of money? And the disparity, you know, the difference between that, like, you want it, but there's still dirtiness around it. Which is why I put in two of my books to write that letter to money because it's a really interesting exercise.

[A]

You wrote like a love letter to money.

[C]

Yeah, you just write a letter to money as if it's a person. So it's like, I love you. I wish I had more of you, but I don't trust you. And I feel like a dirty for even saying that. And, you know, all so all the, all the things. And then you can see what you got going on.

[A]

This is a topic that I've been fascinated about for decades because I didn't have money at one point. Also, I was living on my sister's couch for a year and a half. I couldn't pay for the rent. I didn't buy food. I was just like, living off of her for a year and a half while I was recovering from a surgery, a wrist that I broke playing football. And I was afraid of it. My father also got into a pretty bad car accident a year prior to me getting injured, where he was kind of that, like, lifeline for me where he'd give me a hundred bucks when I needed it and paid for things and just said, hey, you know, go live your dreams and when you're done, we'll figure out what you're gonna do with the job. He got in a car accident. He had extreme head trauma, was in a coma for three months.

[C]

My God.

[A]

Ended up surviving but wasn't able to work anymore. So he was physically alive, emotionally and mentally kind of not here. So he. He passed. But it was 17 years of him struggling. Right. To try to recover. So I had this, you know, father backup to support me financially in a sense. I mean, just give me a 20 or 100 bucks here and there. And he was no longer able to do that.

[C]

Wow.

[A]

So I remember being fascinated by this conversation 20 years ago because I was like, I don't understand it. I don't know how to make it. I don't know why anyone would give me money. You know, where does my value come from?

[C]

Like, how am I going to ask.

[A]

Someone for money when I don't even know what skills or values I have?

[C]

Right, right, right.

[A]

And early on, I started to learn from these mentors and coaches teaching me about money. And one of them was around the way we speak about money. Because if we are essentially saying this is bad and evil, or I'm not good enough for this, then why would that thing come to us? If we think it's bad and evil, we're going to be rejecting it. Or if we don't think we're deserving of it, why would we receive it? Why would we bring it into us?

[C]

Right.

[A]

And so I had to really shift this conversation, you know, 20 years ago around money and do what you talk about, which is just having more open conversations, not talking about it like it's this hush hush thing, but just being more open and conversational and not being so emotionally, like, heightened.

[C]

Yeah.

[A]

When you talk about it and learn from a peaceful place of talking about it. So I love that you have this write a letter to money.

[C]

Yeah.

[A]

And really I tell people, like, if you want your money to appreciate, you must appreciate.

[C]

Exactly.

[A]

And treat it like you're the greatest lover of your life, right?

[C]

Yes.

[A]

Treat like, if you want your partner to be investing in you and to be giving you words of affirmation and physical touch and like gifts. If you want all these love languages, then you've got to pour into and appreciate the partner you're with.

[C]

Absolutely.

[A]

Tell them how grateful you are every day. Tell them what you love about them, what you see in them. And when you appreciate a person like you said, or if you appreciate money, it can appreciate in value and come to you in return.

[C]

Absolutely. It's energy. And it really that, like, money is currency and currency is energy. Like, like, I had to hear it like 6,000 times before I really got that. Money is energy. It's a frequency. So when you raise your frequency and get into alignment with it, and that whole alignment thing is all about none of the limiting beliefs, just. Just being in surrender and in alignment and having it flowing. So at the beginning, you asked me what my mom, you know, what my words were. So at first it was, I can't afford it. And then I eventually went to Money flows to me easily and freely. And this is still while I was living in the garage, still while I was, you know, so in debt. But I had started doing all the energy work around it. And I was like, all right, what are my blocks? Like, when. When you write a new mantra, it's all about, like, really, like the letter to money, like, what just kept coming up and that I was stuck and that it was hard and that I didn't know what I was doing. So there was like hard and stuck and confusion. So flowing easily and freely was just like, yeah. Even though I did not believe it at first, like, it wasn't about believing it. It was about the feeling. Because we are emotional creatures. And, you know, that emotion, the frequency of emotions was, you know, the flowing, the easily and freely flowing was really, really powerful for me.

[A]

So now when you write a statement or a mantra that you're wanting to step into but you don't believe it yet, is that lying to yourself? Or how do we overcome this thing that, okay, this is what I want and this is what I'm stepping into in the feelings I want to experience, but I don't have it yet. I don't. I don't. And that's not actually true yet.

[C]

Okay, I'm just going to say if you are not successful at what you want to be successful for and you're feeling stuck, you're already lying to yourself because you're buying into the identity that is not in the flow. So that's the lie. So money flowing to me easily and freely because I live in an abundant universe and I'm a creature who receives. That is the truth. So even though the identity that I'm in is not believing it yet, it doesn't matter. What matters is that I'm feeling it for it. So I always tell people, like, you don't have to believe it at first, like, but you have to feel it. So that's why what the words make you feel like are the most important part about it. So ease and free and flow was the most important part of that.

[A]

Do you feel like, okay, you said you're around 40 years young when this kind of happened. Was there something in your life that was like, I'm just sick and tired of feeling this way after two decades, or like, I just want to see what's possible for me in this next decade. Was there something around that time that made you say, all right, this hasn't worked for 40 years of my life? Yeah, now I'm gonna try something different.

[C]

You know, I think it was. There really wasn't. Like, I didn't almost get hit by a bus or, you know, I just, I. First of all, it's so boring being broke. Like, you can't do anything right. Really, you can't do anything. So. And, and I think it was just sort of a. It's almost like I ripened. You know, it's almost like how many times do you hear something before it's the aha moment, you know, why does that suddenly happen? I think you just finally are in a place where you can hear it for some reason. So I had started reading the self help books and I was really into it. And you know, I made a bunch of half attempts at like getting my act together, but I think it was just. I think I just ripened. And then I. I made the decision, like, I think really living in. And. And it was like a one car garage. Like, it was small. And I think after a little while.

[A]

Of that, I was like, I'm sick and tired of this.

[C]

40 years old, you know, I can do better than this.

[A]

Right, right.

[C]

And so I think I was just so sick of myself.

[A]

My friend Dean Graziosi says we pay attention to what we pay for. Do you think you making this investment in a coach made you pay attention more to, okay, now I got to make my money back, and I'm going to make more than my money back. So I'm going to focus. I'M going to do all the painful things that she tells me to do and I'm going to be the best student I can be. Is that what your thought was? Because you invested?

[C]

Definitely. And I will say though is I've had clients pay me lots of money and not do a damn thing. So it's not a guarantee. So that is part of it for sure because I've also given like free coaching sessions to my friends and it's like the biggest waste of all of our time. Right. But. So I do think that the exchange of money is very, very real. But I think more importantly your attitude and the decision, it's deciding. Oh yeah, yeah, yeah.

[A]

Because you can decide to invest but you're still not committed to taking the action and doing whatever it takes.

[C]

Absolutely. And I've got been given things for free, especially at that time in my life, like anything I could get my hands on. I was straight A student. So the money did have something to do with it. But I was.

[A]

But you were also committed.

[C]

Free pay, whatever. No, I was.

[A]

You were all in.

[C]

Oh my God.

[A]

Before you weren't committed.

[C]

Yes.

[A]

Because you had the emotional blocks that were just half.

[C]

Yeah. And so I do think it was that sort of. It's sort of like the water hitting the rock and then it's the Grand Canyon, you know, like reading the self help books like I did. I had started that a couple years before the garage. So I was sort of priming myself and then finally I was just like, I'll do anything. Like, hit me. Yeah.

[A]

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[C]

The Science of Getting Rich by Wallace Wattles.

[A]

Yeah, it's a good one.

[C]

I mean, not only because it's like this big, because I'm super impatient, but I mean, it's super cryptic. It's like it's all about the universe being a thinking stuff. And when you impress your thoughts into the thinking stuff, it becomes real and material world. And I just, I just. It really, really, really spoke to me. I've read it hundreds of times.

[A]

Really?

[B]

Yes.

[C]

Yeah.

[A]

What was the biggest takeaway from that book?

[C]

So happy you asked, because I talk about this line all the time. Is to think what you want to think is to think the truth, regardless of appearances. So this is everything, right? So mindset is everything. So regardless of appearances, regardless of the fact that I'm living in a garage, in an alley, driving a car with no grill, like, those are the appearances. But to think what you want, and I think the want is so key too, because that's your. That's your authenticity. That's not like thinking what other people think you should do and how you should live your life. To think what you want, the purpose that you were put on planet earth to live out, that's the truth. That is the truth. So your desires are the truth, not what's physically around you.

