The School of Greatness Podcast

Episode: "This Daily Habit Will Let You ACHIEVE ANYTHING You Want! (Law Of Attraction) | Bob Proctor"

Host: Lewis Howes
Guest: Bob Proctor
Date: October 15, 2025

Episode Overview

In this powerful episode, Lewis Howes interviews the legendary Bob Proctor—personal development pioneer, Law of Attraction expert, and star of "The Secret." Together, they explore how daily habits, mindset shifts, and universal laws can help anyone unlock their fullest potential, achieve abundance, and live a life of purpose and prosperity. Bob shares his personal journey from poverty and low self-esteem to global success, delving into transformative concepts like paradigms, higher mental faculties, the terror barrier, and the importance of ongoing study, mentorship, and generosity.

Key Discussion Points & Insights

1. Bob Proctor’s Origin & The Secret (02:03–07:53)

• Bob recounts his near-miss in appearing on "The Secret," ultimately becoming one of its most influential contributors.
• He shares his humble beginnings, dropping out of high school, and feeling lost before having a major personal transformation at age 26.
• Quote: “I think I’m very effective at what I do because I always figured if this worked for me, it would work for anybody. I was such a loser and my world changed so dramatically that I’ve never ceased to be fascinated with what happened to me. And I want it to happen to other people.” (07:20)

2. Impact of Early Life and Generosity (07:53–12:35)

• Raised during the Depression and WWII, Bob discusses his lack of guidance, low self-esteem, and his mother’s lasting influence of generosity.
• The power of giving is explained as a universal law and fundamental for success.
• Quote: “I think the giver enjoys more than the receiver, always.” (11:17)

3. Personal Transformation & The Power of Mentorship (13:05–20:00)

• At 26, Bob is given "Think and Grow Rich." The advice to write his goal changed his focus from debt to prosperity.
• He stresses the importance of finding mentors and doing what they say until proven otherwise.
• Quote: “My ways work and yours isn’t... do exactly what I tell you.” (14:15)
• Quote: “Any success I’ve enjoyed is because I’ve had great direction. And starting with the first and he says, do exactly what I tell you until you find out I’m lying or I don’t know what I’m talking about.” (19:09)

4. The Six Higher Mental Faculties (24:45–34:11)

• Moving beyond senses, Bob explains the six higher faculties: perception, intuition, will, reason, imagination, and memory.
• Schools rarely teach these, yet using them is key to creating one’s environment.
• Quote: “We have these higher faculties. We are creative beings, literally. We have perception, the will, reason, imagination, memory, and intuition. They’re the faculties that make us separate from everything else.” (25:32)
• Practical exercises, such as shifting perception by looking at problems from different perspectives, are shared.

5. Developing Intuition and Overcoming Self-Consciousness (34:11–41:44)

• Bob emphasizes studying and practicing intuition through focused attention on others, not oneself.
• The secret to public speaking: focus on serving the audience, not personal appearance or ego.
• Quote: “You have to give all of your attention to the person you’re working with... If you want to be loving, be lovable. If you want to be loved, be lovable. If you want to have friends, be friendly.” (35:23)
• Practical advice: To become more interesting, be more interested in others.

6. Self-Image, Mimicry & The Power of Alter Ego (45:44–49:35)

• Bob and Lewis discuss adopting traits from role models and using alter egos to overcome nerves and insecurities.
• Bob shares stories about modeling calmness and mannerisms from others, applying them in stressful scenarios.

7. Imagination & Paradigms (50:01–66:42)

• Most people misuse imagination by worrying about what might go wrong; instead, use it to “see yourself where you want to be.”
• Introduces the concept of "paradigms"—the deeply ingrained habits that shape results.
• Paradigm shifts require conscious, repeated action, and sometimes writing with the non-dominant hand to trigger change.
• Quote: “You only think of how you can. You can’t think of why you can’t.” (66:43)

8. Never Reaching Potential & The Infinite Self (67:41–73:43)

• We all have limitless potential; the goal is constant expansion and fuller expression, not a single final achievement.
• Quote: “There’s greatness within every one of us. There’s no question about that. In every person there’s greatness. I think it’s the essence of who we are.” (109:55)

9. Money, Wealth, and Multiple Income Streams (73:44–79:04)

• Bob’s journey from deep debt to financial success is recounted, emphasizing that earning money is simple, but misunderstood.
• Hard work alone doesn’t lead to riches; it requires following definite principles and creating multiple income sources.
• Quote (on hard work): “If you are one of those people who believe that hard work and honesty alone will bring riches, perish the thought. It is not true.” (76:57)

