Your soft coaching is killing their future. And you think you're being kind.

In Episode 540, ET, CJ, Karl, and Jemal pull up to the table after watching the Michael Jackson movie and what follows is one of the most honest, uncomfortable, and necessary conversations this crew has ever had. About Joe Jackson. About tough love. About why we've been Catherine-ing people when we should have been Joe Jackson-ing them. And why the people closest to greatness are usually the ones being held back by feelings, comfort, and lies we call love.

CJ gets cavity searched while ET watches in the distance…

Then the crew dives into the Michael Jackson movie and what most people missed. Joe Jackson got them out of Gary, Indiana. From the steel mill to the charts. Six kids. Multiple number ones. And we've been dogging him out for decades without asking the hard question: would there even be a Michael Jackson without Joe Jackson?

ET breaks down why he's been doing it wrong as a leader. Why caring about people's feelings has actually been holding them back. Why his mom kicked him out at 16 and it was the greatest gift she ever gave him.

This episode will make you rethink every soft conversation you've had. Every time you coddled someone instead of challenging them. Every time you let someone stay comfortable when you knew they were capable of more. Because real love isn't making people feel good. Real love is helping them become who God called them to be.

Timestamps:

Chapters

00:00:00 Opening: The Airport Security Story - When ET Left CJ Behind
00:01:25 Welcome and Team Introductions: The Pastor's License
00:02:25 Fair or Foul: ET Goes Through Security While CJ Gets Searched
00:10:58 The Michael Jackson Movie: We Owe Joe Jackson an Apology
00:12:28 From Gary Indiana to Greatness: Joe Jackson's Vision
00:18:00 The Catherine vs Joe Jackson Debate: Love or Lies?
00:21:34 Stop Catherine-ing People: Why Feelings Are Holding You Back
00:19:37 The Candy Seller Revelation: When Compassion Becomes a Lie
00:25:25 Real Leadership Requires Losing People: The Mom Story
00:34:00 Joe Jackson Them: Holding People Accountable to Their Genius
00:40:12 The Real Estate Lesson: When Mom Made ET Buy the Right House
00:29:16 The Jalen and Jada Story: Taking Ownership of Your Part
00:37:45 I Don't Have Any More Care Left: The Superpower of Not Caring
00:28:30 The Trauma of Being Broke vs The Trauma of Success
00:44:52 Next Level Speakers Conference Announcement: June 5-7 Atlanta
00:45:58 Why AI Can't Replace Joe Jackson: You Still Need Humans
00:46:50 Closing: Patreon Meetup and Final Thoughts on Tough Love

🔒 This Is What Patreon Members Get...
Unscripted conversations. Behind the scenes moments. Live Q&As. ET's speech streams. This is the version of S2S where nothing gets cut. If you want in:
👉 Join the S2S Patreon:
https://www.patreon.com/c/S2SPodcast120

🎤 Next Level Speakers Conference | June 5-7, Atlanta
If you know you're called to speak, train, or elevate your personal brand, this is where you need to be. ET, CJ, Karl, Inky Johnson, Jeremy Anderson, and more. Plus a Patreon meetup. Early bird tickets available now:
👉 nextlevelspeakersconference.com

🔔 Subscribe so you never miss an episode:
👉 https://www.youtube.com/@S2SPodcastChannel?sub_confirmation=1

📲 Follow us on Instagram: @s2spodcast

🎙️ Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast/secret-to-success/id123456789

About the Secret to Success Podcast

The S2S Podcast is hosted by Eric Thomas, Karl Phillips, CJ Quinney, and Jemal King. For over a decade, S2S has been one of the most authentic voices in personal development, not because of polished scripts, but because of real stories, real conversations, and real results.

Every episode pulls back the curtain on what it actually takes to build wealth, sustain relationships, grow businesses, and become who you were created to be. No hype. No filters. Just four men who've lived it, telling the truth about how they got there.