On this week's episode, Avery is joined by Matt Holmes of Get Up North Retreats to explore building a short-term rental business rooted in passion, relationships, and outdoor hospitality. Matt shares how his love of fishing, hunting, and family time led him to pivot from land and off-lake cabins into lakefront rentals—and ultimately into owning and operating a historic Minnesota campground. They discuss why understanding what guests actually want (like lake access), embracing seasonality, and betting on yourself can unlock opportunities even without massive capital. This episode is a powerful reminder that investing in places you truly believe in can create both strong returns and meaningful impact. How to connect with Matt: www.getupnorthretreats.com www.troutlakecampground.com https://www.facebook.com/profile.php?id=61566352371201 https://www.facebook.com/profile.php?id=61574524231835 How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop ...