Podcast
The Sharp Edge Podcast
Hosted by ProPainter Websites · EN
ProPainter Websites presents The Sharp Edge Podcast. A podcast that's all about being the ultimate marketing and business resource for painting contractors. We talk about topics like professional painting contractor marketing, customer service, getting found online by your customers and more!
10episodes
Episodes
Newest firstAll episodes
Episode 19 - How Virtual Sales Increases Efficiency and Creates a Better Customer Experience with Jeff Wraley of Groundwork
Mar 14, 202300:38:09Tap to summarizeManaging lead flow and qualifying leads so you spend time with the potential customers who will be the best fit for your business can be difficult for all painting contractors. That's especially true in the busy season. More and more painting contractors are turning to technology to help them increase efficiency and prioritize. Jeff Wraley the Founder and CEO of Groundwork joins us on the podcast to talk about the major benefits of virtual sales utilizing videos. Not only does this approach benefit painting contractors, it also leads to a better customer experience. If you are considering virtual sales, or if you have in the past but were concerned that virtual sales would be impersonal, we encourage you to listen to the podcast to hear great data and information from Jeff. Visit Groundwork at https://www.hellogroundwork.com/. Visit ProPainter Websites at https://www.propainterwebsites.com/. If you'd like to hear us cover a specific topic in the future, please email Martin at martin.morgan@propainterwebsites.com with the suggestion.
Transcribe →Episode 18 - Crank Up Your Facebook Impact By Using the Three E's
Dec 21, 202200:16:19Tap to summarizeFacebook had 182 million active users in July 2022. Whether you like it or not, your target audience is on Facebook, which means you should be on Facebook. But how do you use Facebook well to connect with that audience? During this podcast we provide tips and insights on how to leverage Facebook to connect with potential customers by applying the 80/20 rule and using the three E's. If you've struggle to use Facebook productively for your painting business or haven't started, this episode can help.
Transcribe →Episode 17 - Reviews! How Many Is Enough? What Happens Next?
Nov 22, 202200:25:48Tap to summarizeHow many consumers read reviews? What matters most to consumers when they read reviews? How many positive reviews does a consumer have to read before they will give a business a try? After reading enough positive reviews to be interested in a business, what do consumers most often do next? Get the answers to these questions and more! We take a deep dive into the recently released Impact of Local Business Reviews on Consumer Behavior report by Moz, which features a survey they had conducted with 1,300 people in September 2022.
Transcribe →
Episode 16 - Want More Customers? Use Their Preferred Communication Method
Feb 10, 202200:21:11Tap to summarizeWith so many different ways to communicate with customers, it can be difficult to juggle them all. The good news is that a recent survey sheds some light on how consumers prefer to be able to contact local businesses. The better news may be that the results of the survey show that you can focus on a smaller number of communication methods, especially if you are in a market with older potential customers. Martin and Bekah walk through the survey results specifically in relation to painting contractors.
Transcribe →Episode 15: Google Is Changing the Search Experience for Local Services - What that Means for Painting Contractors
Jan 21, 202200:24:57Tap to summarizeGoogle recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google Business Profile (formerly known as Google My Business). It’s likely to significantly reward painting contractors who put the time into optimizing the profile and thoroughly punish those who don’t. Martin and Bekah dive into what they know about the up-and-coming Google Business Profile and how to best utilize it as a professional painting contractor.
Transcribe →Episode 14: Employer Branding and Company Culture
Dec 20, 202100:19:31Tap to summarizeIn this episode, Martin and Bekah chat about reframing one of the biggest challenges in the professional painting industry - recruiting and hiring. As an employer, you are competing for employees not just with other painting contractors, but with everyone else who is hiring in your area. That’s what makes employer branding all the more important – it can give you a big advantage in the labor market.
Transcribe →Episode 13: Hiring, Technology and Industry Outlook with APC's Emily Howard
Nov 9, 202100:22:25Tap to summarizeMartin and Bekah had their first guest appearance from Emily Howard, the Editor-in-Chief of American Painting Contractor, and also from the podcast - Paint Radio. Emily covered everything from issues within the painting industry today, creative approaches to hiring, and their upcoming TechFest!
Transcribe →Episode 12: Google Reviews: How and What to Ask For
Oct 22, 202100:17:20Tap to summarizeGoogle reviews are often the differentiator between you and the competition in your area. Your customers rely on reading reviews to make their decision. In this episode, Martin and Bekah cover how to ask and what to ask for in your painting businesses' online reviews.
Transcribe →Episode 11: A Shake Up in the Local Pack
Jun 18, 202100:20:58Tap to summarizeWhat is the Local Pack and why does it matter for professional painting contractors? When it comes to your web presence and search engine results pages (SERPs), it can be easy to confuse the many different elements. You may even be suspicious that Google does it on purpose so that normal people can’t figure them out. Today we are going to focus on one of those elements – the Local Pack – and why it’s so important for your painting business.
Transcribe →Episode 10: Three Step Process to be Found and Chosen Online
May 12, 202100:21:49Tap to summarizeWhen it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the three-step process that consumers use to find and contact a local service business online. You won't want to miss this!
Transcribe →