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The School of Greatness
Why Your Past Doesn't Determine Your Future | Dan Martell
01:36:57
Dan Martell's life looked like it was over at 17 when he was in jail, addicted to drugs and alcohol, and standing on the edge of suicide. Today he's built multiple multi-million dollar companies, travels in a private jet, and has mastered artificial intelligence. This is the story of how one choice completely transformed everything.
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- [00:01]
Lewis Howes
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- [02:23]
Dan Martell
I was so scared, bro. I was like sitting on the ground with the gun under my chin. My thumb was on the trigger and I just couldn't push it. Yeah man, I just wanted to stop.
- [02:33]
Lewis Howes
He is a serial entrepreneur, an investor and a bestselling author of the book Buy Back youk Time. We have the inspiring Dan Martell in the house.
- [02:42]
Dan Martell
The things that happen to us that hurt us the most are the most powerful tools that we have to help other people. I think sometimes when we're in the thick of it, that bottom is a great foundation to build From. But it's also proof that God is the rock at the bottom.
- [02:57]
Lewis Howes
What is the mindset that someone needs to overcome this feeling of rock bottom and overwhelm to finally step into their abundance?
- [03:04]
Dan Martell
I wish I understood this to you, and you kind of alluded to it, but,
- [03:12]
Lewis Howes
Dan, I'm excited about this because I've known you for, I think, a decade and a half now. 2008, 2009.
- [03:18]
Dan Martell
Yeah.
- [03:18]
Lewis Howes
I don't think a lot of people know who just see the highlight reels of you and just see the short content of your success. Success and the private jet and the millions of dollars and the, you know, the AI mastery that you have. The. Back in your teens, in your early 20s, you were a drug addict, you were alcoholic, you went to jail, you had a lot of issues, a lot of mental issues that consumed you, to thinking that you weren't lovable, that you weren't enough, that you'd never amount to anything to the point where you almost took your life.
- [03:50]
Dan Martell
And
- [03:53]
Lewis Howes
it's hard for me to know that because I've known you for so long, and I know the positive attitude you have, the discipline you have now, the habits you have, and the love for life you have. But for those that don't know about that, why do you think you got to such a dark place in your life where drugs, alcohol, attempted suicide became the norm and going to jail became the norm? Rather than living a life of, I'm deserving of love, I'm deserving of peace. I'm deserving of a beautiful life.
- [04:26]
Dan Martell
You got. Dude, you got me going already with the. With the benefit of perspective, because God knew I could do it. You know, I think sometimes when we're in it, in the thick of it, and we hit, we can call it rock bottom. You know, you've heard this. It's just like that bottom is a great foundation to build from, but it's also proof that God is the rock at the bottom. You know, all these things you just said about me feels kind of like, who is he talking about? But it's like, bro, because I go back to Dan, who's 14, 15, I was angry. I had a lot of shame, made a lot of bad decisions. I didn't feel worthy of any affection, love. And when I look at that kid and the life I live now, it's like, I feel so blessed, bro.
- [05:32]
Lewis Howes
Yeah.
- [05:32]
Dan Martell
Like, dude, this is. This is what I hope. Everybody, here's this. That no matter what you go through, if you choose, and it sounds cliche, if you. If you Choose. And this is what you write about, and that's why I love your books, is to grow through it, not just go through it and just pull out that lesson. I'm just. This is all I am. And you've seen me for 15 years. I'm just an example of making mistakes because I. I am human. So human. But at 17, I learned that as long as you take a lesson from that moment and then just try never to repeat it, that's. That's the. Like, hey, let's just. I call it new mistakes. Yeah. Just like. Yeah.
- [06:17]
Lewis Howes
Make new mistakes.
- [06:19]
Dan Martell
I get. I'm. I'm going to make more. Let's just make new. But I know that I went through that so I could be the dad for my kids. Really? Oh, yeah, dude, I am. I. I'm not emotional because it's sad. I'm emotional because I'm grateful. I am grateful that. That Mike's mom wouldn't let me play with him and made me stand at the end of their long driveway. And not every time I called, she would pick up, hang up, pick up, hang up.
- [06:57]
Lewis Howes
Because you wanted to hang out with the kid. And she knew that you were not a good. You were not a good. You know, and rightfully she should have.
- [07:05]
Dan Martell
I would honor. I would. You, of course. But that. And. And other examples of people that didn't believe in me, that was. That's what. Again, God doesn't put us through stuff that he doesn't know we can handle. He just won't do it. Now, you might not realize this should be your rock bottom and you need to dig a little deeper until you feel like that's a challenge. I get the call. The parents are dealing with the kid. Like, hey, you. You gotta let him feel right now like nobody wants to call me when their kid's in it.
- [07:38]
Lewis Howes
No.
- [07:38]
Dan Martell
Because, like, you don't want to hear what I think. Yeah. I think you should let him stay in jail and don't bail him out this time, because if not, here's my. And that's what I tell the parents. If not, you're gonna get him out and he's gonna make a bigger mistake. Yeah. And he might end up taking somebody else's life and it's your fault. Oh, Mom, Dad. Yeah, dude. I remember I was a gas station the other day, and friend of mine asked me to talk to his buddy because his kid was going through stuff, and I went off on his dad, said, if you go get him, this is the third time he's been arrested. If you Go get him. I'm holding you accountable.
- [08:18]
Lewis Howes
Wow. What do you feel like was the root of you going down that destructive path in your teens?
- [08:28]
Dan Martell
So it's funny is people hear the story, they read my book and they, they might have heard me tell a more kind of like detailed version. And they go, well, I didn't go through that. But. And I, and I always, I get it. It's. But it's not the thing you went through, it's how you felt about what
- [08:42]
Lewis Howes
it was, how you interpreted it.
- [08:43]
Dan Martell
Yeah. So when you ask that question. Yes, yes, yes, yes, and everything. So. I got diagnosed with ADHD when I was 11. So immediately I told myself a story. You're broken. Now, my parents didn't mean to make me feel that way, but that's what I told myself because I was given this pill that if I didn't take, I acted out at school and they'd have to come get me. And then, then I learned just through circumstances that know my dad wasn't around a lot because he was trying to provide for a family of four. So he was in sales and he was traveling. He's on the road a lot. You know, couldn't appreciate that until I was an adult and had my own kids. And I learned that if I acted up at home, my mom had to call my dad. So as a kid that missed his dad, I correlated that if I just acted up, dad shows up. Yeah. Now it might not have been the attention I wanted to, but it got the attention. And then, you know, that's like 11, 13. Then, you know, I end up making some bad decisions and get taken out of my home and put into a group home. And then I got spending time with people that were twice my age. And now I'm exposed to concepts and ideas that no 13 year old at the time I was 12. I learned I turned 13 in a group home with people like Shane, who was I kind of look at back then as a big brother, was 17.
- [10:11]
Lewis Howes
Wow.
- [10:12]
Dan Martell
And he'd been to juvenile detention three times by 17. Teaching me about life. Probably not a good role model.
- [10:21]
Lewis Howes
Yes.
- [10:22]
Dan Martell
So it was just a lot of that, man.
- [10:25]
Lewis Howes
But when was the moment that you felt like you wanted to end it all? Like, was there a moment you were like, I don't want to live anymore and this life is not for me and I'll never amount to anything.
- [10:37]
Dan Martell
Yeah. Well, there's the one I wrote about in my book that, you know, where I, I stole a car and got a high speed chase and did you
- [10:48]
Lewis Howes
run into Your house or something or.
- [10:50]
Dan Martell
Nice. I ended up crashing into a house and I went for the gun. That's actually not. That was the byproduct of what happened.
- [10:59]
Lewis Howes
You went for the gun, but it didn't go off, right?
- [11:01]
Dan Martell
Yes. But what. Nobody knows. I never share this version. You asked. I've known you 15 years, so I'm gon tell you stuff that I don't talk about because you, You. You asked it very specifically that you wanted to end it all two weeks prior. What happened was I essentially, you know, again, I'm not. I'm like, massive shame. I didn't tell anybody this story. You were there the first time I ever told it for 15 years. But I end up doing a break and enter, stole a bunch of guns. My mom found the guns and called the cops. So my brother says, hey, don't come home. Cops are waiting for you. So I go on the run.
- [11:34]
Lewis Howes
How old are you?
- [11:36]
Dan Martell
15, 16. And the only place I knew to go was my buddy Scott. His parents had a cabin. We'd been to it in the summer, and I. I knew where it was. It was the middle of nowhere. He's not there.
- [11:46]
Lewis Howes
Yeah.
- [11:46]
Dan Martell
And there's food and there's stuff. You know, it's this, like, hunting camp. So I went there and there was a gun there. And I was probably there for three days. And I just remember on the fourth day, I grabbed the rifle, some bullets, I went for a walk, and I was like. It was. It was next to a national park, so it was like super quiet, super majestic. And I walked down this long hill and I just sat in the field and I loaded the gun. I was so scared, bro. I was like, sitting on the ground with the gun under my chin. My thumb was on the trigger and I just couldn't push it. Really? Yeah, man. I just wanted to stop. And I just remember thinking, like, who would find me? How much pain it would cause and. And the truth. I didn't want to die, man. I just wanted it to stop. I wish there was, like, a button I could hit and just like, reset everything.
- [13:10]
Lewis Howes
And what did you want to stop?
- [13:12]
Dan Martell
Was it all, man, I just wanted to. Just not, like, I just. I'm. I just. I had a pattern of making bad decisions. Like, it was almost comical. My family would make fun of me. It's like, you go do something and you always get caught. Your brother does the same thing, never gets caught. It's so weird. Like, my parents would see it all the time, and I just wanted a reset. I didn't Know if I needed to move countries or whatever, and. But unfortunately, at that point, it just was too far. I'd already been. I went to juvenile attention the first time when I was 14, and I mean, dude, it's the worst thing you could ever experience as a kid. And now I get out and I'm like, tell the guard, you know, nice meeting you, but never see you again. He's like, I'll see you soon.
- [13:58]
Lewis Howes
Wow.
- [14:00]
Dan Martell
I said, bro, that's not cool. He goes, we always do. Ooh. I didn't know at the time 80% of the kids that come and go come back. Yeah. And he wasn't wrong. So. Yeah, man. I almost ended it all.
- [14:14]
Lewis Howes
So in that. That moment, what made you not pull the trigger in the field?
- [14:22]
Dan Martell
I believe. I really hope everybody hears this, because this is, like, the most coolest thing in the world. I believe we have angels. I believe we have people looking out for us, and I can prove it. There are people that got in their car today and they didn't come home. And if you did, you have people like, I believe that when it's my time, it'll be my time.
- [14:48]
Lewis Howes
Yeah.
- [14:49]
Dan Martell
But it wasn't then.
- [14:50]
Lewis Howes
Did you sense something? Did something? Was there a voice inside of you that said, not now. Was there like, it was one more day?
- [14:57]
Dan Martell
Yes, it was. It was. This is. This is why, like, was. It was literally a. It was a scream. No.
- [15:08]
Lewis Howes
Was it a voice? You heard an internal scream?
- [15:10]
Dan Martell
It was inside, and it was like. No,
- [15:16]
Lewis Howes
your voice.
- [15:17]
Dan Martell
No, it was a voice.
- [15:19]
Lewis Howes
Okay.
- [15:21]
Dan Martell
And it was like, it was. And it wasn't even a voice. It was a feeling. Not. No, it's not. Not today.
- [15:28]
Lewis Howes
Yeah.
- [15:29]
Dan Martell
Wow. Just. And it freaked me out, dude. I threw the gun, threw the bullets, ran away, trying to forget where they were because I didn't trust myself. Just didn't want to remember where. Because I didn't want to get down to a low point because I was. I was drinking and doing drugs. I was like. And, dude, it wasn't until years later, because everybody knows about the high speed chase, but nobody knew about that. I didn't want to talk about that. I don't want to. But that's the truth. I didn't want my parents to know that. That's how I got.
- [16:01]
Lewis Howes
One of my first memories is being sexually abused when I was five. You know, one of the first memories I have in my life.
- [16:07]
Dan Martell
Can I tell you how proud I am you?
- [16:08]
Lewis Howes
Thanks, man. Appreciate it.
- [16:10]
Dan Martell
Because I remember you shared that with me. You didn't. Nobody knew. Yeah.
- [16:15]
Lewis Howes
It's before I opened up.
- [16:16]
Dan Martell
Even about your brother.
- [16:17]
Lewis Howes
Yeah.
- [16:17]
Dan Martell
Because you shared. Because you knew that story of me because I didn't tell it, but you. And you said, hey man, I want to tell you about my brother. Nobody knows this.
- [16:22]
Lewis Howes
Yeah.
- [16:23]
Dan Martell
And I remember thinking, man, that's such a powerful.
- [16:25]
Lewis Howes
Yeah, because I didn't know it about you.
- [16:27]
Dan Martell
No.
- [16:27]
Lewis Howes
Yeah, yeah. So I was like, what? You went to jail? My brother went to prison. I had two uncles pull the trigger. Two different uncles from ages 5 to 7, separate sides of the family. One of my dad's younger brother and then my. My mom's brother in law. And so I went to two funerals back to back when I was six and seven, so young. From two separate uncles who didn't know how to deal with the pressure, the weight of life, different causes. One was on drugs, one was an accountant and couldn't handle the pressure and both shot themselves. And so I know, I've experienced that close to me and I know how much it takes to not pull the trigger also for you when you're feeling that way, because I've had those feelings when I was younger of like, what's the point of all this and why am I even here? And I never attempted anything to take my life, but I felt I shouldn't be here, you know, multiple times. And so I want to acknowledge you for being here and for making a difference in the world. Because, you know, I think it's easy to. When you feel like you're not enough, when you feel like none of it matters anymore. When you feel like I've messed up so bad. I can't come back from this.
- [17:44]
Dan Martell
Yes. I can't come back.
- [17:45]
Lewis Howes
I can't. The shame I have for my family, the shame I have with my friends, the shame I have with God. I cannot come back from this. And I think you're a great example that not only can you come back, but you can transform your entire life. You can have a beautiful family, you can have beautiful kids, beautiful wife and make a big difference in the world. And your story is what's going to help you make that difference as well. Not hold you back if you step into it. And so I want to acknowledge you for that because again, everyone hears about the money and the success and the big personal brand you have now. But I don't think people truly understand the shame you were feeling to want to take your life multiple times. You have to be feeling so low self worth and so such a negative self identity. And I'm saying that because I Understand that feeling that you have to feel so bad about yourself to want to end it. And so I acknowledge you for not ending it and for. It didn't happen overnight, but you've transformed consistently over time.
- [18:50]
Dan Martell
Yeah.
- [18:51]
Lewis Howes
28 years, you said. You know, hundreds of hours of therapy and lots of other transformational work.
- [18:56]
Dan Martell
A lot of work.
- [18:57]
Lewis Howes
When was the moment that you actually started to love yourself?
- [19:05]
Dan Martell
That's a good question.
- [19:06]
Lewis Howes
Do you remember? Because I'm assuming it didn't happen overnight, you know, after you're throwing bullets in the field and taking. Taking them out of the rifle. It probably wasn't in your early 20s, and I know you in your late 20s when you're driven to achieve and get exits and make millions and, and improve, because I was in that space as well. But when was the moment you actually said, I like myself and I love myself.
- [19:34]
Dan Martell
It's like, I'll. I'll be honest with you, man. I don't think I love myself a hundred percent today, sitting here now, when I say that a hundred percent of the time. Because I, I. You see what I'm saying? Like, I had.
- [19:52]
Lewis Howes
I hear you.
- [19:53]
Dan Martell
Yeah.
- [19:53]
Lewis Howes
So on a scale of one to ten.
- [19:55]
Dan Martell
Yeah.
- [19:56]
Lewis Howes
How much do you love yourself?
- [19:57]
Dan Martell
Eight. Strong.
- [19:58]
Lewis Howes
Okay. But that's. I look at that as loving yourself.
- [20:01]
Dan Martell
No, no. And. And I'll tell you. So I think we have to define what that means for me. It's. I love me without anything else. That's. That's. Let's talk about that. I love life without my job, without the resources, without the money, without the record following the brand. Dude, I love my life without my kids. That's a hard one. So. So, like, my definition of a 10 is can I be with myself by myself and love myself?
- [20:38]
Lewis Howes
100.
- [20:39]
Dan Martell
100.
- [20:39]
Lewis Howes
Well, I mean, no one wants to be alone.
- [20:41]
Dan Martell
I know, but. No, but that's actually, for me, the criteria when you say that is. Is can I be on the top of a mountain by myself and be in pure bliss and joy?
- [20:51]
Lewis Howes
I mean, love. I mean, life's not about being isolated. It's about being in relationship to others. So it's, you know, sure. Can I. Can I have a day by myself?
- [20:59]
Dan Martell
Dude, I didn't. I didn't know how to do that. I mean, the guy that wrote buyback your time, why? Because I was optimizing, bro. Like, or system structure people. What the bomb. So it's like I had to write that book to help me get through that part.
- [21:12]
Lewis Howes
Once you had all that time, could you be okay with yourself?
- [21:15]
Dan Martell
Dude, that Was the craziest process. That's like when I was working with one of my coaches, Stephanie. This is. She challenged me me. She goes, I love you, Dan. And you're.
- [21:24]
Lewis Howes
But now what? Yeah. Yeah.
- [21:26]
Dan Martell
I dare you to go spend five days by yourself.
- [21:29]
Lewis Howes
Oh, yeah. Have you done that yet?
- [21:30]
Dan Martell
Yeah, she made me do it.
- [21:31]
Lewis Howes
And what did you discover?
- [21:33]
Dan Martell
I. What? I discover it'd been a while since I'd taken care of myself fully. That's an interesting concept because I'm not a backpack or go camping kind of guy. So what I did is I went. I did. Okay. So I rented a van that came loaded. Okay. So interval loaded. You can rent them luxury stuff. Yeah, yeah, yeah. Glamping Pun's tent. So I got a van loaded. And I remember, like, I was gonna do three days. She said, no, that's not enough.
- [22:00]
Lewis Howes
Five.
- [22:00]
Dan Martell
You gotta go five. And I'm like, what do I do? She goes, that's the whole point. What's the whole point?
- [22:06]
Lewis Howes
You figure it out.
- [22:07]
Dan Martell
Yeah, no agenda, no process, no nothing Work. Yeah. She called it window therapy. You need to go drive. Windshield therapy. That's what you call windshield. Go drive and be with you. Be with your thoughts. Be with the presence. Be in the woods. So I.
- [22:22]
Lewis Howes
When was this?
- [22:23]
Dan Martell
This was not long ago, bro. This is a couple years ago.
- [22:26]
Lewis Howes
Really?
- [22:26]
Dan Martell
Yeah. Well, like, there's been like. Everything is. It's phasic. It's like a wave light, right? It's not again, it's. It's. I'm just an example of every day waking up and trying to not repeat mistakes and be a little bit better. And it got to the point where I was like, hey, what's my next level? And I thought, okay, I gotta do meditation. Okay, meditation's cool. But now I was like, oh, maybe I. A silent retreat. And then she was talking to me and she's like, you gotta go do this. And I was like, and. And again, I always look at what I resist.
- [22:52]
Lewis Howes
Yeah, of course, the thing you don't
- [22:53]
Dan Martell
want to do is what I gotta do. So that one, I was like, really resistant. I think I said no to her for about a year and I finally did it on the backside. That took three days. On the third day, I was walking in the woods. I remember the moment where I was at and I just dropped in, man. Just dropped into the beauty of nature. Beauty of the moment. Beauty of the presence. Beauty of the. The oneness of it all, though. And I was like, oh. So in that moment, pure love, really. Oh, the wildest realization that this earth has been around before I showed up and will be here after I leave. And it is the coolest. Like the sun is the earth breathing every day, right? And just like all these like just things. So I would challenge anybody listening because it's easy to stay busy even when we work is almost like a way to distract ourselves from trying to discover our purpose. All that. So I went through all that, the achievement challenges, but there was still a part of me that could not find that by himself. And I went to that place. And the cool part is on the backside of that, I became a better person. Times I think my wife, like she, Renee was like, oh no, Dan's different. So I would just challenge people, even if it's for a walk, no AirPods, no phone, no podcast or not. Then go for a walk by yourself and slow down and don't have a planned route and don't try to, I mean do measure everything and try to compete against and how many feet of elevation just go wander.
- [24:30]
Lewis Howes
But you're the optimization guy.
- [24:32]
Dan Martell
I know.
- [24:32]
Lewis Howes
You're the productivity guy. You're the.
- [24:35]
Dan Martell
I was, I remember talking, I was like, where do I go? She goes, you'll figure it out. Where do I sleep? No plan, nothing.
- [24:41]
Lewis Howes
No.
- [24:42]
Dan Martell
I was a sat phone. No phone. She gave me a sat phone. I was allowed to bring a satellite phone case something happened and a couple books.
- [24:52]
Lewis Howes
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- [27:10]
Dan Martell
You're a psychotic. You're just standing there, just staring at the seat.
- [27:14]
Lewis Howes
I'm just connecting to people. Just, hey, how's your day?
- [27:17]
Dan Martell
Oh, it's interesting because you'd have to talk to people.
- [27:19]
Lewis Howes
You have to. I remember when I got. I go, oh, shoot. I gotta get my rental car to get to the hotel. But I don't know, how do I get directions to the hotel? I don't know how to get there. I don't have my phone, my gps. I had to stop at a gas station, bro, like it was the 90s. And be like, hey, where am I going to this place? Can you tell me? And stop. Roll the window down. Hey, where am I going? You know, back in the 90s, and it was the first couple days, it was, like, stressful. But then there was one day, probably halfway through the week, I was laying in this cave of water right next to the ocean in Kauai, and I was just like, this is incredible. I didn't want to go back.
- [27:56]
Dan Martell
You got it.
- [27:56]
Lewis Howes
I was like, this is incredible. I was like, oh, I could be here for forever, you know? It was just like, peace.
- [28:03]
Dan Martell
That's what happened to me. Yeah. Day three, on the fifth day, driving home, I was supposed to be home at noon. I didn't get back till 5. I didn't want to.
- [28:11]
Lewis Howes
You don't want to get. You don't want to turn the phone on again. You're like, I'm good.
- [28:15]
Dan Martell
It was also beautiful because it made me realize how little I needed to be absolutely in bliss.
- [28:20]
Lewis Howes
Happy.
- [28:21]
Dan Martell
Nothing. I needed nothing happy. And. And that's why I think what's what. Okay. On the back side of that, why actually it made me more dangerous in business, is that I don't need anything from anybody.
- [28:34]
Lewis Howes
Yeah.
- [28:34]
Dan Martell
And I know that even you don't need to accomplish.
- [28:37]
Lewis Howes
No, it's fun. You know, you're gonna create to like, build something.
- [28:41]
Dan Martell
Yeah. It's part of the. The human experience to create.
- [28:44]
Lewis Howes
You don't need it to make you happy. Here's the question then, because you've hit rock bottom. For those that might be feeling like they're in a rock bottom right now, or they're just burnt out or overwhelmed, what is the mindset that someone needs to overcome this feeling of rock bottom and overwhelm to finally step into their abundance?
- [29:09]
Dan Martell
You're here to do something. You're here to do something big. I don't even need to know you. I don't need to meet you. I don't need to ever see what you do. But you, by the fact that you are human and you have a soul, you are here to do something. I wish I understood this sooner and you kind of alluded to it, but the things that happened to us that hurt us the most are the most powerful tools that we have to help other people. Yes, it's true, dude. It's so that.
- [29:45]
Lewis Howes
Say that one more time.
- [29:46]
Dan Martell
The thing that hurt us the most, that gave us the most shame, that scares us the most that somebody else might find out. The thing that was most painful is the most powerful thing. You have to help somebody else transform your life, period. Full stop. I get it all the time. And I discovered that I had to go to Peru. Okay. Actually, that time I saw you in at Giovanni's event. Right after that, I went to Peru and I'm hiking in the mountains and I asked the question, how do I figure out my purpose? And the guy that brought me there, Philip McKernan, okay, says to me, it sits right next to the worst thing that's ever happened to you. And. And I don't know about you, man. Well, I know you would resonate with this. You know what that is?
- [30:36]
Lewis Howes
And you don't want to talk about it.
- [30:37]
Dan Martell
Dude, you put it in a box, you threw it at the bottom of
- [30:40]
Lewis Howes
the ocean, stuff it.
- [30:41]
Dan Martell
Oh, you. You haven't thought. But when he says that to me, oh, man, what do you do with it? And it was. I needed to Be in a mountain in Peru to process. And that's why it's hard in it for somebody listening to this to go. I don't even know where that would happen. And good news is, you don't need to know. But you do have to make a decision. And the decision right now is that tomorrow morning is a blank piece of paper. Tomorrow morning is a new day. And if you wake up and do something positive that is the opposite of whatever you're feeling, that is all you got to do. Just tomorrow. And. And all I would invite you to consider is just make a commitment for tomorrow.
- [31:28]
Lewis Howes
That's it. One day at a time, dude.
- [31:30]
Dan Martell
That's one of the benefits of being, you know, somebody who's done the steps was just like, the power of that. I'm not making it. It's not as helpful the rest of your life. You're not making it heavy. We're going to make it simple tomorrow morning. That's it.
- [31:43]
Lewis Howes
Yeah.
- [31:44]
Dan Martell
Let's win the day. Let's. Let's just start there, and we'll decide if the next day's something we want to continue doing. But those are the two opposites. It's like, do the thing tomorrow morning. But also realize that whatever you're going through could be the thing you need. This is crazy. Could be the thing you needed to go through to get you ready.
- [32:04]
Lewis Howes
Yeah.
- [32:05]
Dan Martell
For what you've been asking for.
- [32:07]
Lewis Howes
It's true, man.
- [32:08]
Dan Martell
Oh, dude, I'm. I. All of it. You know, I think of Oliver Anthony. Okay. So, like, people forget because it's kind of had a thing and he's kind of moved on. But, like, he was this musician that was drinking and not multiple jobs, struggling in life. Mid-30s, but. And he says it. He just. He just made a decision, did two things. He said this on Joe Rogan. Okay. Oliver Anthony wrote the famous song Richmond north of Richmond. He said, I gave my life to God. And then I made. I started making about other people and stopped making about myself. And a few months after he made that decision, some person pulls out a camera and he's playing at some backyard party.
- [32:52]
Lewis Howes
Yeah.
- [32:52]
Dan Martell
And that song. He's the first artist to ever go number one Billboard as an independent in the history of mankind in music.
- [33:00]
Lewis Howes
Crazy.
- [33:00]
Dan Martell
One video, one moment, and we're. Anybody could have that. But it sits. You can't pretend like it didn't happen. And you have to make a decision.
- [33:12]
Lewis Howes
You've probably said God five or six times now. When did you allow God into your life?
- [33:20]
Dan Martell
It's just. Again, it's Basic. I think I thought I knew God, and I didn't know God. And then I, like, discover more and more and more. And Erwin McManus, big impact. I would say Irwin had the biggest impact on me A decade ago.
- [33:34]
Lewis Howes
He did my wedding.
- [33:36]
Dan Martell
Beautiful. I didn't know that. I'm so happy to hear that. Yeah.
- [33:40]
Lewis Howes
Great guy.
- [33:42]
Dan Martell
Yeah. And it's just like, I grew up, you know, Catholic, but, like, what they call it. Cne Christians, New Year's Eve, Christmas, Easter. Yeah, Christmas, New Year's Eve, Easter. So that was. That was my exposure.
- [33:56]
Lewis Howes
Yeah.
- [33:57]
Dan Martell
And then it was just over the years, you know, I went through the phase of, like, I believe in energy, and I'm spiritual and quantum and all this stuff. And then I listened to Irwin on some guy's podcast, and I'm like, oh, that's interesting. You know what's wild about this and how God works? This is crazy. And not super. Like, today, I'm like, of course I discover his podcast, and then I get a DM on my Instagram from him. His son.
- [34:28]
Lewis Howes
Oh, yeah.
- [34:29]
Dan Martell
Somehow his son was talking to a friend that said, you need to talk to. Damn. So he reaches out to me and. And I'm like, hey, man, is it cool if I FaceTime with your dad? And he's like, yeah, for sure. And I'm sitting in the park. I remember where I was at a year ago. No, it was a while ago.
- [34:45]
Lewis Howes
Okay.
- [34:45]
Dan Martell
Years ago. Yeah, maybe five years ago.
- [34:49]
Lewis Howes
Okay.
- [34:49]
Dan Martell
Yeah. I listened to this pod 10 years ago. Oh, yeah. So it was. I listened to pipe. Maybe it wasn't 10. Maybe it was seven years ago, but it wasn't. It was maybe a year or two after that. Pre covered or during COVID Yeah, it was pre covered.
- [35:01]
Lewis Howes
Okay.
- [35:03]
Dan Martell
And.
- [35:03]
Lewis Howes
And so you FaceTime him.
- [35:05]
Dan Martell
Yeah, he. He agrees to it. And I'm at the. In the gym parking lot, and he's like, hey, Dan. And. And his. My video's not working. His is. And he's walking around his house, and I can't get my freaking camera to work. And we talk, and I was like, hey, man, I got some big questions for you. He's like, what's up? Hit me, dude.
- [35:27]
Lewis Howes
Is God real?
- [35:29]
Dan Martell
He laughed. He goes, would you be surprised to find out that I get asked that question 17 times a day? I go, now that you say it, I think that is pretty ignorant of me to think that, but. And I'll tell you what Erwin said to me. He said, hey, man, just. Just read the stories. Study, man. You make your decision. And that was that's the difference. Like, you meet people, like. And that's why, like, I don't even talk about God really. But you ask, and I can't. Not because that's what my heart says. Because I don't want to scare people away. I think that the best way to get people introduced to faith is just by being somebody of quality, that is of faith. Like, that's like. People try to make it about that. It's like, just be a great human. People will be like, hey, man, how do you. How do you always seem to be in a good mood? Or, how do you. How did you overcome that thing? Tell me about that. And then you're like, oh, now I get a chance to tell you something.
- [36:25]
Lewis Howes
Yeah.
- [36:26]
Dan Martell
So that's what he said. He said, just go study the story. Go get to know the person. And I did not just. I'm a. I'm an avid student. I read and I read his book, the. The Genius of Jesus, a bunch of other stuff. And.
- [36:37]
Lewis Howes
Yeah.
- [36:37]
Dan Martell
You know what I mean? Like, that's the thing. It's like. So when you say, when did you just. It's like I feel like I keep discovering magic.
- [36:45]
Lewis Howes
How has your relationship with God been of great service and support to you personally?
- [36:55]
Dan Martell
I have the coolest new best friend. Now, I might. He might be my best friend. I'm not his best friend, but that's cool. He's the coolest. His name is John Maxwell. Leadership Goat. Wrote so many incredible books.
- [37:09]
Lewis Howes
That guy from Ohio, by the way.
- [37:10]
Dan Martell
Okay.
- [37:11]
Lewis Howes
Yeah.
- [37:11]
Dan Martell
Pay attention, everybody. And I share that because people come into your life to show you what's possible. I know you do that for everybody. That follows. That is. That is what you're here to do. And you do it so well. And. And. And it's always funny. People, like, is Lewis the real deal? The realest of deals? Please get into him. Show up. Like, that's. And I get it, because people ask me that. I'm sure they do. Yeah. Get to know Lewis and. And John's one of those, you know when they say, don't meet your heroes. Yeah. Unless his name is John Maxwell. Oh, my gosh, what a great human. So I'm hanging out with them. You know, this is not long ago, maybe four years ago. And we're talking, and I'm just blown away at him at his event. He's just such a great person. And. And I asked him, I said, how do you do it? You know? He goes, oh, it's. I didn't. I didn't know. I'D do any of this. And then he tells me something that just shifted everything. And he talked about the biggest impact. He says, I have goals that are God sized goals and they're so big, they're beyond my ability to know how to do them. And they're so big that it's the ceiling of his floor. And he inspired me in spirit to dream, knowing I don't know how that I need to. And he tells me this. You got to give it to him. All the, the stuff that you don't even know this challenges, the front, like he tells you to. Like, he doesn't. I'm hearing this. It's not. He says it, but he's like, you got to give it to God.
- [38:47]
Lewis Howes
Let God figure it out.
- [38:48]
Dan Martell
Dude, let. What are we doing? He goes, oh my God, you're gonna get it going. Because he, he, he kind of gets like animated, frustrated. It's like people say they have faith, but they don't act like it. I can tell by the level of worries that they have because he said, give me those. You go to sleep, I'll work on them. Wow. How did that impact my life? Oh, I was under indexing. I was thinking small. I was acting scared. I wasn't, I didn't have God sized goals. All of it. Whatever, Faithful servant, use me. I, I'm down, down for the ride. Let's go. Wow. So it's.
- [39:36]
Lewis Howes
Was that a, was that like a turning point for you conversation?
- [39:39]
Dan Martell
Yes, it was. It was, it was a core moment that I realized. That happened to get me to the point where I can have this conversation, to then take the brakes off, that if I didn't do that, I wouldn't have the appreciation of what he was saying. Really? No, no.
- [40:09]
Lewis Howes
You had the brakes on in life. What do you mean?
- [40:10]
Dan Martell
Yeah, man, I was, I wasn't.
- [40:12]
Lewis Howes
But you were successful. You're making millions, you're impacting lives, you're selling companies, you're investing in companies, you have coaching programs, all of it, but you have brakes on.
- [40:21]
Dan Martell
I didn't have God sized goals.
- [40:24]
Lewis Howes
So what did that feel like? When you have breaks on your life, but you're also extremely successful in the eyes of so many people.
- [40:30]
Dan Martell
It's exciting and then scary. But then as soon as the scare comes in, I go, God, hey, remember that thing you told me I could do? I'm going to give it to you. I'm going to give it to you.
- [40:39]
Lewis Howes
What does that feel like when you. Okay, now I'm going to have God sized goals. I've Been playing at this level, which has been big in my mind and big to everyone else around me. And I've created a life of abundance, financial wealth, success. I bought my time back, good people around me. But I've realized there's a massive gap of God sized goals. How do you let go of the stress or the worry? And how does that feel to say, I give it all to you?
- [41:08]
Dan Martell
Oh, my gosh. I think we, as humans, we use emotions to make us decide. You know, it's without emotion, there's no motion. So a lot of people create stress. Back against the wall. Burn the boat.
- [41:33]
Lewis Howes
Chip on the shoulder.
- [41:35]
Dan Martell
Chip on the shoulder. It says dark energy to create. Motivate them to do the thing. And guess what? It works. It does the same. Dan, that was like, Louise, you don't want me to let. Let me play with Mike.
- [41:48]
Lewis Howes
I'm gonna show you.
- [41:48]
Dan Martell
I'm gonna show you, dude. I would fantasize getting rich enough to buy the company she worked out to fire her. I'm horrible. I'm horrible. But that was old Dan.
- [41:59]
Lewis Howes
But that drive works.
- [42:01]
Dan Martell
Yes.
- [42:01]
Lewis Howes
It doesn't bring you peace.
- [42:03]
Dan Martell
And that's the thing, is you use it to create that. And what happened was, is I, I was successful, but it was through this dark energy. And then when all of a sudden you realize that you're allowed to dream bigger without the emotion, without the stress, without the pressure and the noise, the dark emotion. Maybe it's more of a yes because it comes from. You asked earlier, like, when did you learn to love yourself? Because that's what it is. It's the not enoughness. It's. I've got a hole inside.