[A]

Wow. So how do we know that we are in harmony and congruency with our desires? That it's for something not Just selfish and self serving by itself or ego driven, but more, I don't know, driven by something greater, you know, because if someone says, well, I want to make a lot of money or I want to make a hundred thousand dollars in a year, or 500,000 or whatever it is, or millions. How do we line up our desires with our authentic selves so that we don't hurt ourselves in the process of making money or it become overwhelming, daunting or draining?

[C]

I think you always come back to, is it fun? Does it give me energy or deplete my energy and does it have meaning? Those are the three things that I'm really living my life by these days. And I think that if you're in alignment with those three things and other things, certainly, but those are sort of my big three.

[A]

Is it fun? Does it give me energy and does it give me meaning?

[C]

Yeah. And is it meaningful?

[A]

Yeah. Is it meaningful? Yeah, I like that.

[C]

Yeah.

[A]

And where were you at 39 doing things that weren't fun, that drained your energy and they didn't give you meaning?

[C]

Yeah, pretty much. I mean I was a freelance writer hustling my butt off. And then like when I really did the math, I was like the amount of time I spent hustling for this gig and they don't pay that well, like magazine articles. Come on. I was making like, I was probably losing money, quite frankly. So. Yeah, no, there was, there was none of that. It was not fun. It was exhausting. It had some meaning, but you gotta get all three, you know? Yeah.

[A]

Or at least start working towards it because there's, you may not be able to at this season, but you got to focus on, can I, can I get one?

[C]

Can I get one? And is it leading in the direction of something that is fun, that is going to give me energy and has meaning? Because you're right. Like when you're building a company or when you're doing something, like it is exhausting and. But if it's still exciting and fun and has meaning, then yeah, yeah, it doesn't get to be a picnic all the time.

[A]

When was the biggest aha moment for you then? Like, was it after you made a certain amount of money or a client paid you something, or was it just a feeling you had, like releasing all of it in the process of working? Like, when was that moment where you're like, I'm actually emotionally and mentally free around the idea of money?

[C]

Oh, interesting.

[A]

Maybe I'm not abundant.

[C]

No, I will tell you. No, I actually did and I did put it in. You are a badass. I put it in one of them. It was when I had. Oh my God, it was such a cool moment. So, because money is currency and currency is energy, right? So we're really going to get woo woo with the money, like really shifting the mindset around money. And I bring me back to my story. If I go off on a tangent, because I'm about to go on off on a tangent, I want to remember, but I.

[A]

Money is currency and currency is energy.

[C]

Yes, money is currency. Currency is energy. And I've had so many clients that have told me, and it's happened to me too, where they manifest when they get into the meditation and they start to raise their frequency and they focus on the amount. The exact amount comes in from outer space that you didn't even think of. And so my story is around that, where I was working with my coach and we were really going to shift my money reality. And so she's like, you know what amount of money would be really great for you to make right now? Like, what would have a lot of meaning? And I was like, $10,000. Because I'm $10,000 in debt on my credit card and I hate being in debt. She's like, perfect. And so she's like, okay, so how soon are you going to make it? And she goes, you know, like, about a week, two weeks. Because I, you know, and I was at sign making like 30 grand a year. I was like, my God, If I made 10,000 in a week, that would be incredible. And I was like, but you know what? I gotta do it in two days because I know myself and I won't keep myself in that frequency. Like, I'll lose steam and I'll decide that. Like, yeah, it's not. I, I can't do it or whatever. Like, I knew that the stuff would start creeping back in. So I was like, all right, 10 grand in two days. She's like, great, okay, so how are you gonna do it? At the time, I had this little online coaching business that I had just started coaching writers. And I said, I'll get three private clients, blah, blah, blah, blah. So then we're, you know, putting all the pieces in place. And then she's like, okay, and is there anything else? And I was like, well, you know, there was this guy that I was coaching years ago. He was my first private client. I was charging him like 50 bucks an hour. And I was like, I could also call him and see if he wants to work with me again. And she's like, okay, great. And we're still on the phone and I check my email and he has written me. I have not thought of this man or communicated with him in years. Email. He's like, you know, are you still coaching? Can you help me? When can we start?

[A]

Wow.

[C]

And so she's like, okay, here's what we're gonna do. We're gonna put together a ten thousand dollar package for him and you're gonna sell it to him right now.

[A]

Holy cow.

