You already know you're too reactive. You just haven't named what's causing it.

The average leader gets hit with a notification every two minutes during core work hours. That's 275 interruptions a day. Each one fires a cortisol stress response that takes 23 minutes to fully recover from. And the reflex to check — the phone grab, the inbox flip, the Slack tab — is driven by the same dopamine loop that keeps teenagers scrolling TikTok for hours.

Different content. Identical mechanism. Identical cost to your leadership.

In this episode, Jason Rigby breaks down what chronic digital noise is actually doing to your brain, your attention, and your ability to lead — and why it's turning most leaders from strategic thinkers into full-time firefighters. Reactive, in the weeds, handling what's urgent while what's actually important quietly slides.

This isn't about productivity hacks or a digital detox. It's about understanding the biological mechanism that's running you — and three specific moves you can make this week to start taking your thinking back.

In this episode:

— Why your inbox and Slack are neurologically identical to TikTok — and what that's doing to your prefrontal cortex

— The firefighter identity: why busyness starts to feel like purpose, and what it's costing you

— The attention numbers that should stop you cold (and why most leaders have never actually looked at them)

— Three practical moves — an audit, a deep work block, and a 10-second gap — that you can start today

The question this episode asks:

How much of your last two weeks was reactive — and how much was deliberate?

If the ratio is ugly, this episode is for you.

Connect with Jason: Substack: https://substack.com/@jasonrigby

If this hit home, share it with one leader in your life who's drowning in the reactive loop. They'll know exactly what you mean.