- [42:30]
Lewis Howes
Prove.
- [42:31]
Dan Martell
Yeah. And I think that that next thing of achievement's gonna prove it. But it was like even processing that I realized, here's a crazy idea. You're allowed to have it all without doing anything.
- [42:48]
Lewis Howes
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- [44:31]
Dan Martell
to do the thing, but you're allowed to receive. And I think people actually more, they're closer to the opportunity than they realize. But they don't allow to, to receive. They're. They're blocking it. They're making out the rules where it needs to be true. You know, we all do it. When I do this, this and this, then I'll be, I'll do this. It's like, or you could just ask for it now and see what happens. And that, that was like, that was. The big idea is I think I was making up rules. I would just ask everybody listening if they could just ask themselves what rules did I make up? That has to be a certain way. Have you been to Date with Destiny?
- [45:16]
Lewis Howes
Yeah. Oh, no, no. Upw.
- [45:18]
Dan Martell
Okay. So. So Tony Robbins does this exercise, a Date with Destiny around values away values away values and toward values. And it's to this concept where he says we make these rules of what needs to be true for us to allow ourselves to feel good. And we make these rules that are easy for them to happen, to feel bad, hard to feel good. Easy to feel bad. How about we flip it? How about we make the rules to feel good? Simple. So I'm allowed to feel healthy because I drank some water today.
- [45:55]
Lewis Howes
Yeah.
- [45:56]
Dan Martell
Not went to the gym, dialed my macros, blah, blah blah. I can feel healthy. And I'm taking care of my body. If I just had some water today. Make it easy. And then rejection. Not they didn't reply to my email right away. It's they said no. Called me up screaming no. Make it hard to feel the rejection. And I just, I think of it like when you asked me how did that feel? Once I brought the God sized goals into my life, it just. I felt like I found this superpower of opportunity that didn't need to be hard anymore.
- [46:27]
Lewis Howes
Why aren't you talking about this stuff more?
- [46:28]
Dan Martell
Nobody asked me about it. I appreciate it, man. Nobody asked me about it.
- [46:33]
Lewis Howes
But you and I both know this is more valuable than which apps to use on AI. Not to say that you shouldn't be doing this.
- [46:43]
Dan Martell
Yeah.
- [46:43]
Lewis Howes
But I'm empowering you and giving you permission to start talking about this more on all your content.
- [46:50]
Dan Martell
Thank you.
- [46:51]
Lewis Howes
You know, kind of like how I've seen Gary go from talking about social media to gratitude, appreciation, all these other life skills. You have so much wisdom. And this is not to shame you by not doing this. I'm just giving you the permission to continue to do more of this in your content.
- [47:11]
Dan Martell
You know the story I was telling myself as you say this. Tell me that's what Lewis does and.
- [47:18]
Lewis Howes
Yeah. But you have to.
- [47:20]
Dan Martell
I know, I know. Because we've been doing this for a while. I know that in that comment is. But that's. We all have our own version of it that, that people are going to resonate with.
- [47:29]
Lewis Howes
You don't have to do it the way I do it, but you can do it in your way.
- [47:31]
Dan Martell
Yeah. You know, I just, yeah. It's like I just need to just add it.
- [47:35]
Lewis Howes
Yeah. What is your conversation with God like on a daily basis?
- [47:43]
Dan Martell
It's an interesting one. Again, I can only speak. It's. I'm still learning. Like, I mean that was my favorite thing that Erwin said to me. He says the more questions you ask, the more questions you'll have or the more answers you get, the more questions you'll have.
- [47:58]
Lewis Howes
Yeah.
- [47:59]
Dan Martell
And recently is just the, the reminder of appreciation to listen when this. Like we even said before we started. You're like, I, I want to spend more time. So it's like that, that, that intuition that, that guidance. I'm just, those are the conversations like, like, talk to me more. I'm listening. I'll. You know, where, where, where do I need to consider? Who do I need to pour into? Where can I slow down, work at? Where can I speed up? I don't know. Just There was, you know, I'm.
- [48:32]
Lewis Howes
I'm. When you doubt yourself, how do you overcome that doubt?
- [48:38]
Dan Martell
I just. I do this thing. I just.
- [48:41]
Lewis Howes
You literally do that?
- [48:42]
Dan Martell
I have to, dude. I'm. I'm so human. I wish people could literally spend some time in my mind so they could see it. Because it's easy for people to see guys like us and we know what we look like and think. Oh, yeah. But you don't struggle with this. You don't struggle with that. You don't get. You don't understand. No, I do. The difference is, is where I think. A lot of people suffer. They suffer for days. Yeah, I don't suffer for days. I used to.
- [49:10]
Lewis Howes
Weeks.
- [49:11]
Dan Martell
Oh my gosh. You know, Renee will tell you 15 years ago, we first did. She would come home and for three, four days in a row, she'd find me in bed just binging some dumb show.
- [49:22]
Lewis Howes
The ice cream. And.
- [49:23]
Dan Martell
Yeah. Just. I was not. I just. And it was these. These almost like these moments where I would just allow myself to get into it and I just couldn't be good for anybody else. I would just like pretend I was. I was sick and I wasn't sick. And. And what happened over the years is I realized like, oh, what. What am I going to do? And this is what changed is I just made that commitment kind of like the 12 steps. I said, okay. And I give her credit because she would say this to me. When's the day? If you need this, I'll give you the time. I want the day and I want the.
- [49:57]
Lewis Howes
That you're going to switch around it. So you change the mood. Yeah.
- [49:59]
Dan Martell
Have it. It tell me.
- [50:01]
Lewis Howes
And what would you say?
- [50:02]
Dan Martell
Depend how long I was in it. I could have been. Give me two more days. Give me till 5 o'. Clock. Give me whatever, man. Yeah. This is not long.
- [50:10]
Lewis Howes
Back in San Francisco back.
- [50:11]
Dan Martell
Yeah. Yeah.
- [50:12]
Lewis Howes
I remember when you guys met.
- [50:13]
Dan Martell
You came to my place, though. I know.
- [50:15]
Lewis Howes
I remember when you guys. Did you guys meet at south by. No. You guys met in San Francisco?
- [50:18]
Dan Martell
Toronto. And she came down.
- [50:20]
Lewis Howes
Yeah, yeah. Then she moved down, huh?
- [50:22]
Dan Martell
Yeah.
- [50:22]
Lewis Howes
But I think I came up to the office, like float was a floatown.
- [50:25]
Dan Martell
Yeah.
- [50:25]
Lewis Howes
Yeah. I think in.
- [50:26]
Dan Martell
Yeah, yeah.
- [50:27]
Lewis Howes
That was crazy.
- [50:28]
Dan Martell
2009.
- [50:29]
Lewis Howes
Yeah. Yeah.
- [50:30]
Dan Martell
I was like 16 years ago.
- [50:32]
Lewis Howes
16, man.
- [50:32]
Dan Martell
So I was doing it then for sure. Yeah. Because I was. I remember I was binge watching House and she's like, how long? I was like, okay, tomorrow, 5 o'. Clock. She's like, cool.
- [50:40]
Lewis Howes
Mine was weeds. That's what I've been watching her I went through like same five seasons of depress through depression for like two weeks
- [50:47]
Dan Martell
just watching it the insanity of her life well this is the thing it's like like we just need to not feel. Yeah so it was just like my, my new way of not feeling and what happened and this is where I hope everybody could learn from that because this is what I had to learn is that I had a choice to make those not weeks or days but moments and today when you ask that
- [51:13]
Lewis Howes
that's it do you literally make that
- [51:15]
Dan Martell
move in my head and maybe in like sometimes just like yeah just like
- [51:19]
Lewis Howes
you might need that as a trigger to be like hey give it away
- [51:23]
Dan Martell
I see it come in I know it's not, it's not him not it's, it's thank you not neat like give it to me he said give it to I, that's what I heard I hope that's what it says in the scripture yeah I'm pretty sure that's what it does yeah if not that's what I think Irwin told me wow. Or at least John Maxwell told me God sized goals and when, when the doubt comes in he says give them
- [51:47]
Lewis Howes
to me I'm curious about this for those that are looking to create wealth and generate more money when was the time you had the most money but were the least fulfilled? Do you remember?
- [52:01]
Dan Martell
I know you know this but you're really good because like I, the way you asked that got me to a place that I've never shared before I was 28 years old and what happened was this was when I was, I didn't know like I didn't know how to win so when I started to win I didn't know why I was winning so I just kept doing everything because I didn't know what it is
- [52:35]
Lewis Howes
keep doing everything I'm doing what if
- [52:37]
Dan Martell
it stops but it stops so I'm this is from 26 to 28 and this is when I finally found some stride in my company the third company the first two completely failed My dad's like you should just get a job I'm like I can't do it and I just had this gear and I'm working Sunday, 6 o' clock I'm supposed to be at my girlfriend's parents house for dinner and I leave the office and I run back because we were supposed to be there at 5:30 at 6:00 clock I get back I walk in and she was just done, done done with you Done done just done walks past me goes to her parents. Done. But what most people don't like is two and a half months later I sell the company. Multi millionaire, cash in the bank. Zero day earn out.
- [53:36]
Lewis Howes
Zero day.
- [53:37]
Dan Martell
Zero day. That's the next. The day. I know. And that it's nice. And it also made me realize how much I allowed my work to keep me distracted. And then the morning I woke up and I didn't have to go to work and I had a bank account that was full of money and I was depressed and nobody cared if I get out of bed. Dude, I think two days after that moment, I had a massive panic attack where it felt like an elephant with stand like can't break. You know what I mean? Yeah. I had to go to the hospital. They introduced like, you know, I ended up getting a psychiatrist, this guy named Manuel.
- [54:16]
Lewis Howes
And you had millions of dollars.
- [54:17]
Dan Martell
Oh dude, it was.
- [54:18]
Lewis Howes
You made it.
- [54:19]
Dan Martell
Made it. And. And this is the part. I did it all for her.
- [54:26]
Lewis Howes
For the girl.
- [54:27]
Dan Martell
And guess what? She never asked me for it.
- [54:31]
Lewis Howes
She didn't want that.
- [54:32]
Dan Martell
People listening need to hear what I just said.
- [54:35]
Lewis Howes
Yeah.
- [54:35]
Dan Martell
Cuz we all get up to do the thing for the person and sacrifice for the kids, for your wife, for your. It doesn't matter.
- [54:43]
Lewis Howes
They don't want that.
- [54:44]
Dan Martell
They never asked you for it.
- [54:46]
Lewis Howes
So why do we think that we're doing it for?
- [54:48]
Dan Martell
It's just our bull crap to give us permission to do it.
- [54:52]
Lewis Howes
To be distracted from connection, from intimacy, from.
- [54:56]
Dan Martell
So when you say when's the moment you made the most money and was the loneliest, saddest, depressed. It was that. I remember where the I. It was like. And it was a blue sky, sun's coming through my thing and I'm laying
- [55:09]
Lewis Howes
there and I just was like, you should be happy. Yeah.
- [55:13]
Dan Martell
What happened? What? Where did I miss the calculation? There was a error. I'm a software guy. So the error in the formula, how did I not catch the bug?
- [55:24]
Lewis Howes
What was the formula you had before then?
- [55:29]
Dan Martell
That. That sacrifice was required to. To create a life that I could have lived without the sacrifice. Like if I want to be like right now, you know, when I talk to Renee. Okay. Because I'm. I'm God sized goals. I'm all in. Okay. Like, yeah, I have a great family, office, team, and they protect me from myself. But I also like, yeah, yeah. They're like, hey, you can't put all that into this. Okay. You gotta diversify portfolio. But I also let them know like, hey, I. I don't want you. I want you to challenge me. But I'm making my calls. Okay.
- [56:10]
Lewis Howes
Yes.
- [56:12]
Dan Martell
And only thing now that I've gone through that, the blessing, the gift, is that I know, because I've asked her, if I make a decision and I lose it all, everything is that okay. And you know the only thing she says to me? Don't be mean to me. And as long as you didn't take advantage of anybody, that's it. Bro, Bro. I could lose it all tomorrow.
- [56:40]
Lewis Howes
She'll still be with you.
- [56:41]
Dan Martell
I don't care.
- [56:42]
Lewis Howes
Martha says the same thing to me. I was kind of telling you beforehand when we started really getting serious in kind of dating and commitment and engagement, she was like, I'll follow you anywhere. And it's like the most powerful thing to hear is a woman say to you, I will follow you anywhere. And it's also the biggest responsibility to not want to blow it all up so that she has to follow you down some dark path or some path of like, oh, now we're struggling. But it's such a gift for a woman to say that she took the
- [57:14]
Dan Martell
pressure off of me to have to. To be. That's what. When you said, what was the difference? Before, I thought I had to be and do something for her to love me. And now I've got a person that says, as long as you're loving and you didn't do something to take advantage of, I. I'm good. Well, then I can push and I can create because it's a. I'm playing to win, not playing not to lose.
- [57:40]
Lewis Howes
Yeah.
- [57:41]
Dan Martell
That's a different energy.
- [57:43]
Lewis Howes
Yeah. At the end of the day, you'll probably keep a few million safe in
- [57:46]
Dan Martell
case the insurance said, like, dude, it would be really hard for me to mess it up at this point.
- [57:51]
Lewis Howes
Let's go. Yeah.
- [57:52]
Dan Martell
But at the same time, I know that, you know, if I ever wanted to hit the injection button and shut down my social medias and reset my life and move to another country. She's good.
- [58:03]
Lewis Howes
Yeah.
- [58:03]
Dan Martell
She could do it with me. Yeah. Like, and I think that's the beauty of it. And, and also I think what we essentially want in asking that question is, are you with me? For me?
- [58:15]
Lewis Howes
Yes.
- [58:15]
Dan Martell
Are you with me? Because I can create this. Yeah, that's probably a little.
- [58:20]
Lewis Howes
Is this nice? Yeah.
- [58:22]
Dan Martell
Like, look, I want this too, but, you know, can we be good without it? Because then I'm able to create from a place of contribution and not fear.
- [58:33]
Lewis Howes
You know, a lot of wealthy people, what happens to someone if they chase money, but they don't have a spiritual foundation to hold it up.
- [58:44]
Dan Martell
Hmm. It's kind of like addicts in addiction. They say the addiction is patient. It can wait.
- [58:58]
Lewis Howes
What does that mean?
- [58:59]
Dan Martell
It can wait? 7 months, 17 years. Like addiction. It's waiting for you to mess up, to come back. Oh yeah.
- [59:08]
Lewis Howes
Oh man. Any moment you could go back.
- [59:10]
Dan Martell
I had a counselor at the rehab center that saved my life. It's called Portage. He was sober for 30, 28 years and relapsed on heroin.
- [59:24]
Lewis Howes
28 years.
- [59:25]
Dan Martell
28 years, man. He was the one. He was 10 when I was there. And this was not too long ago.
- [59:31]
Lewis Howes
And
- [59:35]
Dan Martell
it's patient.
- [59:36]
Lewis Howes
Yeah.
- [59:36]
Dan Martell
So when you say success without faith, here's what I know. You can get the money, but it's you. You will do something to self sabotage it because it's empty. It's not. And it doesn't matter who you are. It's. It. There's no amount of money that, that can. That hole is this, this, this endless place that you could pour everything. It's kind of like this bottomless. You just the billions and the homes and the jets and the stuff. And you're right. I. These are people that I run into and ask me for advice and I sit there and I feel, I feel it. It's a. For me at this level, it's, it's an energetic. My team actually feels it because sometimes we like, you know, they're around and they're like. And I'm like, yeah. And I really, you know, but I also hold faith or debt. Yeah. That God's going to show up, have that conversation and then. And then that person with those resources are going to do beautiful things. But that's, that's what happens is you can have all the money in the world and you're given a long enough time. Patient. It's patient. It's that. That not enoughness never goes away. You can mask it. You can protect yourself from it. You can pretend like you're not self sabotaging. But it will show up and it will get you. And we can. We. The history is littered with people that had it all and self imploded on themselves. Dude, I, I love mgk. Have you ever met mgk?
- [61:06]
Lewis Howes
I've never met him, but.
- [61:07]
Dan Martell
Okay, I've never met him either.
- [61:09]
Lewis Howes
Another Ohio guy, by the way.
- [61:10]
Dan Martell
I know that.
- [61:11]
Lewis Howes
I do know.
- [61:12]
Dan Martell
But here's a great example of an artist. Tell me that is so talented, that deserves the accolades. And it just seems like he continues to go through this pattern. Almost like he feels like that has to be true for him to do
- [61:28]
Lewis Howes
his art well, I suffer. You may not go through destruction.
- [61:31]
Dan Martell
Yeah, yeah, yeah. No amount of this. And I'm assuming because he's been doing it for so long that he's seen his peers take off and I just don't know what it is, but that I just, I think of it because I'm like a big fan and. Yeah. And I've just, I've seen those, that pattern just show up. And when you said without faith, that's what it is. Because faith is the, it's, you know, you can have all the pieces, but then it fills it in to hold it in place. You know what I mean? It's kind of like, like I see this board with these like, you know, core pieces of life. And then you need to, you need the water around to like stabilize the glue to do. Yeah, fill it in.
- [62:15]
Lewis Howes
When you say God sized goals, what does that mean for you? How do you measure these? Like, do you have clear goals in mind and do these goals have monetary results tied to them? Because you invest in businesses and you want them to grow and do well. So how do you track and focus on making money? Because you run businesses and you invest in companies that need to do well while also focused on the impact these companies and the money will do on people's lives as well.
- [62:49]
Dan Martell
So our mutual friend Rob Dyrdek, having dinner with him last night, he asked me that question because he's made a lot of money. A lot of money.
- [63:00]
Lewis Howes
He's very rich and he has a lot of fun.
- [63:03]
Dan Martell
He literally lives life to the max.
- [63:05]
Lewis Howes
He lives it.
- [63:06]
Dan Martell
Yes. And he asked me that because I don't. Even though people know I have my. I don't talk about money. And I think he was curious of my philosophy on this. Here's how I know I have a God sized goal. It scares me and I have no idea how I'm going to pull it off. Yeah, those are like the two things. If you know the how, it's not big enough. Okay. And if it doesn't scare you, it's not the right one. I literally go, oh, shoot, I gotta do that. You know, I don't want to write a book. Oh, can. I gotta write a book. I don't want to be a guy on YouTube. I gotta be a guy.
- [63:42]
Lewis Howes
Yeah, yeah.
- [63:43]
Dan Martell
Oh, geez. You know, you've been such an inspiration. I, I told you this earlier, like watching you, and I'm like, I don't. I should, but I'm not gonna do that.
- [63:51]
Lewis Howes
It's like you put yourself out there all the time.
- [63:53]
Dan Martell
Yeah, but that's how I know it's a God sized goal. Because I, I know that I need him to help me push through. When you asked the question, you, you said, you know, and then you have these businesses that need to make money or. I know you know that. We know that.
- [64:09]
Lewis Howes
Yeah.
- [64:09]
Dan Martell
But that was interesting because I, it kind of got me because that's the part that I'm also incredibly okay with, is that if it doesn't, it's. It's good.
- [64:20]
Lewis Howes
Hear that?
- [64:21]
Dan Martell
Yes.
- [64:21]
Lewis Howes
Because you have money and you've got investments and you're going to be fine.
- [64:24]
Dan Martell
Yeah.
- [64:24]
Lewis Howes
You don't need that investment to make you money. But, but in order for that to succeed.
- [64:30]
Dan Martell
Yeah.
- [64:30]
Lewis Howes
It's gotta thrive.
- [64:31]
Dan Martell
Yeah. So this is where that, that's the, the question I gave to Rob was. Or my answer to Rob was the, the infrastructure that I have for businesses making money. And dude, nobody operates like I do. You know this. You've met my team. I've literally put them with your team because we, my background in software and systems thinking, all that stuff, I do that for the people. I do it for the world we live in. We live in this world where people need money. They need money, they need targets, they need a ladder to climb, they need a North Star principle, they need culture, they need vision, they need that. I get that. I can provide that. But the way you create it starts with it's gotta be. Scares me and I don't know how. Then the way you, you make that happen is you have to like, like do the basics, which I think if you don't measure, it won't happen. Like it's the measurement side. And, and then, then it goes to the habits which you write about so awesomely in your books. It's. Can you design the habits, the daily rhythms where it makes the goal inevitable? That's always my question, Louis. When I'm building a company, we have a big goal if we want to take it public or make a billion dollars. But regardless, I always have to break it down for my team.
- [65:59]
Lewis Howes
Yes.
- [66:00]
Dan Martell
To make it. If we do this at this level of volume, then it wouldn't be inevitable. It would be, it'd be ridiculous not to assume that this would happen, which would unlock the outcome. And that's when you ask, like, how do I create? Like, what is it? How do I define it? How do I create it? And then how do we do it? That's the process.
- [66:21]
Lewis Howes
So measure then the daily habits, the daily rhythm.
- [66:24]
Dan Martell
It always goes, it always starts with it. Has to be scary because that's how you know it's the right one. You can't know how to do it. So that's counterintuitive because people are like, well, how do you build a rhythm to achieve it? You break it down and you say, what's the most logical next step? So it's like big goal goals. For me, goals have to be something, you know, like going to the Olympics.
- [66:46]
Lewis Howes
I'm chasing the Olympic dream.
- [66:47]
Dan Martell
I am now.
- [66:47]
Lewis Howes
And I don't know how to do it. I mean, I have an idea, but I don't know how if it's going to happen or not. No, there's no guarantees.
- [66:53]
Dan Martell
No.
- [66:54]
Lewis Howes
I have to show up every single day, giving my best, improving every single day. And I've got two and a half more years to see if this will happen or not.
- [67:02]
Dan Martell
If that's called faith.
- [67:04]
Lewis Howes
And you don't know.
- [67:05]
Dan Martell
Yeah, it's the step. When you can't see the step, trusting that it'll be there. Yeah. That is probably the biggest opportunity for people is that's why you have to start small, is people don't trust themselves enough. So it makes it feel like it's too big. Just start small.
- [67:26]
Lewis Howes
Yeah. Even if the dream is 5, 10 years away. Start with gym tomorrow morning. Yeah, that's it. Let's get a glass of water.
- [67:34]
Dan Martell
Let's. Let's call ourselves healthy.
- [67:39]
Lewis Howes
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- [68:04]
Dan Martell
It felt.
- [68:04]
Lewis Howes
And it was easy to get into and settle in. Not just a place to sleep, but a place to reset. That experience stuck with me because I have another trip coming up soon. It made me look at a separate space I have differently. And I started noticing what's happening locally. And there are events that are bringing people in. And I thought about that feeling I had after a long day walking into a space that just feels right. That's exactly what people are looking for in those moments. And listing your space on Airbnb is a way to be a part of that while also bringing in some extra income. Your home might be worth more than you think. Find out how much@airbnb.com host. I am big on simple daily habits that support how you show up. And this is about building a routine that helps you eat, sleep, thrive, repeat Nature's Bounty is all about helping you thrive. From your head to your heels, you can support your heart, bone, nerve and muscle health with magnesium glycinate. And if you want a little extra heart support, there is vital heart rapid release softgels made with magnesium and CoQ10. And for digestive and immune health, Probiotic 10 delivers 20 billion live probiotic cultures in a one pill per day formula which makes it easy to stay consistent. And if you care about building habits that support your goals, this is one way to stay intentional with your health. Nature's Bounty. It's in your nature. Learn more@naturesbounty.com these statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. What do you think are the beliefs and behaviors that keep people stuck in a scarcity or limiting mindset? Then?