[C]

I know. And I was like, I was charging him 50 bucks an hour. I was. And I really adore him. He's such a special person. And I was like, felt like, you know, a greedy pig, blah, blah, blah. All the things fraud, complex, gigantic imposter syndrome. Oh, beyond, beyond. And so we put. She's like. And what we'll do is we'll put together a $15,000 package and a 10. So the 10 looks cheap. And I was like, I can't do 15. She's like, all right, 12. Pain in my ass. So did a 12, sent it to him and literally wanted to throw up. I was just like, if he. Because I really cared about this guy, he bought the 12.

[A]

Holy cow.

[C]

I know.

[A]

You're like, I should have made 15.

[C]

I know. Exactly. I know.

[A]

Well, here's the thing. You know, it's not like he would charge him 12 hours on an hour. Obviously. You created a position and packaging of services that would over deliver, that would serve him a big way.

[C]

I worked with him for five years after that.

[A]

Exactly.

[C]

Yeah, yeah, yeah.

[A]

So it's not like I'm just going to charge some number and give very little.

[C]

Oh, no.

[A]

You made sure that the value was there.

[C]

Totally.

[A]

How did you learn to package and position your value to be able to charge for what you wanted?

[C]

My coach helped me put it all together, but then I had to rise to that frequency. And I'll tell you, you know, when you're charging something that scares us out of you, you show up with your A plus game. Like. And he did too. Like, it was a lot for him too. We knocked it out of the park.

[A]

Because you pay attention to what you pay for.

[C]

Yes.

[A]

Right?

[C]

Yes. Yeah, totally.

[A]

You'll rise to the occasion. Like, I gotta focus.

[C]

Yes.

[A]

I gotta give, I gotta show up on time. I gotta deliver the results on time.

[C]

Absolutely.

[A]

Give my best here.

[C]

Yep.

[A]

Interesting. So now here's. I'm curious about the next thing. Was that everything to the story? First off, I want to make sure I get.

[C]

Yeah, okay.

[A]

Money is currency and currency is energy. I'm curious about the next thing. So once this happened and you sold a $12,000 package and you were like, this is crazy and this is more money than I've ever made in my life. Essentially in two days. Did you fall back at any point or did you stay focused?

[C]

Oh, interesting.

[A]

Because sometimes people get an opportunity and they get excited and then. Well, I tried it again. It didn't work. So maybe this is a fluke. Maybe this was a one time and the thermometer goes back down to what they're comfortable or familiar with.

[C]

Very common. Very common. I did not. But only because I continued to get coaching and I got bigger and bigger and bigger packages. I mean, I was paying six figures by the end, 100 grand for like.

[A]

A year of coaching or. Wow.

[C]

So I just. Because I knew myself, I was like, I am rickety in this whole sort of wealth consciousness department. So I knew that I had. It's like getting a personal trainer. Right. So I just kept investing in the coaching and now, now I'm good, but I do still have to work at it.

[A]

I mean, it's different levels.

[C]

It's different levels, you know, and you.

[A]

Feel comfortable at this level, but if you want to break through.

[C]

Exactly.

[A]

Something you've never done, you've got to have a different frequency still. Right?

[C]

Exactly. You get, you know. Yep. There's always more growth to be had.

[A]

Do you feel like you're kind of at, like a block right now? Because again, you've sold, you know, I don't know, 5 or 10 million copies of your books. You've got coaching program, you've got all these core success, financial freedom, all these different things. But is there, like a level you've reached that you feel like, okay, well, can I break through? This is so much now, and I feel abundant, but could you break through?

[C]

If I want. If I could decide what I want the next thing to be yet I'm still in that sort of incubation period of like, what would be fun, give me energy and have meaning. I'm getting there. Like, I definitely feel like I'm getting there and I'm doing a lot of things that meet those requirements in the meantime. But it's not the biggest.

[A]

What's your biggest. What's your biggest fear or insecurity around money right now?

[C]

That I don't know what to do with it when I make it. Like, I'm good at making it. My bookkeeper called me one day and she's like, would you please just open a savings account at your bank because I had like a million dollars in my checking account. This was a while ago. I finally got my. So I've hired financial plan. Like I've hired people who. Grown ups who know what they're doing with money. But like, like I'm teaching myself about it, but I find it boring. I find investing boring and confusing and out of my league. So luckily there are amazing people who know what they're doing. So I have finally gotten that team together.

[A]

Gotcha.

[C]

And there is a little tiny part of me, if I gave it any attention, that is a little scared it's all gonna go away.

[A]

Really?

[C]

Yeah. But I don't. I'm not. It's not that bad. And I probably should not even speak it out loud.

[A]

Right, right, right.

[C]

Yeah.

[A]

Well, you're being honest about it. I think there's one thing about speaking it out loud so it doesn't happen, but another thing about saying it so it doesn't have power over you.

[C]

Right. Yeah.

[A]

You know, it's like we'll take that version. You're afraid of it. Like you're afraid to have the conversation around money. Yeah, I'm all believer, like, don't speak into something in existence you don't want to happen. But I think, you know, when I started talking about my fears and my shame and my insecurity, it actually felt like the poison was coming out of me. And now I could see it outside of me or I could have a conversation with it as opposed to it being in me and afraid to talk about.

[C]

Right.

[A]

And then I could get coaching about.

[B]

It.

[A]

With all the tools and all the distractions and all the social media and all the apps and all the responsibilities that we have in our life. Is there a way to multiply time and to become more productive? Yeah.

[D]

Yeah, there is. So, I mean, this is. What you just described was my life. I mean, this was pretty much like all the things we study. I was not trying so much to solve the problem for the world. I was trying to solve a problem in my own life. Just busy, buried behind, overwhelmed, stressed, frustrated. No matter how fast you work, you just never feel caught up.

[A]

No matter how many hours you didn't sleep, you felt tired and you were working sluggish and trying to get it all done. Everything.

[C]

Yeah.

[D]

You just can't. There's this frustration of like, like, am I, am I ever going to have peace? Like, am I ever going to have margin? Am I ever going to have space? Just feeling like things are under control. And so we started looking at this and we Started profiling people that at the time we called ultra performers, which were the top 1 percenters in different industries.

[A]

Is this top 1% earners, top 100% accomplishments?

[D]

Yeah, I mean just what it's kind of used that term loosely but like, you know, if it's church leaders, it's large, you know, large church leaders. If it's athletes, it's professional athletes. If it's, if it's financial advisors, they're probably top earners.

[A]

Sure, sure.

[D]

So it's just from different walks of life. And what we found is there is a new type of thinker that has emerged that is we call them a multiplier because most people are trying to manage time. Right? Like you even hear this, you go, I need, you know, I need to be better at managing my time, time management. But you know what's funny about that is there is no such thing as time management. There is only self management. You cannot manage time. Time ticks on second by second. I can't fast forward time, I can't stop it, I can't pause it. And so what this conversation really about is managing ourselves, managing our decisions, managing our use of time. But even that is kind of a first shift that needs to happen. It's not like I'm this helpless victim that is subject to the world around me who is unfairly blasting me with all this stuff. No, you're in charge. Everything that exists in your life, you said yes to it in some way. So it is your responsibility and you created the problem. But that also means that, that you are in charge of fixing it, that you have the power to change it. But what we started to realize is that most of what people have learned and think about time management, I went so far as the opening line in my TED talk is I said everything you know about time management is wrong. It's wrong because we have been taught to think about time in a very, you know, linear way. And the world today is much more like multi dimensional.

[A]

When you mean linear way, do you mean focusing on our priorities?

[D]

Yeah, so, so a little bit about that. So if you, if we talk, we love to take people on a quick like history of time management theory. Okay, so era one time management thinking was very one dimensional. We refer to era one thinking as efficiency. So that was the strategy was I got 10 things on my to do list. How do I crank them out faster? And time management and productivity as a body of work really develops. Like it comes on in the scene in like 1950s, 60s. So you know, it's the manufacturing era, where it's conveyor belts and engineering and just doing things faster. That also reflected in our mindset was how can I be more efficient? Now efficiency is good. All things being equal, doing things faster is great. The problem is that there is a point of diminishing returns to using efficiency as your only strategy for productivity. Right. Which is that no matter how fast we move, the amount of busy work always expands to fill the amount of time available.

[A]

Right?

[D]

So it's more like quicksand. This is kind of like the faster you go or the more that shows up, it doesn't mean you shouldn't be fast. It's just not going to get you what you're looking for. Then in the late 80s, Dr. Stephen Covey wrote a book that changed the world. 7 Habits of Highly Effective People. I'm sure you're familiar with it and sold tens of millions of copies. And Dr. Covey pretty much single handedly introduced a new era of time management. Thought that we reflect, you know, the world refers to as prioritizing, but we would classify prioritizing as Era 2 thinking, which is still to this day the predominant strategy that most people use in terms of how they think about time. And so here's what prioritizing is. It's to focus first on what matters most. Super powerful, super relevant. Dr. Covey had this thing called the time management matrix that you know, he explained of like urgency, urgency and importance. And basically he taught us to score our activities so that we could reorder them and say it's not just about getting these done faster, it's saying, hey, item number seven needs to be pushed to item number one, which is valuable. And so that's super valuable. Prioritizing is important, is as important today as ever before. But what I noticed in my own life because I was a student of Dr. Covey and several books on time, I mean there's, there's no shortage of books on time management, there's no shortage of apps. There's all these tips and tricks and tools and technology that exist to help us with this problem of feeling so busy and yet the majority of us are still overwhelmed, right? So it's like there's something missing. And what we started to notice in these, these ultra performers that we now refer to as the multipliers is that they are doing a different type of thinking. It's like evolution. Like their thinking has evolved. For almost all of them, it was subconscious.

[A]

They weren't even aware of it, not.

[D]

Even aware of it. It wasn't something that someone taught them to do. They did it instinctively, like instinctually. They figured out and most of them couldn't explain it. They couldn't explain it to me and they couldn't explain it to most people. If they said, why are you, how are you so productive? Right? Like, how does you know? How do you become a billionaire in 10 years when like most people work for 40 years and you know, they can barely retire? It's a different type of thinking. And one of the things this is true in many areas of our life. The next level of results always requires the next level of thinking.

[A]

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[D]

So here's what it is. So ERA three time management is multiplying. It's not efficiency, it's not prioritizing, it's multiplying. And it's all based on what we call the significance calculation. So it's really, it's not, it's adding on like Dr. Covey's work as an example. So he, you know, presents this two dimensional figure like a square where the y axis is importance and the X axis is urgent. But what multipliers are doing is they're making A third calculation, which we call significance. So it's kind of like if you're doing algebra, it would be the z axis. It would turn the square into a cube. Three dimensional Three dimensional thinking Era three thinking or three dimensional thinking. And so here's the difference. Urgency is how soon does this matter? Most of us live in a world of urgency. It's all about what needs to be done right now. Importance is different. Importance is how much does this matter. But significance is even different still. Significance is how long is this going to matter? So how is. What is the impact of this activity in the future?

[A]

10 years out, 20 years out, even 10 days out?

[D]

Yeah. It is breaking free of the paradigm of one day and instead thinking about tomorrow and the next day. And the significance calculation changes everything because this is how it's possible to multiply time. So I'll just tell you in one sentence. So if you say, rory, how is it possible to multiply time? This is the answer. So you want to write this part down. You don't want to miss this. The way you multiply time is by giving yourself the emotional permission to spend time on things today that create more time tomorrow. There's certain things you do right now that create more time in the future. That's the significance calculation. So when I say multiply time, people often think I'm exaggerating or that it's like a marketing hyperbole, right? As I'm like, I'm sensationalizing a concept. When we say this, we're not exaggerating. We mean this literally now, it kind of fries your brain because you go, you've been told your whole life you can't. Time is the one thing you can never get back. It's the one thing you can never get more of. And it is true that there's nothing that we can do. There's nothing I can do to give you more time inside of one day. So one day is finite and we're all limited by the same 24 hours, which, by the way, is 1440 minutes or 86,400 seconds. Okay, so I can't teach you to create more. I don't have control over time. Right. There's no such thing as time management. There's only self management. But that's exactly the problem is most of us think about our activities in the paradigm of one day. We wake up and we say, what's the most important thing I can do today? And it's not that that's a bad question. It's just not the question that Multipliers ask. Multipliers don't say, what is the most important thing I can do today? Multipliers ask, what are the things I can do today that create more time tomorrow? What are the things I can do now that make the future better? You're literally breaking free of the urgency paradigm of just what matters right here, right now. And you're introducing the significance paradigm of what is going to have impact over the long haul.

[A]

Right. How do you know which actions to focus on urgently that will have impact over the long haul?

[D]

Yes.

[A]

When you've got everything significant.

[D]

Yes. So, well, there's a tool called the Focus Funnel that we developed here to help people apply this. So there's only one big idea in this whole conversation, which is spend time on things today that give you more time tomorrow. That's how you multiply time. And then you go, how do I do that? And there's five core methods, strategies. We call them permissions because there's an emotional side. What we've also learned is that most people treat time management logically, but it's actually an emotional conversation. For most of us, it's not just our calendar and our inbox and our to do list. It is our underlying feelings of guilt and fear and anxiety and worry, as well as ambition and our drive to be successful and feel valued and important and to make impact in the world. These underlying emotional drivers dictate as much as dictate how we spend our time and the choices that we make as much as anything on our to do list.

[A]

What do we feel most guilty about?

[D]

We feel most guilty about not doing.

[A]

Something that we want to do, about delaying something, about wasting our time.

[D]

I would say that guilt. So guilt corresponds with the first of the five permissions, which is eliminate. So if you, if you were to picture a funnel, okay, so if I were going to draw this out, right? Like, you think of all of the stuff there is to do comes into the top, and then the focus funnel is our attempt to create a visual illustration that codifies the thought process that multipliers go through intuitively in their own brain, so that the rest of us can kind of, like, see it and follow it. So the very first question is, can this be eliminated?

[A]

So give me an example of your life or someone's business or career or whatever it might be.

[D]

There's tons of things, I mean, in your personal life. I mean, I like the example of TV because it's hilarious how people will, in the same dinner conversation, talk about how they're so busy and Married and overwhelmed. And then talk about the three series on Netflix that they have binged in like the last month.

[A]

Right. And 20 hours of their life.

[D]

Yeah. And so it's like, okay. And I'm not saying you shouldn't watch tv, by the way. I'm not telling you anything you shouldn't or shouldn't do. I'm just introducing the framework for you to decide how to spend your time.

[A]

But you're saying you're too busy and overwhelmed. Check to where you're spending your time the most.

[D]

That's right.

[A]

And Nielsen says six hours on Instagram a day and you're not being, you know, not creating something of significance and you're just browsing or if you're 20 hours a week on TV and I'm overwhelmed and tired and exhausted, then just look at where you're spending your time.

[D]

Yeah. And Nielsen ratings, you know, this is from a few years ago, but they said the average American watches 27 hours a week of television.

[B]

A week?

[D]

A week. It's a part time job.

[A]

So 27 hours a week, how much is that a day?

[D]

I mean, so seven. Seven times. It's like four hours a day.

[A]

Four hours a day of tv.

[D]

It's like four hours a day. That's a ton.

[A]

That's a lot of time.

[D]

I mean, you could build a big side hustle in a couple hours every day.

[A]

Even if you just cut half of that down and you watch two hours a day of TV and you spend two hours on your side hustle or something else, your health, your relationships, imagine the benefits you would have down the line.

[D]

So yeah, there's anything eliminate is the first opportunity to multiply. Because anything I say no to today creates time in the future. How it's preventing me from doing something that I would have otherwise been doing had I not given myself the permission to eliminate, like had I not said no. So basically this is, is saying no. And people really struggle with saying no in businesses. This happens all the time. People have all these. So you know, at Brand Builders Group, we do personal brand strategy. Right. So we're coaching all these like people on building and monetizing their personal brand. Well, they have like a hundred business models. It's like I want to have a video course and a membership site and a live event and consulting. I want to do keynote speaking and, and I want to get a book deal and, and you know, and sponsorships and brand deals and, and it's like when you have diluted focus, you get diluted results. So you have to by saying no to some things, you power. Your ability to focus on the few significant things.

[A]

Yes.

[D]

That will multiply time. So you. You have to say. You have to say no. But this is something that people struggle with. Yeah, I struggle with it, you know?

[A]

Well, especially when you get to a certain level of success where there's a lot of opportunities and cool things and exciting things and new shiny objects. We want to do lots of things. High achievers, people that have gotten out of the weeds of their life and they have different problems, which are opportunity problems. Again, first world problems. It's. How do you focus your time and energy and making the decisions that you want to focus on now for your future? And that is a challenge in just making decisions. Decision fatigue is a thing for people, and learning how to place importance on the things that you want to spend your time on is going to be key for you.

[D]

Totally. And a lot of people, the decision fatigue, what happens is it does wear on you. And so a lot of people don't make conscious decisions.

[A]

So what happens is they make what, emotional decisions?

[D]

Reaction decisions. Yes. They're unconscious emotional impulses. Right. And if you're not consciously saying no to the things that don't matter, you end up unconsciously saying no to the things that do matter.

[A]

What if everything matters to you?