10. Ignorance, Self-Discovery & The Importance of Paying for Growth (79:04–84:54)

• Most people are kept in place by ignorance and paradigms; investing in learning (seminars, coaching) is essential.
• “Those that pay, pay attention”; investing money creates internal commitment and attention.
• Quote: “Everyone that can hear my voice knows how to do better than they’re doing... It’s because you’re programmed to do what you’re doing. And until you change the program, nothing’s going to change.” (84:09)

11. Top Three Daily Habits for Growth (85:10–86:21)

1. Study every day.
2. Have a mentor.
3. Have a written, emotionally-charged goal.

• Acting “as if” and understanding universal law, especially the gestation period for results, is critical.

12. Dealing with Fear & The Terror Barrier (88:50–94:08)

• Fear is normal and must be faced. Growth requires going through the “terror barrier”—moving from intellectual to emotional involvement with a new idea.
• Quote: “If something doesn’t scare me, I know I’m not growing.” (91:06)
• Emotional impacts or sustained repetition are the only ways to change paradigms.

13. The Law of Attraction & The Law of Vibration (96:17–98:20)

• Explains how setting a goal flips your “brain onto the frequency” of what you desire, aligning with the Law of Attraction.
• Attraction is secondary to vibration; “you can only attract what you are in harmony with.”

14. Bob’s Three Truths & Gratitude Practice (99:29–105:51)

• Three Truths:
  1. Live in the now.
  2. Be grateful.
  3. Give.
• Quote: “The entire process of mental adjustment and atonement can be summed up in one word: Gratitude.” (101:25)
• Daily gratitude practice is a cornerstone—Bob writes ten things he’s grateful for every morning, often with his non-dominant hand for additional paradigm training.

Notable Quotes & Memorable Moments

• “You become what you think about. Well, this gold card got me thinking about earning money. I never thought of earning money before.” (15:53)
• “Everything you create, you create twice. Once in here, once out here.” (52:06)
• “You operate intellectually, emotionally and physically. Well, your intellectual mind: Second you decide on it, you’ve got it. The second you get emotionally involved, you’ve got it emotionally. It’s only a period of time until you got it physically.” (85:17)
• “There’s no courage without fear. Courage gets you to face the thing you fear.” (88:50)
• “If you don’t go through the terror barrier, where do you go? You go right back into safety, bondage.” (89:27)
• “If something doesn’t scare me, I know I’m not growing.” (91:06)
• “You can only attract according to the frequency you’re operating on. The law of attraction is a secondary law. The primary law is the law of vibration.” (97:43)

Important Timestamps

• Bob’s near miss with “The Secret”: 02:29–06:33
• Early life struggles & mother’s generosity: 06:54–12:24
• Turning point at age 26: 13:05–19:03
• Mentorship’s vital role: 19:04–20:00, 22:59–24:10
• Explanation of mental faculties: 24:45–34:11
• Paradigms & writing with non-dominant hand: 63:32–64:22
• Money mindset shift: 74:44–79:04
• Three core habits for success: 85:10–86:21
• Facing fears & terror barriers: 88:50–94:08
• Law of Attraction & vibration: 96:17–98:20
• Three Truths: 99:29–105:51

Final Reflections & Definition of Greatness

• Bob insists greatness is not a destination, but a direction—perpetually expanding, never-done:
  • Quote: “There’s greatness within every one of us... I think it’s the essence of who we are. I don’t know if you ever get there. I’m always going there. I want to get there. I’d like to become great at what I do. I think I’m pretty good at it. But there’s people that are better and there’s people know more. I want to learn from them.” (109:55)

Practical Takeaways

• Write down your goals (on a physical card) and read them daily.
• Study and learn every day—never stop.
• Find mentors and model their thinking and behavior.
• Practice gratitude—write ten things you’re grateful for each morning.
• Face your fears and operate outside the comfort zone; that’s the path of growth.
• Act as if you already have your desired outcome; cultivate the necessary mindset and emotional involvement.
• Change your paradigm by focusing on results you want, not unwanted habits or limitations.

Bob Proctor’s message is one of hope, possibility, and infinite potential: anyone, regardless of their background or current circumstances, can learn to harness the laws of the universe, recondition their mind, and achieve extraordinary success—if only they decide, study, and act.