- [69:45]
Dan Martell
There's only two things that hold people back. My opinion 1. Believing like they don't deserve it and the not deserving it comes from some kind of unhealed thing they they experience or happen to them or they made a decision around that they have shame around that makes them feel not worthy. Simple example. For years I was speaking traveling. I don't know if you ever did this, but somebody asked you to speak. You always say yes, you want to show up, you want to help out. I never asked for money. Never. And then I remember I was at an event and a guy who was just like me speaking, doing his thing tells me the event organizer paid him $25,000 to speak.
- [70:35]
Lewis Howes
And you were like
- [70:38]
Dan Martell
well what was the difference? Yeah, he asked for it, I didn't. And I think that sounds like a lot like I would love to get paid. I'm talking little things like asking for travel expenses. I'm talking, I'm just just ask right? I have another friend that is the most value added person in my life and I get that we have to be a value giver. Never in 15 years has he ever asked me for anything to a fault and I know where that comes from. So I think that's the one thing is people don't feel worthy.
- [71:13]
Lewis Howes
They don't deserve it.
- [71:14]
Dan Martell
They don't deserve it. The second thing is that they think it's bigger than they're capable to do. It's too big of a step. And I'll tell you why they do this is because they compare their chapter two to somebody else's chapter 17. I've been building companies for 28, almost 29 years. If you just started and you're mad because you don't get a lot of views on your YouTube or whatever it is, like, it's such a fascinating. Because what I see with young people today, they literally think they should be a millionaire at 20.
- [71:47]
Lewis Howes
Crazy.
- [71:48]
Dan Martell
You don't understand that the guy that, you know, that's 18, that's a millionaire, started when he was 8. I'm not even joking. They started when they. He's got 10 years. You just didn't see those 10. You might have just started last year. And because the gap's so big, they just give up. And that's, to me, the best thing that we could ever do for ourselves is just ask ourselves, am I getting better? Like, we know this because we hear it all the time, but I'm only competing against me from yesterday. I got one dude. I don't. That's why I don't compare. And when people try to compare me, I go, I appreciate you saying that. Oh, you're going to be the next this. I'm going to be the first Dan, because that's the only thing I actually can do. So if somebody's listening to this, this is the most powerful thing they could probably hear. Be the best. Insert your name. Be the first. Insert your name. Be the most expressive. Be the. The most. The just the most authentic version of you. And if you do, this is what happens, because that's what we admire. You've met some of the greats. I haven't had the privilege. I know what made them great. They were who they were. They weren't trying to be somebody else. Yep. The best musicians, they just were like, this is who I am. I really hope people like it because I don't know how to do anything else.
- [73:05]
Lewis Howes
Yeah.
- [73:05]
Dan Martell
And that is what makes us attracted to them. So I think those are the two things.
- [73:11]
Lewis Howes
I think a lot of people hear that and they think of this idea of, like, that sounds great to step into my most authentic self. But with so much uncertainty coming in the future, how do I actually do that when I'm so uncertain about AI, financial crisis, wars, political uncertainty, Can I afford rent in a few years, let alone buy a property when there's so much uncertainty financially of the future? How can someone step into their most authentic selves knowing it might all fail for them?
- [73:50]
Dan Martell
When you ask me that question, this is where I go, certainty is currency.
- [73:57]
Lewis Howes
What does that mean?
- [73:58]
Dan Martell
It means when people come into Commerce or into moments or decisions or anything. The person who's most certain about the future usually creates the future. So all the people that people are watching online, that's all that those people have. They had the most certainty in the moment. Whatever moment that was, it could have been the certainty. I'm getting up and going to the gym tomorrow and my husband or wife says, I don't think you will. Well, I am certain I will watch me or sales conversation or whatever. And even in this world with things like AI that is creating so much change and turmoil and uncertainty, I choose to be certain about the optimism. You know, even Elon Musk recently, he's on stage and somebody's asking about something and he goes, here's where I've gotten to. I could be pessimistic and right, or I can be optimistic and wrong, and it's better for me to be optimistic and wrong for my mental health. So he just chose right. Certainty about the future, certainty about hope, certainty about abundance, certainty about, you know, nobody's going to have to work and everybody's going to have better health care than the president, whatever it is. He just. He just. And he's creating that. And that's kind of where I've gotten to. It's like every moment that we delay the decision is just. You just live in this. You live in this. Like, yeah, these questioning everything.
- [75:37]
Lewis Howes
So many people wait to launch their book or to create the project or chase the dream or get into the relationship, whatever it is. They live in fear of it needing to be the right time or needing to have the right skill sets, whatever it might be. Whatever it might be. They wait so long and they keep thinking about wanting to do this thing, and then they live with, like, more resentment towards themselves, regret, shame that they're not taking action and they're just living in that fear. And it's really. Yeah, for me, it's sad to see because I want everyone to thrive. But a lot of people sabotage themselves from what they really want or at least giving it a shot. It doesn't mean it's going to work out, but, like, at least do it. If it fails, at least you can move on to the next thing. And you learn and you learn.
- [76:24]
Dan Martell
Right.
- [76:26]
Lewis Howes
I feel like everyone is failing at AI right now. You know, that's the feeling you get because a lot of people, unless you're an AI expert and you're building AI tech, you're in the AI world, you're a programmer, it feels like everyone else is still in the dark of how to actually use AI to benefit their life, to help their career, to make money. For someone watching or listening who is not an AI wizard, what is the one thing that they could create certainty around? And how could they use AI today that will make sure that they have a more certain future tomorrow?
- [77:06]
Dan Martell
100%. Number one thing, people get wrong about AI. It's the only technology that's completely different from previous technologies. The press came out and we had scribes and scribes had to retool, they had to learn. What is that going to mean? And the ones that did ended up owning the publishing companies. The Internet comes out. If you were writing for a newspaper, if you were willing to learn, you did all the work and you showed up, you became a web developer. Right. If you, you saw this thing called mobile and you decided to like take a boot camp and learn to code, you could become an app developer. AI is the only technology in the history of mankind that's ever come out. They will teach you how to use
- [77:50]
Lewis Howes
it if you ask yourself a question.
- [77:54]
Dan Martell
Let's, let's, let's make this simple. I understand. So here's what we're going to do.
- [77:58]
Lewis Howes
Yes.
- [77:59]
Dan Martell
What type of person do you think might be struggling with this right now?
- [78:04]
Lewis Howes
Someone who's got self doubt, Someone who's insecure, Someone who's not physically or emotionally healthy. Someone who's living with debt, living month to month, who's got two or three jobs. They don't have time to breathe. Yeah, they feel I don't have time to think. And I have all these responsibilities weighing on me. I've got kids, I don't have time to be there for my kids.
- [78:26]
Dan Martell
Got it. So all I'm doing is I've got an app called Claude Open. You choose your AI. The cool part is it works with all of them. I'm not even going to type because I don't type. I'm going to teach everybody a pro move right now. You hit that little icon, it's going to dictate what I say. Okay. So I'm going to stop and start it over and I'm going to say I feel absolutely overwhelmed with AI. I have no time. I'm stressed out. I see the changes in the world, but I need to figure out how do I create certainty in my future. And I know that AI has the opportunity to support me in that. Build me a plan that I can do with a busy schedule, with 15 minutes once a day, that's all I got. But I can commit to you for 15 minutes. Once a day, I'm going to show up, I'm going to sit down, and I'm going to learn whatever you tell me how to do. Build me a plan for the next 90 days and. And make it simple, because I'm not a tech person. Send and you will watch again. It's the only technology in the history of mankind that can teach you how to use itself. And the number one question. If you look under all my AI videos, as simple as I make it, as clear as I make it, as black and white as I make it the number one question list, you know what it is?
- [79:48]
Lewis Howes
How do I use it?
- [79:49]
Dan Martell
How do I learn it?
- [79:50]
Lewis Howes
How do I learn it?
- [79:50]
Dan Martell
How do I learn it? How do I learn it, Dan? How do I learn it?
- [79:54]
Lewis Howes
Ask it to teach you how to learn.
- [79:56]
Dan Martell
It is building. Let me read you what it's saying. Creating a polished apple style 90 day AI year. It's building a full, full 50 minutes a day. 90 days researching. It's saying, you have no time. We're doing this. Don't worry about it. It's doing its thing, Dan. Is that free? This is free. It doesn't cost anything. You can do it in any AI. Don't. There's all these, like the, The. The negative voices show up. They see. But he's a tech guy, He's a software guy. No, I just. I don't know. I don't have a phone use. Go to the library and get on a computer. I don't know what to say. But it's. This is how powerful it is. It's still thinking. Because I gave it some constraints, Louis. I told it. I'm stressed, I'm hot. I don't. Right. So it's like, oh, this isn't an easy one. I got to do some, like, deep. What are we doing here? And I should have probably used a different AI. Yeah, well, just. I use faster one. Yeah. Opus 4. 6 is the most powerful, and that's with Claude. Yeah. Claude. Open 4. 6. Or Opus 4. 6.
- [80:57]
Lewis Howes
But Sonic. This is. I could already see someone saying, oh, well, I'm using ChatGPT, so now I need to learn a new one because it's more powerful. Gemini. And now I don't know what to do.
- [81:07]
Dan Martell
No.
- [81:07]
Lewis Howes
Because there's too many to use. And you're telling me this one's the best one?
- [81:10]
Dan Martell
Nope.
- [81:10]
Lewis Howes
So this one's gonna give me a wrong answer.
- [81:12]
Dan Martell
Nope. They'll all do the same. There is no wrong answer.
- [81:15]
Lewis Howes
Okay.
- [81:15]
Dan Martell
The answer is, this is how you learn AI.
- [81:18]
Lewis Howes
Okay.
- [81:18]
Dan Martell
Every Day, come back to it and say, here's what I've learned so far. I'm still confused. Make it simpler. I was trying to teach my kids basic math. They're 10 and 11. We were traveling the world.
- [81:28]
Lewis Howes
Oh, I couldn't teach that.
- [81:29]
Dan Martell
It's not the math I learned. And. And I was asking, AI, teach me the math. And I was explaining the work, and then it was, explain it. I go, simpler, simpler, easier. Please use a diagram. Yeah, yeah, yeah. You know, tell me a story to illustrate it. And guess what? It just did. Wow. It's still going.
- [81:50]
Lewis Howes
That's how they got.
- [81:51]
Dan Martell
Yeah. It's going to build the most beautiful visual plan. Oh, yeah, yeah. I'll show it to you and you can put it up on the screen and.
- [81:58]
Lewis Howes
Yeah, we'll show it up on the screen. If someone's thinking, okay, everyone's talking about AI for making money. Like, we're hearing experts say there's going to be ways you can build and scale your business, and you can have zero employees, and it'll be every employee for you. What is the real way that someone can use AI to actually make money in the future?
- [82:19]
Dan Martell
You're gonna love this. It doesn't even make sense. It doesn't make sense, Louis.
- [82:25]
Lewis Howes
Oh, it gives you day by day, dude.
- [82:26]
Dan Martell
It doesn't make sense.
- [82:27]
Lewis Howes
It's got a whole.
- [82:28]
Dan Martell
It built an app.
- [82:29]
Lewis Howes
Tip. Just read this. Here's a screenshot.
- [82:31]
Dan Martell
Yeah, they built a whole app. Wow.
- [82:33]
Lewis Howes
90 day AI plan. It's like a course. It's giving you the whole course.
- [82:40]
Dan Martell
That's what I asked.
- [82:40]
Lewis Howes
From overwhelmed to operational, no tech skills required.
- [82:43]
Dan Martell
Let's do this. Progress.
- [82:44]
Lewis Howes
Zero to 90 days. So it asks you to build a. A course.
- [82:47]
Dan Martell
Essentially, I just gave it what I gave you.
- [82:49]
Lewis Howes
It's going to give you.
- [82:49]
Dan Martell
It goes, you know what? If I'm hearing what you're saying, this is what I'm going to do. It's the only technology in the history of mankind that will do that.