[D]

So, you know that. That's what I said, actually. So I. In. In. So we were, you know, this became the Procrastinate on Purpose book. So this was my second book. When we're profiling all these people, I was doing interviews, and I told one of the multipliers, I said, I don't like this one. I got to where I am by being a yes man, by, like, doing a lot of things and doing them well. And, like, saying yes to meetings and meeting people all the time. And they said, rory, that is the dumbest thing I've ever heard. And I was like, oh, okay. And here's what they said. They said, you're trying to go through life without saying no, which is admirable because you're a nice. You're a nice guy. But what you fail to realize is that you are always saying no to something. Anytime you say yes to one thing, you simultaneously are saying no to an infinite number of other things. So even when you think you're saying yes, everything is important to me. No, nothing is important to you. Nothing is important enough for you to focus on. And you don't have a method for focus. And focus is power. So most of us are losing because we're wandering we're meandering through a bunch of insignificant, trivial tasks, feeling productive, when really we're just diluted. Right? So that's the first one. Eliminate. Now, if you can't eliminate the task, then it drops down to the center of the focus funnel, which is automate, the permission to invest. And this is so powerful because anything you create a process for today saves you time in the future.

[A]

Yes.

[D]

Now, if I set up a process for it or a system or if I write code, you know, there's a lot of automation, like actual technologies and things that you can deploy. If I. If I take the time to set it up today, then tomorrow the system or the process is doing the thing instead of me. So it's multiplying time. Now, here's the challenge is that most of us are aware that those tools exist. But if you ask someone, Louis, I mean, like, if you ask the average business owner, you know, whatever, you know, achiever or, you know, somebody pursuing greatness, are you aware of tools and systems and processes and technologies that you could implement or deploy or improve inside of your goals that would automate things? They would all say, yes. But if you said, why haven't you done it yet? What do you think they'd say?

[A]

It takes too much time.

[D]

It takes too much time.

[A]

It's easier to do it myself right now, just to couple minutes every day, as opposed to building a system, figuring out the software, learning it, going to the training, hiring someone, teaching them all the time and energy. I might as well just do it myself right now.

[D]

Bingo.

[B]

Yeah.

[D]

So it's like, it's so ironic because the two excuses we would use for why we haven't automated things is we would say either I don't have the time or I don't have the patience money.

[B]

The money.

[A]

The patience.

[D]

Patience we'll talk about in a second.

[A]

When we talk about have time or the money.

[D]

I don't have the time or the money. And it's wild because those two excuses we would use for not automating something are exactly the opposite of how it is when you make the significance calculation.

[A]

Because if you did automate, you would save time, or you would multiply time and you'd earn more money from your time doing something else.

[D]

Yeah. So an easy example is bill pay. You know, this is a quick example, right? So if you had two hours open in your day today, and I said, louis, you know, what's the most important thing you could do today? You'd have a list of things that you would do. And if I Said, hey, I think you should consider setting up online bill pay. For most of us we would be like, no, like that is not important, that's not significant. That seems totally trivial. But if you look at this the way a multiplier would, you go, okay, if you spend two hours today setting up online bill pay and it saves you 30 minutes every month from paying your bills in the Future, then after four months time you will have broken even. 30, 30, 30, 30. You will have broken even on those initial two hours and then every month thereafter you'll get something that we call roti return on time invested. Because now the system is doing the thing that you would have otherwise been doing. Another way that we say this, I know this is one of your. One of your favorite Rory isms is that automation is to your time exactly what compounding interest is to your money. Automation is to your time what compounding interest is to your money. Just like compounding interest takes money and it turns it into more money. Automation takes time and it turns it into more time.

[A]

Right?

[D]

Just like nobody has extra money to invest. I mean, not nobody. There's. Some people are so rich, it's like that's all they do. But the average person doesn't have, you know, an extra 10 grand just laying around to be like, yeah, I'm gonna invest it. Usually you have to sacrifice something in the short term. You don't go on a trip, you don't buy the car, you don't buy the tv. And that is where you create the margin to reinvest into, you know, whatever the stock market, mutual funds, like real estate, real estate, whatever you, whatever you do. That is also how time is. Nobody has extra time to set up a system. You know, marketing automation is one of the big things we teach our clients. I know you guys do a lot of it here. We're experts in marketing automation. One of the reasons we became experts in it is we realized, oh my gosh, if I can build a funnel which is just a sequence, a series of emails and automating trust, basically giving value to people, then that system basically becomes like an employee for me that works 24 hours a day, seven days a week, it's always out there.

[A]

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