- [82:56]
Lewis Howes
Wow, that's pretty cool.
- [82:57]
Dan Martell
Yeah, that's pretty cool.
- [82:58]
Lewis Howes
Is there a way you can actually use AI to make money right now?
- [83:01]
Dan Martell
100.
- [83:02]
Lewis Howes
How? Do you have to have a certain business already? Do you have to have a brand already? You have to have a following already?
- [83:09]
Dan Martell
Can you.
- [83:10]
Lewis Howes
Can you. Could you teach someone how to make money with AI in 24 hours, where they could actually earn money?
- [83:16]
Dan Martell
Yeah.
- [83:17]
Lewis Howes
In 24 hours?
- [83:18]
Dan Martell
Yep.
- [83:18]
Lewis Howes
Come on.
- [83:19]
Dan Martell
I would do it right now, with you in 12 minutes. It's. I'll tell everybody how to do it. Okay.
- [83:24]
Lewis Howes
Okay.
- [83:25]
Dan Martell
What happens in the world right now is we have some people that are like me that are in it, then there's a bunch of people that are not in it. Let's call it the 60% that are
- [83:36]
Lewis Howes
just dabbling a little bit or not even in at all.
- [83:38]
Dan Martell
There's only 5% of the world that use AI. So they're of the world, a billion people. There's only a couple hundred million that use AI. And of that couple hundred million, there's only 5% that pay for AI. Wow.
- [83:51]
Lewis Howes
Who are actually. And then just pay for a pro account.
- [83:54]
Dan Martell
I'm just 20 bucks a year. No, and I'm just saying 20 bucks a month. So we all think everybody's doing it. They're not. So there's a 60% audience of people that if all you did was show, show up and said, hey, what part of your business or your life are you frustrated with that? If you could automate, you would be really excited about. And they say, well, I don't know, I don't have time to answer my phone calls lately. If I could automate that for you, you know, how would that look? How would you want it to work? I could do that for $1,000 a month. Would you like me to set that up now? Again, people hear this and they go, yeah, but how do. I don't even know how to do that. We just did the demo.
- [84:31]
Lewis Howes
Use the AI to say, create this for me. Yeah.
- [84:34]
Dan Martell
Oh, I've done this with 12 year old kids. My son Noah did this to. He literally asked me the same question. I walked him through the same answer where we created the offer. He decided to help people with their content marketing. He went, do you want to create? Do you want somebody else to take care of your Twitter, your podcast, your Facebook posts, your LinkedIn post, all that? I would love to. Cool. What would that, what would, what would that mean to your business? And I. And guess where you learned the sales script from?
- [85:00]
Lewis Howes
AI. Wow.
- [85:02]
Dan Martell
I know, but it sounds like. No, Dan is your son. You taught him. No, I didn't.
- [85:06]
Lewis Howes
You taught him how to use it. How do you ask?
- [85:08]
Dan Martell
I said, ask the AI to write you a script to call my friend to ask the questions. And he did. And then he grabbed my phone, he started calling my friends.
- [85:16]
Lewis Howes
Let me ask you another question. This is going to scare people. I'm in la. Hollywood's the main, you know, kind of industry people hear about here. A lot of people are getting laid off because of AI. A lot of producers and writers and all these companies are laying off Tons of employees. Because AI has got to automate it or optimize it or save time, whatever it might be. If you had to, I know your team and you would never do this, but how many employees do you have or how many people working with you?
- [85:46]
Dan Martell
About a hundred. And then a ton of people.
- [85:49]
Lewis Howes
Outside of that, you got 100, 200 people you're paying every month that rely on you. Hypothetically, if you had to let them all go, you had zero employees. How would you use AI to be even more efficient and make more money and have a greater impact in the world with zero employees?
- [86:10]
Dan Martell
That's a fun question.
- [86:11]
Lewis Howes
Well, I guess you'd have to ask the AI.
- [86:13]
Dan Martell
I would ask the AI, but if
- [86:16]
Lewis Howes
you had zero employees.
- [86:17]
Dan Martell
Yeah.
- [86:18]
Lewis Howes
And you had to let go of
- [86:18]
Dan Martell
your whole team, but you said impact the world, which is cool.
- [86:22]
Lewis Howes
And make money.
- [86:23]
Dan Martell
Okay, I gotta make.
- [86:24]
Lewis Howes
Make more money, be more efficient and impact more people.
- [86:28]
Dan Martell
What's interesting is I actually think leaders have an opportunity right now to not have to replace their team. So we've seen it. Meta just announced, there's a rumor, 20% of their staff, Facebook, gone. Gone. Really? Jack Dorsey, founder of Square and Twitter, he has a company called Block, just laid off 40% of their whole company. 4,000 people out of 10,000, and his stock went up 25%. Not fair. And he says because of AI. So it's happening. I actually think that as a leader, if I had to do that, it's because I didn't see an upskill everybody. So I could. And all I would do, this is what I would do, is I'd use my platform. So I have a product called Apex, which is an agent platform for execution. I don't want to scare people, but AI is way more than just chat. We've now gone to autonomous AI agents that can do functions. I would use that to do all the functions my team, those hundred people do, because I consider myself a fairly decent leader.
- [87:40]
Lewis Howes
Yeah.
- [87:41]
Dan Martell
What I decided to do a while ago was shut down my company for two whole days and retrain my whole team. No meetings, no structure, no nothing. And we did an old fashioned AI hackathon. And I taught every one of them how to code. Claude, Code is what I taught them. Finance, HR, marketing, didn't matter what level, interns to the CEOs of my company. Everybody's going to learn to code now. Louis, I know you hear this and you go, but I don't know anything about code.
- [88:13]
Lewis Howes
You don't need to.
- [88:14]
Dan Martell
It's not the same thing anymore. Do you Know how to speak English?
- [88:18]
Lewis Howes
Yes.
- [88:18]
Dan Martell
It's literally that simple.
- [88:20]
Lewis Howes
You know how to give instructions.
- [88:22]
Dan Martell
That's how we code. Today I wrote, I actually now these apps actually work.
- [88:27]
Lewis Howes
If you're saying, build me this app. You know, if you say a 60 second voice note, say, build me a full app that can be up on the Apple Store, that can start making money and processing and. Yes, and you can do that through AI right now.
- [88:39]
Dan Martell
Claude can do this for you and
- [88:40]
Lewis Howes
I'll tell you, but is it effect? Does it look nice, is it quality? Is there bugs that you need a whole team to enhance it?
- [88:46]
Dan Martell
Really, Lewis, this is what I wanted
- [88:49]
Lewis Howes
to make an app right now. How long would it take to use Claude to put it up on the App Store to start making money? How many days? Hours?
- [88:58]
Dan Martell
No, no, it's not days. It would be the only thing that would slow us down. I could, we could do it together in three minutes by prompting like we
- [89:08]
Lewis Howes
just did to build an app.
- [89:09]
Dan Martell
The only thing that would slow us down is creating the Apple developer account and waving, waiting for app to be approved.
- [89:16]
Lewis Howes
How long does that take?
- [89:17]
Dan Martell
Depends on Apple. Might take a day, might take 12 hours.
- [89:20]
Lewis Howes
Oh, but it could be in a few days.
- [89:22]
Dan Martell
Oh, yeah, for sure. Really? The, the, the first thing, there's two things that I did when it got good. Okay. It's called GPT. That's why it's called Chat GPT. Okay. The GPT started writing copy and it started writing code.
- [89:38]
Lewis Howes
Those are the game changer.
- [89:40]
Dan Martell
Yes. So here's how I know it can do that. Is, for example, cloud code. Anthropic is the company clouds the product. The team at Anthropic hasn't written a line of code in six months.
- [89:55]
Lewis Howes
That's better than the, the programmers because
- [89:57]
Dan Martell
they use cloud code to create the code. Nobody's writing code and everybody's using cloud code to create the code at the other AI companies. This is, this is not Dan's wild guess.
- [90:09]
Lewis Howes
This is. Are people still hiring programmers to build out apps?
- [90:13]
Dan Martell
Yes.
- [90:13]
Lewis Howes
Why? Because if you don't need them anymore,
- [90:16]
Dan Martell
what you need is somebody that can direct.
- [90:18]
Lewis Howes
Yeah, but you don't need a full team of developers.
- [90:21]
Dan Martell
No, the productivity. That's why I'm assuming Jack Dorsey at block laid off 40% of his team.
- [90:27]
Lewis Howes
He's like, we don't need people manually writing code when they can do this a thousand times faster and better.
- [90:32]
Dan Martell
Yeah, and his philosophy, and he wrote it in his, his post. He said, look, I'd rather just do 40% now, not 15 now, 20 next year from a cultural point of view, we're going to be able to create 10x more efficiency. So let me let people move on with their lives, retrain everybody, and move on to that 10x productivity. The good news is, if you're listening to this, you could be that person for yourself in your business. You could be that person on your team before your boss asks you to do it. Because maybe you don't have somebody like me that's willing to shut down their company for two days, bring in external programmers to be available for us to do a hackathon and teach everybody how to do cloud code. But everybody walked away from that two day experience being minimum, five times more productive. I don't have five times less stuff I want to do. I have a capacity problem now. I got unlocked.
- [91:25]
Lewis Howes
Wow.
- [91:25]
Dan Martell
So when you say, hey, we're going to fire buddy, and then what are you going to do? I go, I could and I would get my AI agents to do it, but personally I'd rather empower my team to use the AI agents to write the code. And that's what I did.
- [91:37]
Lewis Howes
Of the two day hackathon you did in your company, what was the greatest idea that came out of that from someone that wasn't you or the greatest?
- [91:46]
Dan Martell
None of the ideas were mine. Just. That's the way the hackathon works. Everybody built their own teams, looked at problems, pitched just told them what they were going to work on. And the way we did is after the two days, everybody had to shoot a three minute video explaining what they built. Real code, real working. And that everybody voted. And I put $3,000 up for the prize. Yep.
- [92:05]
Lewis Howes
So what?
- [92:06]
Dan Martell
One, it's not what I would have picked, but again, the. The meritocracy. Yeah. I'll tell you two things. One, the thing that surprised me, Louis, that in hindsight it shouldn't have, but it did, is everybody worked on a solution that made their job obsolete. That surprised me. That's leadership though, I guess. But I didn't tell them what to build. Yeah, yeah, they just chose to. They built the tool to not have to do the work they were doing,
- [92:35]
Lewis Howes
of course, because they want to do different stuff.
- [92:37]
Dan Martell
What a crazy concept. And that's why we try to tell
- [92:40]
Lewis Howes
this to our team too. Like create process systems so you can either give it to someone else or it automates it so you can do the next thing. That's it.
- [92:48]
Dan Martell
And then people are like scared to do that. And then, guess what?
- [92:51]
Lewis Howes
I'm not going to have a job. Right.
- [92:52]
Dan Martell
They got fired. Because they didn't want to take up
- [92:55]
Lewis Howes
the technology if they're not willing to level up.
- [92:57]
Dan Martell
Just like, dude, if somebody's willing to do that in your life, they're invaluable.
- [93:00]
Lewis Howes
You pay them more.
- [93:02]
Dan Martell
Let's go. What are we doing? How much money you want to make?
- [93:04]
Lewis Howes
Yeah.
- [93:05]
Dan Martell
And so that really surprised me. And so what was the tool that
- [93:09]
Lewis Howes
won, or the app or the.
- [93:11]
Dan Martell
It was a tool that literally did the conversation in one of my companies for the sales process that used to be a person. And they call it Qualify. They named it and everything. It's called Qualify. And Louis, the.
- [93:28]
Lewis Howes
There's no salesperson anymore. It's a voice. AI Voice.
- [93:31]
Dan Martell
Well, so what's funny is we didn't lay everybody off once they built it. We just have them managing it and doing other things. So then the marketing team increased the leads because the do unlimited now. And it's guided. It's not like it can do. It can do 100. But somebody still needs to watch it.
- [93:49]
Lewis Howes
Of course. Quality control and optimize.
- [93:51]
Dan Martell
So this is the world we're in. If every. If. I'm hoping your audience wants to hear kind of where the world's going, because I will give them the answer to the test.
- [93:58]
Lewis Howes
Go ahead.
- [93:59]
Dan Martell
The Internet came out, created ww, like the World Wide Web created this new role. Okay. And that's all that happens. At every new innovation, from the printing press to the Internet to mobile, there's new jobs created. Yeah, Right.
- [94:14]
Lewis Howes
New, new, old jobs are eliminated.
- [94:16]
Dan Martell
Yeah, they go down. The new one gets created. And if you're early, you make the most money.
- [94:20]
Lewis Howes
Of course.
- [94:21]
Dan Martell
So the journalist that used to work for the. The newspaper, if he was quick, he learns HTML and an app called Front Page. I don't know how.
- [94:29]
Lewis Howes
Yeah, I understand enough.
- [94:31]
Dan Martell
Okay.
- [94:31]
Lewis Howes
Yeah.
- [94:31]
Dan Martell
And then now he becomes a web developer. If you're a Web developer, in 2000, you're making 200,000 a year. You might have been making 70 grand writing for a newspaper. Now you're making 200 grand. The new equivalent of that is called an agent operator. It's the person that monitors the code, that monitors the marketing. That monitor it doesn't need to know how to do it it, but it needs common sense. Yes.
- [94:55]
Lewis Howes
Oh, I need to get this result. And it's not working yet.
- [94:58]
Dan Martell
Yeah. You look at the output of the app and you're like, oh, well, no, our brand color is blue. And it made the button red. Hey, can you update it to blue? And it goes, okay. And it just does it. Or it looks at the copy and say, oh, we don't say things like that. Can you do this? But they don't do it. They're the, I call it the director, not the doer. And that is the agent operator and that is the new role. And that's essentially what I did is I shut down my company and I said all the roles are going away. There's a focus now on workflows. And the cool part is, is I can teach you how to do the workflows and you're going to use the AI to do the workflows, but you're just going to be the operator, kind of the manager. Yeah. You just. Nobody hated that. So the qualify that won the AI hackathon, the team there is just using qualify to to now 5x their productivity instead of manually doing it. So there's no more bottling. Guess what? Qualified doesn't take vacation. Qualified doesn't complain. Qualified works weekends.
- [95:57]
Lewis Howes
It gets better. It doesn't have an offline.
- [95:59]
Dan Martell
No.
- [95:59]
Lewis Howes
It doesn't say something that's going to hurt the brand.
- [96:01]
Dan Martell
Give one coach into one qualify, everybody gets a benefit.
- [96:04]
Lewis Howes
Yeah.
- [96:05]
Dan Martell
It's that. So that's why I'm an optimist. I just, I worry that people are pretending not to hear this.
- [96:13]
Lewis Howes
Yeah.
- [96:13]
Dan Martell
And, and, or making it feel like it's above. I don't know. It's too big. I don't have the time.
- [96:19]
Lewis Howes
Yeah. What was the thing that you would have picked?
- [96:22]
Dan Martell
Well, I know what I worked on. I and I and I thought we should have won. I mean I'm a very competitive person.
- [96:29]
Lewis Howes
You lost, dude.
- [96:31]
Dan Martell
I built an AI that runs my whole company from ideation to validation to team.
- [96:36]
Lewis Howes
Doesn't see the value of that. They see like how it's going to save my time.
- [96:39]
Dan Martell
I think they just, just thought it wasn't real. Like I literally thought they might have thought I made up it was fake. I built an app that we called Agent Forge that search for ideas, looked at trends, came up with problems and solutions, launched the website, launched the Facebook ads, ran the ads to do the pre launch wait list.
- [97:05]
Lewis Howes
It did the ads itself.
- [97:07]
Dan Martell
If I'm not done, it's crazy. Then had in one of them it came out with the idea. The one it built was a security tool, ran the ads, had somebody opt in, built a follow up sequence in the email from the wait list to get it was a 50 to bump at the top of the list to get early access and actually had a sale by the time Monday rolled.
- [97:27]
Lewis Howes
Come on video with you not approaching
- [97:30]
Dan Martell
anything on social media and built the prototype.
- [97:32]
Lewis Howes
You didn't post anything on social media? No. You ran the ads with the ads.
- [97:36]
Dan Martell
The ads.
- [97:37]
Lewis Howes
Wow.
- [97:37]
Dan Martell
Agent forked.
- [97:38]
Lewis Howes
How much did it spend on the ads though?
- [97:40]
Dan Martell
I think it had 50 bucks.
- [97:42]
Lewis Howes
So it broke even.
- [97:43]
Dan Martell
Yeah, it was getting leads for like 3 bucks or something. It was just like 1 out of the 10 opt ins paid the 50 to go up. Now did I have a stripe account it could use the API to create the link? Yeah. So I had some infrastructure, but it did my job as a venture studio.
- [98:00]
Lewis Howes
Wow.
- [98:01]
Dan Martell
And that's, that's when I realized, like, I'm optimistic, man. I'm optimistic. I think, I think, I think there's going to be unfortunately a challenge over the next few years and it's going to come back. But I'm really hoping if I can keep sharing the optimism and I can share the tools and I can show people how simple it is and you know, and that's all I do.
- [98:25]
Lewis Howes
My.
- [98:25]
Dan Martell
I think today's YouTube video was like, here's how you can use this AI to do every part of your business so that you can have some more time with your family. And I show. And I, and I show it. I show it the whole thing. The prompt, the whole thing. And it does it. It's not my business. It's very, I think it was a marketing agency, which is a lot of them. The marketing, the leads, the sales, the delivery, the follow up, the, the operations automagically done.
- [98:51]
Lewis Howes
So I'm going to get a couple final questions here. Before I do, I want to make sure people follow you. Dan Martel on social media, your YouTube channel. Buy back time. Make sure you guys get the book.
- [99:04]
Dan Martell
Instagram's my fave.
- [99:05]
Lewis Howes
Yes. Danmartel.
- [99:07]
Dan Martell
Yeah. And if, and if anybody wants my AI stuff like I've got an AI implementation guide.
- [99:12]
Lewis Howes
Where is that at?
- [99:13]
Dan Martell
Just, just message me, Lewis. AI on my Instagram.
- [99:16]
Lewis Howes
Okay.
- [99:17]
Dan Martell
If they do that, I'll know they came from here. Yeah, I'll send it to them. Okay. It is the. I built it so that people could understand how to apply it if it's marketing or sales or.
- [99:26]
Lewis Howes
Because it's. How about we do this? Can we create a website for an opt in that'll automatically send it to people right now? And then someone on your team could actually create a prompt with this to show people how we did this. Won't come. This won't come out.
- [99:42]
Dan Martell
So we're going to do this and
- [99:43]
Lewis Howes
I come up with a domain name.
- [99:45]
Dan Martell
Here's what we're going to do. I'm going to do danmartel.com forward/louis. And not only can they go get what I just offered, I will have my team show the prompt that created the page.
- [99:56]
Lewis Howes
That's what I'm saying.
- [99:57]
Dan Martell
And delivered it. And the email so they can see the words that created what they're experiencing.
- [100:03]
Lewis Howes
Yeah. So danmartel.com Lewis, you'll get this AI
- [100:09]
Dan Martell
report, the AI Implementation Guide, and you'll
- [100:13]
Lewis Howes
also get a quick little video that AI will show you how we built this.
- [100:18]
Dan Martell
Yes.
- [100:19]
Lewis Howes
So it'll be, you know, elevated. Elevated inception, meta level. Yeah, all that stuff. So danmartel.com Louis check that out. Check out Dan's book as well. Instagram and everything else. And again, I want to acknowledge you for powerful conversation, man. It's been fun. And hopefully you continue to speak more about this in your content because as people get overwhelmed and confused with AI, the more new apps come out, the more people talk about it, the more it's in the headlines, the more there's good and bad around it being talked about in the news. To create fear, I think they need to continue to be grounded in learning how to love and accept and enjoy your life with the time you're creating, with the chaos that might be happening around you in the news. So I think you are perfectly positioned to speak into this based on your past.
- [101:11]
Dan Martell
Thank you.
- [101:12]
Lewis Howes
So hopefully you continue to do more of it. If you can imagine 40, 50, 60 years from now, the end of your life, what are you going to be most proud of?
- [101:23]
Dan Martell
I believe every person's here to be an example of possibility. You've done that for me. I hope I can do that for others. The example I would love to leave people on after this. Wild journey, bro. Wild journey is this philosophy that I, you know, I don't have any tattoos and I probably should get this one. It's the philosophy of being wildly involved in the creation of life and the detachment of the desire of needing it to be any certain way. Involved, unattached. Involved, unattached. I think I first heard Wayne Dyer talk about this philosophy and it might, he might have got it from a Buddhist.
- [102:01]
Lewis Howes
Yeah.
- [102:02]
Dan Martell
But I just like, I would love to be that for people. I would love for people to be like men. He built, but he did it in a way that he didn't care, but he cared because that's what that is. The, that when we talk about the God sized goals, that's kind of what it is. It's like I'm not creating from A place of not enoughness. I'm creating from a place of possibility. And if it happens, gravy. And if it doesn't, also gravy. That would be the message that would be like the permission I would love to give people to lean into is let's stop making it so hard on ourselves. But at the same time let's hold ourselves to a higher level dichotomy.
- [102:45]
Lewis Howes
My coach talks, says, high engagement, low attachment.
- [102:48]
Dan Martell
There we go.
- [102:48]
Lewis Howes
Be fully engaged but not attached. Low attachment.
- [102:51]
Dan Martell
Beautiful.
- [102:52]
Lewis Howes
You know what I mean? High engagement, low attachment. Final question, Dan, what is your definition of greatness?
- [103:02]
Dan Martell
Having the courage to do the work. You could be, you can be somebody that everybody knows, win all the championships, win all the races, win the medals. You could still not have done the work. And I, again, I just go back to the most powerful thing that we have is that story of doing that work and then sharing it to help other people. And I just, I think when I think of like the people I admire and their greatness, I'm, and even with you, I've said this, I'm, I'm just grateful that you, you did that, you showed it, you, you had the courage to do it. That's my definition of greatness. Dan Martell, my man. Appreciate it. Amazing man.
- [103:46]
Lewis Howes
Thanks brother. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description description for a full rundown of today's episode with all the important links and if you want weekly exclusive bonus episodes with me personally as well as ad free listening. Then make sure to subscribe to our greatness+channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you are loved, you are worthy and you matter. And now it's time to go out there and do something great.
- [104:43]
Dan Martell
Royal Caribbean takes next level to another level.
- [104:46]
Lewis Howes
Go all in on the world's boldest ships. Filled with mind blowing entertainment, world class
- [104:51]
Dan Martell
dining and the largest water parks at sea. And just when you think it couldn't get any better, you'll stop at our
- [104:56]
Lewis Howes
award winning private island. Perfect day Cococay.
- [105:00]
Dan Martell
It's an unreal adventure for everyone in the family book. Today@RoyalCaribbean.com Big time, best time all the time.
- [105:08]
Lewis Howes
Come seek the Royal Caribbean Ships registry Bahamas. Hi, I'm Pedro Pascal and I can't wait for you to see my new movie.
- [105:16]
Dan Martell
The Mandalorian and Grogu. Hitting theaters on May 22nd. Second.
- [105:19]
Lewis Howes
See you there.
- [105:20]
Dan Martell
What are you waiting for? I like this kid. This summer, Star wars is back. We have to stop the Empire on the big screen.
- [105:29]
Lewis Howes
Are you scared? You should be like never before.
- [105:34]
Dan Martell
Hang on. Good shot, baby. The Mandalorian and Grogu, rated PG 13. May be inappropriate for children under 13.
- [105:40]
Lewis Howes
In theaters and IMAX May 22.
- [105:42]
Dan Martell
Get tickets now.